2017 JULY / AUGUST PROMOTIONS

JULY & AUGUST 2017 SALON PROMOTIONS

DISCOVER THE SECRETS OF

OF AUTHENTIC

by DAVINES PAGE 22

GET UP

&GO

WITH BEDROOM HAIR

by KEVIN MURPHY PAGE 24

KEVIN MURPHY presents

BYE BYE BRASSINESS PAGE 19

SHOW.ME AUGUST 20, 2017 PAGE 3

SALON MENU BRANDS WE PROUDLY CARRY

HAIR CARE

TEXTURE

HAIR EXTENSIONS

Kevin Murphy Davines Joico Ice Moroccanoil Iso Redavid Loma Loreal Pureology Reuzel Blacklight Design.me Malibu Sunlight Revita Hair growth Surethik Ladibugs

Iso Option Perms Maintamer Cezanne Zotos

Global Best Beauty Stylkemyst

YS Park Absolute Heat Wet Brush Dajuja brushes Ikoo brushes Dannyco Elchim Wahl Cloud 9 Aria Beauty Fromm Framar Kasho Dragonfly

NAILS & SPA

For more information about our products or to shop online visit www.west-coast-beauty.com

West Coast Beauty now accepts on line payments through the following banks: Bank of Montreal, Scotia Bank, Royal Bank, CIBC, TD Canada Trust, Van City, Coast Capital, Blue Shore Financial and all other Credit Unions in BC.

2

Amaterasu Cherry Blooms Ecru cosmetics Blinc cosmetics Robin Tauer Ardell Lashes Cosmoholic Hempz Tanning Lotion Bug N Pickle Fake Bake Invisibobbles

SALON NECESSITIES

HAIR COLOUR Verocolor Verochrome Lumishine Mask Vibrachrom A New Color Color. Me Majirel Inoa Richesse Icolor

SPECIALTY BRANDS

BE SOCIAL

Epillyss Sparitual OPI Star Nail Tweezerman Browtician Glossy box Gigi Dannyco Allpresan Pro Pre-empt Andre Labs Refectocil

www.west-coast-beauty.com

www.facebook.com/WestCoastBeautyCompany

@westcoastbeauty

Presents... SHOW.ME Tickets available online at www.west-coast-beauty.com or through your sales consultant.

$195 AUGUST 20TH 2017

Goldcorp Stage at the BMO Theatre Centre 162 West 1st Ave. Vancouver 5:00 pm - Champagne Reception 5:30 pm - 8:30 pm Show

FEATURING:

Tim Abney - Director Of Training & Development (North America) Jay Feta - Cut.Master (North America) Stephanie Paschke - Color.Master (North America) Paz: Style.Master (UK) 3

Loma Liters Sale!

Sale!

Sale!

Sale!

Daily Collection SAVE 34% LHDAILD

Moisturizing Collection SAVE 38% LHMOILD

Nourishing Collection SAVE 41% LHNOULD

1 - liter of Daily Shampoo 1 - liter of Daily Conditioner

1 - liter of Moisturizing Shampoo 1 - liter of Moisturizing Treatment

1 - liter of Nourishing Shampoo 1 - liter of Nourishing Conditioner

Salon Cost $27.00 ea Salon Value $41.00

Salon Cost $28.00 ea Salon Value $45.00

Salon Cost $29.00 ea Salon Value $49.00

Styling Sale!

Finishing Hairspray 10oz SAVE 25% LHAFINSP • Perfect for locking down your style with no buildup/flaking • Layer for intense control or lightly mist for soft hold • Use as a working spray during styling or “flash dry” with a diffuser for stronger hold • Dry spray pattern “mists” hair lightly without disturbing style • Brushable yet intense hold for second-day restyling • Leaves a natural soft shine without an “over sprayed” look • Humidity resistant • Rich with Aloemoist Complex!

BUY 6 GET 2 FREE Salon Cost $11.21 ea Salon Value $29.90 ea

4

Conscientious Personal Care Products

Styling Duo LHDUOCO

SAVE 30% 1 - 8.45oz. Nourishing Oil Treatment 1 - 8.45oz. Deep Conditioner

Salon Cost $28.07 Salon Value $39.30

Travel Size Open Stock BUY 2 GET 1 FREE

Daily Collection

Moisturizing Collection Nourishing Collection

Fine to Normal hair

normal to dry hair

dry, thirsty & chemically treated hair

3oz. Moisturizing Shampoo LHSMOI3

3oz. Nourishing Shampoo LHSNOU3

Salon Cost $3.85

Salon Cost $4.20

Salon Cost $4.40

3oz. Daily Conditioner LHCDAI3

3oz. Moisturizing Treatment LHCMOI3

3oz. Nourishing Conditioner LHCNOU3

Salon Cost $4.20

Salon Cost $4.55

Salon Cost $4.90

3oz. Daily Shampoo

LHSDAI3

Styling Sale!

Travel Size 3oz - Mix & Match 3oz.

3oz.

3oz.

3oz.

3oz.

Smoothing Crème - LHASMO3 Calming Crème - LHACAL3 Maximum Volumizing Solution - LHAVOL3 Molding Crème - LHAMOL3 Curvy Crème - LHACUR3

Salon Cost $3.27 ea Salon Value $4.90 ea

Loma hair care products are high performing with naturally healing, organic ingredients and essential oil based fragrances that embrace this belief.

Conscientious Personal Care Products

Travel Bag LHTRABA

Pick your favorites.

