Luxury, Fashion + Beauty
Phlur appointed Suni Lee as first celebrity ambassador
Fragrance brand Phlur appointed Olympic gymnast and beauty creator Suni Lee as its first-ever celebrity ambassador, marking the brand’s most significant celebrity-led marketing campaign to date.
The partnership launched through the ‘Icons with an Icon’ campaign, which spotlighted Phlur’s best-selling fragrances Missing Person, Father Figure and Vanilla Skin. The campaign coincided with a New York pop-up activation and featured content exploring personal stories and scent associations.
Rhode collaborated with beauty creator Golloria to expand shade inclusivity
Beauty brand Rhode collaborated with creator Golloria George following her feedback that some of the brand’s Pocket Blush shades did not perform well on deeper skin tones. The partnership saw George contribute to product development, resulting in the launch of new blush shades designed to suit a wider range of complexions. The collaboration gained significant attention as consumers highlighted it as a positive example of a brand incorporating creator feedback into product development
Gymshark and Bratz launched Y2K-inspired
activewear capsule
Gymshark and Bratz launched a limited-edition activewear capsule collection that combined Gymshark’s performance-led sportswear with Bratz’s Y2K-inspired aesthetic.
The range included sports bras, crop tops, leggings and shorts. The collaboration was accompanied by pop-up activations and a marketing campaign focused on selfexpression, confidence and blending fitness with fashion culture. The collection was scheduled for a global release on 8 June through Gymshark’s retail channels and select partners.
Mango appointed Hailey Bieber as face of Summer 2026 campaign
Mango appointed Hailey Bieber as the face of its Summer 2026 campaign, titled Craft Your Own Story. The campaign featured her own collection inspired by her offduty, minimalist style. The partnership highlighted a range of summer-ready pieces including micro shorts, mini dresses, oversized jackets and tailored basics. The pieces have been positioned as accessible interpretations of Bieber’s wardrobe.
Anua appointed Kendall Jenner as first global brand ambassador
Korean skincare brand Anua appointed Kendall Jenner as its first-ever global brand ambassador and launched a worldwide campaign centred on its PDRN Collagen Glow Facial Serum Spray. The partnership featured Jenner across digital, social and marketing content showcasing her skincare routine and use of the product throughout her day.
The collaboration formed part of a multi-year agreement covering future campaigns and product launches, and was supported by a consumer-facing ‘Dew On The Go’ pop-up experience in New York’s Soho neighbourhood, where visitors were invited to explore.
Reebok appointed Belmont Cameli as global brand ambassador
Reebok appointed actor Belmont Cameli as its newest global brand ambassador, signing a multi-season partnership centred on the brand’s Classics category. Cameli fronted the latest instalment of Reebok’s Born Classic. Worn for Life. campaign, appearing in a Los Angeles-shot creative campaign featuring heritage footwear styles including the Club C 85 Vintage and EXO-FIT Hi.
The collaboration marked one of Cameli’s first major fashion partnerships following the success of Prime Video series Off Campus, with the actor featuring across Reebok’s global marketing and content activity.
MAC Cosmetics spotlighted Olandria Carthen and Painted By Esther
in digital beauty feature
MAC Cosmetics featured Love Island USA personality
Olandria Carthen and makeup artist Painted By Esther in the May edition of its digital publication, MACzine. The collaboration showcased Painted By Esther’s signature gradient blush technique, with Carthen appearing as the cover star in a beauty editorial centred on the launch of MAC’s Skinfinish Colourstruck Blush.
The feature included an interview with the makeup artist, a breakdown of the look and campaign imagery highlighting bold blush application on deeper skin tones, with both creators featured across MAC’s editorial and social content.
Reformation collaborated with Courtney Grow on limited-edition summer collection
Reformation partnered with fashion creator Courtney Grow to launch an 18-piece limited-edition summer collection inspired by her personal approach to styling. The range featured dresses, denim, swimwear, footwear, matching sets and accessories designed to be mixed and matched across different occasions.
