WCR EMERALD COAST PRESENTS : BUILDING YOUR PERSONAL BRAND with SCOTT RUSSELL

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MAY 11, 2023 WCR EMERALD COAST 051123|9:00AM SHORELINE 140PalmettoSt|Destin,FL32451 BUILDINGYOUR PERSONALBRAND WITHBRANDSPECIALIST SCOTTRUSSELL WCR PRESENTS

BUILDINGYOUR PERSONALBRAND

WITHBRANDSPECIALIST SCOTTRUSSELL

MEETING AGENDA

WELCOME | JOYCE SERINA

PRAYER & INSPIRATION | STEVE REYNOLDS

PLEDGE OF ALLEGIANCE | DEE DEE CARR

MISSION | SARA REESE

BOARD OF DIRECTORS | JOYCE SERINA

WELCOME DIGNITARIES & GUESTS | STEPHANIE BURROUGHS

STATE & LOCAL STRATEGIC PARTNERS | AMANDA DAHL

WELCOME SCOTT RUSSELL | SHELBY SCHULER

BUILD YOUR PERSONAL BRAND | SCOTT RUSSELL

DIAMOND PARTNER SPOTLIGHT | ASHLEY BOWEN

DIAMOND PARTNER SPOTLIGHT | TAYLOR LABNO

DIAMOND PARTNER SPOTLIGHT | DEBBIE MONEY

NEW MEMBERS | BARBARA PFEIFFER-MARCUM

ANNOUNCEMENTS | JOYCE SERINA

WELCOME CANDIDATES | MARY ANNE WINDES

PARTNER SPOTLIGHT | FOUNDATION TITLE

PARTNER SPOTLIGHT | LENDSMART

DOOR PRIZES & ADJOURNMENT

WCR EMERALD COAST WCR ORG

BUILDINGYOUR PERSONALBRAND

WITHBRANDSPECIALIST SCOTTRUSSELL

051123|9:00AM

SHORELINE

140PalmettoSt|Destin,FL32451

Throughout his prominent career in the hotel sales and marketing industry, Scott Russell has been known for his exceptional results-oriented approach to the business His open and honest leadership style, delivered with humor and a smile, fuels his success

Scott is a partner in Russell and Russell Consulting, a Destin, FL-based hospitality consulting firm. In addition to working with many of Northwest Florida’s top rental management companies on branding, sales strategy and marketing direction, Russell continues to work with local, regional and national hotels in sales and marketing support Clients include: Pursell Farms, The Pearl (Rosemary Beach, FL); The Delano, Shore Club and Mondrian (Miami, FL), 1 Hotel South Beach (Miami, FL), I Hotel Brooklyn Bridge (Brooklyn, NY), Hilton Daytona Beach (Daytona Beach, FL), El San Juan Hotel (San Juan, Puerto Rico) and The Westin Monache Resort (Mammoth Lakes, CA).

Scott is a partner in a Walton County based vacation rental company, Russell Vacation Rentals He and his partner have brought the Ritz-Carlton level of service to owners and guests of the company which employs 12 people with 48 properties.

Russell is also a partner in a national sales training company, Dynamic Sales Solutions

It is truly his passion since he led the training efforts for the global sales team while at The Ritz-Carlton Hotel Company where he trained over 300 sales professionals on four continents During his tenure, Ritz-Carlton was named #1 training organization by Training Magazine Clients include: Viceroy Hotels and Resorts, Montage Hotels and Resorts, Pendry Hotels, Virgin Hotels, Pan Pacific Hotels, Proper Hospitality and SH Hotel Group (1 Hotel and Baccarat)

Scott served more than 18 years with The Ritz-Carlton Hotel Company During his tenure, Russell was responsible for all company-wide sales training initiatives, as well as VP of Global Sales, North America and Vice-President of Sales and Marketing for The Caribbean and Mexico. In addition, he held senior leadership roles with Ritz-Carlton New Orleans and Ritz-Carlton Atlanta Prior to joining Ritz-Carlton, Russell spent six years with the Le Meridien Hotel in New Orleans, where served as Sales Manager, Assistant Director of Human Resources, and Director of Training

