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PAY PER CLICK ADVERTISING
PPC or pay-per-click marketing is the process of advertising in the paid ads section of Google or other search engines’ SERPs (search engine results page). As the name suggests, you only pay when someone clicks on your ad and is led to the landing page you pre-set as the destination for them.
The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.
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If your pay per click advertising company is not producing a great return on your investment, here’s what you need to know. PPC can work really well to generate leads and customers fast and at a very good ROI. There are 3 main reasons why local businesses experience a poor ROI and advertising failure.
● Poor Quality Ads with Low Click-Through Rates
● Poor Campaign Setup: Keywords, Targeting, Timing, Testing
● No Landing Page or Poor Quality Landing Page
Major Pay-Per-Click (PPC) Platforms
● Google Ads
● Microsoft Advertising
● Amazon Advertising
Other Advertising Platforms
● Facebook Ads
● Instagram Ads
● Twitter Ads
● LinkedIn Ads
● Google Ads
● Pinterest Ads
● Amazon Ads
● Bing Ads/ Microsoft Advertising/ Yahoo Ads/ AOL Ads