The campaign imagery was shot in Sicily, with the collection drawing on lightweight fabrics and bold colour palettes. The collaboration marked the fourth instalment of Reformation’s Ref-in-Residence series and launched globally through the brand’s online and retail channels.
J.Crew reunited supermodels for nostalgic summer campaign
J.Crew reunited models Jasmine Tookes, Josephine Skriver and Martha Hunt for its Summer 2026 campaign, Camp Crew. The campaign also featured Sara Sampaio and Taylor Hill, bringing together a group of models closely associated with 2010s fashion campaigns. The campaign showcased the brand’s seasonal collection through a series of images and films featuring lakeside activities, camp-inspired styling and classic Americana references.
Jimmy Butler and Alo Yoga brought athleisure to the Met Gala red carpet
NBA player Jimmy Butler partnered with Alo Yoga for his 2026 Met Gala appearance, wearing a custom look that took a playful twist on formal tailoring with the brand’s athletic aesthetic. The outfit featured a cropped tuxedostyle jacket, wide-leg satin trousers and a sheer black hoodie, alongside patent leather sneakers from the brand. The appearance marked Butler’s Met Gala debut and showcased a bespoke design created as part of his ongoing partnership with Alo Yoga.
Louis Vuitton appointed Alysa Liu as house ambassador
Louis Vuitton appointed Olympic figure skater Alysa Liu as its newest house ambassador following her gold medal-winning performances at the 2026 Winter Olympics. The announcement came after Liu attended the brand’s Autumn/Winter 2026 show in Paris and made several appearances wearing Louis Vuitton, including at the Vanity Fair Oscars Party and the 2026 Met Gala.
As part of the partnership, Liu joined the fashion house’s roster of global ambassadors and featured in campaign imagery.
Starface entered Formula 1 through Alexandra Hainer partnership at Miami Grand Prix
Starface partnered with Formula 1 driver Alexandra Hainer at the Miami Grand Prix, becoming her official beauty partner in a collaboration that extended across her racing kit, helmet and car livery. The activation featured the brand’s Hydro-Star acne patches integrated into race-day styling and marked Starface’s first entry into Formula 1. The partnership was supported by on-site visibility and digital content across the Grand Prix weekend.
Paris Hilton fronted Old Navy summer campaign with Y2Kinspired cast
Old Navy partnered with Paris Hilton as the face of its It’s Old Navy Summer 2026 campaign, which was set around a backyard BBQ and pool party format and featured Hilton alongside her mother Kathy Hilton, Summer House star Ciara Miller, and Traitors winner Rob Rausch.
The campaign incorporated Hilton’s 2000s track Stars Are Blind in celebration of its 20th anniversary and showcased summer staples including denim, tees, swimwear and linen sets priced under $55.
Apple Martin fronted Chloé summer campaign for à la Plage collection
Chloé appointed Apple Martin as the face of its à la Plage Summer 2026 campaign, featuring her in a series of beach-set visuals for the brand’s second chapter of the seasonal collection. The campaign was shot by David Sims and showcased Martin in lightweight summer pieces including broderie anglaise sets, flowing dresses and swimwear against coastal backdrops. The imagery formed part of Chloé’s ongoing creative direction under Chemena Kamali.
Vivrelle and Kith launched Hamptons pop-up collaboration in Bridgehampton
Vivrelle and Kith Women launched a co-branded summer pop-up in Bridgehampton, bringing together luxury accessories rental, retail and fashion in a single seasonal space. The activation took place at 2397 Montauk Highway and featured Kith Women’s Summer 2026 collection alongside Vivrelle’s handbag and jewellery offering, available to borrow or purchase through its membership model.
The space also included Kith Treats and Ronnie’s Pronto food and beverage concepts, with a programme of seasonal events and experiential retail designed to drive in-store engagement throughout the summer.
Amelia Dimoldenberg fronted M&S summer campaign and live shopping event
Marks & Spencer partnered with Amelia Dimoldenberg to lead its Casa Del Compliments summer campaign, appointing the presenter as the General Manager of the house.