Buy 3 and Get a Free Bag!

5

CREATED BY BARBERS USED BY GENTLEMEN

DailyLitreDuo

:RZDAILD

Shop Purchases: 1 Daily Shampoo (1000ml/33.81oz) 1 Daily Conditioner (1000ml/33.81oz)

SALON COST $28.80 ea

Regular $38.34 ea

SAVE 25%

PiggyPromo

OPEN STOCK

RZPOMR4

RZPOMB4

RZCMA4

RZPOMG4

RZGREPI4

RZFIB4

Buy 6 Pigs (4oz) Get a Hog Free (12oz) Shop Purchases:

6 Each REUZEL Pig (4oz/113g) Red, Green, Blue, Pink, Fibre or Clay Matte RECEIVE FOR THE CRAZY PRICE OF $1:

1 BACKBAR Pomade Hog (12oz/340g) of Complementing Flavour

SALON COST from $69.30 - $75.00

SAVE 27%

6

* NO MIX N’ MATCH *

Products Counter Display Salon Cost $169.96 :RTSHVDISP

Barber Cape 45" X 60". Lightweight polyester with classic striped print. Water resistant treatment. Extra-long adjustable snap closure. Lightweight and protective.

Salon Cost $19.95

Includes: 2 - Of Each Beard Soap 1 - Shave Brush 1 - Counter Display

Beard Soap Cernunnos 100g Beard Soap Merlinus 100g Beard Soap Arturus 100g Beard Soap Artemis 100g Shaving Brush Stand

Salon Cost $17.99 ea Salon Cost $17.99 ea Salon Cost $17.99 ea Salon Cost $17.99 ea Salon Cost $14.99 ea

RTSSCERN RTSSMERL RTSSARTU RTSSARTE RTSHVBRWD

FRBARCA

WAHL SIDEKICK SSWAHSIBB w/FREE BARBER BEARD BRUSH The Wahl Sidekick clipper is excellent for tapering, blending, and fading.

Salon Cost

$79.95 ea

Reg. $109.95

WAHL 5-STAR FINALE LITHIUM ION SSWAHSHLI and blending bald fades, cleaning up hair and eliminating stray hairs, and bump free shaving.

Salon Cost

$ 124.95 ea Reg. $149.95

7

SASSY SUMMERTIME Three new products to make sure you’re on-trend this Summer!

ABSFITR1

RARE DEAL! You pay $100 Reg $118

15%OFF! Best-selling professional iron in a • 1" ceramic-tourmaline plates • Digital; adjustable up to 450° • Dual voltage • 3 year warranty upgrade

Photo Finish Professional Makeup Brushes

ABBRUPF

BUY 4, GET 1 FREE! You pay $28.80 each!

Reg $36.00

Bellini Mini Blow Dryers 10% OFF ABSMDRBE

Perfect for gym, travel, or salon retail!

• Dual voltage • Ultra powerful 1200 watts • Lightweight • 1 year warranty • Mini diffuser • Negative ions reduce frizz 8

SAVE 10% You pay $36.00 each!

Reg $40.00

Beauty's most on-trend oval brushes in beautiful, retail-forward packaging!

• Airbrushed Results • 5 sizes for all your application needs • Washable, anti-microbial bristles • Vegan and cruelty free • Flexible handles prevents tugging/stress on the skin ….includes tip card with application options!

Features • Ultra-smooth ceramic/tourmaline infused barrel and clip help to eliminate frizz for silkier, long-lasting styles • Sophisticated ceramic heater promotes faster, uniform heating • Negative ionic technology neutralizes positive ions in damaged hair to create smooth, healthy-looking hair • Far Infrared heat helps maintain hair’s natural moisture balance • Attains maximum temperature of 450° (232°C) swiftly • Digital LCD display for precise temperature settings • Advanced temperature control wheel customizes heat effortlessly • Kickstand aligns flush with handle during styling to avoid snags and protects surfaces from heat while iron is resting • Two-Year Warranty Available Colors: Gunmetal Metallic Rubber Black Metallic Rubber Purple Metallic Rubber

Available In: 32mm + 38mm

Salon Cost $59.00 ea

Features • Trifect Fusion Technology utilizes advanced heat to deliver perfectly styled hair without damage caused by heat spikes • Ionic Technology has negative ions eliminate static electricity and seal cuticles for shiny, frizz-free hair • AbsoluteHeat Grid Technology ensures consistent heat distribution throughout the entire barrel • Fusion of quick-heating titanium, far Infrared heat of ceramic, and negative ionic output of tourmaline for smooth, shiny hair • Swiftly reaches and maintains temperature of 450°F (232°C) • Designed for all hair types • Heat-resistant styling glove included • Two-Year Warranty

19-32mm

32mm

Available Colors: Pink Metallic Rubber Black Metallic Rubber Purple Metallic Rubber

Salon Cost $59.00 ea

NEW

Features • Fusion of quick-heating titanium, far Infrared heat of ceramic, and negative ionic output of tourmaline • Digital LCD display provides precise temperature control • Beveled floating plates optimize styling versatility • Swiftly reaches maximum temperature of 450°F (232°C) • Designed for all hair types, lengths and thicknesses, including keratin-treated hair • Automatic shut-off feature for safety and peace of mind • Sleek, ergonomic grip provides effortless comfort and control • Professional-length rotating cord allows tangle-free movement • Two-Year Warranty Available Colors: Pink Metallic Rubber Gunmetal Metallic Rubber Black Metallic Rubber Purple Metallic Rubber

NEW

Salon Cost $59.00 ea 9

2001

THE CLASSIC SSELCDR

8TH SENSE

SHIMMERY BLUE WATERS

SSELC8THDR

SUMMER SUNSETS Excellent performance in terms of heat, power, balance and noise. 1875W

SSELCFI

Long life motor that guarantees 2,000 working hours. 1875W. AC Motor.

