WDYM WHACK

WHAT'S

WHERE TO FIND THE BEST SECONDHAND FASHION IN 6

3 BLACK LONDON FASHION PHOTOGRAPHERS YOU SHOULD CHECK OUT ...8 A LOOK AT UK MUSIC AND FASHION: ICONIC LOOKS IN 12 WALK THROUGH LONDON WITH ME IN MY FAVOURITE SHOES...16

DENIM, TARTAN AND EVERYTHING NICE: THE COOMALO EXPERIENCE...19

A JAPANESE CONTENT CREATOR CURRENTLY STUDYING ABROAD IN LONDON...24

THE TAPESTRY OF LONDON'S FASHION OVER THE CENTURY...28

Editors Letter

Hello, WDYM WHACK is a passion project of mine and I’m so lucky to be able to fulfll it with an amazing team. The magazine is an exploration of fashion in different cities around the world.And for its frst issue, we got to explore London and the electric fashion that sparks through the streets. At WDYM WHACK, we believe that the coolest people in the room always have something whacky and fun about them. That’s what we tried to capture in this magazine.

Stay whacky and enjoy.

Love, Angel

Top four nail artists in the UK

By: Julia Corso

From East London's vivid colour palettes to Bristol's hand-painted fnesse, meet the trailblazing artists at the forefront of nail art revolution. A new trend celebrating individuality is taking hold. These UK-based nail artists are redefning the canvas of self-expression. Amidst London’s bustling metropolis and Bristol’s pristine countryside, here are four nail artists worth watching.

Daisy Does Nails: The details

In Bristol, ‘Daisy Does Nails’ specializes in hand-painted art, characterised by meticulous attention to detail on natural nails only. Her work has caught the eye of an audience that values precision and artistry. Daisy’s work is complex and subtle, making her a name to remember in the London nail scene.

@dais_does_nails

The Jewelled Club: The innovative illusionist

'The Jewelled Club' infuses luxury into everyday nails, turning them into literal art that decorate Londoners' hands. This homebased studio in East London offers a unique dual service of nail art and tooth gems, personalised to each cli ent's taste.

@thejewelledclub

These artists are not just beauticians; they are visionaries. They are making a signifcant impact on the nail art scene, reminding us that there's a unique story waiting to be told at the tip of our fngers. As London continues to be a global trendsetter, keep your eyes on these four artists and explore your self-expression - the next masterpiece might be at your fngertips.

Xtensions by Xtina: A whimsical touch

At 'Xtensions by Xtina,' founder Christina transforms the mundane into magical nail art. Her Instagram feed showcases her versatile skills, creating delicate pastel forals or bold abstract patterns for her diverse audience, which dares to defy the conventional.

@xtensionsbyxtina

Suki Nailz: The captivating

In East London, ‘Suki Nailz’ is a colorful scream that challenges and redefnes traditional nail aesthetics. Suki’s nails are an extension of one’s personality. She creates designs that vividly refect her clients’ diverse tastes. She is the artist to follow for those who want their hands to make a statement without saying a word

@suki_nailz

Where to find the best fashion in London

By: Sara De Ledesma

Looking to keep your wardrobe sustainable and budget-savvy? With London’s thriving vintage scene, there will never be a shortage of cost-effective shops to spruce up your fashion catalogue. While Camden Market and Brick Lane continue to be classics, there is a whole new world of style waiting to be explored in these locations:

Accessories Of Old

Nestled in the heart of Fulham, this spot is a treasure trove for vintage jewellery enthusiasts. Discover UK originals from the 1980s and 90s, all for wholesale prices. From necklaces, bracelets, earrings, rings, and more in 18ct gold and silver plating, this shop offers accessories galore. With each item ranging from around £3-£8, you are bound to fnd your next statement piece to add to your wardrobe.

