March Issue
Luxury, Fashion + Beauty
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The Co.Labs Brie ng
US
Reformation launched divorce-themed collection with lawyer Laura Wasser Fashion brand Reformation released a new clothing line called the “‘Divorce Collection,’ featuring Hollywood divorce attorney Laura Wasser as the face of the campaign. The range included items such as a limited-edition sweatshirt with the slogan ‘Dump Him’, with 100% of net proceeds from the sweatshirt going to the Harriett Buhai Center for Family Law, a nonprofit providing legal assistance. The collection debuted in mid-February and aimed to highlight the ability for attorneys to exercise their personal autonomy through fashion.
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The Co.Labs Brie ng
UK
L’Oréal Paris ran month-long 1Rebel collaboration in UK for mascara
L'Oréal Paris partnered with the UK based fitness chain 1Rebel on its largest UK collaboration to date, celebrating its newly launched Telescopic Extensionist Mascara. As part of the campaign, L’Oréal sponsored hundreds of weekday classes across 1Rebel’s London clubs and host a branded pop-up during February to engage people through fitness activities.
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The Co.Labs Brie ng
US
Kith brought in LISA as guest designer for their spring women’s collection Kith announced that global music artist LISA as their first-ever Guest Designer for its Kith Women line, collaborating with founder Ronnie Fieg on the Spring 2026 collection. The partnership resulted in the ‘Kith Women: Designed by LISA’, ready-to-wear collection that launched in February and was made available in select stores and online markets worldwide. The project marked a new creative role for LISA with the brand following her earlier appearance in its Summer 2024 campaign.
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The Co.Labs Brie ng
UK
Starface partnered with Ashley Williams on limited-edition pimple patch bundle
Skincare brand Starface teamed up with British fashion designer Ashley Williams to launch a limited-edition collaboration that co-created a two-piece ‘Big Heart Bundle’ comprising of the hydrocolloid ‘Big Heart’ pimple patches, featuring a strawberry-scented Star Balm lip product. The limited set was teased at Williams’ SS26 London Fashion Week show, and made available for purchase on the brand’s website from 5 February.
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The Co.Labs Brie ng
US
MAC Cosmetics teamed up with Depop and creators including Leah Kateb on beauty-meetsfashion activation MAC Cosmetics partnered with online resale platform Depop on a creator-led collaboration aimed at blending beauty and fashion around its Powder Kiss and MACximal Matte lipsticks. Reality TV personality Leah Kateb, alongside Jordyn Woods, curated themed Depop fashion drops inspired by the lipstick lines, with purchases from their wardrobe edits bundled with a Powder Kiss lipstick. The activation also included an in-person pop-up event in New York’s Union Square.
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The Co.Labs Brie ng
EUROPE
Zalando named Lily Collins as its first global brand ambassador Zalando named actress, Lily Collins as its first global brand ambassador in a year-long partnership. Collins was selected to front two major seasonal campaigns throughout 2026, beginning with the Spring/Summer 2026 campaign. The collaboration aimed to bring her expressive approach to style to Zalando’s creative platform focused on everyday wardrobe inspiration under the theme “What Do I Wear?”. James Rothwell, Zalando’s senior vice-president of marketing, said Collins embodied confidence and creativity.
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The Co.Labs Brie ng
US
Gap and Harlem’s Fashion Row reimagined denim for Black History Month Gap collaborated with Harlem’s Fashion Row on a 20piece denim collection that celebrated Black designers and creative perspectives during Black History Month. Five designers; Daveed Baptiste, LaTouché, Igdaliah Pickering, Waina Chancy and Nicole Benefield, each contributed four pieces that reinterpreted Gap’s classic denim through their individual inspirations, techniques and cultural influences. The campaign was photographed by Joshua Kissi and the collection launched on 13 February 2026 via Gap’s website and select store locations internationally.
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The Co.Labs Brie ng
US
Aveeno and TOGETHXR spotlighted women’s strength in editorial campaign Aveeno partnered with women’s sports media company TOGETHXR to launch 'The Strength Issue’, a digital editorial project highlighting the experiences of female athletes. The collaboration featured athletes including Sophia Wilson, Cameron Brink, Misty Copeland and Ali Truwit, who shared personal stories exploring resilience and performance. The campaign combined portrait photography, written features and social content to explore different expressions of strength across sport and culture.
