Celebrating 25 Years Of Truckfest

Live Promotions Events Ltd Riverside Quay, Double Street, Spalding, Lincolnshire, PE11 2AB Tel 01775 768661 Fax 01775 768665 www.truckfest.co.uk

• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest is all this and more…

Truckfest A word from our media partner : “Very few road haulage based events attract or embrace such a wide cross section of the industry. From the comments we hear, and the people we meet on our exhibition stand, we firmly believe that Truckfest delivers our target audience for both these important titles.

25 years is an excellent acheivement, especially in an ever changing and increasingly difficult market as the road haulage industry. It is an achievement that Truckfest should be rightly proud of. We congratulate Live Promotions Events Ltd on reaching their 25th anniversary, and look forward to another successful year with our titles Commercial Motor and Truck and Driver as media partners for Truckfest.”

Changing the perception of the road haulage industry...

There is little doubt that no other series of events has done more to change the perception of the road haulage industry than Truckfest.

In celebrating 25 years of the event, we look back at probably the best analogy given about Truckfest from Brian Weatherley, editor-in-chief of Commercial

big players in the industry such as Eddie Stobart, James Irlam, WM Morrisons, or the smaller operator. Truckfest provides that all important contact point for what is happening within their industry.

“Truckfest is an image booster for the road haulage industry.”

The audience research has been consistent in telling us that 65% of visitors to Truckfest are from the road haulage industry and encompass all levels of involvement, when put in context with the amount of visitors who attend each event, it leaves no doubt of the importance of Truckfest to the industry.

No other event provides access to the so-called ‘moving targets’ who are inaccessible in day to day business. The common denominator is that they all come to Truckfest, whether they be the

Whilst it is good to look back at the last 25 years, Truckfest has always been about looking to the future. It will remain the meeting place for the road haulage industry in years to come.

Motor Truck & Driver:

Neil Stiles, Managing Director, Reed Business Information

Page 2

For more information contact Live Promotion Events Ltd. on 01775 768661

1983-2007

Page 3

Truckfest A word from our media partner : “Very few road haulage based events attract or embrace such a wide cross section of the industry. From the comments we hear, and the people we meet on our exhibition stand, we firmly believe that Truckfest delivers our target audience for both these important titles.

25 years is an excellent acheivement, especially in an ever changing and increasingly difficult market as the road haulage industry. It is an achievement that Truckfest should be rightly proud of. We congratulate Live Promotions Events Ltd on reaching their 25th anniversary, and look forward to another successful year with our titles Commercial Motor and Truck and Driver as media partners for Truckfest.”

Changing the perception of the road haulage industry...

There is little doubt that no other series of events has done more to change the perception of the road haulage industry than Truckfest.

In celebrating 25 years of the event, we look back at probably the best analogy given about Truckfest from Brian Weatherley, editor-in-chief of Commercial

big players in the industry such as Eddie Stobart, James Irlam, WM Morrisons, or the smaller operator. Truckfest provides that all important contact point for what is happening within their industry.

“Truckfest is an image booster for the road haulage industry.”

The audience research has been consistent in telling us that 65% of visitors to Truckfest are from the road haulage industry and encompass all levels of involvement, when put in context with the amount of visitors who attend each event, it leaves no doubt of the importance of Truckfest to the industry.

No other event provides access to the so-called ‘moving targets’ who are inaccessible in day to day business. The common denominator is that they all come to Truckfest, whether they be the

Whilst it is good to look back at the last 25 years, Truckfest has always been about looking to the future. It will remain the meeting place for the road haulage industry in years to come.

Motor Truck & Driver:

Neil Stiles, Managing Director, Reed Business Information

Page 2

For more information contact Live Promotion Events Ltd. on 01775 768661

1983-2007

Page 3

Truckfest Keeping track of developments within the industry...

Why...

Where...

No other event can boast such a wideranging visitor profile consisting of so many operators and drivers.

There are now six truckfests per year starting with our largest event in Peterborough, we then go on to host five regional shows around the country.

Visitors attend the shows in order to keep a track of the latest developments within the industry – product launches, new innovations, new companies and the latest news.

Truckfest is a well-known and trusted event within the road haulage industry and successfully mixes business and pleasure. We provide cost effective local and national marketing opportunities to hit this all-important market of moving targets.

If your business is selling to the road transport industry then Truckfest is the vehicle to use.