Dimoldenberg appeared across a series of films, social content and live activations promoting the retailer’s Summer 2026 collection, while also hosting M&S’s firstever shoppable livestream event across YouTube and Instagram. Dimoldenberg also took centre stage in a compliment-themed creative platform designed around the brand’s Love That campaign.
Oakley tapped Kylian Mbappé and Jaylen Brown for athletedesigned collection
Oakley partnered with footballer Kylian Mbappé and basketball player Jaylen Brown on the latest chapter of its Players Collection, releasing a series of signature eyewear and apparel co-designed with the athletes.
Brown’s collaboration marked Oakley’s first sportswear collection created with the NBA star and included apparel, accessories and eyewear featuring a custom colour palette. Mbappé launched a signature eyewear model incorporating design details linked to his hometown of Bondy.
FLO partnered with Meller on Y2Kinspired eyewear collection
R&B trio FLO partnered with Barcelona-based eyewear brand Meller to launch a co-designed sunglasses collection centred on their Sami sunglasses silhouette - a rimless wraparound style inspired by early-2000s fashion.
The three-piece range was released in silver, dark gunmetal and silver-purple colourways and the collaboration was supported by a music video-style campaign featuring all FLO members; Jorja Douglas, Renée Downer and Stella Quaresma embodying elemental themes of light, water and earth.
SheaMoisture partnered with creators for Miami Grand Prix beauty activation
SheaMoisture enlisted a roster of creators including Kirah Omonique, Jana Craig, ClarkesPeople and other lifestyle and beauty influencers as part of its Sheacation takeover during Formula 1 Miami Grand Prix weekend. The creators were invited to exclusive brand experiences including a yacht event, styling sessions and VIP hospitality activations, while producing social content centred on SheaMoisture’s Silk Press in a Bottle range.
The creator programme complemented SheaMoisture’s wider Miami activation, which included pop-ups, branded installations, sampling opportunities and consumerfacing experiences across the city.
Peloton launched collection with instructor Tunde Oyeneyin
Peloton partnered with instructor Tunde Oyeneyin to launch Speak, her first apparel collection developed with the fitness brand. The 13-piece range included leggings, sports bras, bodysuits, jackets and accessories designed around themes of confidence, self-expression and empowerment.
Oyeneyin worked closely with Peloton’s design team on the collection to incorporate motivational messaging and bold graphic elements inspired by her personal philosophy of using movement and voice as tools for change. The collection launched alongside a dedicated fitness programme and campaign content featuring Oyeneyin across Peloton’s digital and retail channels.
Helen Mirren fronted Stella McCartney’s Ryder bag campaign
Stella McCartney enlisted Dame Helen Mirren as the face of its Ryder Portraits campaign, which spotlighted the brand’s Ryder handbag through a series of portraits photographed by Mary McCartney. The campaign featured images of Mirren carrying the bag to highlight the accessory’s craftsmanship and vegan construction.
Mirren joined a wider roster of women featured in the Ryder Portraits series, with the campaign linking her long-standing advocacy for animal welfare and women’s rights to the launch of the brand’s luxury handbag collection. The Ryder bag was crafted using animal-free materials and drew inspiration from equestrian design codes.
Food + Beverage
Nike, McDonald’s and Devin Booker turned sneaker launch into desert scavenger hunt
Nike, McDonald’s and Devin Booker launched the Nike Book 2 McDonald’s sneaker through a campaign set across the Arizona desert, transforming the product drop into a scavenger hunt. The activation drew on Booker’s personal connection to Sedona’s McDonald’s with its distinctive turquoise arches, which inspired the shoe’s colourway.
Fans were guided through cryptic social films, outdoor billboards and app-based clues that led to surprise access points, including a Friends & Family giveaway and an early retail release event.
Vogue linked livestream viewing with at-home product giveaway activation
Vogue partnered with brands such as Uber Eats and Goop to promote a livestream-led commerce activation that combined digital viewing with direct-to-consumer product delivery. The campaign highlighted an exclusive incentive tied to watching Vogue’s livestream content, where audiences were offered a curated treat delivered straight to their door as part of a shoppable viewing experience.
