The development of Han embroidery culture

some tourism products and develop han embroidery tourism products with the characteristics of tourist attractions in Hubei.” Clear market positioning will lay a solid foundation for the Han Embroidery market. Now embroidery craftsmen are rare, weak artistic heritage is the han embroidery development is not the main reason. In April this year, Hubei Provincial Federation of Trade unions with more than 1 million to train 500 embroidery craftsmen, divided into five, the first 100 has been recruited enough, will be trained. Xiaoting Yang introduced, during these two years market publicize and foster, there are already 1000 embroidery craftsmen now. If she recruits 2000 embroidery craftsmen, this situation will be better. A craftsman embroiders one or two pieces of work every year, which will be a large number. The base of Han embroidery will start to build a hundred embroidery workshops next year, and then it will embark on the path of industrialization. Many colleges and universities in Hubei province have already opened relevant courses, run a school jointly with Han Embroidery Base. Such as Wuhan textile University invites Xiaoting Yang to be the instructor, and Hubei University organizes students to study in the Han Embroidery Base. In the future development of Han Embroidery, we should further strengthen the association between schools and enterprises, and promote the inheritance of Han embroidery with the help of

experts from colleges and universities.

Today, wuhan market spreads a number of Han embroidery versions. And many government departments in Wuhan are preparing to build Han embroidery museum. The Han embroidery that sleeps for many years is developing gradually. In the situation of lacking embroidery craftsmen, whether the industrialization of Han embroidery will go smooth and can it restore the heyday of the old years have become the most concerned issues. In 2012, the Government of Hanyang district built a National intangible cultural heritage demonstration base. It combined the museum and embroidery museum. The museum serves as a window of Han embroidery. Besides selling works of Han embroidery, it is also a base for cultivating talents of Han embroidery. In the future development, people should constantly reform, and take the market operation as the guide. Giving full play to the advantages of college students, and carrying forward the intangible cultural heritage of Han embroidery is people’s major job.

Optimization of embroidery products in han Embroidery market operation

So-called dominant embroidery is the category develop relatively good embroider kind. These embroideries have been thriving for a long time. They may have accumulated profound skills, or formed their own outstanding talents, or established a good cultural brand image, or have rich market experience, and are familiar with the market demands, which have produced profound and extensive social influence.

The plain traditional folk embroidery is the most representative embroidery. Its mellow national characteristics and strong original ecological vision form a sharp contrast with the current life, which makes people have a mysterious sense of orientation, making it becomes a tourist commodity, and occupies a wide market.

There are still some embroideries, because they have rich folk flavor, they become tourism products. Or perhaps they become the certain handicraft that is ordered by people, like insole of inwrought.

Su embroidery, the most elegant of the four famous embroideries, accounts for 80% of the embroidery market and is the representative of this type of embroidery. Since Ming and Qing dynasties, Su embroidery formed its own style. This kind of geographical and human environment formed the special embriodery. Now Su embroidery is widely known and appreciated by people , and it has the high artistic value. Su embroidery retains the original decorative clothing function, a large number of service in the garment industry, in addition to developing a variety of small embroidery, in the service of home textile industry. Su embroidery occupies a rich level of embroidery market due to its influence of high-end artistic products and brand effect.

The characteristics of dominant embroidery species

The strategy of target market

In recent decades, Wuhan Han embroidery has been divorced from the market for a long time, and has not gained a unique position in the field of embroidery. Although honghu Han Embroidery established an independent embroidery factory, it also had a certain influence after the founding of the People’s Republic of China, but now it has stopped production for nearly 20 years and has lost its market. The current market environment is relatively mature, the competition is quite fierce, the development of the market needs sufficient human, material and financial resources. The current distribution of Han Embroidery is relatively scattered, lack of centralized cohesion, lack of market development guide.

The clear market target strategy of Han embroidery artist Xiaoting Yang is: “high-end basically undertakes auction jointly with a few auction companies through biborgs, enter collectibles market, also may join a few exposition jointly with abroad, take a few outside next single, haute couture a few foreign luxury goods series, include Han embroidery clothing. Low-end is to develop some tourism products, for the development of tourist attractions in Hubei with the characteristics of han embroidery tourism products.

Han Embroidery has a certain historical and cultural basis, but now the market resource base is weak. Developing comprehensive market needs a lot of capital, technology and talents. In the future development of Han Embroidery should be integrated advantages according to market conditions market segmentation positioning, the continuous development of han embroidery market.

Han Embroidery is famous for its exquisite workmanship and unique patterns. Most art design majors in Colleges and universities in Hubei Province offer “Decorative patterns” courses, which mainly study the expression forms of patterns and their application in different art fields. We bring Han embroidery culture into the classroom, combine the characteristics of local traditional culture in classroom teaching, strengthen practical teaching from the artistic characteristics of Han embroidery patterns, the formation of artistic characteristics, the significance of Han embroidery patterns and other aspects. Through the investigation and study of Han embroidery base to understand the domestic advantages of embroidery features and the target market, people give advice and to further promote the development of Han embroidery culture.

The inheritance and development of Han Embroidery culture in visual communication design