Page 4 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest Peterborough 6th & 7th May (Peterborough Showground) Truckfest Southeast 2nd & 3rd June (Kent County Showground) Yorkshire Trucking Spectacular 16th & 17th June (Driffield Showground) Truckfest Southwest 30th June & 1st July (Royal Bath & West Showground) Truckfest Scotland 4th & 5th August (Royal Highland Centre) Truckfest Northwest 15th & 16th September (Haydock Park)

1983-2007

Page 5

Truckfest Keeping track of developments within the industry...

Why...

Where...

No other event can boast such a wideranging visitor profile consisting of so many operators and drivers.

There are now six truckfests per year starting with our largest event in Peterborough, we then go on to host five regional shows around the country.

Visitors attend the shows in order to keep a track of the latest developments within the industry – product launches, new innovations, new companies and the latest news.

Truckfest is a well-known and trusted event within the road haulage industry and successfully mixes business and pleasure. We provide cost effective local and national marketing opportunities to hit this all-important market of moving targets.

If your business is selling to the road transport industry then Truckfest is the vehicle to use.

Page 4 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest Peterborough 6th & 7th May (Peterborough Showground) Truckfest Southeast 2nd & 3rd June (Kent County Showground) Yorkshire Trucking Spectacular 16th & 17th June (Driffield Showground) Truckfest Southwest 30th June & 1st July (Royal Bath & West Showground) Truckfest Scotland 4th & 5th August (Royal Highland Centre) Truckfest Northwest 15th & 16th September (Haydock Park)

1983-2007

Page 5

Truckfest Appealing to all...

Who? Our total event audience is in excess of 250,000 people with more than 4,000 trucks entered into the various competitions throughout the year.

Truckfest visitor demographics:

Page 6

For more information contact Live Promotion Events Ltd. on 01775 768661

>

65% of visitors work in the industry

>

The events attracts both regional & national audiences (37% from within 50 miles - 100 miles, 22% from 100 + miles, 10% from 200+ miles.)

>

Only 7.8% also take the time to visit the CV Show

>

96.6% of visitors would attend Truckfest again

1983-2007

Page 7

Truckfest Appealing to all...

Who? Our total event audience is in excess of 250,000 people with more than 4,000 trucks entered into the various competitions throughout the year.

Truckfest visitor demographics:

Page 6

For more information contact Live Promotion Events Ltd. on 01775 768661

>

65% of visitors work in the industry

>

The events attracts both regional & national audiences (37% from within 50 miles - 100 miles, 22% from 100 + miles, 10% from 200+ miles.)

>

Only 7.8% also take the time to visit the CV Show

>

96.6% of visitors would attend Truckfest again

1983-2007

Page 7

Truckfest “An Enjoyable day for the family and also a great business opportunity.”

John Hodges, Transport Manager, TNT.

Continually improving the quality of our audiences...

Operators Lounge: Truckfest attracts visitors from all

crowds where decision makers can

aspects of the industry from owner

congregate to discuss industry trends

drivers through to Managing directors.

and developments amongst themselves.

The operators lounge is almost always

To ensure we are continually improving the quality of our audiences at

“Exciting for all the family, with something for everyone to enjoy”

Truckfest we commit to reader offers via our Media Partners Reed Business

situated next to the main arena, giving its guests a great view of the various industry displays going on throughout the weekend.

Information, including titles such as Commercial Motor, Motor Transport

Companies looking to market their

and Truck and Driver. Transport News

products to the decision makers within

support our Scottish event.

the industry will find no better way of targeting these people, in one place and

Key decision makers are invited to our

in such relaxed surroundings.

Operators Lounge for refreshments and networking opportunities. The lounge provides a haven from the bustling

Please enquire for further details.

Bob Price, Operations Manager, Argos Retail Group

Page 8 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family

1983-2007

Page 9

Truckfest “An Enjoyable day for the family and also a great business opportunity.”

John Hodges, Transport Manager, TNT.

Continually improving the quality of our audiences...

Operators Lounge: Truckfest attracts visitors from all

crowds where decision makers can

aspects of the industry from owner

congregate to discuss industry trends

drivers through to Managing directors.

and developments amongst themselves.

The operators lounge is almost always

To ensure we are continually improving the quality of our audiences at

“Exciting for all the family, with something for everyone to enjoy”

Truckfest we commit to reader offers via our Media Partners Reed Business

situated next to the main arena, giving its guests a great view of the various industry displays going on throughout the weekend.

Information, including titles such as Commercial Motor, Motor Transport

Companies looking to market their

and Truck and Driver. Transport News

products to the decision makers within

support our Scottish event.

the industry will find no better way of targeting these people, in one place and

Key decision makers are invited to our

in such relaxed surroundings.