Aperol sent Hilary Duff on tour-led brand activation across US markets
Campari Group’s Aperol brand partnered with Hilary Duff as official sponsor of her Lucky Me Tour, activating a campaign titled Share the Moment across select US cities. The partnership included Aperol Spritz-themed pre-show experiences hosted at bars, restaurants and venues ahead of concerts, alongside branded fan activations and on-site events. The programme also featured consumer sweepstakes offering tickets to sold-out tour dates across multiple US states, with Duff referencing Aperol in her music as part of the collaboration narrative.
Olandria Carthen teamed up with Poppi for Love Islandinspired campaign
Poppi partnered with Love Island USA finalist Olandria Carthen to promote the return of its Punch Pop flavour through a campaign tied to the reality series. The activation featured Carthen in the ‘Vibe Break with Olandria’ campaign, where she appeared in a series of summer-themed promotional assets supporting a limited-edition Love Island USA can.
The partnership extended across social media, content creation and out-of-home activity, including a floating billboard display in Miami. Carthen described the collaboration as a natural fit, having previously been a fan of the brand before the campaign.
Popeyes partnered with The Surf Lodge on $150 chicken tender tower
Popeyes partnered with Montauk venue The Surf Lodge to take over its viral Chicken Tender Tower, a shareable menu item that retailed for $150. The collaboration saw Popeyes’ chicken tenders replace the original offering, accompanied by exclusive sauce flights available only at the venue. The partnership extended beyond the menu, with Popeyes activating across The Surf Lodge’s Summer Concert Series through branded experiences, limitededition merchandise and on-site integrations throughout the summer.
Trü Frü partnered with Love Island USA stars Leah Kateb and Miguel Harichi on comedic campaign
Trü Frü partnered with Love Island USA stars Leah Kateb and Miguel Harichi on a series of promotional campaigns for its Greek yoghurt-coated fruit range. The collaboration featured humorous adverts positioning the product as a premium, almost ‘mythical’ snack. One video saw Harichi running through shop isles dressed as a grecian god hunting for the snack.
Fishwife partnered with Toni Bravo on creator-led sardine bundle activation
Fishwife partnered with beauty creator Toni Bravo to launch a limited-edition ‘Toni Bravo Bundle’ inspired by her viral tinned fish content series. Bravo, known for regularly featuring Fishwife products in her snackfocused TikTok videos, helped drive traction through a 23part recipe series that generated significant engagement across her platform audience. The collaboration consisted of her favourite flavour combinations into a curated bundle featuring selected Fishwife tins and recipe cards highlighting her preferred serving ideas.
OLLY partnered with Naomi Osaka on mental health awareness campaign
OLLY partnered with tennis player Naomi Osaka to launch the Do What Serves You campaign, marking Mental Health Awareness Month and the start of a yearlong brand partnership. The campaign encouraged women to prioritise their own wellbeing and framed selfcare as essential to supporting others.
OLLY committed $1.5 million in mental health grants over three years and supported partner organisations including SeekHer Foundation, Girl Up, The National Menopause Foundation and Postpartum Support International.
Minute Maid Spiked partnered with Action Bronson for first celebrity campaign
Minute Maid Spiked partnered with rapper, chef and television personality Action Bronson for its first-ever celebrity-led marketing campaign. Titled All Sides of Me, the campaign celebrated Bronson’s varied interests across music, food, fitness and entertainment.
The collaboration featured a series of films, digital content and social media activations showcasing Bronson in multiple roles, while highlighting Minute Maid Spiked’s range of flavoured alcoholic beverages. The campaign ran across streaming, digital and social platforms and marked the first time the brand had centred a major marketing effort around a celebrity partner.
San Pellegrino partnered with Lewis Hamilton on ‘Dinner Dialogues’ campaign
San Pellegrino partnered with Sir Lewis Hamilton to launch its global Dinner Dialogues campaign. The campaign consisted of a short film featuring Hamilton reuniting with three of his lifelong friends sharing personal stories and answering questions on their San Pellegrino limited-edition bottles, such as "What dream have you quietly kept alive?”.