37 Munster Road, London SW6 4ER

Princess May car boot sale

Tucked away in Stoke Newington, this hidden gem is bustling with retro treasures every weekend. Unlike traditional vintage stores, car boot sales operate more like lively markets, with vendors displaying their items from open cars, stalls, and outdoor racks. From hipsters to stylists, this location attracts anyone looking for a unique fnd. Perfect for a leisurely day outdoors, where you can easily roam the market during a casual afternoon. Early birds pay £5 before 9:00 am, while anytime afterwards is a cost-effective £1.

Princess May School, London N16 8DF

Wings World

Don’t let the name fool you - Wings World is all about bringing affordable pop-up fashion events to London. Attendees can enjoy unique extras like temporary tattoos and jewelry-making sessions. Plus, for online shoppers, there is an added perk of discounted items and the opportunity to vote for customers’ preferred charity on the website. With ticket prices ranging from a mere price of £1 to £4, and items priced at £20 and under, each event promises budget-friendly shopping.

Locations vary

Think Vintage

Surrey’s Vintage Emporium boasts a one-of-a-kind experience with a warehouse sale, where clothes are sold by the kilo. Teamed up with a leading property clearance company in England’s South, this location is a haven for secondhand treasures. Plus, as a major supplier to collectors and the TV and flm industry, Think Vintage offers more than the typical vintage or secondhand store such as bus station signs and even vintage cars.

Preloved Kilo

As one of the United Kingdom’s premier kilo sale specialists based in Sheffeld, Preloved Kilo offers quality vintage and branded second-hand clothing. With online categories featuring items under £5 and £10, there’s something for every budget. If you prefer the thrill of in-person shopping, Preloved Kilo hosts events all across London from Watford to Wimbledon, where everyone has access to a diverse selection of preloved gems.

16 Cheam Common Rd, Worcester Park KT4 8RW 76 Division St, Sheffeld City Centre, Sheffeld S1 4GF

3 Black London fashion photographers you should check out

By Angel Agbontaen

London’s fashion landscape is a kaleidoscope of innovation and diversity, where every corner reveals a new twist on style and creativity. Among the trailblazers shaping this dynamic scene are a group of Black fashion photographers who are redefning industry standards and pushing boundaries with their distinct visions. Their work stands out, is captivating, unconventional, and alluring. From bold compositions that celebrate the beauty of dark skin tones, to innovative fashion shoots, each of these photographers brings a unique perspective to the table. Here are three Black fashion photographers based in London that you should check out.

At just 20 years old, Mary Ngwu is already establishing herself as a photographer to watch in the London scene. With an eye for vibrant colours and a talent for seamlessly pairing them with her subjects, Ngwu’s work stands out for her ability to capture the essence of Black beauty. Through her stylistic portraits, she deftly showcases how Black skin, hair and overall beauty can harmonize effortlessly with any colour palette. With each photograph, she invites viewers into a world where Blackness is celebrated.

Mary Ngwu

Photograph by Mary Ngwu via Instagram

Gabriel Moses

Photographer and videographer, Gabriel Moses from South London, is a formidable fgure in the fashion industry, collaborating with esteemed names such as Dior, Louis Vuitton and Supreme. His work delves into the intersections of identity, art, heritage and culture, capturing audiences with his enigmatic and evocative allure. With a talent for crafting compositions that are rich in intimacy and depth, he skillfully manipulates light and shadow to create visually stunning imagery. What sets Moses apart is his fearless exploration of Black skin within his art, affrming that Blackness thrives in any composition. In a world yearning for authenticity and depth, Gabriel Moses gives the people what they want.

Hailing from Southeast London, Nadine Ijewere uses her keen eye for colour, composition, and storytelling to explore bold, vibrant, and deeply evocative images. Ijewere’s work features whimsical and unconventional silhouettes and is complimented by her knack for authenticity and warmly capturing the essence of her subjects. With a distinct style that blends fashion, fne art and documentary style photography, she offers a glimpse into complex narratives and emotions that leaves a long-lasting impression.