35% less weight, yet enough power to cut dry time in half due to its ionic ceramic system. 1875W

Salon Cost

$267.50

Salon Cost

Salon Cost

$129.95

3900 “LIGHT” 50’ EDITION

EA

$169.95

EA

EA

Reg. $285.00

Reg. $179.99

FREE Square paddle brush + Diffuser

NIGHT FLORAL INDIVIDUAL

Pink, Purple & Teal

Salon Cost $11.29 ea 9PC DISPLAY SSWETFLDI

Pink, Purple & Teal 3 OF EACH

Salon Cost $101.59

PINK NIGHT FLORAL SSWETFLPI

10

PURPLE NIGHT FLORAL SSWETFLPU

TEAL NIGHT FLORAL SSWETFLTE

World Class Color Control

CONNECT & COLOR BOWLS

BOARD/ PADDLE SET

Rainbow Colors or Clear

Black & Pink

SSFOICOBO SSFOICOBOCL

SSFOIPB

$11.99

$6.99

Self dispensing boxes, peek-a-boo cut outs and all the fun colors you can imagine. Our Framar line defines where color, meets creative.

1LB SMOOTH ROLLS

5X7 PRE-CUT EMBOSSED

8X11 POP UPS

Salon Value: $14.99

Salon Value: $7.99

Light, Medium & Heavy

SSFOI1SS

$7.39

Salon Value: $10.99

Sleek, sexy and polished. Our ALL-NEW Framar line really speaks to color techs.

We've worked hard to give you simplicity while not compromising creativity.

Star Struck Silver

Star Struck Silver

SSFOI811

SSFOIE57L SSFOISS57H

200 Sheets

Light & Heavy

$8.99

$9.99

Salon Value: $11.49

Black & Pink

BIG BITE CLIPS

FOLDING TROLLEY

SSFOIBG

SSFOIFOTR

SSFOIJCL SSFOIJCLP

$6.99

Salon Value: $13.49

RUBBERIZED JAW CLIPS

Salon Value: $9.99

$6.39

$79.99

Salon Value: $99.99

Salon Value: $8.99

NEW

EXTREME SOFT 5X12 Silver (1000 Sheets) Light

Medium

$35.95

$44.50

Salon Value: $38.95 SSFOI12

Salon Value: $45.95 SSFOI12M

Heavy

$47.50

Salon Value: $51.95 SSFOI10

11

Salon Success Promotions Deal 1

:SRHANDE

Deal 2

:SRSERDE

PURCHASE

PURCHASE

RECEIVE FREE

RECEIVE FREE

Salon Cost $70.50 Salon Value $92.25

Salon Cost $147.00 Salon Value $181.50

6 Handprint Hand Salve 1.7oz

1 Handprint Hand Salve TESTER 25 Hand Salve Mini Tubes 1 Mirror Cling 1 Lucite Cube

6 Handprint Hand Serum 1oz

1 Handprint Hand Serum TESTER 25 Hand Serum Mini Tubes 1 Mirror Cling 1 Lucite Cube

Slow Beauty® for a Fast World

AUGUST ONLY

AUGUST ONLY

SOLE MATE FOOT BALM

MOISTURE BALM

SRBALEA

SRSOL34

BUY 9 3.4oz FOOTBALM RECEIVE 3 FREE Salon Cost $107.55 Salon Value $143.40

12

BUY 9 RECEIVE 3 FREE Salon Cost $135.00 Salon Value $180.00

EARL GREY COLLECTION PACKED WITH CERTIFIED ORGANIC, NATURE-DERIVED, AND ANTIOXIDANT INGREDIENTS

COMING IN AUGUST

EARL GREY OIL SALVE

EARL GREY TEATOX SUGAR SCRUB

An oil in a tube! This plush textured unique product is ideal for full body use and as an intense treatment for dry cracked heels.

3.4 FL OZ OIL SALVE

Ultra gentle black scrub that detoxifies and hydrates the skin for a radiant glow.

8.5 FL OZ TEATOX SUGAR SCRUB

SREGOI34

Salon Cost $29.95 8.5 FL OZ OIL SALVE

SREGTS85

Salon Cost $34.95

SREGOI85

Salon Cost $54.00 100% VEGAN - 100% NATURE-DERIVED - 81% CERTIFIED ORGANIC

100% VEGAN - 100% NATURE-DERIVED - 75% CERTIFIED ORGANIC

EARL GREY TEATOX BODY MASQUE

EARL GREY BODY SOUFFLÉ This luxurious whipped moisturizer deeply hydrates and softens for nourished skin.

3.4 FL OZ BODY SOUFFLÉ

A black mud masque that deeply nourishes while providing purification. Professional use only.

SREGBS34

33.8 FL OZ TEATOX BODY MASQUE

Salon Cost $21.95 33.8 FL OZ BODY SOUFFLÉ

SREGTM33

Salon Cost $104.00

SREGBS33

Salon Cost $104.00 100% VEGAN - 100% NATURE-DERIVED - 74% CERTIFIED ORGANIC

100% VEGAN - 100% NATURE-DERIVED - 71% CERTIFIED ORGANIC

EXHALE 12-PIECE DISPLAY

SREXH12

Exhale Collection COMING IN AUGUST

Renewable Bamboo 12-piece display.