The campaign also included an intimate dining experience during the Miami Grand Prix inspired by the same conversational format, alongside a wider rollout of limited-edition packaging and global content distribution.
Hellmann’s turned Met Gala garlic ban into experiential stunt with Arielle Vandenberg
Hellmann’s partnered with actress and presenter Arielle Vandenberg to stage a Met Gala themed activation responding to the event’s long-standing ban on garlic, onions and chives from its menu.
Vandenberg appeared outside the Metropolitan Museum of Art in a custom couture gown designed by House of Hellmann’s and inspired by the brand’s Garlic Aioli product. The activation saw her attempt to bring bottles of garlic aioli into the event before being stopped at security, creating a staged ‘uninvited guest’ moment.
Lidl remixed Liberty X hit for loyalty scheme relaunch
Lidl partnered with pop group Liberty X to relaunch its loyalty programme, commissioning a reworked version of the band’s 2002 hit Just a Little, renamed Just a Lidl. The campaign supported the launch of Lidl Plus Points, a new rewards system that allowed shoppers to earn points on purchases and redeem them for discounts, products and vouchers through the Lidl Plus app.
A music video accompanied the release, featuring the group performing in Lidl stores while highlighting features including personalised offers, Lidl Pay and the updated rewards programme.
Charles Leclerc cocreated Chivas Regal’s first ever 16 year old whisky
Chivas Regal partnered with Formula 1 driver Charles Leclerc to launch Chivas Regal 16 Limited Edition, the first 16-year-old expression in the whisky brand’s history. Developed in collaboration with world renowned blender Sandy Hyslop, the whisky was inspired by Leclerc’s iconic racing number - bringing together 16 whiskies, each aged for at least 16 years.
As part of the partnership, Leclerc travelled to Scotland to take part in the blending process and worked closely with the Chivas team to shape the final product. The launch was unveiled ahead of the Miami Grand Prix.
Tech, Sport, Music + Lifestyle
Adidas united football, music and film stars for World Cup campaign
Adidas launched Backyard Legends, a global campaign ahead of the FIFA World Cup 2026 that brought together public figures from football, music and film, including Lionel Messi, Timothée Chalamet, Bad Bunny, Jude Bellingham, Lamine Yamal and Trinity Rodman.
The film, centred around a five-minute film, celebrated grassroots football and the role of informal games in shaping future talent. The initiative formed part of Adidas’ wider World Cup activity and reinforced the brand’s ‘You Got This’ platform, which focused on encouraging confidence in sport.
Nike launched its X2 collaboration series globally
Nike launched its X2 collaboration series, bringing together seven national football federations with creative partners including Palace, Jacquemus, Virgil Abloh’s archive, NOCTA, Patta, PEACEMINUSONE and Slawn. The project formed part of Nike’s wider 2026 football strategy and was positioned at the intersection of sport, streetwear and culture.
Each capsule reinterpreted national team kits, pre-match apparel and lifestyle footwear, while also linking to youthfocused community organisations in each territory. The rollout was scheduled across multiple June 2026 release dates, with global availability following shortly after.
Golden State Valkyries partnered with Cora on community donation programme
The Golden State Valkyries partnered with period care brand Cora on a community impact initiative that linked in-game performance to product donations for Bay Area organisations. Under the programme, every 5-point or greater unanswered scoring run by the Valkyries during home games triggered a $5,000 donation in period care products from Cora to local community groups.
The partnership generated over $100,000 in donations within a single month and set a longer-term target of $1 million worth of product support across the duration of the agreement.
Audemars Piguet & Swatch collaborated for limited edition watch collection
Audemars Piguet and Swatch have officially introduced the “Royal Pop,” a disruptive collection of eight Bioceramic models that reimagine fine watchmaking through the lens of Pop Art and “positive provocation,” inspired by the original 1980’s Swatch POP collection.