Photograph by Gabriel Moses via Instragram Nadine Ijewere

Photograph by Nadine Ijewere via Instagram

A look at UK music and fashion: iconic looks in history

By: Sara De Ledesma

The United Kingdom is home to many talented musicians who left a mark on the world of fashion. Undoubtedly, the most well known artists are often synonymous with a distinct visual aesthetic associated to their brand. From the sixties to the contemporary scene, British artists have seamlessy combined music and style, creating cult looks that have paved the way for generations to come. Let’s take a look at some of the most iconic styles within the UK’s music scene.

The Beatles: Pioneers of Modstyle fashion

The 1960s in the UK witnessed a cultural renaissance, popularized by the Mod fashion subculture. The Beatles, quintessential representatives of this era, embraced this style with tailored suits, Chelsea boots, and sleek haircuts. Collaborating with the legendary Dougie Millings, they curated a polished image, differentiating themselves from other Brit-rock acts that took on traditional American styles. While The Beatles are known to have evolved signifcantly in their styles, their initial clean-cut appearance remains renowned in fashion history, representative of the swinging sixties.

David Bowie: The extravagant Ziggy Stardust

The 1970s brought in a new wave of artistic expression, characterised by outlandish styles and glam rock personas. David Bowie emerged as a trailblazer, pushing the boundaries of gender norms with his use of bold colours, avant-garde silhouettes, and theatrical performances.

Constantly reinventing himself, Bowie was known to never stray from self-expression. He created personas such as Ziggy Stardust, wearing jumpsuits, platform boots, heavy eye makeup and a Starman lightning bolt. This persona is considered to be one of the most important steps in Bowie’s career, establishing him as one of the most infuential artists in both the UK and worldwide.

The Clash: Defying conventions with Punk Revolution

The 1970s were a tumultuous period emerging as a counter-culture, publicising the punk rock evolution. This genre saw a raw aesthetic that rejected the Glam Rock era. The Clash popularised this style, using leather, zippers, and disordely hairstyles to rebel against the norm. Without access to designers like McLaren and Westwood like The Sex Pistols had, The Clash embraced DIY by using paint, spray and stencils. Frontrunner Joe Strummer embodied punk’s spirit with his undeniable and edgy fashion sensibility. The 70s brought alternative to the masses, inspiring a league of fashion that encouraged expressive emotions and explorative fashion. This time would go down in history for years to come, as many decades such as the early 2000s saw a 70s inspired alternative renaissance.

Duran Duran: Synthesising New Wave and Futurism

As the 1980s approached, so did New Wave, a music genre boasting colourful looks, synthesisers, and futuristic energy. Duran Duran, at the forefront of this era, were seen wearing glamorous fashion statements, famboyant stage attire, and vibrant colour palettes. The shoulder pads became a popular trend, associated with “power dressing” and showing a certain assertiveness in those who wore them. New Wave saw an introduction to danceable rock music with well-coiffed fashion, redefning the looks in the 80s.

The Spice Girls: Empowering individuality through Britpop

The late 1990s saw a rise in pop music and girl groups, accompanied by a resurgence of retro aesthetics. The Spice Girls brought in a spirit of girl power with their diverse styles, each member representing a different mood.

Scary Spice was seen popularising crop tops, lowrise pants, and mesh clothing paired with her iconic curly hairstyle. While Sporty Spice was known for athleisure; Adidas tracksuits, chunky sneakers and jerseys. Baby Spice brought a playful and light femininity to the group, with a more innocent way of dressing. She often wore mini dresses and go-go

boots in colour schemes of pink and whites. Ginger Spice was known for a sassier look like tight bodysuits, sequins, and, of course, in anything red. Her most iconic look to date was the Union Jack dress, or actually, a tea towel that was stitched on top of a minidress. Posh Spice was the simplest of the group, with dark monochromatic looks and minimalistic styles, from black pumps to bikini tops. The Spice Girls’ fashion legacy epitomizes individuality and experimentation, and has resonated with audiences across generations.