Scott received his bachelor’s degree from the University of New Orleans He is also a graduate of several Ritz-Carlton sales training programs, and was the company ’ s Top Salesperson in 1992, 1993 and 1994. In 2003, Scott was named one of New Orleans Magazine’ “Top Men of Substance and Style,” and in 2004 he was named WHERE Magazine’s Silver Plum Award winner as “Marketing Director of the Year ”

Recently, he earned the Walton Chamber of Commerce’s Leadership in Excellence Award, as well as “Brilliant Boss” by Simon T Bailey in a nationwide search

WCRPRESENTS

MEET YOUR 2023 BOARD OF DIRECTORS

MISSION

We are a network of successful REALTORS®, advancing women as business leaders in the industry and in the communities we serve.

LET'S DO IT!

ST
WCR ORG
Events Director Membership Director President-Elect Treasurer President HeatherBlatz ColeMertins JoyceSerina First Vice President BarbaraPfeifferMarcum ShelbySchuler SherrieSalas

STAY CONNECTED

MEMBERSHIP

We are a network of successful REALTORS®, advancing women as business leaders in the industry and in the communities we serve.

Contact Barbara Pfeiffer-Marcum | 850.865.2512

STRATEGIC PARTNER OPPORTUNITY

The Women’s Council of REALTORS® Emerald Coast network is focused on providing strategic partners access to a broader base of successful real estate professionals in the industry.

Contact Amanda Dahl | 850.598.6368

EVENTS FASTPASS

Introducing our "Fast Pass" Ticket option! This Fast Pass covers you for every Women's Council of Realtors® Emerald Coast standard event in 2023*. Save the time, energy (and money) and buy your Fast Pass ticket entry!

*Does not include Installation event in December.

EVENTS CALENDAR

SAVE THE DATE!

Subscribe to our google calendar here! Are you on our list? Text us with your full name, cell & email and we will keep you in the know!

Contact Shelby Schuler | 850.687.4190

AST WCR.ORG
Join Us Online

CALENDAR REMINDERS!

WCR EMERALD COAST WCR.ORG

2023 STRATEGIC PARTNER DIRECTORY

DIAMOND PARTNER

EMERALDCOASTTITLESERVICES-ASHLEYBOWEN-850-650-0077-ASHLEY@ECTS.COM

GOSOUTHERN-TAYLORLABNO-850-865-4439-TAYLORL@GOSOUTHERN.COM

THEFIRSTBANK-DEBBIEMONEY-DMONEY@THEFIRSTBANK-850-315-4100

PLATINUMPARTNER

PRIORITY TITLE - LORI WARD - 850-585-0657 - LWARD@MYPRIORITYTITLE.COM

EMERALD COAST ASSOCIATION OF REALTORS - MEL PONDER - 850-244-2411 - MEL@ECAOR.COM

WATERSOUND CLOSINGS & ESCROW - CASEY KING - 850-231-6445 - CASEY.KING@WATERSOUNDCLOSINGS.COM

SOUTH OAK TITLE - EMILY KURTZ - 952-594-4211 - EMILY .KURTZ@SOUTHOAKTITLE.COM

VACASA - LIZ HORTON - 850-428-1606 - LIZ.HORTON@VACASA.COM

TCOR CONSULTING GROUP, LLC - THOMAS CORBETT - 850-612-0278 THOMASCORBETT@TCORCONSULTING.COM

DYNAMIC SALES SOLUTONS - SCOTT RUSSELL - 202-288-0505 SCOTT@DYNAMICSALESSOLUTIONSINC.COM EXACTLY WHAT TO SAY - KEVIN BOYLES -

