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Western New England’s Monthly Wedding Magazine June 2009

The Wedding Day Sourcebook


(413) 737-7555

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Add Drama to your Wedding with Theatrical Event Lighting

Uplighting • Color 2 H The Wedding Day SourcebookWashes • Gobos • Spotlighting June 2009 • Fog

Inside The Wedding Day Sourcebook This Month The Magazine For Western New England Brides To Be FEATURES Upcoming Events ................................ 4 Ask Rose Eileen..................................... 6 Real New England Weddings .......... 8 Plan For Your Wedding and After... 12 Rehearsal Dinner FAQs ...................... 14 World Wide Wedding ......................... 16 The Famous Bridal Shower............... 22 Subscribe!............................................... 28 Things To Do.......................................... 29 Wedding Directory ............................. 30

DJ After Hours DJ Entertainment ........ 27 Hard at Play DJ...................................... 25

BANQUETS Chandler’s .............................................. 23 Clarion Hotel ......................................... 24 Garden House at Look Park ............. 28 MassMutual Center ............................. 26 Storrowton Tav. & Carriage House . 19 The Hotel Northampton ................... 15 Worthington Pond Farm & Garden13

FLORIST Durocher Florist ................................... 23 Isabelle’s Creations LLC...................... 10 Mary’s Floral Designs.......................... 5

BRIDAL REGISTRY Macy’s ...................................................... 9 BRIDAL SHOWS /EVENTS ................................ 17 4 11 Enfield Square Bridal Event.............. 18 A Day of Elegance ............................... 32 WNE Fall Bridal Show..................... .... 31 CAKES & CONFECTIONS Atkins ....................................................... 20 Moore Cakes.......................................... 5 Why Cookies? ........................................ 5 CALLIGRAPHY Calligraphy by MaryBeth Reed ....... 19 Elegant Writing..................................... 6 CEREMONY LOCATIONS Storrowton Village Museum ............ 5

EVENT LIGHTING CJC Event Lighting .............................. 2 FORMALWEAR & APPAREL Bancroft Bridals .................................... 7 Bridal Heirlooms .................................. 19 Pearl Bridal Boutique.......................... 11

FOOTWEAR Comfort Footwear ............................... 27 GIFTS & FAVORS Chocolate Works .................................. 21 Equus Candle ........................................ 6 Sweet Reveal ......................................... 15 HONEYMOONS Magical Escapes....................................20 HOTELS / INNS Clarion Hotel ......................................... 24 The Hotel Northampton ................... 15 INVITATIONS Lasting Impressions ............................ 5 Isabelle’s Creations LLC...................... 10 JEWELRY Sutter’s Jewelry .................................... 11 Rys and Shine!....................................... 27 Roxy’s Enfield Square Mall................ 10 Silpada ..................................................... 15 JUSTICE OF THE PEACE Beverly A. Place .................................... 21

LINGERIE Underlings Lingerie ............................ 5 MAKEUP ARTISTS/SKINCARE Flawless Beauty Mobile Studio ....... 5 Jafra .......................................................... 21 Lynn Tassinari Wegiel ......................... 13 Mary Kay ................................................. 21 MUSICIANS / BANDS Heavenly Elegance.............................. 21 Kurian / Nix Duo................................... 5 Vocals & Flute-Sarah Clay ................. 6 PHOTOGRAPHERS Jennifer Corridan Photography...... 14 Joseph Kushick Photography.......... 21 Karen Geaghan Photography ......... 15 Kerr Photography ................................ 13 Perkins Photography & Video ......... 27 Robert Charles Photography........... 25 Seth Kaye Photography .................... 20

RENTAL EQUIPMENT Taylor Rental .......................................... 10 UNIQUE ITEMS Rachel’s Table Food Bank .................. 11 VIDEOGRAPHERS Creative Video by Nelson.................. 25 KMJ Videography................................. 10 Skyride Video ........................................ 21 Star Video ............................................... 6 T-Bo Productions ................................. 6 WEDDING CONSULTANTS Affiance-Events .................................... 19

The Wedding Day Sourcebook


June 2009 • Volume 16 - Issue 6 Published Monthly by: Technigraphics P.O. Box 916, West Springfield, MA 01090 (413) 737-1152 Fax (413) 737-7999 Publisher: Jim Powers Editor: Lisa Powers Ad Sales & Information: (413) 737-1152 Distribution Distributed at no charge to locations in the Greater Springfield area, including: Agawam, Amherst, Belchertown, Brimfield, Chicopee, Deerfield, Easthampton, East Longmeadow, Enfield, Feeding Hills, Granby, Hampden, Holyoke, Longmeadow, Ludlow, Monson, Northampton, Palmer, Somers, Southampton, Southwick, South Hadley, Springfield, Sturbridge, Suffield, Three Rivers, Westfield, West Springfield, and Wilbraham. Look for a new Sourcebook issue every month at your local public library, bridal shops, florists, bakeries, banks, and many other locations, including our advertiser’s businesses.

Policies The entire contents are copyright © 2009, and no portion of any article or ad may be reproduced by any means without prior permission of the publisher. Technigraphics shall not be liable for failure to publish an ad, or for typographical errors in publication, except to the extent of the cost of the space in which the actual error occurred.


Welcome to the month of June. The start of summer, but I think of it as an opportunity to get out and do things with family and friends. Parties, bridal showers, graduations, barbeques and yes, weddings! June has always been a popular month for weddings. We also want to let you know for anyone planning a wedding, that the Enfield Square Mall Bridal Event takes place on sunday, June 14th at the Enfield Square Mall in Enfield, Ct. We haven’t seen many bridal events in the summer months, but couples are still planning weddings with many decisions to make. You’ll find fashion shows, hands-on makeovers, seminars and lots of giveaways! This event is free so stop on over to the mall. Visit for more information. Exciting news on the horizon...Bancroft Bridals will be moving to a brand new larger location. Don’t miss their great sale on June 13th at their current location and watch for an announcement of their grand opening of their new location in the coming months. It was also brought to our attention that Robert Charles Photography has signed on to document Pecoy Home Builders involvement with Extreme Home Makeover. Extreme Home Makeover comes to New England to help a deserving family with a new home. Watch our website for more details. If any of you have been following, the wedding is just around the corner, but many webisodes are still airing and new webisodes will continue on for the next few months. Stop in at and let them know what you think. we wish the happy couple, Jessica and Gainer, best wishes for a happy life together! Don’t forget to follow us on Twitter!