Amy Winehouse: Rockabilly

In the early 2000s, Amy Winehouse caught audience’s attentions with her vintage sound and eclectic fashion sense. Channeling the rockabilly spirit, Winehouse was known to wear patterned dresses, retro accessories, and curly propped up hair. In addition to her attire, Winehouse accessorised her look with fun accents like large belts and hairpieces, adding a whimsy touch to her outfts. Her long, colourful nails and bold winged eyeliner further contributed to her unique aesthetic, solidifying her status as an icon of her time.

Little Simz and Rina Sawayama: The present and beyond

Today, British artists continue to shape popular culture and music altogether, with artists like Little Simz and Rina Sawayama pushing boundaries and redefning norms. From Little Simz’ afro-future and Rina Sawyama’s avante-garde ensembles, these artists embody creativity and individuality that has defned British fashion for decades.

As we look towards the future, one thing is certain: the infuence of iconic UK musicians on fashion will continue to evolve. Whether it’s through their music, or their fearless take on self-expression, these artists will always hold a special place in fashion history, serving as a reminder that true style knows no boundaries.

Walk through London with me in my favourtite shoes

By: Shizuki Sogawa

As I explored the diverse neighbourhoods in this bustling city, my trustworthy sidekick wasn’t a superhero or a furry friend; it was my collection of shoes. Each pair was like a character in my adventure, carefully selected to match the vibe of wherever I was headed. Like a fortune teller, somehow my shoes hinted at the adventures that lay ahead, adding an extra thrill to every stride.

Mexico 66 (Onitsuka Tiger)

You might think that incorporating red shoes into your wardrobe would be challenging. But for me, it really isn’t – especially with red being all the rage at London Fashion Week Autumn-Winter 2024. With glossy patent leather in the deep monochrome colourway, I strutted over to GAIL's Bakery in the morning for coffee and a pastry before heading to Regent Park to relax and soak in nature’s beauty. Later, I found myself immersed in the mellow ambience at Daunt Books Marylebone, one of London’s most beautiful bookshops. This shop caters for a variety of books for all enthusiasms, cultures and ages while nicely organised on wooden shelves nd shining in the light of the sun. And in the afternoon, my friends and I treated ourselves to the play: Harry Potter And The Cursed Child. Despite the weather being less sunny, my shoes always brightened my day like magic.

The colour Yellow reminds me of sunflowers and baby chicks as it lively stands out everywhere. It is the essence of summertime, radiating energy wherever you go. My sandals have holes in the shape of Onitsuka Tiger's signature logo on the sides. As an attractive point of the sandal, the playful and perforated designs make my sandals a canvas for experimenting with different socks. Plus, the designs manage to catch the attention of people around.

The weather today was balmy and perfect for wearing my pair of sandals. I linked up with a friend for lunch at the Mercato Mayfair which was transformed into a sustainably sourced food hall from St Mark's on North Audley Street desanctified in 1974. Fully fueled by creamy and cheesy bacon gnocchi, we

Big Logo Runner Sandal (Onitsuka Tiger)

visited the British Museum. The Rosetta Stone, Royal Lion Hunts and Stayr and Nymph are worth the artefacts I've seen in the museum. After stopping for a refreshing mocha cold brew at Blank Street Coffee, we finally wrapped the day up with a beautiful sunset view at Primrose Hill–a picture-perfect ending to a special day, made even brighter by the cheerful glow of my trusty yellow sandals.

The boots are the epitome of timeless style. I bought the pair of boots at Dr. Martens Oxford Circus, London because this brand was originally established in the UK, and this item will remind me of my time in London. It was love at first sight when I laid my eyes on them. The leather is buttery soft, and the heel is just the right height. Unlike other boots from this brand series, these boots have a slightly dressier design. Today was all about sightseeing! I got up bright and early to grab breakfast such as fresh strawberries with chocolate, doughnuts full of cream, and paella at Borough Market before setting off to see the Big Ben and Buckingham Palace. Even though I enjoyed the food at the market, I went to Sketch London , which is awarded three Michelin Stars. They serve high-quality food and tea with first-class service in a unique, luxurious, and Instagrammable room. Overall, I experienced a British tradition, afternoon tea, and euphoric time. With my lovely boots on, every step felt like a stylish adventure.

