SuperappsAndTheirImpactOnBusinesses

A superapp is a combination of multiple mini apps. It includes multiple functionalities such as messaging, food delivery, shopping, cab booking, etc. For businesses, this means having a single unified app instead of multiple, giving their audience a single platform to interact with them.

According to research, average users have 80+ apps on their device but only use 9 apps in a day and 30 apps in a month. This means most of the apps are simply unused. A superapp eliminates the need of having multiple apps, making it more convenient for users. Compared to a regular app, a super app has way higher usability. That is how superapps can benefit startups.

ImprovingCustomer EngagementWith Superapps

DateandLocationManagement

Calendar

BookingManagement

MapDataandLocation

MessagingandUserEngagement

MessagingandChat

CommentsSection

SocialSharing

BusinessListing

You can create multiple tiers of business listings with higher benefits for more expensive listings. This means you can use superapps as a marketing tool for startups.

Advertising

You can charge other startups or service providers to promote themselves on your app. Instead of annoying popup ads, you can allow the already registered service providers to rank higher in searches with ads.

ReachOutToALargerAudience

Asuperappcaterstoawiderangeof customersasitservesmultiplepurposes. Fromfooddeliverytoride-sharingitcan doanything.Imaginegettingthereach ofallmajorappcategoriescombined.