How do you avoid getting caught in the cultural chaos?
Whether you’re launching a Hollywood blockbuster, a video game or a new product line, you need to make sure the ways in which you go to market capture the imaginations of the audiences your IP, product or brand were made for.
In an increasingly intersectional and overcrowded cultural landscape, where the stories you’re trying to tell live or die by how steady their feet are stepping onto the social conveyor belt, it’s harder than ever to stand out and avoid being dragged down by the cultural undertow.
For every Super Mario Bros Movie, there’s an Indiana Jones 5. Every MSCHF ‘Big Red Boot’ has its corresponding hype collab gone wrong. It’s not all about the quality of what you’re trying to sell either. It’s how well you cut through vs the competition and how much your story, or at least a part of it, is worthy of your public’s imagination.
