Luxury, Fashion + Beauty
Lauryn Hill fronted Denim Tears’ familyled SS26 campaign
Lauryn Hill starred in Denim Tears’ Spring/Summer 2026 denim campaign alongside her children. The campaign marked the return of the brand’s Denim Tears Denim programme and centred on themes of family and closeness.
The campaign was photographed by Liam MacRae, and showcased a mix of new and restocked denim pieces, including the debut of the Jacquard Cotton Wreath finish across jackets, jeans and tote bags. The collection also featured classic lightweight Japanese selvedge denim and heavier light-wash styles. The range launched online and through selected retailers on 17 April.
Victoria Beckham launched first Gap collaboration
Victoria Beckham launched her first collaboration with Gap as part of a new multi-season partnership, introducing a 38-piece collection designed to make her aesthetic more accessible to a wider audience. The range reworked Gap staples including denim, trench coats, khakis, T-shirts, hoodies and utility outerwear.
Prices ranged from £25 to £250, with the collection positioned as an accessible entry point into the Victoria Beckham brand. The collaboration launched online and in select stores globally, with further seasonal drops planned as part of the ongoing partnership.
NYX partnered with Megan Thee Stallion for body care launch
NYX Professional Makeup partnered with Megan Thee Stallion to front the launch of its Caramelt Mami Body Oil campaign. The Caramelt Mami Body Oil was released as part of NYX’s new Fat Oil Body collection, which also included lotions, butters, mists and additional body oils across four scents.
The formula combined avocado oil and vitamin E with a bronze shimmer finish, while the scent featured caramel and pistachio notes. The wider collection launched online and via TikTok Shop ahead of a broader global retail rollout from 1 May.
Burberry partnered with Hunza G on a summer swimwear capsule
Burberry launched a limited-edition swimwear collaboration with British swimwear brand Hunza G, combining Hunza G’s signature Original Crinkle™ stretch fabric with Burberry’s iconic check trim and heritage colour palette. The collection included bikinis, one-piece swimsuits, skirts, tube tops and matching scrunchies.
The campaign was fronted by Simone Ashley, Alva Claire and Sacha Quenby. The partnership focused on shared British heritage and material innovation, with each piece accompanied by a matching garment bag and a new seahorse motif reimagining the Burberry Knight.
Formula One partnered with Off Season on a motorsport-inspired fashion capsule
Formula One partnered with sportswear brand Off Season to launch a limited-edition collection inspired by the movement and momentum of the sport. The collaboration focused on translating Formula One’s visual identity into lifestyle fashion, reimagining driver overalls as everyday wear. The capsule included five women’s styles and two unisex pieces, featuring a cropped corset-waist track jacket and racer jersey The collection was made available through the official F1 Store and OffSeasonBrand.com.
British Vogue and Disney hosted a Mickey Mouse celebration in London
British Vogue partnered with Disney to host a cocktail event at Canal restaurant in Notting Hill, bringing together fashion and entertainment figures to celebrate Mickey Mouse and the brands’ ongoing creative partnership.
Guests including Tish Weinstock, Harry Lambert, Francesca Hayward, Mia Regan and Chioma Nnadi attended the soirée, where Mickey-inspired styling and vintage graphic tees featured prominently throughout the evening.
Angel Reese expanded her Reebok partnership with new signature sneaker releases
Angel Reese strengthened her ongoing partnership with Reebok through the continued rollout of her signature basketball shoe, the Angel Reese 1, as new colourways including “Unapologetically Angel” were released across Spring/Summer 2026.
The launch reinforced Reese’s position as one of the few active WNBA players with a signature shoe and continued Reebok’s investment in women’s basketball and athlete-led fashion.
Beauty of Joseon signed Peggy Gou as its first global ambassador
Beauty of Joseon appointed DJ and producer Peggy Gou as its first global ambassador to support the brand’s international growth and strengthen its position as a leading global K-beauty name. The campaign launched with a four-week out-of-home takeover across central London, featuring placements in high-profile locations including Piccadilly Circus, Oxford Circus, Covent Garden and Leicester Square.
