A n g i e G i b s o n h a s c a l l ed t h e E m e r a l d C o a s t h o m e s i n c e 2 0 1 4 ,
t h o u g h h e r l o v e f o r t h e a r e a b e ga n w i t h c h e r i s h e d cih l d h o o d
v a c a t i o n s A p r o u d a l u m n a o f A u b u r n U n i v e r s i t y, A n g i e p a i r s h e r
a c a d e m i c b a c k g r o u n d w i t h a n i n - d e p t h u n d e r s t a n d i n g o f t h e
l o c a l r e a l e s t a t e m a r k e t t o p r o v i d e h e r c l i e n t s w i t h e x p e r t
g u i d a n c ea n d e x c e p t i o n a l c a r e H e r c o m m i t m e n t t o b u i l d i n g
l a s t i n g r e l a t i o n s h i p s a n d ehl p i n g o t h e r s a c h i e v e t h e i r r e a l e s t a t e
d r e a m s t r u l y s e t s h e r a p a r t
A s a S t J o e h o m e o w n e r, A n g i e o f f e r s a u n i q u e p e r s p e c t i v e o n
t h e q u a l i t y a n d l i f e s t y l e o f S t J o e C o m p a n y d e v e l o p m e n t s ,
m a k i n gh e r a n i n v a l u a b l e r e s o u r c e f o r c l i e n t s i n t e r e s t e d i n t h e s e
e x c e p t i o n a l c o m m u n i t i e s H e r f i r s t h a n d e x p e r i e n c ea l l o w s h e r t o
p r o v i d e i n s i g h t s t h a t g o b e y o n d t h e o r d i n a r y
O u t s i d e o f r e a l e s t a t e , A n g i e i s a d e v o t e d w i f e t o h u s b a n d , B r e t t ,
a n d m o m t o h e r t w o s o n s , H a y e s a n d G r a y s o n B o t h a r e
p a s s i o n a t e c o m p e t i t i v e g o l f e r s c u r r e n t l y p u r s u i n g t h e i r
e d u c a t i o n i n T a l l a h a s s e e A n g i e ’s d e d i ac t i o n t o h e r f a m i l y m i r r o r s
t h e c o m m i t m e n t s h e b r i n g s t o e v e r y c l i e n t
i n t e r a c t i o n c o m b i n i ng p r o f e s s i o n a l i s m , a p p r o a c h a b i l i t y, a n d
g e n u i n e e n t h u s i a s m f o r h e l p i n g p e o p l e f i nd t h e i r p e r f e c t
p r o p e r t y
W h e t h e r y o u ’ r e b u y i n g , s e l l i n g , o r i n v e s t i n g , A n g i eG i b s o n i s t h e
t r u s t e d p a r t n e r y o u n e e d t o n a v i g a t e t h e N o r t h w e s t F l o r i d a
m a r k e t w i t h c o n f i d ecne a n d s u c c e s s
Testimonials
W H A T O U R C L I EN T S A R E S A Y I N G
A n g i e w a s a n a b s o l u t e p l e a s u r e t o w o r k w i t h i n o u r s e a r c h f o r a h o m e a l o n g 3 0 A W e
f i r s t m e t h e r a t a n o p e n h o u s e o v e r a y e a r a g o a n d s t a y e d i n t o u c h a s w e e x p l o r e d o u r
o p t i o n s O v e r t h e c o u r s e o f f o u r d a y s t h i s p a s t y e a r, s h e s h o w e d u s a r o u n d 5 0 h o m e s ,
d e m o n s t r a t i n g i nc r e d i b l e p a t i e n c e , k n o w l e d g e , a n d edd i c a t i o n S h e w a s a l w a y s
r e s p o n s i v e , i n f o r m a t i v e , a n d m a d e u s f e e l t r u l y w e l c o m e t h r o u g h o u t t h e p r o c e s s W e
c o u l d n ’ t h a v e a s k e d f o r a b e t t e r a g e n t t o g u i d e u s i n f i n d i n g a n d p u r c h a s i n g o u r h o m e
H i g h l y r e c o m m e n dA n g i e t o a n y o n e l o o k i n gni t h e a r e a !