GAYA HEELED CHELSEA BOOTS (Dr. Martens)

Denim, tartan and everything nice: The Coomalo experience

By: Angel Agbontaen

When you think of fashion, what comes to mind? For the average person it might just be about throwing on a few pieces of clothing and calling it a ft. ut for Chantelle Khumalo, it’s an entirely different story. To her, fashion is a deeply personal experience–a way to express herself to the world.

Hailing from culturally vibrant South Africa and imbabwe, year old Chantelle infuses her brand, Coomalo, with the very essence of her being. rom the bold tartan patterns that catch your eye, to the whimsical oating logo that adds a touch of magic, Coomalo is unlike anything you’ve ever seen before a fun and new take on tartan chic.

As Chantelle sits down with WDYM WHACK, the energy in the room is palpable. There’s a sense of excitement and anticipation, much like the feeling you get when you lay eyes on a new Coomalo piece, it’s fresh, playful and undeniably infectious.

WDYM WHACK:

What’s the story behind Coomalo’s journey to where it is now?

Chantelle:

I’ve always wanted to start my own brand since I was young and it took me a lot to convince my parents to let me go to fashion school. I really wanted to do more than just create content, I wanted to make things that I would wear, but I never saw in the stores. After fashion school, I decided that I was going to do it. I got a friend of mine, told him my ideas and within months, it was done.

WDYM WHACK:

That’s so inspiring. What fashion school did you attend?

Chantelle:

I went to ewcastle College, and studied fashion and textiles

WDYM WHACK:

What parts of your identity can be seen in Coomalo

Chantelle:

I would say the logo is a representation of me and my beliefs. It’s a oating cartoon fgure and to me that represents gender uidity and freedom. I wanted something that was so me and in that moment that was me and that’s still me now. The pleats in my pieces are inspired by my cultural clothing. And in the future, making cultural garments is something I want to e plore.

WW:

n gender uidity, how is that incorporated into Coomalo as a brand

Chantelle:

The main thing is, everything is unise . I don’t make anything with a specifc gender in mind. I make clothes for everyone and I don’t think clothing should be gendered.

WW:

That’s great, thank you for that. How would you describe your style?

Chantelle:My style is something that is so personal to me, so it’s hard to put a label on it. My style is my e perience, it’s my culture, my upbringing. It’s the things I see day to day.

WW:

What’s your cultural background

Chantelle:

I’m ulu and debele.

WW:

We’ve talked about the inspiration behind the pleats, but what is the story behind the plaid Many of the pieces from your frst collection incoporate a lot of plaid. Is there a reason for that

Chantelle:

laughs The plaid is not something super serious, I just really love tartan. I’ve just always had an interest in tartan and have always wanted to work with the garment.

WW:

I fnd it so amazing that you’ve had this love for tartan for the longest time, and your frst collection is mostly tartan.

Chantelle: laughs Yes, it’s really amazing how everything came together like that. And like I said, I make things that I want to wear. I make things for people like me, people that have my style. Things that I just can’t fnd in shops.

WW:

Living in Newcastle, you have everything handmade locally. Why was that an important choice for you

Chantelle:

It was very important because I believe in giving back to my community. My stuff is made with a friend of mine who I went to school with. I just love giving people opportunities and working with people who I can enjoy being creative with.

WW:

Branching out from that, how important is sustainability to you?

Chantelle:

In college, all my projects were on sustainability because even in the grand scale of things, I don’t want to contribute to that crisis that fashion is facing right now. Some of my fabric is deadstock.

WW:

I feel you. As a stylist as well, how did that inspire the aesthetic decisions of the pieces in your frst collection?

Chantelle:

My frst collection is defnitely inspired by how I style myself. At the time, I fell in love with styling jorts and skirts together and I really liked it. Styling pants and skirts became a thing and when I was younger going to school in South Africa, I remember we would also do the same with our uniforms. So it’s something I’ve been doing for a long time. I became known for styl-

ing jorts and skirts on Tiktok and I wanted to make my pieces personal to my styling. So my pieces are inspired by my styling big time.