Breaking free from the wrist entirely, the Royal Pop is designed to fundamentally redefine how time is worn. The collection consists of eight distinct colorways — a direct nod to the octagonal bezel and eight signature screws of the original 1972 Royal Oak. 100% of Audemars Piguet’s proceeds from the partnership are funding a dedicated initiative for preserving rare watchmaking savoir-faire and fostering the next generation of horological talent.
Free People collaborated with Volkswagen on summer road trip activation
Free People collaborated with Volkswagen on a multi-day summer road trip activation that launched a joint campaign. The partnership featured a custom-wrapped Volkswagen ID, which travelled from Southern to Northern California with a group of creators and brand talent. The journey included planned stops at Free People retail locations, a visit to a private collection of vintage Volkswagens in Oxnard, and a final event at the brand’s Napa Valley store featuring live music, refreshments and giveaways.
TikTok partnered with FIFA to reshape 2026 World Cup coverage through creator network
TikTok partnered with FIFA to select 30 creator correspondents who were deployed across Canada, Mexico and the United States to cover the 2026 FIFA World Cup. The creators were granted access to matchday environments including training sessions, press conferences, team arrivals and fan zones, producing short-form content tailored for global audiences across the platform. The initiative formed part of FIFA’s wider digital distribution arrangements for the tournament, which expanded creator-led reporting alongside traditional broadcast coverage of matches.
Columbia Sportswear sent Robert Irwin into the outback with 100 inflatable crocodiles
Columbia Sportswear launched a campaign featuring wildlife conservationist Robert Irwin testing its Tellurix Titanium OutDry footwear in a staged outback chase involving 100 inflatable crocodiles. The mockumentarystyle film showed Irwin navigating harsh Australian terrain while being pursued by the crocodiles, with the shoes positioned as providing traction, and stability.
A teaser was released that was presented as a fictional action movie trailer titled Max Impact, which was distributed across billboards, digital platforms and social channels before the full campaign was revealed as an advertisement.
PEOPLE and InStyle hosted Pit Stop Party during Miami Grand Prix weekend
PEOPLE and InStyle co-hosted their Pit Stop Party at Pao at Faena Hotel Miami Beach during the 2026 Formula 1 Miami Grand Prix weekend. The event brought together celebrities, creators and industry guests for an evening of DJ sets, branded beauty experiences and hospitality activations, including Dove-sponsored photo booths and product gifting.
Attendees included Ciara, Chase Stokes, Lukas Gage, Stassi Schroeder, Sara Sampaio, Anna Cathcart and Jena Sims, among others, with guests also served themed food and drinks such as blueberry-infused cocktails and desserts.
Aston Martin partnered with Ashton Earle
Ashtin Earle, the 23-year-old creator and younger sister of mega-influencer Alix Earle, brought 1.3 million TikTok followers to the Aston Martin’s race-week presence. “Ashtin’s audience is exactly the audience we want to communicate with,” says Rob Bloom, the team’s Chief Marketing Officer;. “She’s local to Miami. She’s creating amazing content on the platform. She’s been brilliant.”
The ‘Ashtin Martin’ campaign shows the team is meeting fans on their own terms.
Adidas welcomed Chloe Kelly as its global roster
Chloe Kelly has joined one of the biggest and most influential rosters in sport as adidas announces a partnership with the hero of both club and country.
With the world at her feet, Kelly joined the adidas family and will wear the F50 Sparkfusion during tournaments. The Arsenal star's follow-up debut adidas campaign video featured a guest appearance from pioneering adidas talent, Kano. This powerful introduction, from one gamechanger to another, recognises two winners in their respective fields.
Millie Bobby Brown appointed BRITA ambassador
Millie Bobby Brown has been unveiled as the first global ambassador for BRITA, making her debut for the water filter manufacturer in its Own Your Thing campaign.
The Stranger Things star commented 'I don't do things that don't feel organic and authentic to me. I like to involve myself in things that have purpose, meaning and fit into my daily life. BRITA felt like the most organic, authentic version of that’.
Etro and Globe-Trotter teamed up for a limited luggage collection
Etro released its collaboration with Globe-Trotter, the historic British house synonymous with world-class luxury luggage. Together, the two brands collaborated to celebrate travel - a core value that has guided Etro’s nomadic spirit and multicultural explorations from the very beginning.