Jim and Lisa Powers Publishers, The Wedding Day Sourcebook

Real New England Weddings On Our Cover This Month - See Page 8

Advertising Rates Display Ad Rates: As low as $28 per issue for a mini size ad (12-month discount included). All ads include a free link on our web site. Call Lisa at 737-1152 for more information. Discounts available for multi-month purchases. Additional charge for color. Deadlines: To appear in the next issue, your ad and payment must reach us by the deadline below. If you need our design services, or if you will be using 4-color, please allow an additional week.

July 2009 Deadline: June 15, 2009 4 H The Wedding Day Sourcebook

Upcoming Bridal Events June 14, 2009 The Enfield Mall Bridal Event Enfield Mall, Enfield, CT

September 20, 2009 The Day Of Elegance Bridal Show Garden House at Look Park Florence, MA

November 15, 2009 The Western New England Fall Bridal Show MassMutual Center, Springfield, MA

March 7, 2010 The Western New England Spring Bridal Show MassMutual Center, Springfield, MA Find Quality Bridal Shows Near You Nationwide June 2009

Flowers for All Occasions W E D D I N G S OF DISTINCTION ~ The Ultimate Bridal Accessory ~

Mary’s Floral Designs 518 Main Street, Indian Orchard At the Intersection of Parker & Main Streets

Call 413-543-6701 for an appointment All Major Credit Cards Accepted

Walk-ins Welcome

Flawless Beauty Mobile Studio Distinctive Hair Design & Custom Cosmetic Artistry

Belinda & Irene Makeup Artists & Hair Stylist

(413) (413)246-5370 246-5370 (413)204-0486 364-0811 (413)

The Kurian/Nix Duo Flute and Guitar

Elegantmusic music Elegant for: for: •Wedding ceremonies •Rehearsal dinners •Cocktail/Social hours •Receptions

For more information and a demo CD contact: Sue Kurian (413) 586-2854 Sue Kurian (413) 586-2854

Michael Nix (413) 772-0328 Michael Nix (413) 772-0328

Moore Cakes “Cake Decorating For All Occasions”

Wedding Cakes A Specialty Karen Moore (413) 436-7350

Fraga’s DJ DJ & & Video Video Fraga’s NDERLINGS INGERIE U L Exquisite Gifts for Bridal Showers

Peignoir Sets to VideoServices Services DiscJockey JockeyServices Services Video Disc Cotton Embroidered PJs The Village Commons 19 College St. S. Hadley MA

(413) 538-7800



Lasting Impressions INVITATIONS Invitations, Programs, Save the Date Cards, Favors, Napkins, etc. from Encore Studios, Nu-Art, Royal Imprints, Checkerboard, Carlson Craft, TRU, Chase, Stylart, Krepe-Kraft, Birchcraft, Masterpiece, Paper Duvet, Ethan J, Rainboworld more!

25% DISCOUNT ON ALL INVITATION ORDERS Evening and weekend appointments available for your convenience

LINDA RAFFA • WILBRAHAM, MA • (413) 596-8245

The Wedding Day Sourcebook


Ask Rose Eileen

A Column Of Questions and Answers From Springfield’s Miss Manners Dear Rose Eileen, Who should host an engagement party? I have friends and my family and both are stepping forward and want to host some sort of engagement party for us. Thank you for your help! Sandy from Enfield, CT Dear Sandy, Traditionally, this is hosted by the bride’s parents, but in recent years more wedding parties and families have shared this event. (Whoever hosts this event...don’t forget to thank them!!!) Dear Rose Eileen, I went to a wedding a few months ago and gave a nice gift...she was a friend from college. I still have not received a thank you note. I’m also getting married, planning my wedding for next year. Can you tell me how long does a bride have to send thank-you notes? Tricia K. by email Dear Tricia, A good standard is 4-6 weeks. It should never take more than 3 months. Also, etiquette indicates all thank-you’s should be hand-written and include a little something about the gift given. For all you tech-savey brides... an emailed thank you note is just not acceptable. Dear Rose Eileen, My mother is doing the table numers on some decorative paper, but I would rather have something different than regular numbers. Any suggestions that would go over easily on my mother? Kim from Springfield, MA Dear Kim, If you have a theme, incorparate it and let your imagination go. If you have a beach

or ocean theme, name each table after a beach or type of sea life, such as starfish, shark or lobster. You could name them after your favorite beaches. If you have a garden theme, use names of flowers. One very popular option is table numbers that match the ages of the potos of the bride and groom spread on tables. So table two had photos of the bride and groom at age two, table five had them at age five. It’s a fun conversation piece that will keep your guests talking. Dear Rose Eileen, How do we choose bridemaids’ attire? I have a few girls, but everyone is so different in size and personality. How do I make everyone happy? I would like all of us to look nice on my wedding day. Chris...the bride from CT Dear Chris, Many designers offer different necklines and sleeve choices along with different tops and bottoms. You can let them choose their own style all while keeping your color choice. You can then compliment them all with the same neclace or earrings that you can give them as a gift! Dear Rose Eileen, Is it totally tacky to ask people to give us money for our first home? With interest rates and the $8,000 tax credit, I would really love to gather up as much money as I can for our downpayment. Your thoughts? Angela by email

Vocals & Flute

Sarah Clay Jazz, Bossa Nova, Classical & Spanish Love Songs

Beautiful music for your ceremony, cocktail hour or rehearsal dinner.