WW:

What’s your favourite piece so far

Defnitely the Sdubhe orts. Styling jorts and skirts for so long and fnally making them into one was so personal to me. It’s something I’ve never seen before and I take pride in it. The name Sdubhe also comes

from a nickname I was called when I was younger.

Chantelle:

Defnitely the Sdubhe orts. Styling jorts and skirts for so long and fnally making them into one was so personal to me. It’s something I’ve never seen before and I take pride in it. The name Sdubhe also comes from a nickname I was called when I was younger.

WW:

That’s really sweet Chantelle. As someone who’s from out of town, whenever I think of the London

creative scene, you’re always the frst to come to mind. How supportive is the ondon scene with Coomalo

Chantelle:

ondon is super super supportive. I’d say about of my supporters for Coomalo are from ondon, and I don’t even live in ondon. I’ve been shown so much love, and where I’m from we don’t have that. So I’m super grateful.

WW:

Why now Why is now the time for Coomalo

Chantelle:

ow is the time of course. ow there’s more people going into fashion, and essentially more people are starting their own clothing brands. I wanted to put myself out there and it was me challenging myself like So many people are doing it, why don’t I give it a go I also wanted to know what people would think and I’m really grateful for the response.

WW:

Can you tell me a little bit about your ne t collection?

Chantelle:

My new collection which is part two, is going to be full tartan, no logos on any of the garments and it’s more affordable. The garments are also going to be really adjustable because I try to be size inclusive. That’s going to be a big part of the second collection. It’s Super ’s inspired as well. Things that I want to wear, that we can’t fnd in shops, is what people are going to get for the second collection. I’m really e cited.

WW:

I’m really e cited for you as well. Any specifc piece to look forward to?

Chantelle:

Thank you. And defnitely the bloomers. They’re also called knickerbockers.Those are my favourite from the collection. I’ve loved them forever and I’m really happy to be making some. There’s going to be a varierty of them as well some that look masculine and feminine, some very mini ones and some longer ones as well.

WW:

That is really e citing Chantelle I can’t wait for the collection.

Chantelle: Thank you Angel.

WW: inally, I have to ask. If Coomalo were a superhero, who would it be?

Chantelle: It would probably be Spiderman.

WW:

uuuu because of the red and blue of the Coomalo pieces?

Chantelle: actly And he’s got the webs, and he ies. ust a cool guy.

WW:

Yeah, I feel you.

Coomalo is more than just a fashion brand, it is an eperience, a manifestation of true inspiration and passion. Chantelle Khumalo breathed life into the brand, infusing it with sugar, spice and everything nice. ow, the audience sits still in anticipation for what next she has under her tartan sleeve.

She shows her versatile talents as a Japanese creator. She is mainly active on YouTube, but also in the fashion industry like writing a series of articles for a magazine. In this interview, we will look at how she turns negative comments into inspiration, advising people not to work too hard to fit other people's expectations.

What made you want to do this job?

This job has been my dream since I was in primary school. One day, I left school while crying because I had a bad day. However, a TV programme naturally cheered me up and made me laugh. That may sound like a cliche story, but I thought it's amazing how TV programmes and celebrities affect emotions even if it's only temporarily. Then, I decided to be like those people who entertain others. This was the start of changing my values and personality from being an introvert to an extrovert.

Why did you decide to study abroad in London even though you've had a wide range of jobs in Japan?

Last year made it seven years since I started posting videos on YouTube. I pondered my recent lifestyle and it occurred to me that the next year would be the same. That's why I decided to try new things by changing my environment from monotony to something exciting. I chose London as my study abroad destination because I felt like I wanted to live here when I visited the city last time. Since living here, I have found interesting cultural differences between Japan and the UK, such as the way of communication.

Could you tell us about the fashion items you are into now?

