P O R T F O L I O Interior Architecture Jiaqi Wang
JINSHENG FILM MUSEUM Public Architecture and Renovation
C O N T E N T
01 JINSHENG FILM MUSEUM 02 THE TEA SPA 03 ICE-CREAM SHOW
04 FF&E DESIGN
The Jinsheng Film Museum is a renovation project that transforms what was originally a movie theater into a comprehensive space integrating a museum and a movie hall, retaining the original cultural functions of Jinsheng, and enriching the spatial form on the basis of it.
History line
camera obscura
elevator
1932
Located at the junction of Enning Road and Baohua Road in Guangzhou，Jinsheng Cinema is a six-story arcade building with gray-brown exterior walls and the five words "Jinsheng Cinema" above the door arches look mottled in antique colors.
SITE Turning right at the gate is a main road and an arcade
Concept Developments
Opposite the back door is a small road leading to a residential area
It was built by a group of Guangzhou real estate and construction businessmen including Zhu Yinqiao and Zhu Jiafan from Taishan, Guangdong, who lived in the United States. The theater was designed by Lin Keming. It is a six-story arcade with a construction area of more than 2500 square meters.
2007
Opposite is a small alley and shops Turn left at the gate is a commercial pedestrian street
In May 2007, according to the demolition announcement, Jinsheng Cinema was included in the scope of renovation of dilapidated houses on Enning Road. The business was closed in November due to fire failure. On November 29, 2007, the business was closed due to "failure to meet the fire control standards" and no money for rectification.
plot
Cinema screening
1934 It opened on February 14, 1934. The original name was "Golden Sound Theater", and the English name was GRAND THEATER, which means "Grand Theater". It mainly shows movies. The first movie screened at the Golden Sound Theater is "ALICE IN WONDER LAND"
The summary of these supporters and opponents comes from the comments and opinions of the readers on the platform with these icons on the left.
Personal summary Jinsheng Cinema is an important historical and cultural heritage, and I don't think turning it into a parking lot would be a good idea. In my opinion, Jinsheng should continue to play role in movie dustry and its form, content could be enriched on the basis of its cultural function.
in The physical pr of the lens
Tree hole
Film screenings
18.9m
projector
2
Show
The Past JinSheng Cinema
Exhibition
3
The past cinema
The new cinema
Architectural function and positioning concept
19m
Camera angle
?
ciple
Dynamic behavior
1
Alice in Wonderland
Movies and dramas
Alice opens the door from big to small
n
F
tio c n u
ge n a Arr
Connection of transitional spaces
Section 1-1 （1:200）
In March 2010, the main building of Jinsheng Cinema was demolished overnight, leaving only the six-story arcade on the side facing Enning Road. Some people called it the “Guangzhou Big Three Bus”.
11.9m
2020 The "Renovation and Utilization Project of Houses in the Historical and Cultural District of Enning Road, Liwan District (Jinsheng Section)" announced in 2020 generally aims to transform the Jinsheng Cinema into a four-story building.
Most of the above-ground 4-storey buildings will be used as multi-storey parking garages, and only a small area will be used for cultural facilities and supporting houses.
6m
1+2 Comprehensive display of installations and dramas+Experience device embodying different lens languages（Black and white film）
s
nt me
Alice came out from the lock of the door (woke up from the dream)
As "Alice in Wonderland" was the first movie showed on JinSheng Theater, I started from Alice and came out some new ideas of the renovated functions and spatial designs. The film of Alice in Wonderland has crossed the era of black and white film and color film, so I changed the color tone of the large space from black and white to color.
2010 On December 10, 2020, Jinsheng C i n e m a w a s a n n o u n c e d t o Support the public. Different platforms reported the publicity. Many people disagreed. Among them were experts, ordinary people living around, and Guangzhou, Opposition which has memories of Jinsheng. Citizen
Movie lens
3 A movie theater where you can watch movies from different periods
User & Circulation Different personal arrangements are distributed in different time periods and at different entrances. The opening hours of the museum exhibition hall are from 9 am to 6 pm. After the opening is closed, people can still enjoy the movie time from the dedicated entrance of the theater
5
4
6
6
Check the route
1 People who just watch movies
Staff Members
Exhibitor
Enter the storage room to organize Movie route:10 a.m -12 p.m
Angle in the lens
In this layer, I refined different lens shooting techniques. From the perspective of the lens, 4 is an irregular space. In this small space, a mirror is attached, and lights are used to bring corners that suggest the space, and inspiration the viewfinder frame comes from the camera. Similarly, I extend the concept of viewfinder frame to the large space 5 on this floor, and combine it with mirrors of different proportions, allowing exhibitors to see themselves from different angles.6 is the transitional space on the next level, and it also explains and summarizes the experience of the exhibitors.
