The Packaging Essentials Guide

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PACKAGING ESSENTIALS

Durable, lightweight, and easy to pack, mailers are an efficient choice for protecting smaller items while cutting shipping costs.

Top reasons mailers may work for you -

<< LESS WEIGHT >> << SELF-SEALING >>

Mailers weigh less than boxes, which can reduce your shipping costs.

Many mailers are self-sealing, so there’s no need for tape or extra steps.

Mailer type KEy features when to use

• Paper-based

• Fully curbside recyclable

• Durable outer layer with padded paper interior

Jiffy® Embossed

• Reinforced kraft exterior

• Embossed bubble cushioning

• Tear and puncture-resistant

JIffylite®

• Poly or kraft exterior

• Bubble lining

• Lightweight

• Water-resistant (poly option)

jiffy® padded

• Heavily padded with macerated recycled newsprint

• Kraft exterior

• Excellent cushioning

Padded and rigid options offer excellent protection for small or flat items.

Mailers take up less storage space in your warehouse and at packing stations.

Best for brands prioritizing sustainability and curbside recycling while still needing protection for non-fragile items. Great for apparel or boxed goods.

Choose this when you need strong protection but still want a lightweight mailer. Ideal for books, electronics, accessories, or small items with sharp edges.

Go with Jiffylite® when moisture resistance or weight savings matter. Good for shipping items like cosmetics, media, or small parts.

Choose this for maximum protection for fragile or bulky items without using a box. Best for hardware, tools, books, or anything needing thicker padding.

Eco-friendly paper and pulp options can support your environmental goals.

Choose from over 500 stock box sizes to ship smarter, reduce waste, and protect your products with the perfect fit.

boxes that fit what you need. need it. inventory that delivers when you

>> Here’s how to correctly measure a box. First measure the longest side for length, then turn the box and measure the shorter side for width. With flaps closed, measure the depth or height. To learn more about measuring a box and calculating dimensional weight, visit wcp.link/measure-a-box.

STOCK BOXES

With over 500 sizes from 4-inch cubes to 44-inch cartons, our stock boxes help you ship efficiently and protect your products. Available in kraft and white, all boxes are made from recyclable materials and ready to ship with low minimums and quick delivery.

Scan the QR code or visit wcp.link/boxes to browse all of the sizes we offer in our Stock Box Guide.

SHIPPING LABELS & RIBBONS

Stay organized and keep things moving. From barcodes to shipping labels, we offer stock and custom options to fit your needs. Choose ready-made styles like “Fragile” or “This Side Up,” or create the size and material you want. Thermal transfer gives durable prints with a ribbon. Direct thermal is great for short-term use without one.

COLD CHAIN SHIPPING

Our cold chain packaging protects temperature-sensitive products from packing to delivery, meeting industry standards for food, pharma, and perishables. We offer tested insulated shippers, gel packs, and liners designed for

Deliver with confidence in any climate, at any time of the year.

CUSHIONING + EQUIPMENT

From bubble wrap to paper and foam, we have cushioning solutions to protect your products from bumps, drops, and shifting during transit.

INFLATABLE FILMS

Air pillows are the efficient way to fill voids, block movement, and cushion products without adding unnecessary weight. Inflate on demand for clean, professional packing that protects your items, and your bottom line.

BUBBLE & foam ON ROLLS

Whether you’re wrapping delicate glassware, safeguarding electronics, or filling voids in shipping boxes, our bubble and foam cushioning deliver dependable, lightweight protection that keeps your products safe in transit.

paper cushioning

For an eco-friendly way to wrap, fill, and cushion, paper delivers. With natural strength and flexible formats, paper cushioning protects everything from fragile ceramics to heavy industrial parts—while reinforcing your commitment to sustainability.

NEWAIR IB® FLEX™

Inflatable cushioning system produces air cushioning materials at speeds up to 90 feet per minute. All inflatable materials include SEE’s Barrier Bubble® technology which maximizes the inflation in every cell for superior damage protection even over longer ship cycles and warehousing.

AIRSPEED® SMART

Convenient and cost-effective way to create on-demand inflatable cushions. The compact, lightweight system is portable, durable and perfect for fitting into smaller work-stations and packaging operations.

EASYPACK® QUANTUM™ XTW

On-demand paper void-fill system for mid-to-low volume operations. Its patented floating head virtually eliminates jams, maximizing uptime, while the bladeless tear feature enhances ease of use and keeps operators safe.

PAPER PROPAD™

Custom-length paper pads for cushioning, wrapping, and blocking applications at up to 150 pads per minute. The bottom-loading design allows for fast, seamless paper changes, keeping downtime to a minimum.

Which bubble size should I use?

TAPE + equipment

Seal every shipment securely with reliable tape options designed for strength, speed, and performance across all packaging environments.

carton sealing tapes

Our carton sealing tapes deliver strong, consistent adhesion to keep boxes secure through handling and transit. Available in multiple grades, widths, and adhesive types, there’s a tape solution for every packaging environment—whether you need a quick stick, long-term hold, or temperature resistance.

WATER ACTIVATED TAPES (WAT)

For maximum security and a tamper-evident seal, water activated tape bonds directly to the carton for superior hold and professional presentation. Ideal for high-volume packing, WAT reinforces your brand while reducing waste and improving efficiency.

industrial & masking tapes

From bundling and splicing to surface protection and clean paint lines, our industrial and masking tapes are built for performance across a wide range of applications. Available in multiple strengths, temperatures, and materials to meet the demands of manufacturing, maintenance, and production environments.

WAter Activated Tape (WAT) DISPENSERs

RSA 2024-SB random SEMI-AUTOMATIC case sealer

Speed up your packaging line and ensure consistent, secure seals every time.

