BUILDINGYOUR PERSONALBRAND

Withbrandspecialist Scottrussell

051123|9:00AM

SHORELINE

140PalmettoSt|Destin,FL32451

Throughout his prominent career in the hotel sales and marketing industry, Scott Russell has been known for his exceptional results-oriented approach to the business His open and honest leadership style, delivered with humor and a smile, fuels his success

Scott is a partner in Russell and Russell Consulting, a Destin, FL-based hospitality consulting firm. In addition to working with many of Northwest Florida’s top rental management companies on branding, sales strategy and marketing direction, Russell continues to work with local, regional and national hotels in sales and marketing support Clients include: Pursell Farms, The Pearl (Rosemary Beach, FL); The Delano, Shore Club and Mondrian (Miami, FL), 1 Hotel South Beach (Miami, FL), I Hotel Brooklyn Bridge (Brooklyn, NY), Hilton Daytona Beach (Daytona Beach, FL), El San Juan Hotel (San Juan, Puerto Rico) and The Westin Monache Resort (Mammoth Lakes, CA).

Scott is a partner in a Walton County based vacation rental company, Russell Vacation Rentals He and his partner have brought the Ritz-Carlton level of service to owners and guests of the company which employs 12 people with 48 properties.

Russell is also a partner in a national sales training company, Dynamic Sales Solutions

It is truly his passion since he led the training efforts for the global sales team while at The Ritz-Carlton Hotel Company where he trained over 300 sales professionals on four continents During his tenure, Ritz-Carlton was named #1 training organization by Training Magazine Clients include: Viceroy Hotels and Resorts, Montage Hotels and Resorts, Pendry Hotels, Virgin Hotels, Pan Pacific Hotels, Proper Hospitality and SH Hotel Group (1 Hotel and Baccarat)

Scott served more than 18 years with The Ritz-Carlton Hotel Company During his tenure, Russell was responsible for all company-wide sales training initiatives, as well as VP of Global Sales, North America and Vice-President of Sales and Marketing for The Caribbean and Mexico. In addition, he held senior leadership roles with Ritz-Carlton New Orleans and Ritz-Carlton Atlanta Prior to joining Ritz-Carlton, Russell spent six years with the Le Meridien Hotel in New Orleans, where served as Sales Manager, Assistant Director of Human Resources, and Director of Training

Scott received his bachelor’s degree from the University of New Orleans He is also a graduate of several Ritz-Carlton sales training programs, and was the company ’ s Top Salesperson in 1992, 1993 and 1994. In 2003, Scott was named one of New Orleans Magazine’ “Top Men of Substance and Style,” and in 2004 he was named WHERE Magazine’s Silver Plum Award winner as “Marketing Director of the Year ”

Recently, he earned the Walton Chamber of Commerce’s Leadership in Excellence Award, as well as “Brilliant Boss” by Simon T Bailey in a nationwide search

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