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Our Edinburgh
The medieval fortress. The Georgian masterplan. The festival town. The university city. The economic powerhouse. The capital.
A city beloved by its citizens and businesses
Marrying national galleries and cafe culture with sandy beaches and wild heathland, it is perhaps little surprise that Edinburgh was named the best place to live in the UK in 2015, 2016, 2017 and 2018. The city also came fourth in the world for quality of life in reports by the Financial Times and Deutsche Bank (2018). Its appeal is matched by its growth: National Records of Scotland predicted that the population will increase 21% by 2039, making it one of the fastestgrowing cities in the UK. Much more than a picture-postcard capital, Edinburgh is also the UK’s largest financial centre outside of London, with £500 billion assets under management and the headquarters of Tesco Bank, Baillie Gifford and the Royal Bank of Scotland.
The city of scholars, writers & festival-goers
Charlotte Brontë called it as vital as a flash of lightning. George Eliot compared it to utopia. Queen Victoria even likened the city to a fairytale dream. Edinburgh’s beauty and buzz have inspired visitors and citizens for centuries and the city is known for its exceptional cultural credentials. Most famously, the Edinburgh Festival Fringe is the largest arts festival in the world, attracting more than 3 million visitors in 2019 and setting a new record for ticket sales.
