Florals for Equestrians A

From color, to style, symbolism to even scent (if desired), floral designs are often a pinnacle of style and decoration for any occasion. When stepping into an event, carefully made and placed floral arrangements will highlight the best aspects of the particular celebration--making the guests feel as if they’ve walked into something special and magical, while not ever taking away attention from the main event or guest of honor.

A florist is like a magician, breathing in life, color, mood, and atmosphere without ever revealing her hand. One such florist, Alison Lorenz of Dana Point Designs, LLC, has created stunning florals for equestrian maternity photo shoots, equestrian themed baby showers, farm-styles weddings, a sidesaddle clinic--Camp Leaping Horn--held at the USET, and the VIP tent for the USHJA International Hunter Derby in Memory of Bill Ellis—Princeton Show Jumping’s largest charity event of 2022. “Alison Lorenz, of Dana Point Designs, provided beautiful decorations for our international hunter derby in honor of our friend and inspirational horse professional Bill Ellis. Alison offered inspired design and was super to work with! We highly recommend Alison and Dana Point Designs and look forward to having her back at Princeton Show Jumping,” said Andrew Philbrick, Competition Organizer of Princeton Show Jumping.

Through her work, Alison has acquired a true love for the equestrian lifestyle, because “of the uniqueness of the people involved. Maybe because they work with strong, independent, and intelligent animals, they are straightforward. I really love attending and creating floral art for equestrian events, because the people there are honest, polite, and dependable--and many times, I can bring my dog!”

Alison began her floral design business after leaving the legal profession. Not one to shy away from a challenge, Alison decided to pursue something completely different that would add a bit of beauty to the world. The art of floral arrangement proved felt “rewarding to be invited into people’s most important life events, to help them celebrate and sometimes to help them remember.” As she works on the pieces for these events, she “spend[s] time thinking about the people involved and what these pieces mean” and hopes she sends some good energy along with her work.

“Alison provided us with stunning pieces for our farmhouse wedding,” Jennifer Ohlsson recalls. “Her choice of flowers and placement were better than anything we had ever imagined. She even went so far as to include special touches which were exceptionally personal to us which we hadn’t even considered as a options.”

When asked what the equestrian lifestyle means to her, Alison says: “the equestrian lifestyle is based on a love of the outdoors, animals, socializing, and a great respect for nature. People who live in the equestrian world often have a sense of the beauty of nature and the finer things in life. They have a reverence for the natural order of things.” A beautiful place and mindset to marry the love of horses and floral arrangements.

Alison’s reverence for nature and its beauty, horses and their power, and the equestrians and their grace and strength come through in every bouquet she makes, every table she adorns, and every larger than life installment she fashions.

Alison enjoys bringing her floral art to customers throughout the country. For more information about Alison’s work, or to discuss your upcoming event, visit her website: danapointdesigns.com