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The Co.Labs Brie ng
US
MAC Cosmetics tapped Rob Rausch for Times Square billboard to mark Sephora launch MAC Cosmetics featured Traitor’s star, Rob Rausch, on a large digital billboard in New York’s Times Square - to promote the brand’s retail launch in Sephora stores. The image showed Rausch posing for a mirror selfie with the phrase “MAC is at Sephora” written in lipstick, which was later displayed on a 17,000-square-foot screen. Rausch appeared at the Sephora Times Square store to unveil the billboard and meet fans as part of the activation. The stunt formed part of MAC’s wider campaign surrounding its debut in Sephora retail locations.
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The Co.Labs Brie ng
US
Stella McCartney Kids launched My Little Pony capsule collection Stella McCartney collaborated with My Little Pony on a limited-edition childrenswear capsule. The collection reimagined characters from the franchise across readyto-wear pieces including denim, knitwear, dresses and accessories, incorporating colourful graphics inspired by the children’s series. The partnership focused on environmentally conscious materials and designs and launched globally through Stella McCartney online channels and select retailers.
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The Co.Labs Brie ng
US
Gentle Monster joined Formula 1 and Disney for racing-inspired eyewear collaboration Gentle Monster partnered with Formula 1 and Disney on the 2026 Circuit Collection, an eyewear capsule that blended motorsport designs with Disney characters. The collection featured eight eyewear styles across multiple silhouettes, with several designs incorporating Mickey & Friends figures alongside racing-inspired detailing. The launch formed part of the wider Disney and Formula 1 “Fuel the Magic” partnership, which aimed to expand fan engagement through fashion, merchandise and entertainment activations tied to the 2026 race season. Pop-up experiences in cities including Seoul and Shanghai accompanied the drop, featuring installations such as large Mickey sculptures displayed alongside Formula 1 cars.
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The Co.Labs Brie ng
US
Urban Outfitters partnered with Zara Larsson on Spring 26 campaign Urban Outfitters collaborated with Zara Larsson on its Spring 2026 campaign, titled “Add to Story”. The campaign launched alongside the singer’s Midnight Sun tour and encouraged customers and creators to share everyday moments. The aim of the campaign was to build a community-driven narrative around the brand. Urban Outfitters also introduced the Me@UO creator programme as part of the activation, offering smaller creators access to campaign opportunities, exclusive content and in-person experiences linked to the brand and Larsson’s tour.
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The Co.Labs Brie ng
US
H&M spotlighted New York style with Ice Spice and John Turturro campaign H&M launched a campaign celebrating New York’s fashion culture featuring a diverse cast of native New Yorkers including Ice Spice, John Turturro, Paloma Elsesser, Kai Schreiber and Kareem Rahma. Shot by photographer Rafael Pavarotti, the campaign combined portrait imagery and short-form video to explore how the city influenced personal style and self-expression. The activation formed the first instalment of a new global campaign series highlighting the fashion identity of major cities around the world.
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The Co.Labs Brie ng
US
Audrey Hobert teamed with Ilia Beauty on limited edition makeup edit Musician, Audrey Hobert, partnered with the clean beauty brand Ilia Beauty to launch a limited edition lip makeup edit that included a bespoke Overglaze Hydrating Lip Gloss shade and a Lip Sketch Hydrating Crayon. Hobert, who was an avid Ilia Beauty user prior to the collaboration, said the collection was inspired by her everyday beauty preferences and her vibrant creative identity, with items intended for buildable, versatile wear. The partnership was supported by editorial content and social promotion.
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The Co.Labs Brie ng
US
Joey King reflected on her acne journey with Neutrogena collaboration Joey King shared her personal experience with acne in an interview tied to her partnership with skincare brand Neutrogena. She discussed how skin concerns affected her confidence through adolescence and adulthood, and explained how working with Neutrogena informed her approach to skincare and self care routines. The collaboration involved King sharing advice and insights on managing acne and emphasising product efficacy, with Neutrogena positioning the initiative as part of its broader focus on normalising skin struggles and encouraging positive conversations around skin health.
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Travel + Hospitality
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The Co.Labs Brie ng
US
The Ritz-Carlton Yacht Collection staged a fashion takeover with Johanna Ortiz at sea The Ritz-Carlton Yacht Collection partnered with the Colombian fashion designer Johanna Ortiz to produce an on-board collaboration showcased on its yacht called the Ilma. The activation began on 17 February, and the yacht’s outdoor spaces such as the pool deck and terrace were decorated with the designer’s signature prints and textile designs. The takeover paired tropical-inspired aesthetics with curated food and drink offerings and included a selection of Ortiz’s ready-to-wear pieces in the ship’s boutique.
