Weatherbys A family story that spans four centuries
Horses have raced in Britain for hundreds of years and Weatherbys has been at the heart of the industry since the beginning.
In 1791, James Weatherby published the first volume of the General Stud Book, the original and authoritative register of the worldwide Thoroughbred breed, and this has remained in our care ever since.
Today we are responsible for administering racing under contract from the governing British Horseracing Authority, in addition to a range of other services to racecourses, owners, trainers, breeders and others interested in the sport.
These services include;
Thoroughbred administration. Bloodstock, data and horse racing marketing services.
Digital platform development. Genomic services & parentage verification.
Thoroughbred administration. Stud book. Bloodstock & data. Horse racing marketing services.
Registration & racing management systems.
Digital platform development. ePassports and racing consultancy services.
Pioneering animal DNA testing and genomic services worldwide.
Weatherbys Advertising Portfolio
Bloodstock/Breeders
• Stallion Book
• Return of Mares
• Bloodstock Sales Review
Owners and Trainers
• Programme Book
• European Pattern Book
• The Racing Calendar
Point to Point
• Point to Point Yearbook
• Point to Point Planner
B2C Publications
• Jumpers To Follow
Digital
• Digital Racing Calendar Homepage
• Cheltenham festival betting guide
• Flat horses to follow
• Punchestown festival betting guide
• National Racing Admin Site
• General Stud Book Online
• National Hunt Stallions Website
• Point to Point Website
A TOTAL OF 9,988 races run in the UK
OVER
18,000
individual runners across all codes at UK courses
A TOTAL OF 527
NH and Dual licensed trainers in the UK
OVER
25,000 registered ownerships in the UK
A TOTAL OF 13,757 horses in training
A TOTAL OF 1,411 fixtures fixtures ran in the UK
A TOTAL OF 526
Flat and Dual Licensed trainers in the UK
A TOTAL OF
2,951 registered breeders in the UK
Bloodstock
The Stallion Book
Since its first publication in 1984, the Weatherbys Stallion Book has been the leading stallion guide in the Bloodstock industry. With its in-depth analysis, informative research, and current information of almost 350 stallions, it is consistently the go-to source of stallion marketing for breeders and Bloodstock enthusiasts alike.
An advertisement in the Stallion Book will reach the fingertips of the industry’s most influential and high value individuals.
• The No. 1 Global Stallion Guide.
• Sent free of charge to 5,200 registered breeders in the UK, Ireland & France. Also available to buy on Weatherbys Shop.
• Advertisement options focused on Flat and NH Stallions
• 260 Flat Stallions entered each year
• Stallion covering fees for those in the Book range from £250,000 to £1,000
RegiDavidAshbUnderwrtingLimiteisanAppointedRepresentativeofDUALCorporateRisksLimitedwhichisauthorisedandregulatedbythinancialConductAuthorityNo.312593. EuropsteredinEnglandandWalesNo.4160680,registeredoffice:OneCreechurchPlace,London,EC3A5AFTel:+40)2073379888.DavidAshbyEuropeistradinnameofDUAL SchanzenstrassGmbH,authorisedinGermanyasinsurancagentbytheChamberofIndustyandCommerceinCologneunderregistratonnumberDW3LUWJ712-68.RegisteredOfficeaddress: e36,Building197,51063Cologne,GermanyregisteredinthecommercialregisteroftheLocalCourofCologneundermpnyregistrationnumberHRB84428,Managing Director:AnnettMarschollekOlafJondaDUALEuropGmbHUKBranchisauthorisedandregulatedbythFinancialConductAuthorityintheUKnumber984394,Registeredaddress: OneCreechurchPlace,London,EC3A5AFUnitedKingdom.10/24Ref:11838
Createdbyracing visionaries in the 80’s, this year-end event has established itself as thoroughbred racing’s greatest achievement. TheBreeders’ Cup World Championships brings the bestofthe besttocompeteonracing’sbiggest stage.Held each fall and hostedbythe premier racetracks in North America, this two-dayextravaganza crowns Champions in every division and is truly a race fan’sdream come true The2025Breeders’ Cup World Championships will be hostedbyDel Mar in Del Mar,CA. Theworld’sbestwill competein14Championship racesonOctober 31 &November 1for $34 million in purses and awards. Participants in the Breeders’ Cup World Championships aretreated to an amazing weekend filled with world classhospitality,entertainment, and equally incredible racing. To find out howyou can participate on racing’sgreatestdays,please call DoraDelgado,Chief Racing Officer, +1 859-514-9422 or e-mail: dora@breederscup.com. Pre-entry deadline forall Championship races–Noon, Monday, Oct. 20,2025. All international shippers receive$40,000 in travel awards.