Operators Lounge for refreshments and networking opportunities. The lounge provides a haven from the bustling

Please enquire for further details.

Bob Price, Operations Manager, Argos Retail Group

Page 8 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family

1983-2007

Page 9

Truckfest What our regular exhibitors say about us...

“MAN and ERF have enjoyed a long and close association with Truckfest events for many years. Over this period we have found it to be an important access point for not only Owner Drivers but Drivers throughout the industry”.

“We look forward to continuing this success and working closely with Truckfest in the future to maintain this important customer contact. “ Martin Pickering Communications, Events & PR Manager

“Truckfest has been an integral part of building the DAF Trucks image in the market place for many years and as well as giving us a good medium to have direct contact with the people who drive them every day, it provides us with a central point of attraction where the audience really cares about trucks and transport which is what our company is all about.”

“it’s still one of the best ways to get your brand in front of truck operators, drivers, enthusiasts and their families” Stephen Kirk PR & Marketing Director

“The Truckfest series are a key element within the marketing activities of Isuzu Truck (UK) Limited. They are one of the best ways of raising our company’s profile within the truck driving audience.

After 10 years in the UK we are now firmly established and as we are nearing introducing even heavier trucks to our current model range the Truckfests will pay an even more important part in our brand development” Keith Child Marketing Director

Tony Pain Marketing Director

Page 10

For more information contact Live Promotion Events Ltd. on 01775 768661

1983-2007

Page 11

Truckfest What our regular exhibitors say about us...

“MAN and ERF have enjoyed a long and close association with Truckfest events for many years. Over this period we have found it to be an important access point for not only Owner Drivers but Drivers throughout the industry”.

“We look forward to continuing this success and working closely with Truckfest in the future to maintain this important customer contact. “ Martin Pickering Communications, Events & PR Manager

“Truckfest has been an integral part of building the DAF Trucks image in the market place for many years and as well as giving us a good medium to have direct contact with the people who drive them every day, it provides us with a central point of attraction where the audience really cares about trucks and transport which is what our company is all about.”

“it’s still one of the best ways to get your brand in front of truck operators, drivers, enthusiasts and their families” Stephen Kirk PR & Marketing Director

“The Truckfest series are a key element within the marketing activities of Isuzu Truck (UK) Limited. They are one of the best ways of raising our company’s profile within the truck driving audience.

After 10 years in the UK we are now firmly established and as we are nearing introducing even heavier trucks to our current model range the Truckfests will pay an even more important part in our brand development” Keith Child Marketing Director

Tony Pain Marketing Director

Page 10

For more information contact Live Promotion Events Ltd. on 01775 768661

1983-2007

Page 11

Truckfest Marketing opportunities...

Sponsorship: Opportunities exist at all levels and can provide brand/product exposure alongside data capture and real business opportunities.

Depending on the level of impact required and the objectives that need to be achieved costs range from as little as £1,500.

Exhibition space: Exhibiting at Truckfest provides an unrivalled opportunity to market your company’s products to an enthusiastic audience. Manufactures, importers and service companies use Truckfest as a platform to market their products nationally on an annual basis.

All space is open air and as such extremely cost effective with prices starting from just £145 per metre frontage.

Let us talk to you and see how we can help your business grow...

Page 12 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family

1983-2007

Page 13

Truckfest Marketing opportunities...

Sponsorship: Opportunities exist at all levels and can provide brand/product exposure alongside data capture and real business opportunities.

Depending on the level of impact required and the objectives that need to be achieved costs range from as little as £1,500.

Exhibition space: Exhibiting at Truckfest provides an unrivalled opportunity to market your company’s products to an enthusiastic audience. Manufactures, importers and service companies use Truckfest as a platform to market their products nationally on an annual basis.

All space is open air and as such extremely cost effective with prices starting from just £145 per metre frontage.

Let us talk to you and see how we can help your business grow...

Page 12 • A trade exhibition for operators • A showcase for the industry • A vehicle show • A day out for the family

1983-2007

Page 13

• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest is all this and more…

• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest is all this and more…

• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest is all this and more…

• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest is all this and more…

Live Promotions Events Ltd Riverside Quay, Double Street, Spalding, Lincolnshire, PE11 2AB Tel 01775 768661 Fax 01775 768665 www.truckfest.co.uk

• A trade exhibition for Operators • A showcase for the industry • A vehicle show • A day out for the family

Truckfest is all this and more…