• 2 each of 5 Nourishing Vegan Color shades in .5 Fl Oz / 15ml • 2 each of Nourishing Vegan Gloss in .5 Fl Oz / 15ml • 1 nail color palette

Salon Cost $89.99

Calm crème

80621

SR621NL Vitality

NOURISHING VEGAN COLOR

OPEN STOCK .5 Fl Oz / 15ml

Salon Cost $6.95ea

shimmer

80622

SR622NL Display includes nail color palette

Unleash crème

80623

SR623NL Liberation shimmer

80624

SR624NL Wisdom crème

80625

SR625NL Nourishing Vegan Gloss

80626

SR626NL

13

COMING AUGUST EDITION A - DC I26 Purchase 12 - Nail Lacquers 15ml - 0.5 fl.oz.

Receive 1 - Chipboard Counter Display 1 - Color Chart 1 - Color Palette w/Chain and Label

SALON COST $80.95

MINI 4-PACK - DC I28 Contents 4 – Mini Nail Lacquers 3.75 ml - .125 fl.oz.

SALON COST $10.00

EDITION C - DC I27 Purchase 36 - Nail Lacquers 15ml - 0.5 fl.oz. (3 per shade) Receive 1 - Acrylic Counter Display w/Printed Footers 1 - Chipboard Header 10 - Color Charts 1 - Color Palette w/Chain and Label 1 - Set-up Instructons

ICELAND

SALON COST $242.95

COLLECTION

ICELAND AVAILABLE IN LAQUER, INFINITE SHINE, & GEL COLOR NAIL LACQUER

OPEN STOCK

SALON COST $7.09 ea

15 mL – 0.5 Fl. Oz.

SHADE CHART OPNLI53

OPNLI54

OPNLI55

OPNLI56

INFINITE SHINE

OPISLI53

OPISLI54

OPISLI55

GEL COLOR

OPNLI57

OPNLI58

OPEN STOCK

OPISLI56

OPISLI57

OPEN STOCK

OPNLI59

OPNLI60

OPISLI59

OPNLI62

OPNLI63

OPNLI64

Icelanded a Bottle of OPI

That’s What Friends Are Thor

Krona-logical Order

Turn On the Northern Lights!

This Isn’t Greenland

Less is Norse

One Heckla of a Color!

Reykjavik Has All the Hot Spots

SALON COST $8.25 ea

15 mL – 0.5 Fl. Oz.

OPISLI58

OPNLI61

OPISLI60

OPISLI61

OPISLI62

OPISLI63

OPISLI64

SALON COST $21.75 ea

15 mL – 0.5 Fl. Oz.

I’ll Have a Gin & Tectonic

Suzi & the Arctic Fox

OPGCI53

14

OPGCI54

OPGCI55

OPGCI56

OPGCI57

OPGCI58

OPGCI59

OPGCI60

OPGCI61

OPGCI62

OPGCI63

OPGCI64

Check Out the Old Geysirs

Aurora Berry-alis

V ELV ET AIR LIPSTIC K

RUNWAY L A S H

30 PC DISPLAY

AMPLIFYING MASCARA

(ECLIPINT)

18PC MASCARA DISPLAY

3 OF EACH SHADE 1 OF EACH TESTER FREE SALON COST $450.00

(ECMASINT) SALON COST $260.00

A velvet lip color that glides on lips leaving an airy, weightless cushion of long lasting color. A single swipe of your finger transforms this moisturizing satin color into a true matte finish.

PURCHASE 18 - Beauty Runway Lash Mascara RECEIVE 1 - Mascara Tester (1 of each shade) 1 - Curved Mascra Disposable Wands 1 - Dry Curved Mascara Wand 1 - Beauty Mascara Display 20 - Information Cards

10 LUXURIOUS SHADES LEFT TO RIGHT MULBERRY, PLUMBERRY, RED VELVET, BRICK CITY, FEARLESS FUSCIA, DUSTY ROSE, SULTRY CORAL, MIDTOWN MAUVE, SANDY SUEDE, BARELY THERE

Intense, runway lashes.

This unique formula offers fuller lashes, amplified length, lift and curl with Argan Oil to condition and protect.

The flat curved brush hugs every lash for a customized lash perfection.

LIPSTICK OPEN STOCK SALON COST $15.00 EA.

MASCARA OPEN STOCK SALON COST $14.50 EA.

L I M I T E D

NANO - SALON COST $5.75 EA. ORIGINAL - SALON COST $6.50 EA. POWER - SALON COST $6.95 EA.

E D I T I O N

Luscious Lashes

Marilyn Monred

INVBOBLL INVBOBPLL

INVBOBMM INVBOBNMM

ORIGINAL & POWER

ORIGINAL & NANO

Make - Up Your Mind ORIGINAL & NANO

WHILE SUPPLIES LAST.

INVBOBYM INVBOBNYM

Smokey Eye

ORIGINAL & POWER INVBOBSE INVBOBPSE 15

INTRODUCING THE MOROCCANOIL

SOFTEN & SHINE DUO MOSSHDU

LUMINOUS

HAIRSPRAY

Free Moroccanoil Hand Cream

Stock-up on stylist favorites this summer!

For a limited time, purchase five (5) bottles of Luminous Hairspray Medium, Strong or Extra Strong and receive another bottle FREE for professional use or retail sale.