7
At this level, I want exhibitors to have the feeling of walking from reality to the film. The common point of film and drama is to allow actors to convey emotions to the audience. The exhibitor introduces the name of the drama projected by the installation, and draws the attention of the exhibitor to the drama actor. Both the drama actor and the installation will interact with people. Fourth floor plan
1
1
1
3
0m
5m
0m Third floor plan
8
Open the curtain/Close the curtain
1
7
2 3 The content projected by the lighting installation is the name of the stage being performed
1
The white area is the display of the old projector, and the projector points to the movie projected by the black device
8
1
0m
2 2
1
5
Exhibitor Route ：9 a.m-6 p.m
Staff layout space route:7 a.m~9 a.m
The combination of film and drama
4
5m
Second floor plan
3
Architectural age traces and projectors
Three pillars will run through the entire building. The white pillars display the projectors used in movie theaters in the 1940s. The Jinsheng building was built because of the existence of those projectors, and then the history is left in the former Jinsheng building. I used AR technology and used a device to show the traces below. People can use the hand-cranked projectors to experience the joy of showing movies by themselves.
one roll
5m
Cinema
Different types of audio-visual room Small movie room： 8~15 people
3
Private movie room： 4 people
1
2 105㎡
30㎡
movie tickets required, not ondemand movies
2
1
Private movie room： 2 people
3 20㎡
Appointment time, charged according to time period, movies on demand
Cinema hall
看电影区
Cinema on the second floor
THE TEA SPA
commercial interiors and detail
Long-term stress and working conentration make more and more people physically and mentally exhausted, especially in big cities like Shanghai. Tea is well know for its healing fuctions to human body and mind, which motivates me to design a tea spa for people to have a certain amount of relaxation in the gap time, and I choose the famous fast drink brand Hey Tea to experiement in this project.
Ideas about partition
Hey Tea Brand Analysis
I divide the space into four parts, hand &feet care/hair &face care/body care/bath spa, and then distribute it in the longitudinal direction of the building
1
First Floor 1m
1 Entrance 2 Front desk 3 Men's changing room 4 Ladies changing room 5 Waiting area 6 Hand and feet care area 7 Body care area 8 Product display area 9 Drink area(separated from internal space) 10 Bath spa 11 Hair and face care 12 Product display area 13 Regional reception desk on the second floor
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Store label of Hey Tea in Shanghai area Hey tea is the representative of fast tea culture, its service can quickly let people enjoy different teas. STIE
The surrounding area of the site is dominated by educational buildings, supplemented by some commercial shops.
Summary According to the city where the site is located, Shanghai is a place full of competitive pressures and fast-paced people living, so I want to combine the "fast" cultural brand service of HEYTEA that people can make reservations for spa services online. At the same time, some of the style features of Heytea shop are also adopted in the space style, such as metal and marble tiles.
7
4m
Shanghai Working Situation
The space incorporates the concept of tea i t s el f a n d fa st c u l t u re like HEYTEA.I used smooth and patterned marble for the floor decoration. I chose white for the walls and ceiling.And from the fast culture storefront of HEYTEA, the modern elements of metal are extracted to decorate the space. The lighting of the overall building is mainly yellow, and the cushions are mainly dark tea colors. The overall design concept is to treat the building as a container for tea, and the yellow light is the color of the soup, allowing people to concentrate on such a “teaflavored” space to enjoy and relax.
3
4
8 White wall 5
6
9
2 1 Second Floor
Marble tiles
10
12
Cotton and linen
13
11
Metal
11
1
1-1 Section View
Physical model views Body Care Area
Space Needs and Ideas
Tea Spa Service(product selection)
Hand&Feet Care Area Main Entrance
★ The star symbol refers to the applicable service
First Floor Area
Hot Water Pipe
Water Heater
Product Display Area
Water Circulatory System Check Valve
First Floor Area
Reception Area on the First Floor
Cold Water Pipe Face&Hair Care Area
Staircase
Return Pipe
Second Floor Layer
Bath Spa Area
Second Floor Atrium
Second Floor Layer
Specific Service Arrangements Spatial Concept Developments
I subdivided the four major parts of the space, taking into account the different behaviors of customers in different spaces, and then providing different spatial layouts for different behaviors. Entrance on the second floor
Showcase of different tea flavor essential oils in the body care area on the first floor
Yeah,It's me.