The collection is inspired by the sensibility of the modern aesthete and each trolley case is designed not merely as an accessory, but as an archive of memories. The collection is offered in two designs: the Arnica Gold case pairs Etro’s canvas with brown leather detailing and brass hardware, while the Arnica Black case combines black leather with black hardware for a sharper contrast. Custom protective covers are available for every model.
Creator + Influencer News
Olympian Jessica Ennis-Hill tapped into wine market with premium rosé launch
The former elite athlete has partnered with former Majestic MD Josh Lincoln and Master of Wine Ray O’Connor to launch ‘Seven Summers’, a premium dealcoholized rosé from Provence. The name reflects not only the wine’s 7% alcohol level – which clocks in at around half the normal strength of a Provence rosé – but also Ennis-Hill’s career as an Olympic heptathlete.
She said she wanted a rosé “I would genuinely choose to drink—not one I had to settle for”, adding that “this is about balance: something beautifully made, but lighter for modern life.”
Olivia Jade launched beauty brand, O. Piccola
American influencer Olivia Jade has announced the launch of her new beauty brand, O. Piccola, debuting with the Bronze & Glow Balm.
Olivia Jade commented 'I started working with a manufacturer in California and we were doing a rendition of the palette I did with Sephora Collection... I always knew I wanted to create my own company, so I would give all the credit to Sephora for that. That was the moment, choosing all the colours, that I was like, I want to do this forever'.
Sydney Sweeney launched production company Honey Trap
Actor and producer Sydney Sweeney launched Honey Trap, a new production company focused on developing film and television projects. The venture secured a firstlook deal with Sony Pictures and appointed longtime collaborator Kaylee McGregor as President of Production and Development.
The launch expanded Sweeney’s role behind the camera, with the company already attached to a number of upcoming projects that she was set to produce and, in some cases, star in.
Kylie Jenner hosted Kylie Cosmetics brand trip in Turks and Caicos
Kylie Jenner hosted a branded Kylie Cosmetics getaway in Turks and Caicos, bringing together friends, family members and creators for a multi-day activation centred on the beauty brand. Guests travelled on a private jet wearing matching Kylie Cosmetics apparel and took part in a series of curated experiences featuring branded products, merchandise and content creation opportunities.
Kylie Cosmetics branding appeared throughout the accommodation, gifting experiences and event styling. The activation recreated a similar Kylie Cosmetics trip first held in 2019 and generated extensive online engagement through campaign content shared by attendees.
Whitney Leavitt teased new unscripted project following Mormon Wives exit
Whitney Leavitt teased that she had been developing a new unscripted television project after exiting The Secret Lives of Mormon Wives. Speaking at the 2026 Tony Awards, she confirmed in an interview that she was working on new reality-based content following her departure from the series, which she left after its most recent season. She indicated that development work was underway through her production company, Leavitt Media House, and suggested the project would continue her focus on reality storytelling alongside new on-screen ventures.
Travel
BÉIS partnered with Poppi on limitededition Fruit Punch travel capsule
BÉIS partnered with Poppi to launch a 13-piece limitededition travel capsule inspired by Poppi’s Fruit Punch flavour, featuring luggage, totes, accessories and bag charms in a glossy pink colourway. The collection included carry-on and check-in suitcases, cooler totes, travel bags, luggage tags and charms, with several pieces designed with ombré interiors and coordinated seasonal detailing. READ MORE HERE
Dagne Dover and Lola Blankets launched travel bundle collaboration for summer trips
Dagne Dover and Lola Blankets launched a limitededition travel bundle pairing the brand’s Medium Landon Carryall with a travel-sized faux-fur blanket designed for flights and short-haul travel.
The set was released in four colourways; Oyster, Dune, Dark Moss and Onyx, and included a matching duster bag. The blanket was made from Oeko-Tex-certified faux fur and designed to be machine washable and stain resistant, while the neoprene carryall featured a luggage sleeve and expandable storage for travel essentials.
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