Discover the full Moroccanoil experience.

The Moroccanoil Soften & Shine Duo provides ultimate softness and shine for both hair and hands. Moroccanoil Treatment 125ml, the foundation for all hair care can be used as a styling, conditioning and finishing tool. Ultra-concentrated Moroccanoil Hand Cream 75ml absorbs quickly to help repair dry hands with a moisturizing blend of argan oil and shea butter.

Salon Price: $70.00 Salon Value: $84.00 MEDIUM

MOHRS33

STRONG

MOHRST33

Salon Price: $27.00 Salon Value: $41.00

EXTR A STRONG MOHRSES33

LIMITED RELEASE

RETAIL LITERS

16

MOISTURE REPAIR SHAMPOO

MOMRSRLI

Sale Price: $31.50

MOISTURE REPAIR CONDITIONER

MOMRCRLI

Sale Price: $32.85

EXTRA VOLUME SHAMPOO

MOVSHRLI

Sale Price: $32.85

EXTRA VOLUME CONDITIONER

MOVCORLI

Sale Price: $34.20

HYDRATING SHAMPOO

MOHSHRLI

Sale Price: $30.15

HYDRATING CONDITIONER

MOHCORLI

Sale Price: $31.50

SMOOTHING SHAMPOO

MOSSHRLI

Sale Price: $35.10

SMOOTHING CONDITIONER

MOSCORLI

Sale Price: $37.35

CLARIFYING SHAMPOO

MOCLARLI

Sale Price: $32.85 While quantities last.

For a limited time, offer your guests their favorite Moroccanoil shampoos and conditioners in professional size (33.8 FL.OZ. / 1 L) especially for retail sale at 10% off reflected on pricing.

S U M M ER

LOVI N’

No matter the hair type, summer is one of the harshest seasons for hair damage. Ultraviolet rays, chlorine, even the wind whipping through your hair in a convertible contribute to serious hair damage.

We’ve got you covered.

ESSENTIAL MOISTURE THERAPY TRIO Essential summer care for normal hair.

Purchase Shea Butter Shampoo 250ml & Shea Butter Conditioner 250ml & receive Coconut Oil Treatment 150ml FREE. SALON COST: $26.00 SALON VALUE: $42.00

Order Code

:RDTRISHE

FINE HAIR MAINTENANCE TRIO Purchase Cedarwood Shampoo 250ml & Cedarwood Light Conditioner 250ml & receive Cedarwood Leave-in Conditioner 250ml FREE. SALON COST: $24.00 SALON VALUE: $37.50

Order Code

:RDTRICED

EXTREME SUMMER DAMAGE REPAIR TRIO Powerful care for coarse, curly & damaged hair.

Purchase Orchid Oil™ Shampoo 250ml & Orchid Oil™ Conditioner 250ml & Dual Therapy.

SALON COST: $45.50 SALON VALUE: $59.00

Order Code

:RDTRIORC

www.redavidhair.com ASK YOUR WCB REP FOR SAMPLES OR MORE INFORMATION

REDAVIDhair

OPTIONS

JULY & AUGUST OFFERS

Purchase 10 OPTIONS of your choice and receive 2 FREE!!

SALON PRICE: $69.50 SALON VALUE: $83.40

I.COLOR

JULY OFFER

Purchase 18 i.color tubes (at the regular price) and RECEIVE FREE: 1 x Color Preserve Cleanse 1L 1 x Color Preserve Condition 1L

SALON PRICE: $123.30/18 SALON VALUE: $155.20 NOTE: Limit of one deal per salon.

Available while supplies last.

I.COLOR

SAVE

20% AUGUST OFFER

Limitless, Clear Options for i.color...

• Conditioning Gloss treatment • Increase the palette • Refresh Midshaft and Ends Purchase 10 i.color tubes (at the regular price) and receive FREE: 2 x i.Color CLEAR demi-permanent color, 2 oz

SALON PRICE: $68.50/2 SALON VALUE: $82.20

SAVE

17%

NOTE: Limit of one deal per salon. Available while supplies last.

OPEN STOCK LITRES Choose amongst the following litres, cleanse & condition: • • • • •

Color Preserve Bouncy Tamer Hydra Daily

SALON PRICE: $9.50 ea SALON VALUE: up to $16.95 ea 18

% 44 | | SAVE UP TO

SAVE

22%

PUFF POWER 2 FOR $15

PUFFMEDU

Salon Cost $15.00 Salon Value $20.00

SAVE 25% POWER DRY.ME DUO

BUY 1 GET 1 50% OFF

PUDRYMEDU

Salon Cost $15.75 Salon Value $21.00

SAVE 25%

PUFF.ME LIGHT INTRO

BUY 9 GET 3 FREE PUFFLIIN Salon Cost $90.00 Salon Value $120.00

NEW!

SAVE 25%

blacklight

The Blacklight lightening system is the key to navigating the

blondes, while maintaining shiny, healthy and hydrated hair.

Everyday luxury for irresistible hair

BLONDE SQUAD

:OLBLABLSQ

Who wants beautiful, shiny blond hair this summer? Receive a FREE Shine Drops with the purchase of 4 Blacklight 18 in 1 Hair Beautifiers!

Salon Cost $48.00

Salon Value: $64.00 | SAVE 25%

LOVE IS IN THE HAIR DUO OLBLANODU

Keep your blonde perfectly nourished with the Blacklight Nourishing Shampoo and Conditioner Litre Duo.