 Solo flute or voice Ensembles with guitar, piano

or strings tailored to your needs

413-586-9564 Visit my web site to listen to sample music

2 STAR VIDEO  Professional Videographers

Discreet 2 Camera Coverage at Ceremony Extensive 1 Camera Coverage at Reception DVD’s Plus Digital Masters 20 Years Wedding Video Experience

For Detailed Info, Call (413) 539-9769 or visit Dear Angela, The only way to make your wishes clear is to tell people in your family and wedding pary. they can spread the word. If anyone actually comes out and asks what do you need, you can tell t hem you are saving for a downpayment on your first home. Usually they will get the hint. do not make requests on your wedding invitation or place it in shower invites.



for exquisite gifts for Bridal Showers

Calligraphy for Invitations, Announcements, Seating Scrolls Sandra Yarmac • (413) 596-8911

Do you have a question about planning your wedding? Rose Eileen invites you to submit any questions about wedding planning by mail or email. Rose Eileen and the advertisers of the Wedding Day Sourcebook will do their utmost to answer them. Send Your Questions About Weddings To: “Dear Rose Eileen”, c/o The Wedding Day Sourcebook P.O. Box 916, W. Springfield, MA 01090 or email her at

6 H The Wedding Day Sourcebook

June 2009

Bancroft Bridals

Full Service Bridal and Special Occasions Boutique

Moving Sale Saturday, June 13th 10am-3pm only

• $199 Wedding Gowns • $25 Bridesmaids Gowns • $75 Social Occasion Gowns • $25 Flowergirl Gowns Shoes, Headpieces, Undergarments and more All merchandise must go to get ready for our new store in July!


Coming This Summer!

Bancroft’s is moving to a bigger and better location! Same personal service and quality merchandise but in a new location with plenty of parking, more dressing rooms, seperate tuxedo department, handicap accessable and much, much, more! Check out our website for more developments on this exciting event!

225 Springfield Street Agawam, Massachusetts (413) 789-3073 •


The Wedding Day Sourcebook


Real New England As featured on the cover of The Wedding Day Sourcebook Photographs provided by Kerr Photography (See page 13 )

M & C




Ceremony: Sacred Heart Church - Springfield MA Reception: The Hotel Northampton - Northampton MA Gown: Bancroft Bridals - Agawam MA Tuxedo: Men’s Wearhouse Photographer: Chris Kerr Videographer: Marc Rhinehart Band: The Passport Band Florist: Nancy Cavanaugh Hair: Jaime Rosa at Face To Nails in Chicopee MA Makeup: My sister!! First Dance: I Will Not Take These Things For Granted by Toad The Wet Sprocket Honeymoon: Montego Bay, Jamaica

Be Unique: Our wedding reception was held at the very famous Hotel Northampton, where the Dali Lama and other dignitaries, movie stars, and rock stars stay while in town!! Also, the day after our reception, Mel Gibson shot scenes for a movie in the same space we took some of our wedding photos.

Favorite Moments: Chris’ Favorite Moment - Seeing my soon to be wife walk down the aisle at the church. Margaret’s Favorite Moment - Waiting in the cry room at the church knowing that Chris was waiting for me at the end of the aisle. I couldn’t wait to walk down the aisle to meet him!! Our Favorite Moment Together - Standing outside the reception doors, just the two of us, waiting to be introduced to all of our family and friends inside. We were so happy and knew that we were going to have the time of our lives! And we did!!! A close second was having our pictures taken in front of the Calvin Theater in Northampton MA! Cars were driving by beeping their horns and yelling congratulations! That was pretty awesome! In the end, what was most meaningful was having all of the people that we love together in one room. To be able to celebrate the start of our lives as wife in such amazing way. We wouldn’t have changed a thing! 8 husband H Theand Wedding DayanSourcebook June 2009


Shouldn’t your true love be rewarded? Join Macy's Wedding & Gift Registry Star Rewards Program today! Discover the first registry with this unique rewards program. At Macy’s Wedding & Gift Registry, you earn 10% Rewards on eligible Macy’s Star Rewards Card† purchases throughout the store and 5% Rewards on eligible gift purchases your guests make from your registry. Plus, Macy’s Completion Program will save you 10% on your remaining registry items. It's easy to enroll and start earning rewards. Macy’s Wedding & Gift Registry is a coast-to-coast love affair! We provide couples and their guests with the ultimate registry experience with over 800 stores nationwide, a toll-free number, 1-800-568-8865 and 24-hour online services!

†Subject to credit approval. See a Bridal Consultant or Sales Associate for details. Receive 10% Rewards on your Macy's Star Rewards Card net eligible purchases you make from the day you enroll till your wedding day. Receive 5% Rewards on net eligible purchases (excluding Completion purchases) made from your registry starting the day you enroll up to 90 days after your wedding day. To enroll, create a quality bridal registry preference list, enroll in person with a bridal consultant and have or open a valid Macy's Star Rewards Card. Requirements for a quality registry vary. Macy's reserves the right to discontinue this program at any time and will provide thirty (30) days notice to all participating couples. Offer cannot be combined with any other Reward program. Rewards are presented in the form of an electronic gift card. Reward Card expires six (6) months from the date of issue. Cosmetics, Fragrances, Furniture, Mattress & Rug purchases, Services, Leased Departments (including, but not limited to Beauty Salon, Alterations, Interior Design, Bridal Gowns, Furs, Children's Shoes, Maternity and Food), Electronic Gift Card purchases,Day sales tax, shipping fees, gift wrap fees The Wedding Sourcebook 9 and other credit marketing offers are not eligible for Rewards. Employees of Federated Department Stores, Inc. and its operating subsidiaries are not eligible to participate in this program.


