2026-2027 Visit Petaluma Visitor Magazine

The Tim Little + Alexa Glockner Team

At Hedge Realty, real estate is more than transactions—it’s about community, connection, and the unique character of Petaluma. As longtime locals, Tim Little and Alexa Glockner lead a team that brings a hyperlocal, concierge-level approach to every client experience, ensuring every home shines at every price point. Backed by a trusted network of artisans, vendors, and specialists, Hedge Realty gives clients unparalleled resources to navigate the North Bay market with confidence. Beyond buying and selling, the team actively supports local artists, schools, and programs that make Petaluma an incredible place to call home.

hedgerealty.com | Ge @hedgerealty

Petaluma’s Top-Producing Team

Alexa Glockner

alexa@hedgerealty.com DRE 01329001

Tim Little tim@hedgerealty.com DRE 01910516

Petaluma Coffee & Tea Co.

Petaluma KOA Resort

Situated just outside Petaluma in Sonoma’s wine country, one of California’s top-rated campgrounds is ideally located just 40 miles north of San Francisco. The 70-acre grounds feature 312 sites, from high-end RV sites with patios to camping cabins and cozy lodges stocked with comforts like linens and wine glasses. Named the 2026 KOA Campground of the Year, San Francisco North/Petaluma KOA Resort offers Wi-Fi, cable TV, a playground, a rec hall, kitchens, a hot tub, and pool (open April–October), along with a host of activities from hayrides to horseshoes. All sites have firepits—the perfect way to relax under the night sky and gaze at the stars. petalumakoa.com | G @sanfranciscokoacampground | e @petalumakoa

EXECUTIVE DIRECTOR

Petaluma Visitors Program & Petaluma Downtown Association

Marie McCusker

MARKETING & COMMUNICATIONS MANAGER

Ann Hutchinson

210 Lakeville St., Petaluma, CA 94952

info@VisitPetaluma.com 707-769-0429 VisitPetaluma.com

Sonoma County Tourism SonomaCounty.com | 707-522-5800

PUBLISHED BY

PUBLISHERS

Nicole Bordges & Martha-Page Althaus nicole@wanderlustcontentstudio.com marthapage@wanderlustcontentstudio.com

EDITORIAL DIRECTOR

Lauren Bonney

MANAGING EDITOR

Alejandra Saragoza

DESIGN DIRECTOR

Deanne O’Connor

CUSTOM CONTENT EDITOR

Callie Young Fromson

CONTRIBUTING ART DIRECTORS

Christy Brokens, Tracie Eubank

BUSINESS DEVELOPMENT MANAGERS

Mary-Clifton Everette, Lisa Magnus, Kathy Navarro

COPY EDITOR Karen Sommerfeld

PHOTO RESEARCH Jennifer Brazil

WanderlustContentStudio.com

e @WanderlustContentStudio

Welcome!

With its urban sophistication, artisan vibe, and deep agricultural roots, Petaluma is ripe for exploring.

CHARTERED

IN 1858, Petaluma is one of the oldest cities in California. During the Gold Rush, the Petaluma River carried produce, poultry, and dairy products to the growing populations of San Francisco and Oakland. Today, Petaluma’s riverfront location is home to award-winning restaurants, stylish boutiques, and locally owned shops (p. 22).

When you stroll downtown’s streets, you’ll discover restored Victorians, brick-walled alleys, iron-front buildings, and other landmarks that have earned Petaluma a place on the National Register of Historic Places.

As a regional and national leader in climate action, Petaluma is actively working toward a sustainable future (p. 13). Experience these efforts firsthand by enjoying the city’s parks,

river activities, and scenic biking and hiking trails (p. 36).

Petaluma’s fertile land and its bounty of ingredients make farm-to-table dining integral to the culinary landscape (p. 44). A Petaluma Gap wine or handcrafted libation is the perfect complement to your meal. Want to savor directly from the source? Local producers host unforgettable farm experiences, ranch tours, and tastings (p. 39).

Throughout this magazine, you’ll find insider tips, can’t-miss events (p. 9), comfortable accommodations (p. 15), cultural attractions (p. 70), and more to help you make the most of your time here. If you need further direction, stop by the Visitors Center. Happy exploring! –The Visit Petaluma Team

Petaluma River

Adobe Road Winery

Founded by championship race car driver Kevin Buckler, Adobe Road Winery was built on a winning philosophy, a passion for exceptional wine, and a legacy that includes more than 100 professional racing victories, a win at the 24 Hours of Le Mans, and four wins at the 24 Hours of Daytona. The small-lot, handcrafted wines made with grapes from family-owned vineyards throughout Sonoma County and Napa Valley have earned more than 100 ratings of 90-plus points by top wine critics.

Adobe Road Winery is bringing something entirely new to downtown Petaluma.

One C Street is a 16,000-squarefoot, three-story riverfront winery and entertainment complex unlike anything else in Sonoma County wine country.

This groundbreaking destination features 160 feet of river frontage, a motorsports museum, eight distinct event spaces, and Pizza World, centered around a custombuilt 7,000-pound Italian pizza oven.

Crowning the experience is a spectacular rooftop terrace with sweeping river views, designed for unforgettable weddings, corporate events, celebrations, and sunset evenings.

Centrally located in downtown Petaluma and easily accessible from the SMART train, Adobe Road Winery invites you to come and enjoy tastings, wines by the glass or bottle, and weekly live music. The winery is open daily, and walk-ins and same-day reservations are welcome!

adoberoadwines.com Ge @adoberoadwines

Founder & CEO Kevin Buckler

PRESERVED FOR PAST & PRESENT

Petaluma’s downtown, waterfront, and beyond are home to nine sites listed on the National Register of Historic Places.

Uniquely Petaluma Bucket List

Check off experiences found only in P-town.

BY ALEJANDRA SARAGOZA

RICH IN HISTORY, one-of-a-kind businesses, distinctive attractions, and quirky traditions, Petaluma offers no shortage of memorable activities. From tossing cow chips to floating down the river, these only-in-Petaluma experiences belong on every visitor’s bucket list. How many will you check off?

SIP LIQUID GOLD

EXPLORE

A GALAXY

FAR, FAR AWAY

Critter Encounters

MEET MINIATURE ANIMALS

Reserve a tour at American Made Miniatures Farm Sanctuary for heartwarming interactions with rescued animals, including zebras, pigs, goats, mini horses, alpacas, and even camels.

history

STEP BACK IN TIME

WALK DOWN IRON-FRONT ROW

Petaluma boasts the largest block of Italianate iron-front buildings west of the Mississippi. Stroll the first block of Western Avenue to admire these architectural standouts.

EXPERIENCE

CALIFORNIA’S RANCHO PAST

Lagunitas Brewing Company serves up iconic beers, live music, and a laid-back vibe. Stop in for a pint or book a behind-thescenes tour.

The Force is strong at Rancho Obi-Wan, where you can peruse the world’s largest private collection of Star Wars memorabilia. Packed with action figures, collectibles, and costumes worn in the movies, this nonprofit museum will awaken your inner Jedi. Schedule a tour in advance online.