Salon Cost $37.80

Salon Value: $63.00 | SAVE 40%

BYE BYE BRASSINESS OLBLABLDU

Keep brassiness away with the Blacklight Blue Shampoo & Conditioner Litre Duo.

Salon Cost $46.20

Salon Value: $77.00 | SAVE 40% 19

E MONTH

PRODUCT OF TH

JOIGEL FIRM

JOIFIX FIRM

Save 27%

Save 21%

Styling Gel, Liter

Salon Price: Salon Value : $19.30

$

14

JAJFFLI

00

Finishing Spray, 300 ml

Salon Price: Salon Value : $8.90

the joic olor system

$

7

JAJFF30

00

BUY ANY 48 Vero K-PAK Color, Chrome, Age Defy Series, LumiShine Permanent Crème or LumiShine Demi-Permanent Liquid.

Limit of one deal per salon. Available while supplies last.

JULY

AUGUST

(1) NEW! Blonde Life Shampoo, 1L (1) NEW! Blonde Life Conditioner, 1L (2) NEW! Blonde Life Masque, 150 ml

(1) Blonde Life Lightening Powder, 1LB (1) FreePlay Clay Lightener, 1 LB

RECEIVE FREE:

RECEIVE FREE:

$62.90 Salon Value

$99.00 Salon Value

TROPICS COLLECTION JVINTTRKT

NEW

FREE INSIDE! ERASER AND BLONDE LIFE LIGHTENING POWDER PACKETTES, TROPICS COLLECTION SWATCH RING & TECHNIQUE GUIDE

Salon Price:

39

$

95

32% Overall Savings! /kit Salon Value: $59.00

THE TROPICS TRY-ME KIT INCLUDES: (1) Color Intensity Kelly Green, 4 oz (1) Color Intensity True Blue, 4 oz (1) Color Intensity Orchid, 4 oz (1) Color Intensity Peach, 4 oz

20

(1) Joico Color Co+Wash, 245 ml Blonde Life Lightening Powder, 1.5 oz (1) (1) Color Intensity Eraser, 1.5 oz (1) Tropics Collection Swatch Ring (1) Tropics Collection Technique Guide

STREET ART meets BEAUTIFUL HAIR Special Edition Liter Duos Choose from the following Litre Duos • Moisture Recovery

Joico is excited to be collaborating with international street artist Kelsey Montague, famous for her hand drawn wings found on street corners world wide.

(JMLITDU)

• Body Luxe (JBLITDU)

#whatsyourJOI

• Color Endure (JOCSFLD)

• Color Endure Violet (JOCVILD )

Salon Price:

26

Save 42%

$

• Color Balance Blue

70

(JOCBBLD)

• Color Balance Purple

Salon Value: $45.70

(JOCBPLD)

• Curl Repair (JOCURLD)

Salon Price:

Save 27% 28

$

50

Salon Value: $49.80

* PUMPS NOT INCLUDED

INSTATINT

®

temporary color shimmer sprays

NEW

COSMIC COLLECTION JAITDISCC

BLONDE LIFE! LITRE DUO! (JBLITDU)

OF COURSE YOU NOW NEED THE LITER SIZES BECAUSE YOU CAN’T GET ENOUGH OF BLONDE LIFE! $ 48

37

Save 45%

Salon Price

Salon Value: $67.90

OPEN STOCK • Amethyst, 50 ml • Rose Gold, 50 ml • Violet Opal, 50 ml

Salon Price (ea): $ 25

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INSTANT INTENSITY. ZERO COMMITMENT. Exciting, three new on-trend vibrant & metallic InstaTint shades MODULAR DISPLAY CONTAINS • 5 of each new shade • 1 FREE Tester sample of each shade • Tester tear pad

Save 17%

Salon Price (ea): (15+3 FREE TESTER) $ 75

93

Salon Value: $112.50

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20% OFF ALL LITRES ESSENTIAL HAIRCARE OI Minu Shampoo OI Shampoo Minu Conditioner OI Conditioner Minu Hair Mask Nounou Shampoo Nounou Conditioner YOUR HAIR ASSISTANT Nounou Hair Mask Prep Shampoo Momo Shampoo Prep Mild Cream Momo Conditioner Prep Rich Balm Dede Shampoo Dede Conditioner Love Curl Enhancing Shampoo Love Curl Enhancing Conditioner Love Smoothing Shampoo Love Smoothing Conditioner Solu Shampoo Melu Shampoo Melu Conditioner Volu Shampoo

NATURALTECH Calming Shampoo Detoxifying Scrub Shampoo Purifying Shampoo Nourishing Shampoo Vegetarian Miracle Rebalancing Shampoo Wellbeing Shampoo Wellbeing Conditioner Replumping Shampoo Replumping Conditioner Renewing Shampoo Renewing Conditioning Treatment Energizing Shampoo

DISCOVER THE SECRETS OF AUTHENTIC AUGUST ONLY Devoted to the timeless essence of natural beauty, Authentic is formulated with 98% to 100% natural ingredients - including safflower, sesame and sunflower oil, jojoba and shea butter.

Without sulfates, parabens, artificial coloring, silicones, mineral oils, PEGs, or ethoxylates, each Authentic product is designed for gentle yet effective multi-use on face, body, and hair.