- A M Y G A L V I N
A n g i e w a s a m a z i n g S h e ek p t u s i n f o r m e d adn u p d a t e d t h r o u g h o u t t h e w h o l e p r o c e s s
o f s e l l i n g o u r C o n d o A n d s h e f o u n d u s o u r b e a u t i f u l h o m e S h e g o e s t h e e x t r a s t e p s
w h e n i t c o m e s t o h e r c l i e n t s Yo u c a n t e l l s h e l o v e s w h a t s h e d o e s
- C H E R Y L M A R S H A L L
A n g i e ha s b e e na m a z i n g f r o m d a y o n e ! S h e ha d o n l y o u r b e s t i n t e r e s t i n m i n d w h e n
l o o k i n g f o r h o m e s S h e w e n t o u t o f h e r w a y m a n y t i m e s t o h e l p u s S h e w a s f u l l o f g r e a t
a d v i c e a nd r e c o m m e n d a t i o n s W e a r e t r u l y b l e s s e d t o h a v e w o r k e d w i t h h e r a n d I c a n
n o w s a y I c o n s i d e r h e r a f r i e n d
- R O S E M A R I E H A R D E S T Y
U N D E R S T A N D I N G YO U R B U Y E R
T A R G E T I N G M A T T E R S
T h e b u y e r f o r a G u l f - f r o n t r e s i d e n c e i n S e a s i d e i s n o t s i m p l y p u r c h a s i n g
a h o m e , t h e y a r e i n v e s t i n g i na n i c o n i c c o a s t a l l i f e s t y l e , a l e ga c y a s s e t ,
a n d o n e o f t h e m o s t c o v e t e d a d d r e s s e s a l o n g F l o r i d a ' s G u l f C o a s t
O u r a n t i c i p a t e d b u y e r i s t y p i c a l l y a h i gh - n e t - w o r t h i n d i v i d u a l o r f a m i l y
s e e k i n ga p r e m i e r b e a c h f r o n t r e t r e a t t h a t s e r v e s a s b o t h a p e r s o n a l
s a n c t u a r y a n d a l o n g - t e r m i n v e s t m e n t T h e y v a l u e w a l k a b i l i t y,
e x c l u s i v i t y, a n d t h e s e n s e o f c o m m u n i t y t h a t h a s m a d eS e a s i d e o n e o f
t h e c o u n t r y ' s m o s t r e c o g n i z e d a n d n d u r i n g c o a s t a l d e s t i n a t i o n s
F o r t h i s b u y e r, l o c a t i o n i s p a r a m o u n t T h e y a r e d r a w n t o t h e a b i l i t y t o
s t e p d i r e c t l y o n t o t h e b e ac h , s t r o l l t o a w a r d - w i n n i n g r e s t a u r a n t s ,
b o u t i q u e s h o p p i n g , a n d c o m m u n i t y g a t h e r i n g s , a n d e x p e r i e n c ea
l i f e s t y l e c e n t e r e d a r o u n d c o n n e c t i o n , w e l l n e s s , a n d fef o r t l e s s l u x u r y
M a n y p r o s p e c t i v e p u r c h a s e r s a r e a l r e a d y f a m i l i a r w i t h l u x u r y c o a s t a l
m a r k e t s a n d m a y o w n p r o p e r t i e s i n d e s t i n a t i o n s s u c h a s 3 0 A ,
C h a r l e s t o n , N a n t u c k e t , o r t h e H a m p t o n s T h e y a p p r e c i a t e t i m e l e s s
a r c h i t e c t u r e , e x c e p t i o n a l c r a f t s m a n s h i p , a n d t h e r a r i t y a s s o c i a t e d
w i t h t r u e G u l f - f r o n t o w n e r s h i p i n a ne s t a b l i s h e d c o m m u n i t y w i t h
l i m i t e d i n v e n t o r y
I n a d d i t i o n t o l i f e s t y l e a p p e a l , b u y e r s a t t h i s p r i c e p o i n t o f t e n e v a l u a t e
t h e p r o p e r t y t h r o u g h a n i n v e s t m e n t l e n s W i t h S e a s i d e ' s s t r o n g b r a n d
r e c o g n i t i o n , e n d u r i n g d e s i r a b i l i t y, a n d p r o v e n d e m a n d f o r l u x u r y
v a c a t i o n a c c o m m o d a t i o n s , a G u l f - f r o n t h o m e o f f e r s t h e p o t e n t i a l f o r
m e a n i n gf u l r e n t a l p e r f o r m a n c e , l o n g - t e r m a p p r e c i a t i o n , a n d
g e n e r a t i o n a l o w n e r s h i p