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7/31/07 3:31:05 PM

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Rehearsal Dinners


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“Absolutely Wonderful” - Steve and Lisa Available for Business and Special Events. Visit our Website: 49 Morningsideside Circle - Feeding Hills, MA 01030 413-786-7529 Cell 413-262-9557

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Isabelle’s Creations LLC “We specialize in all your event needs Over 10 years experience”

We offer: Bridal consulting services/Event coordinating services Floral arrangements/bouquets for every type of event Themed specialty baskets and gourmet baskets Wedding invitations and accessories etc.

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(860)970-9875 or (860)627-7436 or email:

10 H The Wedding Day Sourcebook

June 2009

It will be our pleasure to help you find the gown of your dreams.



OneOpenSquareWay Holyoke,MA 413.315.6102


Call today for an appointment!

*Blue by Enzoani, Lynn Lugo, Sara Gabriel Head Pieces and many more!

Share Your Joy!

You plan your wedding menu and .... Let Rachel’s Table take care of the leftovers!

We’ll distribute surplus food from your catered event to local shelters & soup kitchens that feed the needy. Share Your Joy! FOOD DONATION IS EASY! xDonate any surplus, unserved food prepared in a licensed facility. xNo home-cooked foods, please! xFood donors are protected under the Good Samaritan Food Donation Act. xSimple to pre-arrange with your caterer. Caterer packages surplus food in secure, transportable containers. Caterer freezes food if appropriate, or chills perishables to 40q F. Caterer calls Rachel’s Table 24-hour food donation line: 733-9165. xWe’ll arrange pick-up & delivery to a local emergency feeding program.

Visit us at Rachel’s Table 24-hour food donation line: 733-9165.

Rachel’s Table is a project of the Jewish Federation of Greater Springfield, Inc. & WWLP-TV22

If you’re getting ready to get engaged, you’re also about to start planning a wedding. Why not take a major step toward doing both perfectly? Come to Breakfast at Sutter’s, held the last Sunday of every month at Sutter’s Jewelry. You’ll learn what to look for in an ideal cut diamond, discover what is truly conflict free, and learn the basics of jewelry terminology. You’ll also get a one-on-one session with expert jeweler and jewelry designer James Sutter. And you’ll have an opportunity to view a spectacular 4 carat ideal cut diamond from the Diavik mine in British Columbia, Canada. Plus, you’ll enjoy an incredible breakfast prepared by chefs from the Log Cabin and Delaney House, the region’s premier wedding spots. You’ll also have a chance to meet bridal gown experts from Pearl Bridal Boutique. Space is limited and advance registration is required. Call Sutter’s at 534-1111 or email to reserve a spot. Tickets are $20 per couple with all proceeds benefiting the Rays of Hope Walk to Cure Breast Cancer.

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Storrowton Tavern

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G 11

Plan for the Wedding and for Your Life After Planning for a wedding can be tough, especially when money is tight. But as you make your way through the mile-long checklist of things for the big day, have you thought about life after the wedding? Whether this is your first or second wedding, your dream wedding or a spontaneous ceremony, the financial implications of sharing a lifetime with another person last long after the “I do’s.” To ensure happiness and financial security in any economy, you should be thinking about your financial future today. And, the good news is that taking the necessary steps to a sound financial future is not as complicated as you might think. Here are some things to discuss as a couple. 1) Come up with a Budget You may have your own budget, but now you are planning income and expenses for two. If you combine your income and expenses, you will need to combine your budgets as well. Be prudent with your spending. Write down everything each of you spends per month and cut back on non-essentials. Take into account housing, food, utilities and transportation, as well as student loans, credit card balances, car payments, taxes and if applicable, alimony and child support. 2) Begin an Emergency Fund An emergency fund helps ensure that you and your partner are secure 12 H The Wedding Day Sourcebook

should something happen, such as a job loss or serious health issue. You should agree on how much you want to save for a “rainy day.” It’s a smart idea to save between 5 and 10 percent of your salary in a joint savings account. To avoid the temptation to spend your savings, consider having the money automatically transferred from your checking accounts. Aim to save 3 to 6 months of living expenses.

regular savings such as maximizing your 401(k) or IRA contributions. Using financial planning software, such as Quicken, can help with keeping track of your expenses and investments. Decide what your tax filing status will be for the year. Make sure you consider the difference between married filing separate versus joint filing, based upon your particular circumstances. Consult your tax advisor if you are unsure.

3) Purchase Life Insurance According to a study conducted by LIMRA International 48 million Americans either, don’t own life insurance and believe they should, or own life insurance and believe they need more. Purchasing life insurance will give you the peace of mind of knowing your loved ones will have money to help maintain their standard of living should anything happen to you. To access a variety of financial information and tools, as well as to learn more about life insurance and get a free quote, speak with the experts at SBLI USA.

5) Pay Down Debt Credit card debt is the number one obstacle to a secure financial future, and knowing both of your credit scores is essential. You’re allowed one free credit check annually with each of the major credit bureaus: Experian, TransUnion and Equifax. Order reports and go through and correct any inaccuracies. This will help you both get a loan at a lower rate when it comes time to borrow money for a house, car or other major purchase.

4) Create a Plan for the Future Take the time to create a written financial plan with clear goals. The plan should include specific and realistic steps to achieve your dreams, including buying a home, starting a family, taking vacations and retirement. Decide what additional investments you’d like to make apart from your

Getting married is an opportunity to get a fresh start on your financial well being. These types of wealth-building efforts are extremely beneficial, and create a solid foundation to a long, happy marriage.

June 2009

Simply Elegance Bringing you professional makeup artistry in the comfort of your home or hotel suite on your wedding day. A free consultation is offered to brides to preview your wedding look. Custom blended lipstick and foundation is also available.

Call 413-564-6994 For more details & services.