Rate Card Positions
• IFC - £3,500
• IBC - £3,500
• Standard page ad - £1,400
• Bookmark - £3,500
The Stallion Book
SPECIFICATION AND RATES
Specifications
• Full Page 248x176mm
Plus 3mm bleed and Trim marks
Visit our website forvideosand to read more about theexciting pedigrees foreach stallion Yorton Office:01938 559648 David Futter:07860 670184 info@yortonfarm.co.uk | www.yortonfarm.co.uk
GROUP1WINNER AT 2, 3, 4AND 5YEARS 1st Irish Champion Stakes-Gr.1, 1m2f, Leopardstown 1st Tattersalls Gold Cup-Gr.1,1m2½f, Curragh 1st Futurity TrophyStakes-Gr.1, 1m, Doncaster at 2years 1st Coronation Cup-Gr.1,1m4f, Epsom 1st BeresfordStakes-Gr.21m, Curragh, at 2years 1st Royal Whip Stakes-Gr.3,1m2f, Curragh 2nd Irish Champion Stakes-Gr.1, 1m2f, Leopardstown 2nd Prince of Wales’sStakes-Gr.1, 1m2f, Royal Ascot 3rd 2,000 Guineas Stakes-Gr.1,1m, Newmarket
Arating of 128p identifies Luxembourg as the joint- highest-rated coltfrom this season's classic generation Timeform Ratings Review, Sporting Life, following the Irish Champion Stakes-Gr.1
2025 National Hunt Stallion Book
National Hunt Stallion Book
Rate Card Positions
• IFC - £1,000
• IBC - £1,000
• Standard page ad - £400
• Bookmark - £2,800
SPECIFICATION AND RATES
By MONTJEU’s best son CAMELOT
Specifications
• Full Page 248x176mm
Plus 3mm bleed and Trim marks
FUELLING YOUR FUTURE CHAMPIONS
MILLS Stud Feeds pays off
National Hunt Stallion Book
Part of the Stallion Book package, this publication is exclusive to stallions covering predominately National Hunt (Jumps) mares as an aide to mating plans.
• Distributed free of charge to 5,200 Breeders in GB, IRE, and FR, including all breeders of NH horses in UK and IRE
• The National Hunt Stallion Book includes over 110 stallions from the UK, Ireland & France.
• Stallion covering fees for those in the Book range from €20,000 to £900
Return of Mares & Return of Mares Supplement
The Return Of Mares is a vital tool for breeders & industry professionals as the publication provides the ability to gauge the quality and quantity of mares a stallion has covered. Therefore, it gives readers the best opportunity to choose a sire to breed to or buy their stock with the highest chance of success on the racetrack or in the sales ring.
• Vital tool for the bloodstock industry
• 600 copies printed
• Bought and used by high-value individuals
The Supplement To The Return Of Mares is delivered to every purchaser of the Return Of Mares free of charge. It contains the extra data received after the main publication is published to assist with any last minute mating or sales decision making.