TRY COW CHIP TOSSING

Each April, the Butter & Egg Days Parade & Festival draws crowds with its legendary Cow Chip Throwing Contest. Take your shot at becoming the Grand Champion Slinger.

FLOAT THROUGH P-TOWN

At The Floathouse, you’ll find a wide selection of human-powered

watercraft. Pick a pedal boat, hydrobike, kayak, canoe, or rowboat, and take in the sights from the Petaluma River.

STEP INTO A MOVIE SCENE

Did you know parts of Peggy Sue Got Married and American Graffiti were filmed in Petaluma? Visit the clock tower at the corner of Western Avenue and Petaluma Boulevard North, then cruise along nearby streets to retrace movie history. Better yet, come during the annual Salute to American Graffiti, when classic cars and rock ’n’ roll bring the past to life.

Among the region’s oldest buildings, Petaluma Adobe State Historic Park was the sprawling estate of General Mariano Guadalupe Vallejo. Take a tour to get a glimpse of early California ranch life.

DISCOVER

HEIRLOOM SEEDS Petaluma Seed Bank is one of only three Baker Creek Seed stores in the nation. Browse 1,000-plus rare varieties and get something special for your garden.

CLUCK OVER TO THE NEON CHICK SIGN

Vintage signs flicker to life at night, thanks to the Petaluma Signs Project. Don’t miss the famous chick sign on Petaluma Boulevard, one of the city’s oldest surviving neon landmarks and a nod to its agricultural heritage.

Butter & Egg Days Parade & Festival

Pezzolo & Co. Outlet

Pezzolo & Co. Outlet is a hidden gem for anyone looking to elevate the look of their home. The light-filled 18,000-square-foot showroom features an evolving collection of furniture, rugs, art, lighting, bedding, and home decor chosen by professional stylists who have staged hundreds of homes over the past decade. View a constantly changing mix of textures, silhouettes, and styles, with new pieces arriving weekly from carefully sourced vendors, with inventory up to 30% off retail. The store is thoughtfully arranged in vignettes, making it easy to shop a cohesive look from room to room. Whether you’re searching for a single statement piece or furnishing an entire home, the Outlet is your one-stop destination for effortless style. pezzoloandco.com G @pezzoloandcompany | e @pezzoloandco

Bands on the BASIN

Rock out by the river during this floating concert.

Every July, Bands on the Basin transforms the Petaluma Turning Basin into a floating concert venue. Local musicians perform from The Floathouse dock while audiences paddle or relax along the riverfront.

Part fundraiser, part summer celebration, this beloved tradition draws visitors and locals alike for a day of live music and laid-back fun. Expect a diverse lineup spanning folk, rock, funk, and more, plus a festive, family-friendly atmosphere.

Groove from a kayak, bob along on a paddleboard, or dance onshore while soaking up the good vibes. Admission is free, though donations to support The Floathouse are encouraged.

Petaluma Event Guide

Scan for a complete list of events and things to do in Petaluma.

MAY SALUTE TO AMERICAN GRAFFITI

Classic cars cruise into Petaluma in honor of the iconic film shot here. Expect a full lineup of vintage vehicles, a festive downtown atmosphere, and a nostalgic nod to 1960s car culture. visitpetaluma.com

APRIL

SPRING ANTIQUE FAIRE

Treasure hunters, take note! Discover historic downtown Petaluma transformed into an antique marketplace, with more than 200 dealers offering estate jewelry, furniture, vintage decor, art, books, kitchenware, and unusual finds. petalumadowntown.com

Fairground Fun

JUNE

Petaluma Fair

A long-running local event, the fair blends livestock shows, agricultural exhibits, carnival rides, and live entertainment. It’s a snapshot of Sonoma County’s farming heritage with a lot of modern-day fun mixed in. petaluma fairgrounds.com

Spring Antique Faire

Petaluma Fair

Salute to American Graffiti

Summer Sounds

JULY

Petaluma Music Festival

This one-day, multistage event draws regional and national acts to the Petaluma Fairgrounds, all in support of music education. Come for the musical lineup, stay for the laid-back vibe. petaluma musicfestival.org

JULY

ART & GARDEN FESTIVAL

Downtown turns into an open-air gallery, featuring artists, makers, and performers lining the streets. The event is equal parts shopping, strolling, and people-watching, with a variety of food and drink options along the way. petalumadowntown.com

SEPTEMBER

FALL ANTIQUE FAIRE

A second chance to score vintage finds, this fall edition brings another round of antique dealers to downtown. Enjoy the crisp fall breeze and ample array of unique pieces while strolling through downtown in search of rare finds, vintage decor, and distinctive collectibles. petalumadowntown.com

PETALUMA RIVER CRAFT BEER FESTIVAL

Raise a glass and enjoy riverfront sipping in historic downtown at the Petaluma River Craft Beer Festival. This beloved celebration brings together two dozen regional breweries, offering plenty of opportunities to discover new favorites. petalumarivercraftbeer fest.org

NOVEMBER

PETALUMA VETERANS DAY PARADE & FLYOVER

One of the largest Veterans Day celebrations in Northern California, this annual event honors service members with a downtown parade, marching bands, military units, and a ceremonial flyover. petalumaveterans parade.com

Holidays IN P-TOWN

This city knows how to deck the halls and spread some cheer.

SANTA’S RIVERBOAT ARRIVAL

Santa and Mrs. Claus arrive in style aboard a tugboat at the Turning Basin! Gather with family and friends for this holiday tradition, featuring memorable photo opportunities and fun activities. visitpetaluma.com

LIGHTED BOAT PARADE

Boats decked out in holiday lights cruise the Petaluma River during this winter tradition. The illuminated flotilla creates a glowing backdrop along the waterfront, with plenty of viewing spots to admire the spectacle. visitpetaluma.com

DOWNTOWN HOLIDAY SHOPPING STROLL

Enjoy festive shopping, seasonal treats, cheerful libations, live music, Santa photos, face painting, special in-store activities and promotions, unique gifts, and the Holiday Hen Hunt. petalumadowntown.com

Petaluma Music Festival

Petaluma Veterans Day Parade & Flyover Lighted Boat Parade

Petaluma’s Pioneering Spirit

Sinceits earliest inhabitants, Petaluma has been shaped by those who understood the land and its potential. That ethos carried forward as settlers, immigrants, and entrepreneurs transformed a quiet riverfront into a thriving hub of farming, industry, and commerce.

Today, the spirit of ingenuity lives on in the people cultivating the land, building businesses, and advancing sustainable solutions. Here’s a look at the innovators of the past, present, and future.

BY ALEJANDRA SARAGOZA

Building the City

Immigrants contributed to Petaluma’s growth and identity through their labor, culture, and resilience. Many were drawn to the area during the Gold Rush, seeking economic and social opportunities.

Founded in 1858, the town became a bustling destination as the Petaluma River transported local produce, poultry, and dairy to booming Bay Area markets. Chinese immigrants were vital to this early economy. They worked as farmhands, brickmakers, and railroad laborers, building critical infrastructure despite facing discrimination. Today, their contributions are commemorated at Historic Chinatown Park

European newcomers (including Swiss-Italian, Irish, and German families) also played a part in the city’s development by establishing farms and businesses. Latino families brought valuable agricultural knowledge and entrepreneurial spirit, helping to transform the town into a hub for food production.