Experience the difference a true professional can make! Professional Makeup Artist Westfield, Massachusetts


Kerr Photography • (413) 364-1964

The Wedding Day Sourcebook

G 13

Rehearsal Dinner FAQ’s Traditionally, on the day before your wedding, the festivities get started with a rehearsal. Over time, this function has split into two separate events, a practice session along with a meal. The meal brings together close friends and family, generally the same people who attended the rehearsal, plus appropriate others. Is a rehearsal of the ceremony really necessary? Although a formal rehearsal of the ceremony is not required, most officiants will want to take a run through of the full program. Those included would be the bride and groom, their parents, the wedding party and any readers/singers. The officiant will give everyone their cues for the

next day, so things will go smoothly. Knowing where to stand and what to do will ensure everyone is a fraction less nervous at the wedding. What if we can’t use the wedding site for the rehearsal? Ideally, you should have the rehearsal at the wedding site. This can be especially valuable if there are young children in the wedding party. Sometimes however, the requirements of the site do not make a rehearsal feasible. A rehearsal can be done in someone’s home, or in just about any large space. What’s the function of the rehearsal dinner? After the rehearsal, everyone gathers

for a celebration dinner, where the bride and groom are the center of attention. In this less-formal setting, family members meeting for the first time can mingle and get better acquainted. Unlike the Big Day, the bride and groom are under less pressure and have more time to talk with relatives in a relaxed fashion. Once everyone has arrived and is seated, either the bride or groom should take a moment to welcome their guests with a few heartfelt words and thank them for attending. Numerous toasts are usually part of the rehearsal dinner. If you need someone to start the toasts, the groom’s father is a good choice.

Continued on page 24

Jennifer Corridan 413-598-8888


14 H The Wedding Day Sourcebook

June 2009

Simple yet elegant wedding photography for your special day! /…i *iÀviVÌ iÃ̈˜>̈œ˜

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Karen Geaghan


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• Two Photographers • Highly recommended • Personalized service… that’s all about YOU! 15 Addison Road Wilbraham, MA

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Edible Favours & Gifts for All Occasions Delectable Cakes & Sweet Breads • Lemon Pound • Almond Pound • Pumpkin Bread • Gingerbread Uniquely prepared in sparkling mason jars Homemade with just the right pinch of love Handcrafted toppers to reflect your colors Simply “Ready-to-Devour” Great for: Showers • Rehearsal Dinners • Bridal Parties • Table Favours

JoAnne Moynihan (413) 589-7460

Combination favour & place cards centerpieces also available. These elegant keepsakes will serve as wonderful reminders of your special day and everlasting love!

(413) 568-2854 Ask for Carla - The Wedding Day Sourcebook

G 15

A World Wide Wedding 413Wedding Puts Western Mass. Couple’s Nuptials on the Global Stage By Jaclyn C. Stevenson It all started in a snow storm. The skies were gray, the New England roads slick. The weather left little for a snowed-in couple to do – so Jessica Judge and Gainer O’Brien of Holyoke, Mass. decided to run outside, drop into the snow, and make a pair of snow angels. O’Brien had to be careful, though. He was holding fast to an engagement ring in his pocket, and once their angels were sufficiently made in the snow on the front lawn, he got on one knee. That was just before Christmas, and now, the couple has found themselves at the center of another flurry – this one involving several players in Western New England’s wedding industry, a fast-approaching wedding date, and a camera following their every move. 413Wedding is an online reality series and companion Web site,, following O’Brien and Judge through the wedding planning process. The idea was born out of conversations between Darby O’Brien Advertising in South Hadley (for which Gainer serves as creative director) and Peter Rosskothen, co-owner of the Log Cabin Banquet and Meeting House in Holyoke. “We were discussing different ways to reach new audiences, especially in younger age groups,” O’Brien explained. “We thought of doing some sort of showcase wedding with an online component, and the idea of a reality series came out of that conversation.” Rosskothen said he also saw an exciting venture ahead, not just for him, but for many local vendors that work primarily in the wedding industry. “We have some very talented, very contemporary wedding professionals in this area,” he said. “It’s really important for us to get that message across – that worldclass service is available in Western New England.” Rosskothen went on to note that while this is a key aspect of how many wedding professionals market themselves, it’s a constant struggle to keep pace with the ever-changing media through which potential clients get their information. This is doubly true among those of the ‘Millennial’ generation – those born in roughly from 1978 to 1998 – of which a good portion is now at or approaching the most common marrying age. “If it was going to be different – if it was

16 H The Wedding Day Sourcebook

going to capture people’s attention and their imaginations, it had to have an online component and use new media – especially social communities,” he said. “This is how to reach people today, and once that idea was set, things started to fall into place very quickly.” The Log Cabin, Darby O’Brien Advertising, and a cadre of local vendors, from formal wear retailers to photographers to florists and beyond, joined forces to launch 413Wedding in just a matter of weeks. This also put Judge and O’Brien’s wedding on the fast-track; but this speed, added Rosskothen, was not entirely unintentional. “Those lavish weddings we see on television and magazines – most of those were planned in just a couple of months,” he said. “The idea of a long engagement isn’t for everyone, but many people think a fullscale wedding takes a year to plan. This isn’t necessarily true, especially when you have a strong network of vendors in place.” Originally planning a long engagement, the duo chose instead to work with that network of wedding professionals in Massachusetts and Connecticut, racing toward their nuptials on Saturday, June 13. 413Wedding episodes, which can be viewed at as well as via the online video services Vimeo and YouTube, take the viewer through the bride’s first look at dresses at Bancroft Bridals in Agawam, Mass., and the couple’s first meeting with their photographers at Robert Charles Photography in East Longmeadow, Mass., choosing flowers at Durocher Florist in West Springfield, arranging lighting with CJC Event Lighting, arranging transportation at West Springfield’s Limo Connection, and having their first sit-down with their DJ at Marx Entertainment in Enfield, Conn. Videographer Sam Gove has been with the couple constantly, accompanying them on appointments or catching quiet moments at home with friends. He captured their first wedding-planning upset, (losing their Justice of the Peace of choice), and the overwhelm of Jessica’s bridal shower. He’s also been on hand to record pearls of wisdom from friends and family – including from Gainer’s father, adman Darby O’brien, who contends the secret of a happy marriage is a loud, gas mower and the art of cutting the grass (multiple times, if necessary).