GOLDPARTNER

METRO POWER - STEVE CLINE - 850-622-4099 - STEVE CLINE@METROPOWER COM

RELi TITLE, LLC - MEGAN WALDSTEIN - 850-368-7285 - MWALDSTEIN@RELI US

FOUNDATION TITLE & ESCROW - MIKE STOREY - 850-699-5905 - MSTOREY@FOUNDATIONTANDE.COM

REALJOY VACATIONS - BRICE EARLY - 850-974-0974 - BRICE.EARLY@REALJOY.COM

GULFSHORE AIR CONDITIONING & HEATING - STEVE REYNOLDS - 850-897-6540 - STEVE@GULFSHOREAIR COM

ALEXANDER RAE PHOTOGRAPHY - ALEXANDER RAE - 850-374-1344 - BLUEEAGLEPHOTO@GMAIL COM

86400 PRODUCTIONS - TRAVIS COX - (850) 687-1564 - 86400PRODUCTIONS@GMAIL COM

SILVER PARTNER

NEW AMERICAN FUNDING - COLE MERTINS - 850-460-1737- COLE.MERTINS@NAFINC.COM

HOMEFI DIGITAL MORTGAGE - BARBARA PFEIFFER-MARCUM - 850-865-2512 - BARBARA@HOMEFI.US

TERM BROKERS INSURANCE SVCS- JANA MCDONALD- 850-864-2000- JANA@TERMBROKERSINSURANCE.COM

LENDSMART MORTGAGE - MALLORY FOTIADES - 910-818-8378 - MFOTIADES@LENDSMARTMORTGAGE.COM

FREEPORT FLOORING - DEREK HILL - 904-521-6391 - DEREK@FREEPORTFLOORING.US

UNITED COMMUNITY BANK - MENDY GREGORY - 850-499-7243 - MENDY GREGORY@UCBI.COM

SALTWATER VACATIONS - JESSICA MUNN - 850-542-1204 - JMUNN@SALTWATERVACAY.COM

UNIVERSITY LENDING - COURTNEY GREGORY - 850-496-2543 - CGREGORY@UNIVERSITY-LENDING.COM

CHRISTIAN SHANE PROPERTIES - ADAM STRAHN - 850-499-2239 - ADAM@CHRISTIANSHANE.COM

NORTHPOINTE BANK - LISA BELL - 850-714-7856 - LISA.BELL@NORTHPOINTE.COM

BRONZE PARTNER

MCNEESE TITLE, LLC - LYDIA PELEGRINA - 850 337 4242 - LPELEGRINA@MCNEESETITLE COM

JNL SOLUTIONS - JARED LARIMER - 850-499-3480 - JAREDNLARIMER@GMAIL COM

VOXTUR SETTLEMENT SERVICES - ALISON NAZAROWSKI - 850-739-0333 - ALISON NAZAROWSKl@VOXTUR COM

LEGACY HOUSE TITLE - ANGELA PASSEHL - 850-359-1930 -ANGELA@LEGACYHOUSETITLE COM

EMERALD COAST FLOORING AMERICA - CASSI SCHAEFFER - 850-830-7953CASSI SCHAEFFER@EMERALDCOASTFLOORING COM

COMMUNITY BANK - MENDY GREGORY - 850-502-1466

THANKYOUTOOUR

2023STATESTRATEGICPARTNERS

DIAMOND

Pillar to Post

Broward, Palm Beaches & St. Lucie REALTORS®

GOLD

Max Home InspecFons

Osceola County AssociaFon of REALTORS®

Real MLS

Southern Title

Stellar MLS

SWF Home InspecFons

VACASA

SILVER

Cyndee Haydon, Future Home Realty, Inc. - Serving Tampa Bay

Dinorah Guerra @RESF-Miami

Golden Dog Title

Lang Realty-Your South Florida Real Estate Leaders

NextHome At The Beach Daytona Beach-Palm Coast

Peace of Mind Home InspecFons

ScoR and Gia Arvin @ Matchmaker Realty

Space Coast AssociaFon of REALTORS®

Third Federal Savings and Loan

Bronze

Beate Wunderer Synergy Realty Inc. Cape Coral

Denise Bibeau Re/Max AllStars Ocala

J&E Title Services

Katherine Sakkis/LPT Realty Tampa Bay – Experience MaRers!