Additionally, Black residents shaped the city’s civic life, creating spaces for community amid the challenges of segregation.

A historical look at Petaluma’s Main Street

Honoring Henry

From the 1930s through the 1960s, Henry Chenault greatly influenced Petaluma’s civic life. An Army veteran and founding member of the Sonoma County NAACP, he was heavily involved in local politics and advocacy. For years, he was the city’s only Black businessman, earning a reputation as a thoughtful “sidewalk philosopher” at his popular shoeshine stand. His legacy is honored on Chenault Way, the former alley at Western Avenue and Petaluma Boulevard, near the site where he once worked.

BUTTER & EGG DAYS

Each April, celebrate innovation and community at the Butter & Egg Days Parade & Festival. Admire the colorful floats, enjoy food and live music, play games, and delight in costumed toddlers at the Cutest Little Chick contest.

The First Stewards

The Coast Miwok were integral in shaping the values of stewardship that define Petaluma today. They even gave the region its name—pe’ta lu’ma, meaning “sloping ridge”—based on its distinctive geographical feature.

These Indigenous peoples lived in harmony with the area’s rolling hills, woodlands, and waterways.

The Petaluma River was central to daily life and served as an important trade route connecting the Coast Miwok to neighboring tribes. Their intimate understanding of the landscape guided how they gathered food, managed natural resources, and sustained their communities.

Stepping Up Sustainability

PETALUMA CONTINUES ITS PIONEERING TRADITION by leading in sustainability. The city has committed to achieving carbon neutrality by 2030, adopting new standards for sustainable development, and renewing its focus on alternative transportation.

Forward-thinking residents are also joining forces to make the city more planet-friendly.

Cool Petaluma is a grassroots initiative that focuses on fostering community-driven climate solutions through events designed to raise awareness and inspire action. Blue Zones Project Petaluma promotes

well-being through free fitness classes, cooking demonstrations, workshops, and initiatives that expand access to healthy food and foster community connection. At the Petaluma Reuse Hub, hands-on workshops and Repair Fairs encourage residents to rethink waste and give everyday items a second life.

Beyond the city, Petaluma’s farms are leading the way in regenerative agriculture, embracing practices that restore soil health and support biodiversity. Many also give visitors opportunities to connect with the land through farm tours and special events (p. 39).

Learn more about the region’s Indigenous history and agricultural roots at this former Carnegie library.

Egg-cellent INNOVATIONS

After the Gold Rush, Petaluma transformed into a poultry powerhouse. In 1868, Danish immigrant Christopher Nisson established the nation’s first commercial hatchery, and in 1879, residents Lyman Byce and Isaac Dias invented the first practical egg incubator. This ignited an “egg-onomic boom,” as hundreds of chicken farms cropped up across the region and demand for eggs soared. By 1918, Petaluma had become one of the richest towns in America and earned the title of “The Egg Basket of the World.”

Petaluma’s notable architecture is primarily attributable to Brainerd Jones, who designed many of its buildings. Get a map of must-see sites at visitpetaluma.com.

PETALUMA MUSEUM

Sheraton Sonoma Wine Country Petaluma

Sheraton Sonoma Wine Country Petaluma is the ideal home base for a trip to wine country. Rest easy in the spacious guest rooms with Sheraton signature bedding, and take advantage of amenities like the outdoor pool and fitness center. Relax in the newly renovated lobby, and dine at Tolay restaurant. You’re just minutes away from historic downtown Petaluma with easy access to wineries. Planning an event? The property has 11,000 square feet of versatile meeting space.

sheratonsonoma.com G @sheratonpetaluma

Rest easy

From quaint retreats to hotels amid the action of downtown, Petaluma has you covered.

HOTEL PETALUMA

For those who want to be in the heart of it all, this landmark hotel combines 1920s glamour with modern-day touches, placing you mere steps from shopping, dining, galleries, and tasting rooms.

HAMPTON INN PETALUMA

At this downtown hotel, enjoy contemporary comforts inside a former 1892 silk mill. You can fuel up for the day with a complimentary breakfast and relax by the firepit with a glass of wine in the evening.

COURTYARD BY MARRIOTT PETALUMA SONOMA COUNTY

Take advantage of the outdoor pool and convenient access to downtown attractions, the Petaluma Fairgrounds, and the surrounding wine country.

SHERATON SONOMA WINE COUNTRY PETALUMA

Seeking a waterside stay? This award-winning hotel boasts marina views and easy access to wineries, hiking trails, and Graton Resort and Casino. Lounge by the pool, sample California cuisine at Tolay Restaurant, or take a stroll in the neighboring wetlands.

SAN FRANCISCO NORTH/PETALUMA KOA

Named the 2026 KOA Campground of the Year, this family-friendly retreat offers a range of stays, from RV sites with patios to cabins and tent camping. Amenities include a dog park, a seasonal pool, a hot tub, Wi-Fi, and plenty of recreational activities. Kids will especially love the petting zoo, hay wagon rides, farm-themed playground, and climbing wall.

BEST WESTERN PETALUMA INN

Conveniently located off Highway 101, this pet-friendly hotel features comfortable accommodations, a seasonal outdoor pool, and on-site dining with a full bar at Cafe Bellini. Downtown attractions are a short drive away.

METRO HOTEL

This bed-and-breakfast brings a touch of Parisian whimsy to P-town with its vibrant decor and garden courtyard. Start your morning with a homemade crepe or pastry, then return after a full day to a cozy guest room, cottage, or Airstream trailer.

QUALITY INN PETALUMA-SONOMA

This is a convenient stay for beer enthusiasts, with HenHouse Brewing Co. and Lagunitas Brewing Company

just minutes away. Other perks include a complimentary breakfast, free Wi-Fi, and an outdoor pool.

SUPER 8 BY WYNDHAM

Enjoy the short walking distance to breweries, shops, restaurants, and Maker Alley at this budget-friendly hotel.

HOME2 SUITES BY HILTON PETALUMA

If you’re planning a longer trip, this hotel is an ideal home base. Fully equipped suites with kitchenettes offer extra comfort and convenience, while amenities include a pool, hot tub, fitness center, and complimentary breakfast. Guests also appreciate the easy freeway access, walkable dining options, pet-friendly rooms, and free parking.

Quality Inn Petaluma-Sonoma

Ideally situated near historic downtown Petaluma off U.S. 101, Quality Inn Petaluma-Sonoma is a short drive to vineyards, coastal parks, restaurants, and shops. Make the most of your trip with complimentary breakfast, oversized guestrooms, and pool and spa, plus an attentive staff.

winecountryqi.com

Courtyard by Marriott Petaluma

marriott.com/sfocp

Hampton Inn Petaluma

Located

Best Western Petaluma Inn offers clean, comfortable rooms, a relaxing seasonal outdoor pool, and convenient on-site dining with a full bar at Cafe Bellini. Conveniently located right off Highway 101 with easy access to historic downtown Petaluma and Sonoma County wineries, it’s a friendly, reliable choice for leisure and business travelers.