SALON PROMOTION

:DAADISDL

PURCHASE

SIZE

QTY

Authentic Cleansing Nectar Authentic Moisturizing Balm Authentic Nourishing Oil Authentic Replenishing Butter

280ml 150ml 140ml 200ml

3 3 3 3

COMPLIMENTARY

SIZE

QTY

Authentic Moisturizing Balm Tester Authentic Replenishing Butter Tester Authentic Cleansing Nectar Sachet Authentic Moisturizing Balm Sachet Authentic Nourishing Oil Sachet Authentic Replenishing Butter Sachet Authentic Salon Tip Sheet (laminated) Authentic Consumer Tip Pancarte Kit of 4

150ml 200ml 12x12ml 12x12ml 12x6ml 12x12ml n/a 3.5� x 5�

2 2 1 1 1 1 1 1

Salon Cost - $262.35 Salon Value - $391.93 While supplies last.

Preferred pricing for Davines exclusive clients.

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HAPPY ANNIVERSARY MASK WITH VIBRACHROM™ A culmination of Davines’ over 20 years of professional color experience, Mask with Vibrachrom™ has truly paid tribute to the creativity of colorists, transforming the possibilities of your creations. We are so very proud to have shared this unique color launch with you, and to see so many of you celebrate your creativity using the tools we have been able to provide. In honor of the launch, and of all of you, we are excited to present this very special limited time offer for a complete color experience.

SALON PROMOTION

LARGE SALON PROMOTION

PURCHASE

SIZE

QTY

PURCHASE

SIZE

QTY

Mask with Vibrachrom Tubes

100ml

24

Mask with Vibrachrom Tubes

100ml

72

COMPLIMENTARY

SIZE

QTY

COMPLIMENTARY

SIZE

QTY

Your Choice of Activators Mask Bleach MINU/ Shampoo Tester MINU/ Conditioner Tester Essential Backbar Pump

900ml 500g 1000ml 1000ml n/a

4 1 1 1 2

Your Choice of Activators Mask Bleach MINU/ Post Colour Treatment MINU/ Shampoo Tester MINU/ Conditioner Tester MINU/ Hair Mask Tester Essential Backbar Pump

900ml 500g 1000ml 1000ml 1000ml 1000ml n/a

8 4 1 2 2 1 4

Salon Cost - $247.20 Salon Value - $404.63

Salon Cost - $741.60 Salon Value - $1,222.55

Preferred pricing for Davines exclusive clients.

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BEDROOM.HAIR

SALON INTRO DEAL :KEBEDINT

Purchase 6 x BEDROOM.HAIR 235ML Receive 1 x BEDROOM.HAIR 235ML 1 x SHOWCARD TO HOLD 1 BEDROOM.HAIR 235ML*

Salon Price: $108.00 Salon Value: $126.00 SAVE $18.00

Preferred pricing for KM exclusive clients.

While quantities last.

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HYDRATE IN MOTION KEHIM17

Purchase 1 x HYDRATE-ME.WASH 250ML 1 x HYDRATE-ME.RINSE 250ML Receive 1 x MOTION.LOTION 100ML (LIMITED EDITION TUBE) 1 x TOTE BAG (PRE PACKED INTO BOX)

Salon Price: $36.00 Salon Value: $51.92 SAVE $15.92

THE BLONDE & THE BEACHY KEBAB17

Purchase 1 x BLONDE.ANGEL.WASH 250ML 1 x BLONDE.ANGEL 250ML Receive 1 x HAIR.RESORT 100ML (LIMITED EDITION TUBE) 1 x TOTE BAG (PRE PACKED INTO BOX)

Salon Price: $41.00 Salon Value: $56.92 SAVE $15.92

While quantities last.

Preferred pricing for KM exclusive clients.

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PRODUCT 1 x ANGEL.WASH 1000ML 1 x ANGEL.RINSE 1000ML 1 x ANGEL.MASQUE 1000ML 1 x MAXI.WASH 1000ML 1 x HYDRATE-ME.WASH 1000ML 1 x HYDRATE-ME.RINSE 1000ML 1 x HYDRATE-ME.MASQUE 1000ML 1 x BALANCING.WASH 1000ML 1 x PLUMPING.WASH 1000ML 1 x PLUMPING.RINSE 1000ML 1 x REPAIR-ME.WASH 1000ML 1 x REPAIR-ME.RINSE 1000ML 1 x RE.STORE 1000ML 1 x YOUNG.AGAIN.WASH 1000ML 1 x YOUNG.AGAIN.RINSE 1000ML 1 x YOUNG.AGAIN.MASQUE 1000ML 1 x BLONDE.ANGEL.WASH 1000ML 1 x BLONDE.ANGEL 1000ML 1 x STIMULATE-ME.WASH 1000ML 1 x STIMULATE-ME.RINSE 1000ML 1 x ANTI.GRAVITY 1000ML 1 x HAIR.RESORT 1000ML 1 x SMOOTH.AGAIN 1000ML 1 x MOTION.LOTION 1000ML 1 x HAIR.RESORT.SPRAY 1000ML 1 x ANTI.GRAVITY.SPRAY 1000ML 1 x STAYING.ALIVE 1000ML 1 x SMOOTH.AGAIN.WASH 1000ML 1 x SMOOTH.AGAIN.RINSE 1000ML

SALON REG. $39.55 $39.55 $65.00 $39.55 $39.55 $39.55 $65.00 $39.55 $46.50 $46.50 $49.50 $49.50 $65.00 $46.50 $46.50 $65.00 $39.55 $49.50 $39.55 $39.55 $54.00 $54.00 $65.95 $54.00 $54.00 $54.00 $49.50 $39.55 $39.55

THICKEN.UP KETHU17

Purchase 1 x PLUMPING.WASH 250ML 1 x PLUMPING.RINSE 250ML Receive 1 x BODY.MASS 100ML

Salon Price: $46.00 Salon Value: $70.75 SAVE $25.75

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While quantities last.