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The Co.Labs Brie ng
US
RIMOWA ran eccentric campaign featuring actor Nicholas Braun RIMOWA launched a new campaign that starred ‘Succession’ actor Nicholas Braun in a series of surreal, everyday scenes that positioned its luggage as a constant companion. Photographed by Nigel Shafran, Braun was shown doing routine activities such as doing yoga, painting a door and eating breakfast while carrying or interacting with a RIMOWA aluminium backpack. presenting the bag as both functionally and emotionally necessary.
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The Co.Labs Brie ng
US
Princess Cruises partnered with The Travel Institute to offer scholarships and certification for travel advisors Princess Cruises partnered with The Travel Institute to launch a series of exclusive scholarships and professional certification programmes for travel advisors. The initiative was designed to support advisors’ education and credentials within the cruise and broader travel industry, offering access to accredited courses and training opportunities.
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The Co.Labs Brie ng
US
Shay Mitchell became Capital One Travel’s first ambassador and linked with BÉIS for travel partnerships Shay Mitchell partnered with Capital One Travel as its first travel ambassador to support the launch of the Capital One Landing lounge concept at LaGuardia Airport in New York. The new lounge introduced a hospitality-led airport experience featuring chef-driven food from the José Andrés Group and mobile-ordered drinks served directly to guests.
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Food + Beverage
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The Co.Labs Brie ng
US
PepsiCo launched first creator-led chip range aimed at Gen Z
PepsiCo unveiled its first creator-led product launch that reimagined classic chip flavours by pairing them with digital creators, targeting Gen Z followers. The limitededition line included combinations such as Lay’s Sweet Southern Heat Barbecue on Cheetos Crunchy with singer-songwriter Madison Beer, Ruffles Cheddar & Sour Cream on Doritos with streamer iShowSpeed, and Doritos Cool Ranch on Ruffles with the sports group Dude Perfect. The products debuted on TikTok Shop before nationwide retail release.
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The Co.Labs Brie ng
UK
Morrisons ran ‘Steak & Date’ Valentine’s campaign featuring range of creators
Morrisons launched a ‘Steak & Date’ campaign ahead of Valentine’s Day that promoted the quality of its British steak and expertise from its Market Street counters. The campaign was created in partnership with Leo UK and Capital, and featured two films styled like a dating show and starring creators AngryGinge and Grime Gran.
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The Co.Labs Brie ng
US
Update appointed Kim Kardashian as co founder for energy drink relaunch The energy drink brand ‘Update’ named Kim Kardashian as co founder ahead of a major relaunch that redesigned the product and expanded its retail distribution. The Kardashian mogul contributed to the brand’s creative direction, packaging overhaul and product positioning as part of the strategy for broader appeal. The relaunched drink featured new flavours and a new formula intended to offer sustained energy without the typical crash associated with traditional energy drinks. The rollout included placement in more than 4,000 Walmart stores beginning in March 2026, with further retail expansion planned.
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The Co.Labs Brie ng
US
Poppi and Bubble launched a cobranded hydrating lip serum Prebiotic soda brand Poppi partnered with the skincare brand Bubble to release a limited-edition hydrating lip serum inspired by select Poppi flavour shades; Grape, Root Beer & Strawberry Lemon. The collaboration was promoted across social media and digital channels, aligning the two brands’ shared Gen Z audience and extending Poppi’s brand presence into the beauty category.
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The Co.Labs Brie ng
UK
Hennessy named official cognac partner of the BRIT Awards 2026 Hennessy was announced as the official cognac partner of the 2026 BRIT Awards with Mastercard, marking a new sponsorship linking the drinks brand with the UK music event. The partnership accompanied the awards’ move to Manchester for the first time, where the ceremony took place on 28 February. As part of the collaboration, Hennessy hosted a programme of activations across Manchester in the weeks surrounding the ceremony, including live music events, bar takeovers and a pop-up speakeasy concept.
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Tech, Sport, Music + Lifestyle
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The Co.Labs Brie ng
US
Cash App turned Charli xcx’s Brat Card into a real debit card
Cash App partnered with A24 and Charli XCX to transform the fictional “Brat Card” featured in the mockumentary released by the singer, ’The Moment’ into a functioning, limited edition Visa prepaid card. The Brat Card, inspired by the on screen design and fan demand, was made available through the Cash App mobile app from late February 2026 at a set price and included a custom Brat themed payment pad inside the app, as well as cash back perks and access to concert presales.
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The Co.Labs Brie ng
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Alex Cooper revealed her network’s redesigned Los Angeles headquarters with West Elm Alex Cooper unveiled the redesigned Los Angeles headquarters for her media company Unwell Network in a video tour. The office interiors were designed and furnished by West Elm using pieces from its West Elm Office collection. The headquarters featured a dedicated podcast wing used to record shows including Call Her Daddy, alongside themed spaces such as a Western-style bar named “Big Al’s Bar” and a custom vending machine stocked with the brand’s Unwell Hydration drinks.