PETALUMA

Travel Your Way Begin Here

Perfectly positioned between the coast and the vineyards, Petaluma is an ideal home base for a wine country getaway. Find your perfect day according to your travel type.

BY CAMRYN DIAGONALE

FOR THE CULTURE-SEEKERS

Petaluma’s diverse cultural scene begins in its well-preserved downtown, characterized by intriguing architecture and antique shops perfect for leisurely browsing (or serious sourcing). The city is also home to two theaters steeped in history: the Mystic Theatre, a beautifully restored live music venue dating back more than a century, and the Phoenix Theater, an all-ages nightclub that has been operating since 1905.

The Petaluma Museum offers regional history exhibits, cultural events, and guided tours. For something truly unforgettable, visit WonderStump, an immersive art experience and creative venue.

In nearby Santa Rosa, see Snoopy, Charlie Brown, and the gang at the Charles M. Schulz Museum and Research Center, which celebrates Schulz’s works and legacy as the creator of the beloved Peanuts comic strip. Also in Santa Rosa, art and history buffs can appreciate the rotating displays at the Museum of Sonoma County For a more urban excursion, head 40 miles south to San Francisco. Catch a performance at the Orpheum Theatre, experience the magic of The Walt Disney Family Museum, linger in front of contemporary pieces in the San Francisco Museum of Modern Art, and discover the storied past of the Haight-Ashbury area.

FOR

THE foodies

Startin Petaluma with a stroll through downtown, where the city’s vibrant food scene unfolds in award-winning restaurants, globally inspired cuisine, and ingredients sourced from local farms and ranches. Fuel up for the day with a cup of joe from Avid Coffee and a freshly baked pastry from Della Fattoria, or go for a classic breakfast at Hallie’s Diner.

Once you’ve had a taste of Petaluma, venture 30 miles north to Healdsburg, where three renowned wine regions converge and tasting rooms abound. The quaint town also boasts six Michelin-recognized restaurants!

About 45 minutes east, Napa Valley beckons with world-class wineries and refined cuisine. (If you’re feeling adventurous, you can even take to the skies in a hot air balloon.)

Closer to Petaluma, Sonoma offers a more relaxed take on wine country. Sip your way through Sonoma Plaza, grab a cone of handcrafted ice cream, and visit the last mission built in California.

Whichever direction you choose, you can spend the day savoring it all and still make it back to Petaluma in time for dinner and a nightcap.

San Francisco Museum of Modern Art

Hallie’s Diner in Petaluma

FOR THE Nature Lovers

Satisfy your need for some fresh air at the region’s beautiful beaches, hiking trails, and parks.

Take a serene walk along the Petaluma River, or head to Helen Putnam Regional Park, which offers six miles of trails winding through rolling hills and oak woodlands. The nearby Shollenberger Park is a birdwatcher’s paradise, with 165 acres of wetlands that are home to more than 200 bird species.

A short drive west leads you to the majestic Sonoma Coast, where dramatic cliffs, windswept beaches, and coastal prairie landscapes take your breath away. Stop in Bodega Bay to enjoy oceanfront views, easy trails, and beach access.

Continue driving south along the iconic Highway 1 to the sprawling Point Reyes National Seashore. Lace up your hiking boots and hit the trails, keeping your eyes peeled for elephant seals, sea lions, and tule elk. Even if you don’t spot wildlife, you can at least admire the famous Point Reyes Lighthouse standing resolute against crashing waves.

Further inland, allow yourself to feel small next to the towering trees of Armstrong Redwoods State Natural Preserve in Guerneville. Wander through the awe-inspiring groves on self-guided nature trails (including an ADA-accessible trail) and marvel at the centuries-old giants.

BACK IN PETALUMA

Slow things down with a leisurely paddle along the river. Rent your vessel of choice from The Floathouse, which offers 16 types of peoplepowered watercraft, including water bikes, stand-up paddleboards, canoes, kayaks, and rowboats.

P. 15 — Not sure where to stay? Petaluma’s accommodation options range from stylish downtown hotels to peaceful retreats, ensuring a perfect home base for your visit.

Armstrong Redwoods State Natural Preserve

Point Reyes National Seashore

Spiral Jewelry & Artisery

Spiral Jewelry & Artisery specializes in elegant handmade, multimetal jewelry crafted with sterling silver and semiprecious stones. All pieces are designed or curated by Spiral’s owner, Jenny Cherney, a geologist and artist who chooses every stone and setting to highlight its natural beauty.

Every piece tells a story. Spiral Jewelry & Artisery works with more than 40 artisans from near and far to ensure that jewelry is beautiful, feels personal, and is responsibly made of the highest quality stones and metals. From everyday wear to a special occasion, find special pieces for everyone you love, including yourself.

spiralartjewelry.com | Ge @spiralartjewelry

Check out classic stops, standout shops, and a neighborhood on the rise.

Downtown and Then Some

DOWNTOWN PETALUMA IS THE KIND OF PLACE WHERE PLANS TEND TO UNRAVEL, IN THE BEST POSSIBLE WAY. EVERYTHING IS WITHIN A FEW BLOCKS, MAKING IT EASY TO HIT ALL THE STOPS. SIP, SHOP, SNACK, REPEAT.

Start the day

with either a sweat sesh at X’CORE Studio or coffee and baked goods at Petaluma Coffee & Tea Co. Then head straight into the mix of vintage, design, and independent retail. With so many options, you can easily spend an entire afternoon browsing.

The Find - Petaluma and Summer Cottage Antiques are go-tos for antiques and one-off pieces. On Petaluma Boulevard North, Estuary mixes sustainability with clothing, gifts, and home goods.

If you like good stories, you’ll love The Velvet Chapter, a celebration of the fantasy and romance genres. Retreat into the velvet-draped bookshop and peruse its

shelves filled with modern hits, classics, and lesser-known gems.

Uber Optics brings a fashion-forward take to eyewear, with a carefully edited selection of independent and designer frames.

Searching for something custom and shiny? Hollingsworth Jewelers Gallery has built a loyal following for engagement rings, fine jewelry, and bespoke work. Usher Gallery rounds out the art and gift category with rotating shows and an artist-made collection spanning jewelry, ceramics, prints, and textiles.

When you need a place to set up and work, Keller Street CoWork is a light-filled, community-minded hub for freelancers and creatives.

Explore downtown’s shops.

Hidden Gem

Spiral Jewelry & Artisery deals in handcrafted sterling silver and semiprecious stone pieces, all designed or curated by a geologist-turnedartist who picks every stone herself.

Style Flavor

EAT LIKE A LOCAL

Food options are equally intriguing. Central Market serves Californiadriven plates, while Stockhome offers bold, globally inspired flavors. Over on the river, Luma Bar & Eatery is a special spot for farm-fresh, plantforward creations, especially if you can snag an outdoor seat.