Hello, Miss, is your number 10?
Material
Choosing different services on the app will get a QR code and a number. Picture of a customer sitting in a chair chose hand&Feet care’s flower tea foot bath. Her number is No. 10, so the service staff is checking with her. Grass
Mirror Leramic tile
Cotton and linen
Fluff
Wood
Metal
Marble tiles
White wall
The first three materials are only used for Hand and feet care area,.Because the space in this area is relatively narrow, in order to broaden the field of vision, a mirror effect was selected on the ceiling of the small room, which made the space look larger in the vertical direction, and decorated with some modern bricks to distinguish the difference. External and internal spaces.
Surrounding Competitive Industries
Most of the surrounding shops focus on food and clothing. The most popular are cafes and small antique shops. The historic building makes it unique and attracts many young tourists as well as locals.
Local office worker
Internet celebrities
local family
The General Background of The Site The entire area around the site retains old buildings. It takes about 5 minutes to ride a bicycle from Metro Line 5 to the site and 10 minutes to walk. Mainly schools and communities, some trendy shops appear on the street, attracting people around and visiting tourists.
Ice-cream Show
Pop-up Store Design For Guangzhou Local Ice-cream Brand In many local Guangzhou people's hearts, Wuyang Ice Cream is a significantly familiar food brand in their childhood. Nowadays, the brand is seeking for new transformings in both their products and further designated influences, in which interior store is one of the brand's goal. In this project, I design a stage-like space for the brand in the local community area of Guangzhou, and turn the building into a shopping store and also a story-sharing place for young people, which can let them understand the brand's culture and impacts from past till now.
Future Development Cores
设计概念发展 · 头脑风暴找出可能性：五羊 雪糕（品牌）、社区 --> 表达 ---> 脱口秀 · 你的项目最想达到的 3 个目 的（分别 3 句话就行）
There are three aspects that I think is very needed for the store. First,the brand itself. Its name is already well-known by many locals, but it needs some innovations to amaze people. Secondly, the product. Cooperations with other influential brands should be welcomed so that ice-cream can have further highlighted characteristics. Thirdly, Customers. Customers can come to the store buying stuffs and food, but they can also share their stories of Wuyang, or switch these moments with strangers.
Three Cores
Brand Analysis
How I Develop the Store Space..........
Propaganda History of Wuyang Ice Cream X Design Concepts
Wuyang Ice Cream was founded in the 1990s. It used to rely on newspaper advertisements, but nowadays, it has added to many other different propaganda, such as Wechat, DiDi app, metro advertisements and so on, which makes more and more people to notice this brand and come to understand its importance in local's hearts. 1990 2021 2019 2014 2017
Propaganda methods in different time periods
Wuyang ice cream & local dessert
Wuyang ice cream & DiDi App
Wuyang ice cream & 7-11 Store
ABOUT COOPERATION Wuyang has worked with other brands in the past, such as the ride-hailing app Didi and convenience stores, but these cooperations are not very directional. After studying the current direction of Wuyang brand building, it is more biased towards young street styles. I think it will be in the future. It should be necessary to hold exhibitions jointly with many street fashion brands, so I use the latest Wuyang brand color image feature-purple to create a pop-up exhibition area。 ABOUT WUYANG PRODUCT Wuyang’s own food is still displayed in a classic freezer, which is convenient for customers to taste and buy. At the same time, there will be some activities about Wuyang ice cream, such as sharing stories and getting free tasting opportunities, and more widely Promote Wuyang's own ice cream.
1.pop-up exhibition area 2.Communication stage for story sharers (speaker) 3.Story record area 4.Ice cream sales area 5.staff use space Plan A
The brand of Wuyang Ice Cream had been many times promoted in the form of newspapers and press.
Wuyang Ice Cream has registered a public account on WeChat, and it has been recording the stories of people and Wuyang, and it has also carried out different publicity.
ABOUT USER Wuyang brand was born in China in the late 1950s. At that time, everyone still used letters and oral language to communicate. The Wuyang b ra n d a c co m p a n i e d m a ny Guangzhou people, so I hope people use words and words to share the story between them and Wuyang. I designed two spaces for people to share their stories. One is a small stage space for talk show, where people can speak their stories aloud, and the other is a writing space where people leave the story to Wuyang.
