Working Together to Build Your Omnichannel Hispanic Program

Edge Direct and the Neuro-Fundraising® Lab conducted market research to better understand the cultural, language, and media preferences of the Hispanic community.

Our strategy to cultivate and identify Hispanic donors is exclusively data-driven across all channels. To nurture existing Hispanic donors, we help our clients create hyper-personalized experiences with culturally relevant and engaging direct-response campaigns. To grow a Hispanic omnichannel program, we use a mix of cooperative databases, rental lists, and donor lists from other likeminded organizations to build customized dynamic data models that identify high-ranking prospective Hispanic donors by language preference to receive a campaign in either English or Spanish.