Jens Nordberg - Social trends

Business strategy

Design thinking

Innovation management Psychology Entrepreneurship IP strategy

Building better innovators

Improvisational Theatre

Linear Thinking • Or: "Computers in the future may weigh no more than 1.5 tons.�

-- Popular Mechanics, forecasting the relentless march of science, 1949

We think like this

Herman Kahn • Futurist • Co-wrote ”Towards 2018” in 1968 • Man-controlled tornados • Mach 25 aircrafts • No mention of USSR

• Exaggerated technology and played down social trends

(Self) Educated Responsible, Post-9/11.

The Digital Natives More private than millennials, shares data, but in limited circles/circumstances

Quantified Self Tolerant – grown up with genderneutral bathrooms and marriage equality. Post-race, post-gender.

Narcissism on the rise Life-time prevalence tripled among 20-29 compared to 65+

Millennials will be 75% of the US workforce in 2025

Generation Z will have 40% of consumer shopping in 2020

Generations Z: Unique is the new cool – uses products to express unique sense of identity

Generation Z: Brand Loyalty They form brand loyalty quicker (but also leaves a brand quicker due to bad experience) than other generations.

Influence, not affluence “Me time on the job” Millennials want flexible work schedules

Economic inequality Might rise when rich people have an AI to support their decisions, and poor people don’t

Voice will (might) drive interaction

Digital Twins Long-term consequences of behavior

Virtual Assistants will augment human decision making

Apathy awaits?

We might become apathetic, due to decision delegation.

Globalization and technologies like automation disrupts and will continues to disrupt jobs.

77% in China

Strained social contracts

Populism Populist movements against automation and other threatening new technologies

Let’s live in Åtvidaberg!

Technologies like AR, VR, AI, Additive Manufacturing, IoT are enablers.

New Innovation Communities The return of the Old Cities. With excess capacity that might be used for new innovations.

Lite Detroit, below.

They give rise to the rural innovation communities.

Smaller cities will become more popular.

Also driven by prices in hotbed areas that will fuel and be fueled by income inequalities

Information overload because of heavy urbanization and commercilization

Stimuli free zones

Stimuli free zones

Automation means the rise of new identities

Reflexive lives

Emergence of new morphed identites

Cre a tiv i ty