3
Plan B
Plan C
Plan D
second floor
T h e a re a w h e re i c e cream is sold is placed in a relatively hidden indoors, which is not conducive to customers.
The overlapping of the movement lines of the staff and visitors will cause confusion in the space between staff and visitors.
1.pop-up show display area
There are no major problems in the movement line and layout in both Plan C and Plan D, but Plan C's each space is relatively independent, and the original space is relatively small, including the space theme sharing, so such a transformation will be less consistent with the original space size.
Wuyang ice cream appeared on different electronic screens in the subway
Main entrance first floor
Wuyang Ice Cream Truck Parade Guangzhou to sent ice cream.
ABOUT BRAND Wuyang’s brand promotion I retained the previous promotion method of Wuyang ice-cream truck and let Wuyang brand communicate directly with people face to face.
According to the method analysis in the first section, I finally chose PLAN D as my space. The left side of the above picture is the large layout of the overall space (the staff area is removed), and the remaining three pictures are the detailed layout and flow analysis of each space
1.pop-up show display area 2.checkout counter 3.warehouse + changing room 4.message area 5.information board corridor 6.rest area 7.ice cream sales area 8.storehouse 9.office 10.toilet
2.windowsill
3.auditorium
The schedule of Pop-up Show Kaws Supreme
Material Inspiration
Boardhead Bearbrick
Bape
Pop Mart
7mm 7mm
Combined with Wuyang's latest promotional poster, I used the colors in it, mainly purple and blue, supplemented by other colors, because purple is the main color of Wuyang's latest publicity, and blue is the color of the classic logo. Chip floor tiles, checkered tiles, metal showcases and decorative walls are extracted from Wuyang products.
aluminum alloy
3.2m
Talk Show Area
Safety
The talk show area is settled at the second floor. In this area, Wuyang brand owners mainly invite customers who are willing to share their stories or talk show speakers through events, which usually opens in the evening.
There are a large range of rolling shutters on the first floor, which are concealedly installed at the gate, behind the outdoor seats and the ice cream shop.
The plan of Wuyang pop-up store cooperation is mainly based on street culture, such as trendy clothing ‘Superme’ ‘Bape’, skateboarding ‘Boradhead’, and ‘Pop Mart’ ‘Kaws’ ‘Bearbrick’.
Facade Effect During the Day
Night Facade Effect
舞台分块 -- 上下错位小高差 舞台的主次之分？ 人坐在哪些地方
Pop-up Exhibition Area This space is reserved for brands cooperating with Wuyang. It serves as a shopping and display area. There are display cabinets for the collection function, as well as a fitting area and a collection area.
Story Area This area is reserved for guests to share stories. Guests can write by hand on paper, It can also be handwritten on an electronic screen and uploaded directly to the big screen.
This large screen will show the story written on the electronic screen. At the top of the electronic screen, you can see that the handwritten letter is loaded into a letter, and then the small conveyor belt will take it to the staff for retention.
Ice Cream Selling Area People can buy Wuyang's ice cream in this area. There is a small warehouse in this area dedicated to cold ice cream.
Pop-up Exhibition Area
Talk Show Area
FF&E DESIGN
Ice Cream Truck Recently there is a concept of "Internet celebrity check-in point". This concept has attracted many young people, driving these young people to take pictures in different places and upload them to the online platform for sharing. The idea of Wuyang ice cream truck coincides with it. So I think to continue to use this ice cream truck, I use the classic green Wuyang packaging color and a small amount of purple to create the shape of the truck in the form of a cartoon, keeping its cute and classic shape, and its site space has a feeling of contrast.
1.SOBER
2.MILD
Guangzhou Guangming Plaza Guangzhou Poly Central Plaza Guangzhou Wansheng Plaza Guangzhou China Plaza Guangzhou East Bank Plaza Guangzhou R&F Haizhu Plaza Wanda Plaza (Guangzhou Haizhu Store)
Guangzhou University Business Center
Guangzhou Haizhu Metropolis Plaza
LIVING ROOM 3.HAPPY
4.LAZY
Shenzhen Futian Galaxy coco park
LIVING ROOM
Wuyang Delivery Map
The location of Wuyang delivery is roughly set in the commercial plaza area near the school and around some office buildings. The crowd characteristics of these places are more in line with Wuyang’s latest publicity direction and youth concept, injecting youthful vitality into the Wuyang brand.
DINNING ROOM
BEDROOM