Youth To The People partnered with Quenlin Blackwell on its Superfood Cleanser campaign
Youth To The People partnered with creator and actor
Quenlin Blackwell to front its new global ‘Superfood Oasis’ campaign, spotlighting its bestselling Superfood Cleanser. The campaign used surreal ingredient-led visuals inspired by kale, spinach and green tea and focused on the cleanser’s ability to remove makeup, SPF and daily build-up while supporting the skin barrier.
Hill House Home partnered with American Girl on a Mother’s Day capsule collection
Hill House Home partnered with American Girl to launch a limited-edition Mother’s Day collaboration inspired by some of the doll brand’s most recognisable heritage prints. The collection reimagined patterns linked to classic American Girl characters including Felicity, Addy, Kirsten and Samantha across Hill House Home’s signature silhouettes.
The 10-piece collection included styles such as the Ellie Nap Dress, Scarlett Midi Nap Dress, Tiny Athena Nap Dress and Tiny Paz Nap Set, available in women’s, children’s and matching doll sizes.
Revlon launched ‘Be Unforgettable’ campaign with Teyana Taylor
Revlon launched a new chapter of its ‘Be Unforgettable’ campaign by appointing Teyana Taylor and Megan Moroney as the faces of the brand. Taylor fronted Revlon’s Super Lustrous collection, while Moroney led the campaign for the PhotoReady collection. The wider campaign supported new product launches across colour cosmetics, including updated PhotoReady formulas and additions to the Super Lustrous range, as part of Revlon’s broader brand reset under CEO Michelle Peluso.
Target partnered with Parke on affordable fashion collection
Target launched a limited-edition collaboration with viral Gen Z fashion brand Parke, bringing the premium label’s signature aesthetic to a wider audience through a 60piece collection of women’s ready-to-wear and accessories. The Parke x Target range included leisurewear, denim, matching sets, accessories and Parke’s first move into swimwear, designed in collaboration with founder Chelsea Parke Goles.
Signature mock-neck sweatshirts and staple denim were reworked for the collection, with most items priced under £40 and some starting from £5.
Food + Beverage
Olivia Rodrigo and Hubba Bubba turned album promotion into an interactive pop-up
Olivia Rodrigo partnered with Hubba Bubba to launch a temporary ‘gum wall’ installation where visitors could add their chewing gum across New York, Los Angeles and Paris to support the release of her single Drop Dead and upcoming album You Seem Pretty Sad for a Girl So in Love. The activation referenced the lyric “cause I got chewing gum and a bunch of stuff I’d like to know”.
Fans could take photos at the activation and collect limited-edition Olivia Rodrigo x Hubba Bubba gum packs.
Poppi partnered with Jake Shane to turn air travel into a lifestyle fantasy
Poppi partnered with comedian and podcaster Jake Shane for the latest instalment of its “Make it poppi” campaign. Directed by Dave Meyers, the 30-second advert used humour and surreal storytelling to position the prebiotic soda as a mood-shifting lifestyle brand rather than a functional drink.
The campaign followed Shane drinking a Shirley Temple Poppi while stuck in an uncomfortable middle seat on a flight, before being transported into an imagined “First-er class” world of luxury and comfort. The creative centred on transforming everyday travel stress into a playful aspirational fantasy.
Whitney Leavitt brought dirty soda culture to New York with Cool Sips partnership
Whitney Leavitt partnered with dirty soda chain Cool Sips as its Chief Creative and Brand Officer, helping introduce the fast-growing Utah drinks trend to a wider audience.
To mark the partnership, she hosted a public activation in SoHo, where she handed out free drinks to fans and launched her signature menu item, The Whitney.
Her role included leading creative direction, menu development and brand strategy across in-store, digital and social channels.
Budweiser signed Erling Haaland and Jürgen Klopp for World Cup 2026 campaign
Budweiser named Erling Haaland and Jürgen Klopp as global ambassadors for its new ‘Let It Pour’ campaign, supporting the brand’s sponsorship of the FIFA World Cup 2026. The campaign launched across more than 40 countries.
Haaland fronted the campaign ahead of his first FIFA World Cup appearance with Norway, while Klopp added his perspective as one of football’s most recognisable managers. The wider campaign included a global film, Bud FC fan events and The Bud Fan Store, offering tournament-inspired merchandise such as football kits and outerwear.