ELEVATED ESSENTIALS

Sidecar Mercantile brings a sharp eye to home goods and accent furniture, with a personality to match. Curated Studio Designs blends interior design services with a retail boutique stocked with home decor and furnishings. For fashion with a conscience, Ethical Clothing has been sourcing responsibly manufactured women’s clothing since 2008, and Pennyroyal Design carries artisan goods and leather bags made with vegetable-tanned leather and sustainable methods. Vicki’s Secret Designer Consignments is the destination for preloved designer clothing, handbags, and accessories. And i Leoni remains the go-to for serious kitchen gear (think Le Creuset, Staub, and Hestan Culinary, among others).

BEAUTIFUL BLOOMS

With its locally sourced arrangements and organic, wild design aesthetic, Flower Casita is a reliable choice for a bouquet or a gift.

FIRST LOOK: NOBO

DISCOVER THIS EXCITING NEW NEIGHBORHOOD.

NoBo, short for North of the Boulevard, is Petaluma’s up-andcoming pocket where things feel a little more under the radar. The mix is still evolving, but that’s part of the draw. You’ll find art studios, local makers, and new spots popping up alongside longtime industrial bones. Brewsters Beer Garden brings the energy with live music and a big outdoor setup, while Brooks Note Winery’s tasting room keeps things more lowkey with small-lot pours. Immersive art experience WonderStump provides an interactive sensory edge, Brigitte Bistro elevates the dining scene with polished French cuisine, and Sarmentine delights with artisanal breads and elegant pastries.

i Leoni Stockhome

Historic Downtown Map

Find your way to your favorite spot in Petaluma’s

Walk

THIS WAY

Downtown Petaluma is made for wandering.

Everything connects easily on foot. You can move from the main downtown stretch to the riverfront, cut over to the Theatre District, and continue exploring. Park once, then let your curiosity guide you.

Top family Picks

Add these stops to your itinerary.

GOBLIN BROS. for board games, trading cards, and geeky gifts

COPPERFIELD’S BOOKS for books, puzzles, and magazines

NOSTALGIA ALLEY for vintage video games and consoles

X˙CORE Modern Pilates Studio

Located in downtown Petaluma, X˙CORE Studio offers signature 45-minute modern Pilates classes. X˙CORE’s high-intensity, lowimpact method is designed to build strength and enhance endurance. Emphasizing form and alignment, every session delivers a challenging yet approachable workout that meets you where you are. First-timers to seasoned athletes are welcome!

xcorestudio.com/petaluma-schedule | e @xcorenorthbay

PARADISE FOUND RECORDS & MUSIC for vinyl and turntables

Family-friendly destinations

Art Play Café on Kentucky Street is a rare thing: a coffee shop, indoor play space, and art studio that works for everyone. Kids have a dedicated playroom; adults get good coffee and a place to sit. Poppy’s, just around the block, is a family-owned toy store and café with play areas, a thoughtful selection of toys, and a boba café.

CHICK CITY GOODS AND THE HUNTER & THE BIRD for cute tees

Art Play Café

HEEBE JEEBE for fun novelty items, clothes, toys, and more

Art Play Café is a place where families can connect, relax, and celebrate. This vibrant space has a coffee shop boasting a kidfriendly menu, art activities for all ages, and an interactive indoor play room for kids ages two to seven. Founded by two local moms to create a community hub in Petaluma, Art Play Café is perfect for parties and fun open play sessions. artplaycafe.com | e @artplaycafe

Poppy’s

Sidecar Mercantile

Welcome to Sidecar Mercantile. Petaluma’s most uniquely curated home and gift store is filled with wares by local artisans and treasures from around the world. The moment you walk in you can expect a truly special experience where all your senses are awakened, with products that look and smell amazing and music that will have you dancing while you shop. You’ll find something for everyone in the family, including your dog and cat. Meet the friendliest, most welcoming staff around, and be sure to take your picture in the cool vintage sidecar!

Ge @sidecarmercantile

Vicki’s Secret Designer Consignments

Find Chanel, Prada, Gucci, Louis Vuitton, and more current high fashion on consignment at well below retail, along with personalized service at this chic downtown Petaluma boutique. vickissecret.com e @vickissecretconsignments

Ethical Clothing

Ethical Clothing offers a wellcurated collection of clothing and accessories for women whose desire is to be both chic and comfortable in the clothes they reach for every day. With an emphasis on domestically produced and mindfully manufactured lines, owner and operator Kathy Jeter encourages an appreciation for quality items and classic design.

ethicalclothing-petaluma.com G @ethicalclothingpetaluma e @ethicalclothing

Keller Street CoWork

More than just a coworking space, Keller Street CoWork is a home base for creative minds. With offerings like community work areas, meeting rooms, private offices, and dedicated desks, you’ll find a workspace designed for you to thrive. Members enjoy the benefits of community and connection through master classes, book clubs, yoga and art classes, social events, and more. Make reservations for a tour (walk-ins welcome, too!) and check it out.

kellerstreetcowork.com G @kellerstreetcowork e @keller_street_cowork

i Leoni

For more than 20 years, i Leoni has been a part of historic downtown Petaluma, offering a curated collection of luxury kitchenware, tableware, cookware, and home decor from celebrated brands around the world. Known for quality, craftsmanship, and timeless style, i Leoni inspires home cooks, entertainers, and gift givers alike with beautiful pieces designed to elevate everyday living.

ileoni.com | G @ileoni | e @ileonipetaluma

Usher Gallery

Step into Usher Gallery, where art uplifts and delights. The downtown gallery offers local artist-made prints, paintings, pottery, jewelry, books, and more. Discover unique handcrafted treasures in a warm, welcoming space. Come explore and be inspired.

ushergallerypetaluma.com | Ge @ushergallerypetaluma

Uber Optics

Nancy Revis and her team of optical stylists will help you select the perfect frames and lenses so you will always see life clearly and with impeccable style. Uber Optics was voted INVISION Magazine’s “America’s Finest Optical Retailer” and “Best Optical Boutique of the North Bay” by local newsweekly North Bay Bohemian

uberoptics.com | Ge @uberoptics

Hollingsworth Jewelers Gallery

Family-owned Hollingsworth Jewelers Gallery has been serving Petaluma for 21 years with exquisite fine jewelry, from unique engagement rings and wedding bands to custom designs. Hollingsworth also offers jewelry repair, ear piercing, and permanent jewelry.

hollingsworthjewelers.com Ge @hollingsworthjewelers

Poppy’s

Experience the heart of Petaluma at Poppy’s, a magical toy store, boba café, and community space. Founded by a local family, Poppy’s doors are always open for you to pop in, browse, and connect with others. Explore games and toys from premium brands like NeeDoh, Calico Critters, and Brio alongside local treasures like Ruby’s Dragons. While the kids enjoy the play space, grown-ups can recharge with a signature boba milk tea or shaken cold brew from the in-store café. From interactive LEGO build events to the weekly homework club, Poppy’s hosts experiences that bring the community together.

poppyspetaluma.com | e @poppyspetaluma | Ê @poppystoystoreandcafe

Curated Studio Designs

Curated Studio Designs is an interior design studio offering full-service residential design, furnishings, and a curated collection of home goods, accessories, artful objects, and giftable pieces. The studio is designed for layered interiors, collected details, and homes that feel personal, soulful, and beautifully curated. Visit the new studio at 312 B Street in Petaluma.

