WAU - 673 FIFTH AVENUE - Scheme

i think 673 FIFTH AVENUE IAN ALAN WATCHORN Studio Link-Arc NEW YORK, NY, US.

project architect Design commission for 3 floors of prime retail space on the most high profile retail street in the world, 5th Avenue.

Winter 2016 Role: Project Architect

The design of this retail flagship scheme for a major chinese retailer is inspired by the concept of a bamboo forest. This allows a unified architecture that connects all three floors and allows flexible retail space.

673 FIFTH AVENUE

Studio Link-Arc New NY,NY, US.US. NEWYork, YORK,

Design commission for 3 floors of prime retail space on the most high profile retail street in the world, 5th Avenue.

Winter 2016 Role: Project Architect

The design of this retail flagship scheme for a major chinese retailer is inspired by the concept of a bamboo forest. This allows a unified architecture that connects all three floors and allows flexible retail space.

The project site (673 5th Avenue) exists in a very unique location at the intersection of commerce and culture as 5th Avenue meets 53rd Street. Adjacent to both major cultural institutions such as MOMA (53rd Street) and High-End 5th Avenue Retail Flagship Store brought us to view the design as a hybrid of retail and chinese cultural institution that could capitalise on its striking location.

The scheme features a program of art, housewares and ceramics as retail components and galleries and a chinese tea house as cultural component.

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Contextual Analysis

Commercial Axis

Cultural Axis

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52nd St.

57th St.

51st St.

56th St.

50th St.

49th St.

55th St.

5th Ave.

58th St.

5th Ave.

53rd St.

54th St.

Photographic Analysis of Corner Retail Fcades on 5th Avenue

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Unifying the Floors

EXISTING CONDITIONS

SCREEN

EXISTING FACADE

Bamboo Screen Insertion

Typical 5th Avenue Retail

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Unify the Floors to Create Value

Axonometric Corner View

53rd Street Elevation

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Floorplans

display counter entrance

elevator

lobby

storage

office

cash register

display table existing staircase

corridor

service entrance

display wall display window

53rd street

1st Floor

display table

elevator cash register

fifth avenue corridor existing staircase

movable display table storage/office movable display table

53rd street

2nd Floor

exit stair (existing)

elevator fifth avenue

corridor

tea house/event space existing staircase serving area

53rd street

3rd Floor

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pantry

1st Floor

2nd Floor

3rd Floor

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Long Section, Display, and Programatic Studies

Existing Building

Teahouse/Flexible Event Space

Building Section

retail display wall (interior)

retail display (exterior) demountable display wall (interior)

Street and Interior Product Display

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housewares

housewares

accessories

accessories

jewelry

accessories

accessories

ceramics

ceramics

paintings

paintings

art gallery 1

art gallery 2

facade demountable display wall (facing street)

wood screen

Retail Program Layout Options on Level 2

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