Luxury, Fashion + Beauty
Madonna named global brand ambassador for Kiko Milano
Madonna was appointed as part of the launch of the brand’s new global campaign, The KIKO Show. The popstar was the face of the campaign, shot by Rafael Pavarotti, which centred on themes of self-expression and transformation. The campaign was supported by a soundtrack featuring an exclusive remix of her track Bring Your Love.
Bad Bunny unveiled adidas F50 Ghost Sprint collaboration
Bad Bunny featured the adidas F50 Ghost Sprint in a new collaboration that merged elements of the F50 football boot archive with the Ghost Sprint running silhouette. The model was first previewed through adidas’ ‘You Got This’ campaign film. The collection was set to release in multiple colourways, including a gradient purple and blue version, with a scheduled launch in July 2026.
CeraVe brought together global creators for inaugural CerAwards
CeraVe hosted the first-ever Global CerAwards in Los Angeles, bringing together 111 creators from 22 countries following regional competitions across global markets.
The initiative formed part of the brand’s wider content programme recognising skincare creators, dermatologists and healthcare professionals.
The event included an immersive CeraVe Studios experience and a ceremony at the Wiltern Theatre, where winners were inducted into the Ceramide Squad, the brand’s global creator collective.
Reformation and Umbro launched sustainable sportswear collaboration
The Reformation and Umbro collaboration launched as part of Reformation’s Spectator Sport series, reworking Umbro’s archival sportswear into a womenswear-focused capsule. The collection drew on retro football-inspired aesthetics and incorporated dead stock athletic materials to introduce a more sustainable design approach. The collection included a mix of dresses, windbreakers, and shorts featuring Umbro’s branding.
Sol de Janeiro partnered with Washington Spirit as official body care sponsor
Sol de Janeiro became the club’s partner across the 2026–2028 seasons. The collaboration integrated the brand into the team’s match day experience, beginning in the locker room with its body care and fragrance products used as part of pre-game rituals. The partnership included content series, in-stadium activations and fan-facing experiences, alongside community initiatives aimed at supporting confidence and self-expression among young athletes.
Hollister launched first home and dorm collection with Target
The collaboration marked Hollister’s debut in the home category and expanded the brand beyond clothing into lifestyle-focused products. The collection included clothing and home items such as bedding sets, throw blankets, pillows and plush toys, alongside loungewear pieces. It was made available across Target’s stores and online, with a focus on affordable, youth-oriented designs for the back-to-school and college season.
Kosas enlisted Petra Collins for Impressionist Multistick campaign
Kosas collaborated with photographer Petra Collins to launch a campaign for its Impressionist Multistick blush, with Collins serving as both creative director and star of the visuals. The campaign marked her first major project in the beauty space and drew on her signature dreamlike/ethereal aesthetic.
The campaign positioned the product as an artistic tool inspired by Impressionist painting, with a focus on intimate, everyday moments and emotional expression rather than transformation.
Kaia Gerber named creative partner in residence at Uni body care
Kaia Gerber’s new appointment expanded her role beyond campaign face to include input across content creation, product development, marketing and broader creative direction. The announcement launched alongside a new campaign featuring Uni’s 24-Hour Body Serum. Gerber’s new role is another example of brand ambassadors being positioned as long-term creative collaborators rather than just faces of standalone campaigns.
Food + Beverage
Jordyn Woods partnered with Poppi on limited-edition drink collaboration
Jordyn Woods partnered with prebiotic soda brand Poppi for a ‘Get Ready With Me’ campaign ahead of Game 5 of the NBA Finals. The content featured Woods preparing for the game while positioning Poppi as part of her courtside routine. She was also shown sipping Poppi Orange Soda while wearing blue and orange styling in support of her fiancé and Knicks star, Karl-Anthony Towns.
MR PORTER partnered with Château d’Esclans on exclusive Rosé dining experience
MR PORTER and Château d’Esclans launched a limitededition Rosé Experience Menu at the London restaurant. The collaboration paired a multi-course menu with a selection of Château d’Esclans Rosé, including Les Clans and Garrus, to create a curated summer dining experience. The partnership was available for a limited time throughout the summer as an exclusive inrestaurant experience.
Orlando Bloom became the new face of Casillero del Diablo
Orlando Bloom was appointed as Casillero del Diablo’s global ambassador and fronted the wine brand’s new international campaign. The partnership centred on the brand’s longstanding ‘Devil’s Cellar’ story, with Bloom leading the campaign. The campaign was scheduled to roll out across key global markets, including the UK, Chile, Brazil, Mexico and Ireland.
Damien Hirst partnered with Château La Coste to launch Rosé brand
Damien Hirst and Château La Coste launched Madame ‘B’, a new organic Rosé that marked the first wine to feature the artist’s name. Hirst designed the bottle label using his signature butterfly artwork as part of the collaboration. The wine was produced using biodynamically grown grapes from the Château La Coste estate and launched as a limited-edition release.
Amazon partnered with k2o by Sprinter during Summer of Soccer creator events
Amazon integrated the hydration brand into a series of influencer experiences. The partnership included branded moments during a pre-match creator event in New York, where guests explored Amazon’s footballinspired fashion edit, created content and attended the Brazil v Morocco FIFA World Cup match at MetLife Stadium.