B y u n d e r s t a n d i n gb o t h t h e e m o t i o n a l a nd f i n a n c i a l m o t i v a t i o n s b e h i nd
t h i s b u y e r p r o f i l e , o u r m a r k e t i n g s t r a t e g y i s d e s i g n e d t o p o s i t i o n t h e
p r o p e r t y n o t s i m p l y a s a h o m e f o r s a l e , b u t a s a r a r e o p p o r t u n i t y t o
o w n a p i e c e o f o n e o f t h e m o s t c e l e b r a t e d b ecah f r o n t c o m m u n i t i e s
i n t h e c o u n t r y
Understanding the
Market Landscape
E x a m i n i n g r e c e n t t r a n s a c t i o n s a n d a c t i v e i n v e n t o r y
t o e s t a b l i s h a p r i c i n g s t r a t e g y r e f l e c t i v e o f S e a s i d e ' s
p r e m i e r b e a c h f r o n t m a r k e t .
While Gulf-front properties exist throughout the Emerald Coast, our comparable analysis was intentionally curated to focus on homes within Seaside, WaterColor, and Rosemary Beach These communities share many of the same aributes that drive buyer demand at this level strong architectural identity, walkability, community engagement, established brand recognition, and an elevated coastal lifestyle experience
Buyers considering a premier Seaside residence are rarely comparing it to beachfront homes in unrelated markets Instead, they are evaluating opportunities within similarly iconic destinations that oer a sense of place, exclusivity, and a lifestyle centered around connection and community By analyzing recent sales and active inventory within these highly sought-after neighborhoods, we are able to beer understand the property' s competitive positioning, perceived value, and appeal to the luxury buyer seeking more than simply beachfront ownership
1 9 3 8 E C O U N T Y H W Y 3 0 A , W A T E R C O L O R
S O L D F O R $ 1 2 , 6 5 0 , 0 0 0
This Gulf-front WaterColor residence represents a strong
recent indicator for premier beachfront ownership along 30A,
closely aligning with the Seaside buyer profile due to its established brand, walkability, amenities, and sense of
community Its $12.65M sale underscores continued demand for legacy Gulf-front homes in curated, amenity-rich communities
and serves as a meaningful benchmark for the scarcity and
long-term desirability of beachfront ownership in Seaside
3 8 S C A R T A G E N A L A N E , R O S E M A R Y B E A C H
S O L D F O R $ 1 7 , 5 0 0 , 0 0 0
This Gulf-front Rosemary Beach residence provides a compelling comparison due to its similarities in buyer profile, community
appeal, and long-term value proposition. Like Seaside, Rosemary Beach commands a premium driven by its architectural
character, walkability, strong sense of place, and highly curated lifestyle Beyond its beachfront seing, the property
demonstrates the value buyers place on legacy ownership within an iconic coastal community, while also recognizing the potential for meaningful rental income and long-term
appreciation
2 5 F A L M O U T H L A N E , R O S E M A R Y B E A C H
S O L D F O R $ 1 5 , 0 0 0 , 0 0 0
This Gulf-front transaction in Rosemary Beach reflects the
premium buyers are willing to pay for newer construction and
refined design within a meticulously planned coastal seing
Unlike some legacy communities, Rosemary Beach emphasizes
cohesive architectural standards, upscale finishes, and a more
curated aesthetic, which continues to aract high-end buyers
seeking a polished, turnkey experience The $15M sale
underscores the appeal of properties that combine modern
luxury with direct beach access, reinforcing the strength of the
upper-tier market for well-executed homes in tightly controlled,
design-forward environments along
30A
Expert Guidance, Exceptional Returns.