• IFC - £850
• IBC - £750
• Bookmark - £1000
• Standard page ad - £500
• Full Page 210 x 297 mm with 3mm bleed
Return of Mares & Return of Mares Supplement
• IFC £500 • IBC £450 • BC £2,000
• Standard page ad£250
• A4 (210 x 297 mm with 3mm bleed and trim marks)
Bloodstock Sales Review
SPECIFICATION AND RATES
PART 1 YEARLINGS | BLOODSTOCK SALES REVIEW
Rate Card Positions
• IFC - £550
• IBC - £450
• Standard page ad£250 Specifications
• Full Page
Rate Card Positions
• IFC - £600
• IBC - £500
• Standard page ad£300 Specifications
• A5 148 x 210mm
210 x 297mm with 3mm bleed with 3mm bleed and trim marks)
Bloodstock Sales Review
Bloodstock Sale Review Part 1 (Yearlings)
contains all you need to know about the summer and autumn yearling sales. It holds the data for how European based sires sold in Europe as well as North America and Japan. It is used by a widevariety of industry professionals and those who hold an interest in the industry.
Bloodstock Sales Review contains the complete analysis of European bloodstock sales for all foals, yearlings and older horses for the previous year, as well as data of how European based sires’ progeny sold abroad. It is held in extremely high-regard in the industry as a source of information for buying, selling and breeding horses.
Rate card
• Two weeks - £700
• One month - £1,300
• 3 months - £3,510
• 6 months - £5,850
• 12 months - £7,800
Specifications (All 3 to be provided)
• Large Banner (desktop) - 1140x250px
• Medium Banner (tablet) - 720x250px
• Small Banner (phone) - 290x150px
NRAS
National Racing Admin site
The Racing Administration Site is an online portal where Licensed, Permitted or Registered people under the Rules of Racing are able to carry out all racing related administration, e.g. ownership entities to be amended, training statuses to be updated, entries to be made, licenses to be renewed. The site has streamlined all administration, making it easier for those involved within the sport to carry out their admin on a day-to-day basis alongside their other roles within the sport. Used daily by various members of the horse racing industry it really is the place to advertise to ensure you reach a wide range of key decision makers. Adverts appear on Log in page and the following menus fixtures and races, enquiries, Trainers and Owners.
• Number of Registered users - 18,273
• Average daily log ins - 5,653
• Average monthly log ins - 175,253
General Stud Book Online
GSB-General Stud Book Online is a central hub which enables owners/breeders to register Foals, Broodmares, Stallions & Non-Racing horses. Since it’s launch users have benefited from being able to create an online portfolio, submit digital applications and receive automatic email reminders and updates.
Discounted fees also apply for all online applications meaning that more and more users are completing all tasks online. It is the premium position to advertise to the Thoroughbred breeding industry.
General Stud Book Online
Key Stats
• 22,359 Registered users
• Completed on GSB online
• 97.76% of all Foal Registrations
• 93.05% of all broodmare registration
• 98% of all Broodmare registrations and change of ownership.
Rate Card
• Two weeks - £600
• One month - £1,000
• 3 months - £2,700
• 6 month - £4,500
• 12 months - £6,000
• 728x90px • //weatherbysgsb.co.uk
Rate Card Positions
• Two weeks - £500
• One month - £800
• 3 months - £2,160
• 6 month - £3,600
• 12 months - £4,800
Specifications
• Desktop banner: 1400W X 220H (px)
• Mobile banner: 768W X 400H (px)
NH Stallions Website
Nhstallions.co.uk is a responsive website dedicated specifically to National Hunt stallions. As part of the Stallion Book offering, it is a leading reference tool with all the pedigree progeny and statistical data at your fingertips.
• Average annual active users: 5.4k.
• Average engagement time per user: 4m 54 seconds
• Banner appears as pop up per user daily visit- ensuring customer interaction
SCHEDULE
Point-to-Point Recruits
pattern and listed
(148x210mm with 3mm bleed and trim marks)
(148x210mm with 3mm bleed and trim marks) P2P Planner
(148x210mm with 3mm bleed and trim marks) Return of Mares
(148x210mm with 3mm bleed and trim marks) Programme book vol 1
(210X297mm with 3m bleed and trim marks) Stallion Book
24-Nov 24-Oct 258x176mm plus 3mm bleed and trim marks NH stallion book
28-Nov 10-Nov 258x176mm plus 3mm bleed and trim marks *Dates may be subject to slight change
Bloodstock Services
We can provide a full range of our bloodstock services, including:
• API’s
• Stable door pedigree • Consignment books
Personal studbooks
Mailings