curatedstudiodesigns.com hello@curatedstudiodesigns.com e @curatedstudiodesignsllc

Pennyroyal Design

This design studio in downtown Petaluma calls itself a gallery of unusually beautiful things. Shop the thoughtfully curated selection of handcrafted goods—sculptural leather carryalls, minimalist stoneware, distinctive stationery, handcrafted clothes in natural fibers—and discover something you’ll treasure for years to come.

pennyroyaldesign.com e @pennyroyal_design

The Velvet Chapter

Step through a velvet-wrapped portal into another intriguing world. The Velvet Chapter surrounds you in fantasy and romance in an immersive, story-driven space designed to spark your imagination. Come for a book and leave with a story.

thevelvetchapter.com e @thevelvetchapterbookshop

Flower Casita

Working with farms across Sonoma County, Flower Casita emphasizes seasonality in its design ethos, and features fresh, locally sourced blooms. In addition to its inclusive retail space, Flower Casita offers delivery throughout the North Bay, full-service wedding packages, and seasonal private workshops.

flowercasita.com e @flowercasita

in PetalumaStay & Play

Planning a getaway with your friends, partner, or family? Petaluma offers something for everyone. Choose your own adventure and discover why the city is beloved by so many.

BY LEEANNE JONES

FLOAT ON

Cruise the Petaluma River by kayak or paddleboard and see the city at a slower pace with rentals from local outfitters.

Photo Op

Strike a pose and snap a pic in front of Maxfield Bala’s Welcome to Petaluma mural on Petaluma Boulevard South.

Bestie Getaway

Where to Stay

Set in a former silk mill, Hampton Inn Petaluma blends area history with contemporary comforts, offering free breakfast and pet-friendly rooms.

Friends are treasures, so what better way to start a day with your bestie than hunting for gems in Petaluma’s many thrift and vintage shops? Perhaps you’ll score a Chloé satchel or a Prada dress for less at Vicki’s Secret Designer Consignments, or a retro radio or typewriter to display in your home office at The Thrifty Hippy. When it’s time to refuel, head to HenHouse Brewing Co. to sip pints of its Incredible Pale Ale and gobble up some food-truck fare (rotating options often include street tacos or empanadas). Wrap up the day with a true test of friendship: Can you work well enough together to beat the clock in a challenging escape room? Code Zone’s one-hour puzzle themes include high school detention, a candy shop, and a pirate ship.

SUSTAINABLE SHOPPING

Get something new while leaving guilt behind by browsing sustainable, eco-friendly goods.

REFILL MERCANTILE

Bring your own container to this shop that offers a variety of bulk household and beauty products, along with low-waste alternatives such as shampoo bars and reusable “paper” towels.

ETHICAL CLOTHING

This women’s boutique focuses on jewelry designed by local artisans as well as responsibly produced, mindfully manufactured lines, such as Oliver Logan’s lowwater, low-dye denim.

Petaluma AFTER DARK

When the sun goes down, the fun keeps rolling at lively local concert venues, nightclubs, and bars.

RIVER FRONT CAFE

Friday evenings at this relaxed eatery feature live music on the riverside deck. It’s a perfect spot to enjoy local tunes, take in beautiful views, and stay awhile.

THE BIG EASY

This underground restaurant and nightclub, accessible via American Alley, features live music six nights a week alongside a full dinner menu.

MYSTIC THEATRE

This storied downtown venue keeps audiences entertained well into the night with tribute bands, stand-up comedians, and more.

SIDECAR MERCANTILE

The earth-friendly finds in this gift shop range from recycled-bottle Sherpani bags to all-natural body butter to temporary tattoos made with cruelty-free, vegan ink.

HenHouse Brewing Co.

Romantic Rendezvous

Downtown Petaluma is a cozy setting for strolling hand in hand with your love. Warm up in the morning with matcha or turmeric lattes from Avid Coffee before exploring the nearby boutiques.

At Flourish plant shop, pick up a DIY moss wall kit for your next date-night activity. To get inspiration for your home furnishings, make the short drive from downtown to Pezzolo and Co.

For lunch, grab sandwiches to go from Della Fattoria and enjoy them with single-vineyard wines from the Petaluma Gap at Montagne Russe Winery

Owner Kevin Bersofsky welcomes outside food as well as song requests (a love song, perhaps?) from his personal vinyl collection.

End the day with an aromatherapy couples massage at J’L Relax Center, about one mile outside of downtown.

DATE-NIGHT DESTINATIONS

There’s no shortage of fun for couples in Petaluma, from creative experiences to splurge-worthy fine dining.

PETALUMA POTTERY

Channel the cinematic ceramic romance of Ghost at one of this studio’s Date Night events. Get your hands dirty, learn how to use a pottery wheel, and make a masterpiece.

MYSTIC THEATRE + MCNEAR’S SALOON & DINING HOUSE

For dinner and a show, choose from a calendar of tribute bands and stand-up comedians at the iconic Mystic Theatre. Grab takeout from the neighboring McNear’s to enjoy during the performance. (Drinks must be purchased on site.)

STREET SOCIAL

Experience a memorable evening at this vibrant yet intimate restaurant tucked away in a hidden downtown alley. Cozy up over craft cocktails and inventive small plates featuring local ingredients and bold flavors, perfect for sharing and savoring with your significant other.

Where to Stay

Hotel Petaluma is a chic, centrally located base for downtown explorations. In the lobby, The Shuckery serves fresh oysters.

Flourish

Montagne Russe Winery

Street Social

Petaluma Pottery

Family Fun

Where to Stay

Planning to travel in an RV or glamp in a cabin?

San Francisco North/ Petaluma KOA Resort offers an array of familyfriendly accommodations, plus a pool, playground, bounce pad, rock wall, and petting zoo.

Even if the kids are out of school, why not start the day with a little education? Discuss Petaluma’s eggs-cellent history over a scramble, Benedict, or eggs your way at ’50s-style diner Sax’s Joint. Properly fueled, you’re ready for laser tag, paintball, or Nerf battles at Playland 707. Still got energy to burn? Sports Society offers an interactive, game-filled playground fit for all ages. For a more relaxed afternoon, get out in nature and explore open spaces like Tolay Lake Regional Park, where there’s room to roam, picnic, and reset between stops. Then, discover local wildlife and ecosystems at the Petaluma Wildlife & Natural Science Museum.

End on a sweet note at Once Upon a Slush. Choose a slush flavor (say, cherry or churro?) or soft serve (strawberry or toasted marshmallow?), or layer them together.

DIGITAL DETOX

Encourage children to step away from the screen and enjoy some analog entertainment.

ART PLAY CAFÉ

Trade screen time for stage time at the café’s monthly open mic night. Musicians ages 18 and under take the spotlight while families gather for an evening of music and community.

GOBLIN BROS.

Pick up a new card or board game at this award-winning store, or join one of the recurring themed gatherings, including Magic Mondays, Chess Club, and Sonoma Board Game Geeks.

Checklist FOR SMALL EXPLORERS

For a kid-size take on Petaluma fun, make your way through this list:

☐ Visit a farm. Meet a cow and learn how cheese is made on a tour of Achadinha Cheese Company.