• Ideal for lightweight, narrow cases

• Processes in two operational modes to maximize throughput speeds – top & bottom, random seal or bottom only seal

• Digital pneumatics retain the upper head location to maximize throughput in automatic random mode

• Offset taping heads permit processing cases as low as 2″ tall

Is a case sealer a good option for me?

>> If you are sealing more than 100 boxes per day - then YES, a case sealer is a great option. Contact us to set up a consultation to learn more.

Pair your WAT with the right dispenser for fast, efficient carton sealing. We offer both manual and electronic dispensers to match your volume and workflow. Manual options are simple and cost-effective, while electronic models provide precise, programmable lengths for high-speed packing environments. Both are designed for ease of use and consistent performance with reinforced or non-reinforced tape.

film + equipment

From stabilizing pallets to tightly wrapping retail goods, our stretch and shrink films deliver secure, efficient protection for storage and transit.

HAND & MACHINE FILMS

Stretch film is essential for securing pallet loads and reducing product shift during transport. Whether you’re wrapping by hand or using automated equipment, our high-performance films deliver consistent stretch, puncture resistance, and load stability to keep your shipments safe and efficient.

BANDING FILMS

Perfect for unitizing small or irregular loads, banding film offers a quick and efficient way to secure products without adhesives or bulky strapping. Its narrow width and strong cling make it ideal for bundling, organizing, and stabilizing items in warehouses, retail, and shipping environments.

SHRINK FILMS

Shrink film provides a clean, tamper-evident finish that tightly conforms to your products for secure retail packaging and protection during transit. Available in a range of thicknesses and formats, it’s ideal for bundling, multi-packs, and high-speed shrink equipment across food, beverage, and industrial applications.

QL-400 SEMI-AUTOMATIC

STRETCH WRAPPER

Reduce waste and costly downtime with the most intuitive Semi-Automatic Stretch Wrapper on the market.

The QL400 comes standard with:

• Load Guardian®: Creates, maintains and delivers safe-to-ship loads every time.

• Pallet Grip®: Locks your load to the pallet.

• Auto Film Cut-off™: Automatically cuts the film at the end of the wrap cycle.

DID YOU KNOW?

>> Switching from hand wrapping to a machine wrapper can cut film usage by up to 50%, improve load consistency, and reduce worker fatigue. It’s a smart way to save time and money with every pallet.

STRAPPING + EQUIPMENT

Strapping solutions provide heavy-duty hold and load stability for everything from bundled boxes to palletized freight, ensuring safe, secure transport.

STrength

you can RELY on, every time.
strap smarter. ship stronger.

strapping

Whether you’re bundling boxes, stabilizing pallets, or securing heavy-duty loads, our strapping products offer the strength and versatility you need. We carry both polypropylene and steel strapping along with the buckles, seals, and hand tools to match. From light-duty packaging to industrial applications, our strapping solutions help you keep shipments safe and secure from start to finish.

SQ-800 STRAPPING MACHINE

• Fast 1.1-second cycle time (up to 54 straps per minute)

• Quick startup in under 25 seconds for increased line efficiency

• Fewer moving parts with DC motor design, reducing maintenance

• Self-lubricating system extends operational life

• Reduced strap dust for cleaner operation

• Digitally controlled tension up to 176 lbs without slowing cycle time

• Quieter standby mode for a better work environment

Easy strap loading with automatic re-feed and anti-jam features

STRETCH VS. STRAP

>> Choose strapping when your load is heavy, rigid, or requires maximum stability during transit. Unlike stretch wrap, strapping locks items in place with high tension, making it ideal for securing pallets of bricks, lumber, drums, or stacked cartons that won’t compress.

CUSTOM PACKAGING

Stand out and showcase your brand with custom packaging tailored to your product, your process, and your customer experience.

LABELS & TAPE

Put your brand front and center with custom printed labels and tape. From logos and messaging to color coding and compliance, custom options help you enhance packaging, streamline operations, and create a more professional unboxing experience. Available in a variety of materials, adhesives, and print styles to match your application, equipment, and branding goals.

PRINTING OPTIONS

Make a lasting impression with custom printed boxes and packaging that showcase your brand from the moment it arrives. Whether you need branded cartons, inserts, or retail-ready packaging, we offer tailored solutions that combine function with visual impact. With a range of print styles, box types, and sustainable material options, custom packaging helps elevate your brand and enhance the customer experience.

Perfect Size Packaging

Packaging that fits just right does more than look good—it reduces shipping costs, minimizes waste, and provides better protection for your products. Whether you need a unique shape, custom dimensions, or an optimized design for efficiency, we can help you create packaging that meets your exact needs. Our team works with you to develop right-sized solutions that save space, cut down on materials, and support your sustainability goals.

BIG IMPACT

The first interaction a customer will have with your product is through the packaging. It’s important to think of packaging as more than just a cost to your business, but instead an opportunity to share with your customer. The packaging speaks to the quality of the product, your brand and its story.

Structural Design

Not sure where to start? We’ve got you covered. Our in-house packaging design team helps bring your ideas to life with custom structural solutions tailored to your product, brand, and shipping needs. From concept to prototype, we offer expert engineering, hands-on support, and fast turnaround times. With the tools, experience, and equipment to create samples and refine designs during the trial phase, WCP makes it easy to get packaging that performs and fits just right.

To learn more about our capabilities scan the QR code or visit wcp.link/perfect-fit.

Packaging

That Works for You!

Collaborate with our in-house team to develop a structural design that protects in transit, fits your product perfectly, and reflects your brand quality. Contact convertingorders@wcpsolutions.com or ask your Account Manager.

Find your nearest WCP location by scanning the QR code or visiting wcp.link/locations

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