Preferred pricing for KM exclusive clients.

SALON SALE $31.64 $31.64 $52.00 $31.64 $31.64 $31.64 $52.00 $31.64 $37.20 $37.20 $39.60 $39.60 $52.00 $37.20 $37.20 $52.00 $31.64 $39.60 $31.64 $31.64 $43.20 $43.20 $52.76 $43.20 $43.20 $43.20 $39.60 $31.64 $31.64

BACK BAR OFFER

SAVE 20%

While quantities last.

Preferred pricing for KM exclusive clients.

Pro Tan is dedicated to offering the absolute best performing tanning products available. Formulated using the highest quality sun and skincare ingredients with state of the art technology, we offer a wide selection of the most popular and innovative brands. Presented in creative and cutting-edge packaging we design products that appeal to all of your customers’ performance needs and unique sense of personal style.

9.5 oz

9.5 oz

MAN UP™

ALL ABOUT THAT BASE™

Magnum Dark Tan Accelerator

Mega Tan Accelerator

9.5 oz

BEACH BLISS™ Natural Bronzer

Be All You Can Be! Behold the power of greatness with this exclusive "men's tanning formula" designed to give you the bronze bod you're looking for. High powered, pure accelerator, goes on instantly leaving your skin with a soft sheen while providing the perfect amount of Unipertan for the ultimate color.

Destined For Greatness!

Every inch of you will be perfect from the bottom to the top with All About That Base Mega Tan Accelerator.

This Ultra Dark Tanning lotion with CX2 Skin Firming Complex, gives you all the right color in all the right the places while leaving you with a beautiful matte finish.

Give me the sun and the sea and a little spot to just be. Beach Bliss Delightfully Dark Natural Bronzer will deliver streak free gorgeous color that will leave you bronzed and beautiful. A tropical blend of Coconut, Lime and Banana Extract will give you just the right touch of hydration to help condition the skin and reduce the appearance of fine lines and wrinkles.

I mean, I’ve got 99 problems but the beach ain’t one.

Salon Cost $22.00ea

Salon Cost $14.75ea

Salon Cost $22.50ea

PTMANUP

PTBAS95

PTBEABL

9.5 oz

DIAMONDS ARE A GIRLS BEST FRIEND™ 50XXX Dark Black Bronzing

You Know You're Worth It! The ultimate dark tanning and bronzing formula features micro bronzing beads for instant bronze along with black bronzers for the darkest tan imaginable. Added diamond dust provides a flawless skin look while leaving a little come hither shimmer for star affects. Your Love For Being Bronze Is Priceless!

Salon Cost $24.50ea

Original Reg. $16.95

Flawless Reg. $16.95

Flawless Darker Reg. $16.95

FBTANOR

FBTANFL

FBTANFLD

The Face Reg. $17.95

Coconut Flawless Reg. $16.95

Double Shot Reg. $16.95

FBTHEFA

FBTANFC

FBTANDS

PTDIA95

5 Minute Mousse Reg. $16.50 FBTAN5MO

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EDUCATION

At West Coast Beauty we know the beauty industry is constantly evolving and growing with new specific to the trade. Check out our class schedule to see what’s happening near you!

For more information on WCB upcoming events / classes, please contact: LOWER MAINLAND

Anna (Education Director) 604.321.2700 (ext. 247) annag@west-coast-beauty.com

FOR KELOWNA, KAMLOOPS, VERNON, NELSON & CRANBROOK

Avril 250.212.9352 avrild@west-coast-beauty.com

BURNABY JULY 16 - DAVINES, NATURAL ILLUMINATION with the Kaizen Team - 10am - 6pm JULY 17 - DAVINES, BALAYAGE with the Kaizen Team - 9am - 5pm AUGUST 20 - KEVIN MURPHY, SHOW.ME - Starts 5pm AUGUST 21 - KEVIN MURPHY, CUT.ME 2.0 Advanced Class - 10am – 5pm AUGUST 21 - KEVIN MURPHY, I.DOO Sneak Preview - 10am – 5pm SEPTEMBER 25 - KEVIN MURPHY, COLOR.ME 2.0 Advanced Techniques - 10am – 2pm

LANGLEY SEPTEMBER 18 - ISO, Cover up or create your 50 shades of grey hair! - 12:30am – 5pm

KELOWNA OCTOBER 1 - Business Financial Health Series with CAYLEE AUGÉ - 8:30am - 12:30pm OCTOBER 1 - Personal Financial Health Series with CAYLEE AUGÉ - 1:30pm - 5:30pm OCTOBER 16 - Business Financial Health Series with CAYLEE AUGÉ - 8:30am - 12:30pm OCTOBER 16 - Personal Financial Health Series with CAYLEE AUGÉ - 1:30pm - 5:30pm

YUKON JULY 4 - Ragged Ass Barber Bootcamp (Whitehorse) JULY 5 - Ragged Ass Barber - Advanced Clipper Cutting (Whitehorse) SEPTEMBER 25 - JOICO Hands On Color Class (Whitehorse)

AN EXPERIENCE NOT TO BE MISSED!

PUNTA CANA, DOMINICAN REPUBLIC JANUARY 13-20, 2018