“The cameras really have been there for everything,” his son confirmed. “The filming will be a little less intense on our wedding day, but there will be some follow-up, too. We’ve seen this through from concept to design to editing, so I can’t see the agency putting it aside any time soon.” Rosskothen added that he also hopes this will be the first of many 413wedding episodes, following different couples through their own pre-wedding planning. “Where this is going, I don’t know,” he said. “But I think it’s a great opportunity for us, the wedding professionals in the area, to show what we can do. I also think this is something Western Mass. can get behind, as a community, and be proud.” Jaclyn Stevenson is a freelance writer based in Massachusetts

The 413Wedding Network The Log Cabin Banquet & Meeting House Robert Charles Photography Bancroft Bridals Durocher Florist CJC Event Lighting VIDEOEXPERTS Classic Wedding Ensembles Marx Entertainment Hitchcock Press (Invitations) The Limo Connection

June 2009


The Wedding Day Sourcebook G 17 .EW¬WEBISODES¬POSTED¬WEEKLY

Enfield Square Bridal Event Sunday,June 14, 11am-4pm

Enfield Square Mall, Enfield, Ct.

style. beauty. fashion.

Fashion Show at 1:00 by Stylez for the Aisle Make Overs Wedding Professionals Seminars Register to Win Prizes This Event is Free !

For More Information, Call (413) 737-7555 or Visit The Website At: 18 H The Wedding Day Sourcebook

June 2009

... Be a Bridal Heirlooms Bride

The Calvanese Family welcomes you back to a local tradition...

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(413) 426-2319 • Westfield, (413) 789-4216 • Agawam, MAMA 01001 Wedding Invitations • Birth Announcements • Framed Prints • Certificates

Bridal Heirlooms Affiance-Events A Full Service Bridal Boutique

The Village Commons 17 College St, South Hadley m

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Call today for your Personal Wedding Planner. Affiance wedding planners are here to make your dreams come true. We can help you plan your wedding from beginning to end, suggest vendors, venues or be there to make your day as stress free as possible. Serving MA, NY, CT and other regions. The Wedding Day Sourcebook

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20 H The Wedding Day Sourcebook

June 2009



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413-525-8121 The Wedding Day Sourcebook

G 21

The Famous Bridal Shower shower. Numbers should be kept within the hostess’ budget (brides, be respectful of their wishes!) and hostess’ you should clearly set this limit from the beginning. Couples showers are becoming more popular, but keep in mind that this can double the guest list. Bridal showers are no longer limited to just the females. Wedding showers, or “Jack and Jill” showers, bring together both the bride and groom and their co-ed family and friends.

A bridal shower is an exciting and fun time for a bride-to-be. A bridal shower is basically a party with a purpose. To “shower” the bride (and groom) with gifts to furnish their home and their life. This shower is a great excuse for the bride and her family and friends to get together and have a fun time. Planning one of these showers can take some time. Here is a checklist so you can assure that the wedding shower will be a hit. Who hosts a wedding shower? Traditionally, the maid of honor is usually the one to plan and host a bridal shower. Bridal shower etiquette says that close family members of the bride (sisters and moms) are not supposed to throw a shower for the bride. But, for many brides, there simply is no one else who can or is willing to do it. More family and friends are coming together to organize and host the event, spliting the cost and duties of planning. 22 H The Wedding Day Sourcebook

When to have the party It is a good idea to hold the wedding shower four to six weeks before the ceremony. Anything closer to the wedding date can only add stress to an already busy schedule for the bride, groom and families. A bridal shower seems to work work better when it isn’t so much as a surprise. Sunday brunches work well for a bridal shower. Who is invited? Invite people that the bride knows well. People who are not invited to the wedding should not be invited to the bridal shower. •The mother-of-the-bride and mother-of-the-groom should always be invited to the shower - along with the bride, of course! (As well as stepmothers on both sides.) •Sisters of the bride and groom are also generally invited to every bridal shower, but have the option of choosing to attend just one. •Other than that, the bride and hostess should work together to come up with the guest list for the bridal

Where should the bridal shower be held? Really there is no bridal shower etiquette rule on this. The party can be as formal or informal as you wish. The party can be hosted at someone’s residence, restaurant or banquet venue, depending on size and budget. Bridal showers can have an overall theme or motif, such as a “Time of the Day” theme, “Cooking/Kitchen” theme or “Lingerie” theme, such as a “Personal Shower.” Bridal shower games also allow the guests to mix and mingle and to have fun. Thank You Notes: Thank you notes are absolutely required for each person the bride receives a gift from. If several people go in on a gift with one another, the bride must write each person a thank you. Send the “Thank Yous” within a couple of weeks of the shower. And, don’t forget an extra special thank you for the hostess of the shower.

June 2009





Images by Robert Charles Photography

184 Union Street • West Springfield, MA

413.785.5148 • 800.770.1965 • The Wedding Day Sourcebook

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Rehearsal Dinner FAQ’s Continued from Page 14 Who should be invited to the dinner? The rehearsal dinner guest list should include immediate family, (parents and siblings) wedding-party members and any spouses and significant others along with the parents of any child attendants. You should invite the officiant and his/her spouse to the dinner, unless it’s a civil service. If you have out-of-town guests who have already arrived for the wedding, you can invite them to the dinner portion of the evening. Who handles the costs of the dinner? The groom’s parents ordinarily pay for this meal, but these days it can be hosted by anyone. No matter who hosts, be sure they are involved in the entire planning process. Is it necessary to send formal invitations to the rehearsal dinner? No, engraved invitations are not necessary, unless you’re planning an event as big and formal as the wedding reception. For most couples, word-of-mouth or simple phone calls are fine. When is the rehearsal dinner? Often, this event is on the eve of the wedding, however it could be anytime during that day, as in morning, noon, or evening. The term “dinner” is used loosely. Where should the dinner be held? Where you hold the event will depend on the number of people you expect to attend and the costs involved. The options are wide open, from a casual barbecue in the backyard to a table for twenty-five at the local country club. Keep in mind, relaxation and chatting are high priorities at this event. The location should also be convenient for out-of-town guests, who may not be familiar with your city. Provide a detailed map if necessary. Should I handout gifts during the dinner? In addition to family members meeting each other, the dinner provides an excellent opportunity for the couple to hand out their attendant’s thank-you gifts. Chances are, this setting will be much less hectic than the reception and can make the gift giving more personalized. The couple should present their parents or anyone else who was an important part of the wedding process, with a token of appreciation.