Joe & The Juice partnered with Maya Jama on a collageninfused matcha launch
Joe & The Juice partnered with Maya Jama to launch Maya Jama’s Matcha, a limited-edition collagen-infused drink. The drink combined matcha with black sesame, sea salt and agave, served with Sproud Zero M*lk and collagen, leaning into the ‘sweet meets savoury’ flavour trend and the popularity of beauty-focused functional ingredients. The launch was also supported by a limitededition Matcha Bar featuring sesame and dark chocolate pairings.
Fuller’s partnered with Joe Marler to launch new Pride Lager
Fuller’s appointed rugby player and TV personality Joe Marler as brand ambassador for London Pride Ale and its newly launched Pride Lager. Marler became the face of both beers as Fuller’s introduced Pride Lager, a new 4.5% ABV lager brewed with 100% British ingredients at the Griffin Brewery in Chiswick. Throughout the summer, Marler also fronted the brand’s ‘Moments of Pride’ campaign, sharing stories and content aimed at reinforcing Fuller’s rugby heritage.
Joan Collins fronted M&S’ latest rosé campaign
Marks & Spencer launched its biggest-ever rosé range ahead of the first May Bank Holiday, using Dame Joan Collins as the face of the campaign to officially mark the start of rosé season. The retailer introduced 10 new additions to its rosé line-up for summer 2026, and predicted that one bottle would be sold every two seconds during the summer season.
The store also gave customers 10% off in store when they bought any four bottles within the range.
Maltesers marked 90 years with Sisterhood Code campaign
Maltesers launched its ‘Sisterhood Code’ campaign to mark its 90th anniversary, celebrating the everyday ways women support each other. Starring Angela Scanlon and Judi Love, the campaign highlighted small moments of solidarity such as quiet check-ins, and subtle acts of support.
The campaign ran across cinema, TV, out-of-home, and social as part of a £10 million investment in Maltesers across 2026. It also reinforced the brand’s long-standing partnership with Comic Relief, which had raised more than £8 million since 2011 in support of women and families.
Tech, Sport, Music + Lifestyle
Peloton cast Hudson Williams in its ‘Let Yourself Go’ campaign
Peloton partnered with actor Hudson Williams to front its new 'Let Yourself Go’ campaign, marking the brand’s first celebrity-led campaign outside of sport. The 60-second advert positioned fitness as a form of freedom and selfexpression, featuring Williams running, strength training and dancing to David Bowie’s Fame alongside Peloton instructors Tunde Oyeneyin and Adrian Williams.
Directed by Bethany Vargas with choreography by Tyrik Patterson, the campaign aimed to reframe exercise as fun and exciting rather than routine-driven.
Spotify partnered with Peloton to launch a global fitness content hub
Spotify partnered with Peloton to launch a new Fitness hub inside the platform, marking Spotify’s expansion beyond music, podcasts and audiobooks into guided wellness content. The partnership gave Spotify Premium subscribers access to more than 1,400 Peloton classes across strength, yoga, Pilates, cardio, meditation, stretching and outdoor running, without requiring Peloton equipment.
The hub also featured curated playlists and workout content from independent wellness creators, alongside a personalised onboarding experience designed to recommend classes based on users’ goals, mood and fitness level.
Swan Beauty’s AI mirror gained visibility through influencer-led sponsorship
Swan Beauty gained widespread attention after its AIpowered smart mirror became the exclusive sponsor of influencer Brigette Pheloung’s bachelorette trip, driving major visibility across TikTok and Instagram. The brand, which launched in January 2026, used the activation as a high-profile introduction to its beauty-tech platform, positioning itself at the centre of creator-led luxury beauty discovery.
Retailing at $795, the SWAN Beauty Smart Mirror combined a dermatologist-developed AI Skin Analyser, augmented reality makeup tutorials, personalised skincare tracking and direct product shopping through the device.
Olivia Rodrigo featured on Barcelona’s El Clásico shirt through Spotify partnership
Olivia Rodrigo partnered with FC Barcelona and Spotify as the latest artist to feature on the club’s shirt for El Clásico, replacing the standard Spotify logo with her signature emblem for the match against Real Madrid on 10 May.
