DYNAMIC QR CODES

AgriProbe readers will be familiar with the QR codes that appear a number of times in the magazine as a fully integrated content and marketing solution across print and digital platforms. But not everyone knows what they are or how to use them.

A QR code (an abbreviation for Quick Response Code) is a square two-dimensional barcode that was originally designed for use in the automotive industry in Japan. The barcode is machine-readable, which means you can capture the QR code by means of a scanner app on a smartphone.

This low-tech solution is extremely useful as it makes it possible for you to access interactive material that will enhance your experience of text – for example, if AgriProbe runs a story on alternative crops and its uses, you will be able to see a video of the interviews simply by pointing your smartphone at the QR code in question. No effort required!

The first step is to download a scanner app from the app store on your phone (simply type in ‘QR reader’ and a variety of scanners will appear in the menu).

Point your smartphone’s camera at a QR code appearing on the page of t he magazine.

Once you have downloaded the app, open the app on your smartphone.

Wait while the camera captures the barcode and directs you to the desired video or website.