Backed by the legacy and visionary leadership of The St Joe Company, Watersound Real Estate is uniquely positioned to deliver an unmatched experience for home sellers in Northwest
Florida Since 1936, St Joe has played a transformative role in shaping the region through thoughtfully developed mas-
ter-planned communities, commercial innovation, and a thriving hospitality portfolio From luxury residential communities like
Watersound Camp Creek to premier hospitality destinations and commercial infrastructure, St Joe has built more than places to live, they’ve built a lifestyle that defines Northwest Florida living
Watersound Real Estate is the gateway to that lifestyle As an in-
integrated part of St Joe’s ecosystem, we oer more than
listings, we oer access to a vision of community, quality, and long-term value For sellers, this means aligning your home with
one of the most respected brands in the region For buyers, it
means tapping into a legacy of development that is still
unfolding, including the forward-looking Bay-Walton Sector Plan,
which spans a 50-year roadmap for responsible growth across
Northwest Florida
What sets us apart? Our marketing division operates as a
full-service, in-house marketing agency exclusively for our agents We eliminate the stress and complexity of marketing so agents
can focus on what they do best: building relationships, creating homes, and shaping vibrant communities With customized ser-
vice tiers, every agent, regardless of production level, has access to strategic, high-impact marketing
Whether it’s concierge-level media support for top producers
or smart foundational branding tools for emerging agents, our services scale with the needs of our people From cinematic
video, drone photography, and premium digital exposure to SEO-optimized listings and custom lead generation, we ensure
every home we represent is presented with clarity, consistency, and luxury
We are redefining what it means to sell and buy real estate in
Northwest Florida Through community-first values, world-class marketing, and the backing of one of the state’s most influential
companies, Watersound Real Estate is not just a smart choice, it’s the strategic one
“…we ensure every home we
represent is presented with clarity,
consistency, and luxury.”
POWERED BY THE ST. JOE COMPANY
Our brokerage is directly supported by The St. Joe Company, which has been a major force in shaping Northwest Florida since 1936. From master-planned communities to luxury resorts and commercial development, they’ve built the lifestyle that draws people here, and we’re proud to be part of that legacy. That means we’re not just selling properties, we’re helping our clients invest in communities that are intentionally designed to grow and thrive for decades to come.