The limited-edition shirt was released as a special collector’s item priced at €500. The partnership followed earlier Spotify x Barcelona campaigns with artists including Drake, Rosalía and Coldplay
Recreational Habits partnered with USA Fencing on tournament-ready apparel collection
USA Fencing partnered with sportswear label Recreational Habits founded by former fencer, Jackie
Skye Muller, to launch a limited-edition collection designed for athletes, families and fans across its national tournaments. The 10-piece collection included varsity jackets, knitwear, polos, caps and accessories in custom
USA Fencing colours. The range soft-launched at the April North American Cup in Richmond, Virginia, before expanding to Summer Nationals and online pre-orders.
Hilary Duff became Ladder’s first celebrity partner in strength training campaign
Fitness platform Ladder partnered with Hilary Duff for its first celebrity campaign, ‘Hilary Duff Trains on Ladder’, positioning the singer and actor as the face of its push to make strength training more accessible for women. Duff shared her personal move from cardio-focused workouts to strength training, highlighting the impact on energy, movement, sleep and everyday performance as a mother of four preparing for a world tour.
Madonna partnered with Grindr for the global launch of Confessions II
Madonna partnered with Grindr to support the release of her upcoming album Confessions II, using the dating platform as a key part of the global campaign rollout ahead of Pride season. The partnership included exclusive in-app content, limited-edition vinyl releases and a full app takeover, with Madonna “taking over the grid” to promote the project.
The campaign focused on bringing the album’s dancefloor-led identity into a social-first environment, positioning Confessions II as both a music release and a cultural moment built around nightlife, community and fan engagement.
M&S used celebrity campaign to relaunch Sparks loyalty scheme
Marks & Spencer launched a major advertising campaign to support the relaunch of its Sparks loyalty programme, introducing a new ‘pounds, not points’ model focused on personalised cash rewards through its app. The campaign featured celebrity ambassadors including Emily Atack and Vernon Kay, alongside influencer Melissa’s Wardrobe, to promote the revamped scheme and encourage app downloads.
The updated programme introduced a digital Sparks wallet, allowing customers to earn money rewards based on shopping habits, such as £10 for spending £50 on fashion, home or beauty, and £5 for a £35 foodhall shop. AI-driven personalisation was also used to tailor offers to individual customers, with new rewards dropping weekly as part of ‘Treat Tuesday’.
Creator + Influencer News
Zara Larsson launched Main Rose’s first swimwear collection
Zara Larsson expanded her intimates brand Main Rose into swimwear with the launch of its first swim collection, introducing bikinis, Brazilian-cut briefs and one-piece styles designed around her signature summer aesthetic.
Shot in Miami by photographer Charlotte Rutherford, the campaign featured bold colours, alongside animal prints and detachable charms added to each piece. The collection was positioned as an extension of Larsson’s personal brand and ‘endless summer’ image, with prices ranging from $35 to $80 and sizes available from XS to XXL. The range launched on 22 April.
Figures talent agency launched to represent the ‘alternatively influential’
New talent agency Figures launched to represent what it described as “the internet’s erudite elite”, focusing on writers, researchers, designers and cultural operators with smaller but highly engaged audiences rather than traditional high-reach influencers.
Founded by Jacqueline Kavanagh and Leila McGlew, the agency positioned itself around influence measured by cultural relevance, expertise and trust rather than follower count. Its inaugural roster included names such as Mindy Seu, Sari Azout, Seb Emina and Kristoffer Tjalve.
Charlotte Tilbury became global ambassador for The King’s Trust
Charlotte Tilbury was appointed global ambassador for The King’s Trust as the youth charity marked its 50th anniversary, expanding her long-standing relationship with the organisation after previously serving as ambassador for enterprise.
In the new role, she was tasked with championing young talent and entrepreneurship on a global scale, helping promote greater access to skills, confidence and opportunities for young people worldwide. Tilbury also became co-chair of The King’s Trust Global Gala in New York, the charity’s flagship fundraising event celebrating its milestone anniversary.
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