Natalie @ Derrick Real Estate Group - Serving Space Coast

Vision Title Florida

EXPERIENCED · RELIABLE · AUTHENTIC CHECK OUT OUR PODCAST ATTORNEY-RUN TITLE & ESCROW COMPANY ECTS.COM 850.650.00 77 SCAN ME with Santa Rosa Beach Office 111 N County Hwy 393 Suite 202 Santa Rosa Beach, FL 32459 Fort Walton Beach Office 158 N E Eglin Pkwy Suite 102 Fort Walton Beach, FL 32548 Destin Office 35008 Emerald Coast Pkwy Suite 500 Destin, FL 32541 Listen in to Dion Moniz and Ashley Bowen discuss relevant real estate closing topics on the "Let's Talk Title Podcast". New episodes monthly!
COMMUNITY LEADERSHIP ADVOCACY EDUCATION Working together to build the best, brightest and most professional REALTORS on the Emerald Coast. Join us! WCR + ECAR EMERALDCOASTREALTORS.COM How we can help as your local vacation rental experts 1 | 2 | 3 | 4 | Provide rental projections for your clients Share insight about the local vacation rental market Answer questions about Vacasa’s property management services Realtor Referral Compensation up to $2,000 Have a referral? Reach out to your local Sales Executive directly with the home details and homeowners information! Need a projection? Email property details or a link to the listing to the local Sales Executive Amanda Ferguson iz Horton Sales Executive 30A 808-269-3758 L Sr. Sales Executive Okaloosa Island & Navarre 850-428-1606 Sr. Sales Executive Miramar Beach & Destin 850-600-6853 liz.horton@vacasa.com tara.johnson@vacasa.com amanda ferguson@vacasa com Tara Johnson

SAVE THE DATE -

MAY 11TH @9AM -

BUILDING YOUR PERSONAL BRAND -

SCOTT RUSSELL

DYNAMIC SALES SOLUTIONS

AS REAL ESTATE PROFESSIONALS YOU ARE TASKED WITH BUILDING, ENHANCING, AND PROTECTING THE BRAND OF YOUR COMPANY IN THE PROCESS YOU ARE OFTEN FORGETTING THE MOST IMPORTANT BRAND YOU WORK WITH ON A DAILY BASIS AND THAT IS YOUR PERSONAL BRAND. IN THIS INFORMATIVE AND FUN PRESENTATION BRAND SPECIALIST, SCOTT RUSSELL WILL REVEAL THE IMPORTANCE OF YOUR BRAND AND AID IN DEVELOPING YOUR OWN PERSONAL BRAND PROMISE. THIS WILL LEAVE YOU WITH THE CONFIDENCE THAT THE “YOU” THAT YOU REPRESENT IS THE BEST “YOU” THAT IS RECEIVED

COMING AUGUST 24TH!

GUEST SPEAKER KEVIN BOYLE

WCR EMERALD
PLATINUM PARTNER
COAST
WCR EMERALD COAST PLATINUM PARTNER SIGNATURECATERING30A@YAHOO.COM CHEF CHRISTOPHER HOLBROOK 850-428-2624

MESSAGE FROM YOUR PRESIDENT ELECT

Dear WCR Members,

I am beyond thrilled for this years upcoming elections as the incoming 2024 President of WCR. As we approach the beginning of a new year, I cannot help but feel a sense of excitement and anticipation for all that is to come. The leadership team that has come together has exceeded my expectations and has inspired and motivated many leaders to rise up and do their part as to what they were created to do - inspire, lead, and transform lives.

I am honored to have the opportunity to lead this organization next year and to work alongside such a dedicated and passionate group of individuals. Together, we will continue to build upon the incredible foundation that has been laid before us and take this organization to new heights.

I would like to remind everyone that the next event, which will be held on June 8th, is Election Day. We need all hands on deck to vote and encourage the incoming leadership board. Your participation is crucial to the success of our organization and I urge you all to make every effort to attend.

I am excited for the things to come and cannot wait to see all of you at our next meeting on May 11th. Let us continue to work together, inspire one another, and transform lives.

Sincerely,

Heather
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