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The Co.Labs Brie ng
UK
Yamaha Music London named four new music ambassadors for 2025 Yamaha Music London selected four London-based artists as its 2025 music ambassadors following a live showcase competition that saw finalists perform original music in front of industry professionals. The cohort included Irish singer-songwriter CODYY, multiinstrumentalist singer-songwriter Kevin Davy White, British indie artist Cian Downing, and classical-pop fusion duo Matt Kent & Liv Lester. Winners received a year-long ambassadorship that provided them with a Yamaha instrument of their choice, mentorship, recording studio time and marketing and PR support to help advance their careers and reach broader audiences.
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The Co.Labs Brie ng
US
Adidas and fashion designer Willy Chavarria launched NBA All-Star Weekend capsule Adidas and designer Willy Chavarria debuted a collaborative capsule collection during NBA All-Star Weekend 2026 in Los Angeles, blending sport, culture and community. The collection featured apparel and footwear that included a dedicated NBA All-Star Weekend capsule alongside a collaboration with the Compton Cowboys. The drop was made available through adidas channels and select retailers, and the launch formed part of adidas’ broader All-Star Weekend activations, which included fan experiences and events.
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The Co.Labs Brie ng
UK
Liverpool players showcased Tommy Hilfiger arrival looks at Anfield
Players from Liverpool F.C. arrived at Anfield ahead of the Premier League match against West Ham United F.C. wearing curated looks from global fashion partner Tommy Hilfiger, highlighting the club’s new collaboration with the American brand. The styled arrival included tailored and casual pieces from the fashion label, worn by members of the men’s squad.
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Creator + Influencer News
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The Co.Labs Brie ng
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Prominent esthetician , Sofie Pavitt Face, launched Screentime sunscreen for acneAcne specialist esthetician; Sofie Pavitt Face introduced prone skin ‘Screentime', a hydrating SPF 30 sunscreen designed specifically for acne-prone skin. Developed over three years, the formula combined daily sun protection with skincare benefits and was intended to simplify routines by functioning as both a moisturiser and sunscreen. The product featured ingredients including niacinamide to brighten the complexion and vitamin E for nourishment. The formula was dermatologically tested, non-comedogenic, fragrance-free and vegan. The launch expanded the Sofie Pavitt Face line, which focused on acne-targeted skincare products.
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The Co.Labs Brie ng
US
Markiplier flipped Hollywood’s script with indie film success
Markiplier, the American YouTube creator Mark Edward Fischbach, was profiled for turning his vast online following into a successful independent film venture when his self-funded horror movie Iron Lung significantly outgrossed major documentary releases during its opening week. The film, adapted from a 2022 video game and shot on a modest budget, generated sizable ticket sales and demonstrated how his 38 million-plus subscriber base drove cinema bookings without traditional Hollywood backing.
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The Co.Labs Brie ng
US
Devotion launched AIdriven influencer agency for the ‘postfollower’ era A new influencer marketing agency called Devotion launched with the aim of helping brands scale creator partnerships AI. Founded by Parade founder Cami Téllez and former TikTok executive Jonathan Kroopf, the company emerged after nine months in stealth with $4 million in seed funding. The agency used AI tools to identify, recruit and manage large networks of micro and nano-creators, shifting away from traditional influencer strategies focused on follower counts. Instead, campaigns prioritised audience alignment, allowing brands to work with hundreds or thousands of creators simultaneously. Devotion positioned the model as a way to increase engagement and scale creator programmes while maintaining community-led relationships. READ MORE HERE fi
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The Co.Labs Brie ng
UK
Amelia Dimoldenberg to star in Chicken Shop Date rom com adaptation
Amelia Dimoldenberg, creator and host of ‘Chicken Shop Date’, was announced as the lead in a feature film adaptation of her popular interview series. The project was set to be a romantic comedy produced for theatrical release, with Dimoldenberg also credited as a producer. The film aimed to expand the show into a scripted narrative, marking Dimoldenberg’s first major role in a feature length project.
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The Co.Labs Brie ng
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Cardi B launched hair care brand Grow Good Beauty
Cardi B announced the launch of her own hair care brand, Grow Good Beauty, which debuted with a range of products formulated to support scalp health and hair growth. The line included oils, serums and treatments designed to address common hair concerns. Grow Good Beauty products were made available through major retailers, andTthe brand’s marketing emphasised inclusivity and educational messaging around hair care routines.
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Thanks for reading!
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