☐ Ride a train. Hop aboard the SMART (Sonoma-Marin Area Rail Transit) train for a unique way to explore the North Bay.

☐ Eat ice cream. Sample fun flavors like birthday cake and caramel crack (caramel and cracker toffee) at Angela’s Organic Ice Cream.

☐ Play at Lucchesi Park. Wander through this 34-acre oasis featuring serene walking paths, a duck-filled pond, and playgrounds.

☐ See the action at Petaluma Speedway. Catch a thrilling car race, monster truck show, or motocross event.

WORD HORDE EMPORIUM OF THE WEIRD & FANTASTIC

At this jam-packed shop, browse fantasy, sci-fi, and mystery books along with an assortment of gifts, accessories, and collectibles.

San Francisco North/Petaluma KOA

RIVER SPORTS

Don’t have a boat? You can still get out on the river with help from these outfitters and organizations.

HE’E NALU O MARIN OUTRIGGER CANOE CENTER

Learn about Hawaiian canoe culture, including Polynesian songs and dances, in a newcomer paddle session. The education begins on land before moving to the river.

THE FLOATHOUSE

In summer months, newbies can join a two-hour stand-up paddleboard class taught by a pro, including strokes for stability and speed, board handling, and safety.

BOATING AT THE BARN

Friends of the Petaluma River hosts boating lessons on select Sundays at Steamer Landing Park. Get on the river in a kayak, canoe, or stand-up paddleboard.

Outdoor Adventure

Watch the sunrise over Petaluma from Shollenberger Park, where the light reflects off pools of brackish water. This 165acre open space, along with neighboring Alman Marsh and Ellis Creek (collectively known as the Petaluma Wetlands), harbors more than 200 bird species. Follow the two-mile trail and keep an eye out for snowy egrets and great blue herons.

To get more steps in, join a two-hour guided history tour of downtown with Petaluma Tour Company, which covers everything from the Coast Miwok era to the agricultural boom to today’s tourism scene. Then, rest your feet and take in the river views from the patio of Ayawaska Restobar, a Peruvian restaurant serving delicious dishes like ceviche, empanadas, and arroz con mariscos (rice with fresh seafood).

Rent a bike from Petaluma Motor Wheel and explore McNear Peninsula, the future site of Petaluma River Park. Plans include sports courts, restored native wildlife habitats, and a kayak launch; for now, enjoy the 1.4-mile loop trail. For a slower-paced afternoon, book a tee time at Rooster Run Golf Club. Approachable for all skill levels, the 18-hole championship golf course stretches across open, rolling terrain with pond-lined fairways.

The Floathouse

Where to Stay

Sheraton Sonoma Wine

Country Petaluma puts you right in the middle of the action, with rooms that offer sweeping views of the hills, wetlands, and marina.

Steps from downtown, The Floathouse offers year-round river fun. Choose from kayaks, canoes, rowboats, SUPs, pedal boats, and water bikes, and enjoy family adventure, weekend workouts, or quiet escapes on the historic Petaluma River, the city’s longest, most inviting park.

thefloathousepetaluma.org | Ge @thefloathousepetaluma

A lesser goldfinch in Shollenberger Park

Ayawaska Restobar

Rooster Run Golf Club

Gentle hills, sprawling oaks, and a unique island green offer enjoyable challenges with variety between holes. Stock up at the pro shop, and stop by Rooster Run Café for postround refreshments. Host your tournament at Rooster Run Golf Club. The club’s indoor/outdoor event space and the staff’s attention to detail ensure that your event is flawless and fun. Call 707-778-1211 for more info.

roosterrun.com e @rooster_run_golf_club

Petaluma Adobe State Historic Park

Explore Mariano Vallejo’s Petaluma Adobe, once the largest and most prosperous rancho in Mexican Northern California. This California State Historic Park boasts a shaded picnic area and an accessible path to a National Historic Landmark. The museum is open daily from 10 a.m. to 4:30 p.m. (closed Thanksgiving, Christmas, and New Year’s Day).

2026-2027 Special Events

Fandango: September

Sheep Shearing Day: April

Living History Day: May

California State Parks Week: June sonomaparks.org parks.ca.gov/petalumaadobeshp

Ge @sonomapetalumaparks

G @petalumaadobestatehistoricpark e @petalumaadobeshp

Petaluma Seed Bank

Even if you’re only a little interested in gardening, a visit to the Petaluma Seed Bank is like hitting the jackpot. The shop’s 1,000-plus varieties of open-pollinated, non-GMO seeds from Baker Creek Heirloom Seeds offer everything from tomatoes to flowers, as well as gardening products (including tools for kids) and sustainable living items. The company has always supported the community by carrying local products. Find honey, handmade soaps, pressed-flower cards, hand balms, and even owl boxes, among other thoughtfully curated items.

rareseeds.com/petaluma-seed-bank | Ge @petalumaseedbank

SWEET HARVEST

At Lavender Bee Farm, browse an array of farm-made products, such as

From the Farm Fresh

Ranch tours, flower fields, farm experiences, and artisanal goods showcase Petaluma’s agricultural bounty.

BY RENEE BRINCKS

Local FLAVORS

Artisan food producers capture the taste of Petaluma.

SAUCES & SPICES:

F.A. NINO’S & SONOMA SPICE QUEEN

Looking to add bold flavor to your pantry?

Pick up F.A. Nino’s hot sauces at local markets. In downtown Petaluma, Sonoma Spice Queen stocks everything from saffron salt and sriracha sea salt to “Golden Chicken” and onionranch mixes.

JAMS & PRESERVES:

LALA’S JAM BAR AND URBAN FARMSTAND

Whether you want to slather your bread with strawberry-rosemary, blackberry, or peachcardamom jam, you’ll find something to satisfy your craving. Stock up on small-batch preserves, butters, and sauces made from regional fruit, plus other locally made food items.

MEATS & MORE:

ANGELO’S MEATS

Head here for housemade jerky, smoked sausages, garlic salsa, Italian barbecue sauce, and other condiments.

Taste at the Source

Estate-grown apples. Farm-fresh cheeses. Premium wines influenced by coastal fog. You can sample it all in Petaluma, where producers host unforgettable tours, tastings, and experiences.

STARTNEAR DOWNTOWN at Petaluma Creamery, where factory tours include generous cheese, butter, and ice-cream samples. For a more immersive experience, visit Achadinha Cheese Company to tour the creamery and taste flavorful cheeses. (Discover more stops along the California Cheese Trail on page 43.)

If you’re visiting in the fall, head to Chileno Valley Ranch for apple picking. Schedule ahead to harvest Candy Crisp, Orin, and other varieties straight from the orchards. Before you leave, browse a selection of free-range eggs, honey, and baked goods from neighboring farms.

Petaluma’s agricultural story continues in the vineyards shaped by the region’s signature climate. As cool Pacific breezes blow through a break in the coastal mountains (known as the Petaluma Gap) they create ideal conditions for slow-ripening, thick-skinned grapes. The result is dynamic pinot noir, chardonnay, and syrah.