24 H The Wedding Day Sourcebook

June 2009

Breathtaking Wedding Video

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The Wedding Day Sourcebook

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26 H The Wedding Day Sourcebook

June 2009

After Hours

DJ Entertainment Making Your Dream Reception A Reality 27 years of service to our clients has earned us a 860-749-1630 reputation of exceeding our clients’ needs and

Comfort For Women Foot Shape Tripad Comfort:

SAS Supersoft Lightweight soles. Many Colors and widths available in true whole and half size.

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Perkins Photography and Video, Inc

71 Holland Drive E. Longmeadow, MA

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Hours: Tues-Fri. 9:30-5:00pm Thurs. 9:30-7:00pm Saturday 9:30-3:00pm


pectations. Call today for availability as we book months/years in advance.


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Visit our new website and view our latest styles The Wedding Day Sourcebook

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Attention Brides ! Free Convenient Home Delivery Free Online Edition ! You can have The Wedding Day Sourcebook sent to your door free every month! Fill out and return this form to:

The Wedding Day Sourcebook P.O. Box 916 West Springfield, MA 01090-0916 Or access the form online at

Hawley Photography Photographing Weddings of Distinction

Choose from one of our elegant album packages or design the wedding package of your dreams. To set up an appointment, please call

Donald Hawley (413) 562-2398

Your Name: _________________________________________ Address: ___________________________________________ City:_______________________________________________

Storrowton Tavern

State/Zip:___________________________________________ EMail Address:_______________________________________ Phone:


Wedding Date: ______________________________________ Estimated Budget:____________________________________

Where did you find the Sourcebook? __________________________________________________ Please Send Additional Information On: †Engage./Wedding Bands † Banquet Facilities †Gowns †Tuxedos †Headpieces † Wedding Consultant †Hair Stylists †Cakes †Makeup †Florist †Footwear †Justices of The Peace †Calligraphy †Limousines †Invitations †Horse & Carriage †Photographers † Videographers † Pre Marriage Counseling † Gown Restoration †DJ's †Seamstress / Alterations †Bands †Honeymoon †Musicians † Travel Agency †Balloons †Guest Accommodations †Gift Baskets †Destination Weddings †Favors/Gifts †Tent & Party Equipment † Lingerie †Caterers †Financial Services †Attendant’s Gifts †Real Estate †Bridal Registry †Mortgages † Massage †On Line Wedding Album † Day Spa †Gown Dry Cleaning † Tanning † Dance Lessons †Other___________________________________________


28 H The Wedding Day Sourcebook

...where special occasions blossom

The newest premier community and banquet facility in this area! Perfect for weddings, bridal showers, Jack N' Jill parties! Simple country elegance that accommodates up to 175. Carpeted, air conditioned with a flexible dance floor plan. Enjoy the courtyard tent for outdoor functions from April to October. Select a caterer from our list of the areas finest. Private Bridal Room with a separate entrance. Seasonal Liquor License Call for your appointment to tour our beautiful facility.

413-584-2220 300 North Main Street Florence, MA June 2009

Things to Do List 6 to 24 Months Ahead • Subscribe to the Wedding Day Sourcebook • Attend every Bridal Show you can! Check • Announce your engagement in hometown newspapers • Discuss and decide on the atmosphere you’d like at your wedding • Talk to family & fiancé about budget • Decide wedding size • Talk to clergy or J.P. and arrange ceremony location & date • Find a reception location available on your date • Plan wedding theme and colors • Choose your wedding party • Compile your guest lists, collect addresses; set up a system to track RSVP’s. • Select all your formalwear gown veil shoes & nylons petticoat or slip jewelry purse handkerchief or lucky items • Select bridesmaids dresses shoes & nylons jewelry hairpieces gloves • Select tuxes and accessories • Register for wedding gifts in your hometowns • Choose a photographer and let him/her know if your ceremony location has any restrictions about lighting, standing on the altar, etc. • Choose a videographer • Choose a cake • Choose musicians for ceremony (find out if your church allows outside musicians or secular music) • Choose musicians for reception and let them know exactly what you want them to play • Choose a florist • Locate a caterer, if necessary • Locate and rent a tent and/or decorative items such as an arbor, wishing well for cards, balloons & helium tank, etc. • Sign up for dance lessons • Send deposits to all your vendors; keep all your contracts in one file with your payment schedules. • Arrange transportation from your house to the ceremony, from the ceremony to the formal photography location, from there to the reception, and from the reception to the honeymoon night location.