Recently, I have been into rose motifs. The other day, I got a necklace with a rose hairpin. I like trying to be creative with what I have. Ribbons are also cute, so I enjoy fashion items such as ribbons with roses, bijoux, pearls, and lace.

s

By: Shizuki Sogawa

o

wWhere do you get inspiration for your posts?

For me, both positive and negative comments on my social media, often inspire me so I usually read any comment. Specifcally, I tend to receive inspiration from negative comments, especially about myself. It makes me impulsively come out of my feelings and my own opinions. As for fashion, I read a lot of magazines such as ELLE, VOGUE, and i-D on magazine subscription apps. I also like to read books, go for walks, and try new things since I feel those things contribute to my creation.

Do you ever get in a creative rut? And if you do, how do you pull yourself out of it and fnd inspiration again?

I don't have much experience with it as my contents are based on my daily life. I create content that lets people empathise with my content rather than just sharing with only productive time. If I'm stuck for ideas, I will upload what I love such as fashions, make-up, and expressing my ideas and feelings.

What do you pay attention to in your work?

I try not to mix up the internet and the real world. I also try not to ignore a variety of comments on my posts and accept various values because I'd like to treat people on my social media with respect.

awA Japanese content creator currently studying abroad in London

It seems you have a positive mind set in your posts. How do you stay optimistic in daily life?

I don't care what other people think, I just focus on myself. I try to be open to what other people think and pressure from those around me. If I make a life decision with that, I will continue living my life while worrying too much about others points of view. Although I know it is diffcult for some people to always be true to themselves, I want to live my life by my own rules and decisions with enough confdence. Everything will be alright.

What kind of person do you think is whack, cool or attractive to you?

As for fashion, I can't come up with an image of a whack person right now. The reason is probably that I don't have any role models. I mean I am not interested in others in a good way. So, honestly, I just read fashion magazines to fnd out what I love to wear. To me, wearing lovely clothes and accessories that I love has the magical power to make me confdent and think that I am pretty.That's why I always choose my favourite type of fashion item. For kind of personality, I get attracted to people who are kind to others as far as sacrifcing their own. I guess people can be considerate towards others by having mental stability and having enough money and time. I think kindness will go around and come around.

Youtube & Instagram: @_wanco02m

Sowa's favourite places in London

: Daily outft for Daily humanbean : CUEMARS

: Sister Jane : Simone Rocha

: Vintage shops in Shoreditch

"I don't care what other people think, I just focus on myself. That's because staying the way I am is the most important thing in my life. "

Lastly, what is the secret of your ability to take action and kindness?

I believe "continuation and passion" will pay off. In addition to social media activities, from my experiences, I like fashion, so I actively promote myself to fashion magazines in which I am interested. Also, I am always ready to take on any great opportunities anytime by making a personal summary, including my strengths. It's because I want to accomplish everything by the shortest route. Even if I approach something and it doesn't work out, it's normal. It happens to everyone and it's not the end of the world. When I experience failure, I try to be optimistic, move forward and do self-analysis. Of course, I've experienced failures and frustrations. But I think the number of failures makes people thoughtful and kind. It's just a matter of making efforts and continuing or giving up, so you won't achieve immediate success. Plus, it's important to keep telling others what you are passionate about or want to try. By doing so, someone might give you a chance!

Talking about kindness, my heart always is warmed by someone's kindness so I strive to be a giver and taker. Everyone shouldn't be strictly obsessed with their future goals.

Alternatively, I would say you should be proud of yourself because you're always doing your best. You are the only one who should decide your happiness! I hope you stay the way you are in a kind-hearted world. I know you will be fne

The tapestry of London’s fashion over the century

By: Julia Corso

London's fashion scene is as dynamic as its history, from the luxurious Burberry tartan to the punk revolution and the glamour of the Beckhams. It is a sartorial journey through time.

