The Roosevelt Water Conservation District (RWCD) has been serving local farmers, urban irrigators, and other central Arizona water users for more than a century. Located on the eastern edge of the Phoenix metro area in Maricopa County, its 40,000‐acre service area overlaps with the quickly growing cities of Mesa and Chandler and the town of Gilbert, meaning that it is acquiring many new customers and quickly becoming a largely urbanized district. In this interview, RWCD General Manager Shane M. Leonard tells Irrigation Leader about how his district pursues efficiency via infrastructure upgrades, staff training, and relationship building.