Hefting Weight to Help the Animals!

By Melissa McCance

People might be surprised to learn that the strength community has a long history of helping good causes. Lifters aren’t necessarily self-absorbed and lost in their own world. (However, interrupting them in the middle of a set is not recommended.) Gyms, in particular, frequently offer support through donation drives, charity workouts, fundraising competitions, and fitness challenges. James Campbell, owner of PRIME Fitness in Hillsdale, has been part of this for years with gym events supporting breast cancer research, animal rescue, and help for veterans. When asked why he steps up in this way, James just smiled and said, “It’s the right thing to do.”

The third Deadlifts and Donuts will be held in 2026 and—as it always is—on January 1. This year the competition will feature two events drawn from strongman competitions and one with a fun twist. Participants will go for their maximum on the deadlift and stone over bar, with a strongman version of cornhole in between. The contest is open to anyone, youth through senior and male or female. Those interested in competing can see the details and register at ironpodium. com/browse/event/deadlifts-and-donuts. Also check the

Facebook page: PRIME’S 3rd annual Deadlifts and Donuts. Be sure to hit the “Discussion” tab for the most recent information.

This year’s recipient will be Erin’s Angels Rescue, an independent animal rescue run by Erin and Dan Gilbert that is located in Quincy, Michigan. The funds raised from the 2025 Deadlifts and Donuts also went to Erin’s Angels and James wanted to support the rescue again. “They’re doing amazing work, taking care of so many dogs and cats and finding them good homes,” he explains. “She was so appreciative last year and I knew we made a difference for her so I wanted to do it again.”

PRIME Fitness will be collecting food and supplies from Erin’s Angels Rescue’s wish list. Food and supply donations can be dropped off at the gym which is located at 96 E. Carleton in Hillsdale. Check the gym’s Facebook page for an announcement as to when James will begin accepting those donations.

Doors open for the Deadlifts and Donuts at 10 a.m.—entry is by a donation at the door. Also, there will be gift certificates from Ethan’s Donuts for all spectators while the supply lasts. If you’re a lifter, please consider registering to compete. If you’re not, come to enjoy the competition and contribute to a great cause!