The birth of British luxury Burberry 1920s to 1935

Mary Quant

The miniskirt revolution

Our journey commences with Burberry’s introduction of its tartan lining in the 1920s,a hallmark of British luxury.By 1935,Burberry wasn’t just pioneering fashion; it was pioneering customer service with its same-day delivery in London. It set a benchmark for luxury retail that many strive to match today.

he ost orld ar eriod marked a signifcant turning oint in history, characterised by many social, cultural, and economic changes. Amidst this dynamic landscape, Mary Quant’s King’s Road boutique emerged as a symbol of rebellion and freedom, catalysing the birth of the miniskirt revolution that defned the winging ‘60s. Her iconic daisy logo and design philosophy permeated various products and created a unifed aesthetic embodying the era s s irit. uant drew ins iration from the girls on the street, underscoring the symbiotic relationship between London’s designers and inhabitants. This dynamic continues to shape the city’s fashion evolution as designers draw from the vibrant cultural landscape to create new and exciting trends.

Punk’s provocation

Vivienne

Westwood in the 1970s

The 1960s were a time of great optimism and hope, but as the decade came to a close, that bright optimism began to wane. In its place, a raw, anarchic spirit emerged in the 1970s, known as punk. At the center of this rebellion was a shop called “Sex,” owned by ivienne estwood and alcolm c aren. Here, unk rockers could fnd the clothes, music, and attitude that defned their movement. he unk aesthetic was all about and anti establishment slogans, refecting the societal u heavals of the time. It marked a departure from fashion as mere clothing, and transformed it into a statement of rebellion and non-conformity. In short, punk was more than just a musical genre or a fashion it was a cultural movement that defned an entire generation.

The 1980s Princess Diana Westwood’s New Romanticism

The 1980s were an era of contrast and contradiction, characterised by a unique blend of elegance and rebellion. ne of the most iconic fgures of the decade was Princess Diana, whose style evolution epitomised the broader fashion trends of the time. From her early days as a shy and romantic young woman to her later years as a confdent and so histicated fashion icon, iana s wardrobe choices refected the decade s shifting cultural landsca e. t the same time, the 80s also saw the rise of the “New Romantic” movement, characterised by a fusion of punk and glam rock aesthetics.The movement was spearheaded by designers like Vivienne Westwood, whose “Pirate Collection” in 1981 became an instant sensation. The look was adopted by London’s bands and club-goers and soon became synonymous with the decade’s eclectic and boundary-pushing tastes.

Beckham phenomenon 90s and Y2k

David and Victoria Beckham rose to fame in the late 1990s and became an embodiment of the intersection of fashion and celebrity culture. They were known for their signature styles that captured the essence of the Y2K fashion era. Victoria’s chic and sophisticated ensembles epitomised elegance, often featuring a sleek silhouette and bold accessories. On the other hand, David Beckham was known for his daring fashion choices, such as the headline-making sarong he wore in 1998. The couple’s fashion sense was a true refection of the times, with low rise eans, cro to s, and trucker hats being some of the most iconic trends of the era. The Beckham’s playful and experimental approach to fashion was a breath of fresh air, and their infuence on the fashion industry has continued to this day.

2010 & 2020

The digital dawn of style

2010 marked a pivotal moment in fashion, characterised by a nostalgic revival of ‘90s trends—chokers, slip dresses, suspenders and track pants made a comeback, not just as retro fads but as icons of style reclamation. The 2020 decade, however, was defned not only by what we revisited but also by how we evolved. The rise of platforms like TikTok and Pinterest, cou led with the infuence of niche social media infuencers, catalysed a shift towards highly individualistic and diverse fashion choices.

The fabric of London London’s fashion history is more than a series of trends; it’s a narrative of cultural shifts, iconic fgures, and revolutionary moments. rom Burberry to the Beckhams, each thread is woven into the city’s fabric, creating a tapestry rich with history and style. London teaches us that fashion is not just about clothing; it’s about expression, revolution, and history.

MEET THE TEAM

Editor-in-Chief & Art Director: Angel Agbontaen

Sub Editor : Shizuki Sogawa

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Editor: Sara De Ledesma

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