LOCAL PRESENCE WITH A NATIONAL REACH
While we’re a local brokerage, our reach goes far beyond this region Through St Joe’s hospitality and resort network, we’re
already connected with buyers and vacationers from across the country who know and love this area We don’t have to guess where the interest is coming from, we’re already in front of it
THOUGHTFUL, HIGH TOUCH MARKETING FOR EVERY HOME
One of the things that sets us apart is that our brokerage
operates like a media company Our systems and support are
built to make your selling journey feel seamless and stress-free
Behind every agent is a full team, helping with everything from
staging to marketing to closing coordination, so you always feel
taken care of, every step of the way
Our marketing approach is designed to position your home as a
landmark oering within the Seaside market, creating
meaningful exposure through elevated storytelling, strategic
distribution, and highly targeted buyer outreach Rather than
simply marketing a property, our objective is to present this
residence as a rare opportunity to own within one of the
country’s most celebrated beachfront communities
S O C I A L M E D I A S T R A T E G Y
A customized launch campaign will introduce the property
through professionally designed creative, refined messaging, and a narrative centered around the exclusivity and lifestyle of Gulf-front ownership in Seaside Our strategy includes cinematic listing reels, curated social campaigns, branded story content, and ongoing engagement designed to maintain visibility throughout the listing lifecycle Distribution across Watersound Real Estate channels further expands reach to an established audience of luxury buyers, homeowners, and real estate enthusiasts while ensuring continued exposure through featured placement and long-term property highlights
Supported by our dedicated in-house videographer, the home will
benefit from a consistent stream of high-quality content designed to showcase both the residence and the Seaside lifestyle
Deliverables may include a cinematic property film, drone photography and videography, lifestyle-driven content, community features highlighting Seaside’s walkability and amenities, twilight imagery, vertical social media reels,
agent-hosted property tours, and ongoing content refreshes that allow us to continually reintroduce the property through fresh storytelling and evolving campaigns
M
I
The property will be featured in brokerage newsleers and curated showcases, supported by targeted eblasts and outreach campaigns to amplify exposure Complementary luxury print materials and a refined digital brochure will present the home with sophistication and quality
T A R G E T I N G A D V E R T I S I N G
Strategic digital advertising campaigns will place the property
directly in front of qualified buyers across key feeder markets including Nashville, Atlanta, Dallas, Houston, Birmingham, Austin, and Charloe Through a combination of Facebook and Instagram
campaigns, precision-targeted BoldTrail advertising, and retargeting initiatives, we are able to engage luxury buyers, second-home purchasers, investors, and relocation prospects based on behavioral data, demographic insights, and demonstrated interest in coastal real estate
E X C L U S I V E B R O K E R E X P E R I E N C E S
To introduce the home to the luxury brokerage community, we would host An Evening at Seaside, an invitation-only dinner for 15–30 top-producing agents and their guests The evening would feature a champagne reception, curated multi-course dinner, live acoustic music, and sunset Gulf views, all designed to reflect the lifestyle of the home Professional photo and video coverage would extend the event’s reach through social media and follow-up campaigns This experience serves as a strategic opportunity to connect directly with agents representing qualified buyers while reinforcing the property’s position as a premier Gulf-front oering in Seaside
Trust is Where Every
Great Story
Begins
A P E R S O N A L I Z E D J O U R N E Y .
A T R U S T E D P A R T N E R .
A L E G A C Y I N T H E M A K I N G .
Selling a home is more than a transaction, it’s the closing
of one chapter and the beginning of another It’s a deeply
personal journey that deserves more than service; it deserves unwavering trust, thoughtful care, and a true partnership every step of the way
At Watersound Real Estate, trust isn’t something we promise, it’s something we live Backed by the legacy of The St Joe Company, we bring over 85 years of proven vision, integrity, and community-building expertise to every relationship we build We know that every property is unique, and every story deserves to be told with the same aention, precision, and heart that it was lived
Our approach begins with strategic insight, pricing your home to maximize its value and capture the right buyers from the moment it enters the market We craft tailored marketing
strategies designed to elevate every home, blending sophisticated story-telling with media-driven campaigns that ensure your property
resonates beyond our local borders Every detail, from the first showing to the final signature, is handled with care and precision, so you can move forward with confidence and peace of mind
Selling your home should feel less like a transaction and more
like a transition into your next chapter, one that is supported by a team who understands your goals, honors your story, and protects your investment with every decision made along the way
We are more than agents We are trusted stewards of the
communities we serve and commied partners in your success, today and for years to come
T H I S I S Y O U R S T O R Y . Y O U R F U T U R E
And it deserves to begin with a partner who understands that selling a home is about more than moving, it’s about belonging
“Every detail, from the first showing to the final signature, is handled with care and
precision, so you can move forward with
confidence and peace of mind.”
BUILT FOR THE FUTURE
St Joe has laid out a 50-year growth plan for this area through what’s called the Bay-Walton Sector Plan That means we’re not just selling properties, we’re helping our clients invest in communities that are intentionally designed to grow and thrive for decades to come