The collaboration also extended to an influencer trip to Brazil, with creators showcasing k2o by Sprinter throughout the experience as part of the brand’s launch campaign.
Tech, Sport, Music + Lifestyle
Prince William partnered with Country Life as guest editor
The Prince of Wales was appointed guest editor for a special edition of the magazine, marking the latest collaboration between the publication and a member of the Royal Family. The edition included his personal selections, including a favourite recipe, painting and rural view, alongside features highlighting mental health in rural areas and individuals making a positive impact across the British countryside.
Heidi Klum appointed UNICEF ambassador
The supermodel was appointed following her longstanding relationship with the organisation. The appointment followed more than a decade of advocacy work, including participation in fundraising campaigns and field visits to UNICEF-supported programmes.
Klum continued her focus on children’s rights and wellbeing through the role, with emphasis on education, protection and the importance of play in child development. She also highlighted her ongoing involvement in UNICEF initiatives such as Trick-or-Treat for UNICEF and global awareness campaigns.
Kylie Jenner partnered with Meta on codesigned smart glasses collection
The collaboration formed part of a broader launch of three frame silhouettes, with Jenner’s design positioned as a fashion-led, slim oval frame within the collection. The glasses included Meta AI integration, hands-free photo and video capture, open-ear audio and multiple colour and lens options, and were rolled out across global retail and online channels.
Niall Horan hosted intimate fan dinner parties for album launch
The private gatherings occurred globally in cities such as Los Angeles and Berlin, and invited fans for a first listen of unreleased tracks in a dining setting designed to reflect the album’s concept. The events formed part of the album’s promotional campaign and followed the project’s wider rollout, which included the lead single Dinner Party and a series of experiential listening activations ahead of release.
Jo Malone London and Pinterest launched AI fragrance wardrobe experience
The Estée Lauder Companies and Jo Malone London partnered with Pinterest to launch Scent Scanner, an AIpowered digital experience that translated users’ visual preferences into personalised fragrance recommendations. The tool analysed imagery, colour palettes, textures and aesthetics from Pinterest boards to build a curated ‘fragrance wardrobe’ for each user.
The experience built on Jo Malone London’s existing AI Scent Advisor and was designed to shift fragrance discovery from written input to visual inspiration. It was rolled out in the US and France and integrated into Pinterest as an exclusive interactive feature.
Airbnb partnered with WSL to launch £1 million Player Accommodation Fund
The fund was launched as part of a wider multi-year partnership and was designed to support players moving between clubs by providing Airbnb credit for short-term accommodation during transfers and relocations. The partnership also formed part of Airbnb’s broader sports strategy, aligning with its role as the official accommodation and experiences partner of the WSL, with additional initiatives aimed at improving player mobility and supporting the growth of women’s football.
Jordyn Woods’ lucky bag was exhibited at the Guggenheim following Knicks championship run
The unexpected collaboration occurred after Woods’ ’lucky bag’ gained significant cultural traction during the New York Knicks’ 2026 NBA Championship campaign. The orange clutch, designed by Woods, became associated with the team’s winning streak as she regularly carried it courtside throughout the playoffs.
The bag was later showcased in a limited museum installation in New York, reflecting its role in the Knicks’ championship narrative.
Creator + Influencer News
Jordyn Huitema launched JordySkin athlete-focused skincare line
Jordyskin was developed by Huitema specifically for athletes and people with active lifestyles. The range was designed to address issues linked to frequent sweating and repeated face washing, including dryness and barrier irritation. The initial collection included a cleanser, toner and moisturiser. The formulations of the products were positioned as lightweight, non-greasy and supportive of skin recovery after training.
Romeo Beckham launched footballinspired Intra fashion label
Romeo Beckham co-founded the brand with creative director - Justin Saul. The brand debuted with a retrodriven collection referencing classic football kits from England, Brazil and the USA. The launch was introduced via a soft rollout in London, supported by a familyattended presentation and limited early release activity. The collection focused on vintage-inspired bomber jackets and sportswear pieces positioned at the intersection of football culture and contemporary fashion.
Andy and Jamie Murray launched new joint YouTube channel
The YouTube channel gave a sneak peak into behind-thescenes tennis content, challenges, interviews and collaborations with guests. The venture marked the brothers’ first joint media project since retiring from professional tennis. The channel debuted ahead of Wimbledon with an episode featuring popular YouTuber KSI.
Travel + Hospitality
Anantara launched La Dolce Riviera Mediterranean summer concept
Anantara Hotels & Resorts launched La Dolce Riviera, a multi-destination summer concept developed in partnership with Judith Leiber Couture. The concept spanned Rome, Nice and Amalfi, designed to showcase a curated Mediterranean lifestyle experience. The activation combined wellness, music and cultural programming across the three properties. The initiative was rolled out as a seasonal programme featuring location-specific experiences, including rooftop dining in Rome, Riviera-inspired spa rituals in Nice and heritage-led culinary events in Amalfi.
Visa launched ‘Visa Destinations’ travel platform across 10 cities
Visa Destinations was launched as a mobile-first travel platform that provided cardholders with curated experiences, recommendations and offers across key global cities including London, Paris and New York. The platform expanded Visa’s role beyond payments into travel discovery and planning.
The initiative was rolled out across 10 destinations and included partnerships with travel and hospitality providers, offering access to dining, culture, shopping and entertainment experiences tailored to ‘passion-led’ travel.
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