4 to 6 Months Ahead • Reserve accommodations for your out-of-town guests • Select and order your invitations and thank- you cards • Arrange your honeymoon travel • Help mothers choose dresses • Look for a place to live and shop for home furnishings • Order rings and engraving • Decide on favors to match your theme 2 to 4 Months Ahead • Address wedding invitations • Collect items to stuff into invitation, including registry cards, hotel reservation information, directions, etc. • Buy enough postage for invitations and RSVP envelopes • Purchase gifts for your spouse-to-be and your attendants • Plan the rehearsal dinner and send invitations 1 to 2 Months Ahead • Make hair and makeup appointments for yourself and your bridesmaids • Have final dress fittings • Attend showers and send thank-yous • Plan a get-together with your bridesmaids to give them their gifts/accessories • Collect luggage and clothes for honeymoon • Purchase or make ring pillow, guest book, toast glasses, cake knife, etc. • Arrange for basket or other location for cards containing money that arrive during the reception • Get blood test and marriage license (fewer than 30 days before the ceremony) • Mail invitations 2 Weeks Ahead • Plan to change your name on your Social Security info, driver’s license, credit cards, & bank accounts -- you will need a certified copy of your wedding certificate. • Make a seating plan for the reception; write placecards 1 Week Ahead • Pack for honeymoon • Pack an emergency kit for the wedding day containing a sewing kit, extra nylons, comfortable shoes, hairspray, bobby pins, kleenex, Pepto Bismol, etc. • Rest and relax -- you’re getting married! Have a massage or a facial - just for yourself and your sanity.

The Wedding Day Sourcebook

G 29

Wedding Day Directory A Comprehensive Listing Of Greater Springfield’s Wedding Services BALLOONS AND DECORATING Amazing Balloon Decor

(413) 530-0326

BANQUET FACILITIES Clarion Hotel & Conference Center, N’ton Lord Jeffery Inn, Amherst

(413) 586-1211 (413) 253-2576

CAKES & CONFECTIONS Atkins Farm/Country Market, Amherst Moore Cakes, Warren

(413) 253-9528 (413) 436-7350

HORSE & CARRIAGE Hollow Brook Farms, LLC

(413) 245-9325

JUSTICES OF THE PEACE Maryann DeLoria Ceremonies Of The Heart (413) 789-2798 LIGHTING AND EVENT PRODUCTION CJC Event Lighting

(413) 737-7555

MUSICIANS A Trumpet For Any Occasion, Robert Ravosa Decorator Music, Andrea Kwapien Gary S. Jones, Singer/Guitarist/DJ John McIntyre, Bagpiper Laurie Festa, Pianist Sheldon Ross, Trumpet Services Starshine (Mr. C) Entertainment Sue Kurian, Flute Services, Northampton Warm Winds

(413)567-7470 (413) 584-4991 (413) 786-8748 (413) 537-5579 (413) 782-6732 (413) 256-4243 (413) 245-4544 (413) 586-2854 (413) 364-2310

PHOTOGRAPHERS Karen Geaghan Photography, Wilbraham Michael C. Mislak Photography, Ludlow Photography by Donna, S. Hadley Sweet Memories Photo & Video, E. Long.

(413) 596-2227 (413) 589-9586 (413) 538-8290 (413) 246-0627

CALLIGRAPHY Elegant Writing

(413) 596-8911


(413) 245-9325

DISC JOCKEYS After Hours DJ Entertainment, Enfield, CT Always Starshine DJ Entertainment Gary S. Jones, Agawam Jammin Jim’s DJ Service, Somers, CT Peterson Productions, Northampton, MA “The” Dance Party, Greenfield, MA

(860) 749-1630 (413) 245-4544 (413) 786-8748 (860) 763-1164 (413) 586-3183 (800) 987-0350

FLORISTS Atkins Farm/Country Market, Amherst Durocher Florist, West Springfield, MA Green Thumb Florist & Garden, Brimfield

(413) 253-9528 (413) 785-5148 (413) 245-6565

TRANSPORTATION Earl’s Affordable Limousine Service Royal Coach Limousines The Limo Connection

(413) 739-7293 (413) 594-1940 (413) 746-LIMO

FORMAL WEAR & APPAREL Bancroft Bridals, Agawam Bridal Barn and Tux Shoppe, Deerfield Bridal Heirlooms, South Hadley Lorraine’s Fashion Showcase, Holyoke

(413) 789-3073 (413) 774-2691 (413) 532-4848 (413) 533-3774

VIDEOGRAPHERS Star Video, Chicopee Sunset Video Production, Westfield

(413) 539-9769 (413) 562-3326


(413) 204-7818 (413) 786-7700

GIFTS AND FAVORS Equus Candle, Easthampton Chocolate Works, E. Longmeadow

(413) 529-0800 (413) 525-8121

GUEST ROOMS Lord Jeffery Inn, Amherst

(413) 253-2576

Advertise Here For Just $65 a Year ! Call (413) 737-1152 for Details

30 H The Wedding Day Sourcebook

June 2009

The Western New England Fall

Bridal Show

November 15, 2009 • 11am - 4 pm MassMutual Center • Springfield, MA

Don’t Miss the Area’s Largest One Day Bridal Event! • Featuring The Finest Wedding Service Providers in the Area • The Area’s Best Multimedia Fashion Show By Bancroft Bridals • Bridal Goodie Bags • Thousands of Dollars in Door Prizes • Live Music • Prizes and Surprises

Register to win a

Honeymoon from


Tabletop Design Gallery Sponsored By:

& Competition

Vote For Your Favorite and Win!

Preregister Online for a CJC Events Goodie Bag Tickets are $5.00 in advance, $7.00 at the door

Check out all the details on the web:

The Wedding Day Sourcebook

Exhibitor Opportunities Available, Call (413) 737-7555

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8th al Annu

A Day Of Elegance

Bridal Show

At The Garden House In Look Park, Florence, Massachusetts

Sunday, September 20, 2009 • 11am-4pm

“Find everything you need for your wedding” •Taste food from the area’s finest caterers and bakers •Enjoy Live Music & Fashions under the Tent •Meet the area’s Finest Wedding Professionals •Many Prizes and Surprises! •CJC Events Famous Bridal Goodie Bags!

Fashion Show at 2:30

Win a Honeymoon in See details online

For More Information, Call (413) 737-7555 or Visit The Website At: 32 H The Wedding Day Sourcebook

June 2009

June 2009 Wedding Day Sourcebook  

June 2009 Issue of The Wedding Day Sourcebook

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