Want to experience the wine region firsthand? Take a short drive from town to enjoy sweeping vineyard views and excellent wines at Keller Estate or small-lot releases at Karah Estate Vineyard. For a more intimate tasting, visit Sangiacomo Family Wines or Deodora Estate Vineyards, where personalized pours showcase the unique character of the terroir.

You can also savor Petaluma Gap AVA wines without leaving downtown. Brooks Note Winery offers carefully curated flights of elegant, small-production wines, while the family- and pet-friendly Adobe Road Winery serves award-winning blends in a lively space. (For more wineries in Petaluma, flip to page 61.)

From familiar favorites like basil and garlic to unexpected varieties like blood orange and chai, the olive oils produced at McEvoy Ranch cater to every palate.

THE EGG BASKET ERA

Discover how a wave of innovation turned Petaluma into an eggproducing powerhouse.

Petaluma’s egg boom began in 1879, when local inventors unveiled a practical incubator that transformed the industry. By allowing eggs to hatch without chickens, the technology kept hens in near-constant production and increased their average output to 200 eggs a year.

By 1908, roughly 75% of Sonoma County residents were raising poultry. Petaluma remained dedicated to all things chicken, naming a baseball team after the Single Comb White Leghorn and opening a chicken pharmacy that specialized in poultry health. In 1918, Petaluma organized an event that set the stage for today’s Butter & Egg Days Parade & Festival.

WALK THE LAND

Petaluma producers warmly welcome visitors with immersive farm experiences. From tasting tours and flower walks to harvest activities and playful animal encounters, there are countless ways to see agriculture in action.

ATGARDEN VALLEY

RANCH, more than 8,000 rose bushes burst with color across five dreamy acres. Set on a former cattle ranch established in the late 1800s, the flower fields now showcase a wide range of rose varieties that climb pergolas and frame peaceful walking paths. Make an appointment to visit during bloom season (typically May through October), when you

Production peaked in 1945 at some 600 million eggs a year, then declined after World War II. While Petaluma isn't the poultry powerhouse it once was, residents still celebrate the industry that influenced the community's traditions and entrepreneurial spirit.

can picnic among the flowers and fountains before cutting roses to take home.

A short drive away lies Lavender Bee Farm, where English, Provence, and Grosso varieties grow on three lush acres. (Meet the farmers on page 42.)

Groups of 10 or more can schedule a tour to wander through the lavender fields and see the productive hives. The lucky bees living here make lavender blossom honey that sells out every year. You’ll find essential oils and beeswax bars in the on-site shop, too.

Also just minutes from Petaluma, McEvoy Ranch is a 550-acre oasis dotted with Tuscan olive trees, vineyards, and postcard-pretty ponds. The family-owned estate produces award-winning organic extra virgin olive oil, candles, skin care products, and more. Reserve a spot on the walking tour for a 90-minute introduction to its history, sustainability practices, and production process, then return to the tasting room for samples.

Out in Chileno Valley, Windrush Farm features unique hands-on experiences. Founded by Mimi Luebbermann as a place to raise sheep, write, and live in harmony with the land, the farm now offers ranch visits and fiber arts workshops by reservation. Meet sheep, rabbits, and llamas on the Family Farm Tour, which ends with a stroll by the pond teeming with tadpoles. Spinning and fleece-making classes at the Windrush Fiber Art School also include time with the animals.

Want Farm-Fresh Eggs?

Head to Farm Barn for eggs from pasture-raised chickens, geese, ducks, and emus. You can also pick up locally produced eggs at Skippy’s Egg Store

McEvoy Ranch

MEET THE FARMERS

RICHARD & JOANN WALLENSTEIN OF LAVENDER BEE FARM

QWhat farm experiences do you offer?

RICHARD: Groups can have a picnic and walk through the fields to take pictures. People can also come to learn about bees and how we grow lavender.

Q When does the lavender reach peak bloom?

RICHARD: Normally in June and July, and sometimes into mid-August. We have fruit trees and flowering bushes, so the bees can sustain themselves when the lavender is not in bloom.

Q

What products do you sell?

RICHARD: We sell lavender in fresh bunches when it’s in bloom. We distill it and make essential oil. We dry it and remove the buds from the stems to use in sachets. We infuse buds with salts; since the lavender is grown without any chemicals, it’s considered culinary-grade. We also make moisturizing bars with beeswax. And we have our lavender honey, which is very popular.

Q

What are some of your favorite places in Petaluma?

JOANN: Stellina Pronto for coffee, Della Fattoria for its beauty and deliciousness, and Volpi’s Ristorante & Bar—my family goes way back with them.

FILL YOUR BASKET

Petaluma’s nearby fields and orchards make fresh food easy to find, with farmers markets and farmstands connecting visitors to the region’s agricultural roots.

TO TASTE PRODUCE PICKED

FRESH from the field, visit the year-round Petaluma East Side Farmers’ Market at Lucchesi Park. On Tuesdays between 9:30 a.m. and 1:30 p.m., discover numerous local vendors selling fruits, eggs, vegetables, artisan cheeses, and prepared foods. Producers also bring in breads, baked goods, organic teas, and fresh flowers.

From mid-May through mid-November, the Petaluma Walnut Park Farmers’ Market takes place on Saturdays from 2 to 5 p.m. This is a go-to for pastureraised meats, seasonal produce, and flowers sourced from the region. With live

Freshly Baked

Look for Alvarado Street Bakery’s hearty breads and bagels made from sprouted wheat berries and organic whole grains.

music and a playground for children, it’s a popular summer spot for families.

Jupiter Foods, right off the river, offers local produce and pantry items. Petaluma Coffee & Tea Co. carries Lavender Bee Farm honey.

Southwest of Petaluma, Tenfold Farmstand sells its produce and other local goods in an old schoolhouse. Stop by between 10 a.m. and 4 p.m. Thursday through Sunday for vegetables, herbs, and gifts. On certain days, you may also find bakers and coffee roasters there with treats.

FRESH MARKET FINDS

Find fragrant lavender blooming in Petaluma.

Cheese, Please

Tantalize your taste buds with a self-guided tour along the California Cheese Trail.

Marin French Cheese Co.

Famous for its small-batch Brie and Camembert, this award-winning Petaluma mainstay serves free samples in a quaint cheese shop. After selecting some treats, picnic by the farm pond or walk the Heritage Trail that opened in 2025 to mark the producer’s 160th anniversary.

Achadinha Cheese Company

Schedule a tour at this farmstead producer known for feta, fromage blanc, and creamy Broncha that’s mold-ripened on cypress planks. Go behind the scenes at the cheese plant and meet the family’s cows and goats before sampling fresh cheese.

Silver Penny Farm

Cowgirl Creamery co-founder Sue Conley made cheese for 20 years before purchasing this farm and guesthouse that hosts meetings and retreats. Overnight guests can explore the sheep ranch and gardens, watch busy bees at work, and purchase tasting baskets with local cheese and honey.

Petaluma Creamery

The team behind popular brands like Spring Hill Jersey Cheese and Petaluma Gold offers ticketed factory tours and dishes out free cheese and ice cream samples in a historic Petaluma building.

HUNGRY FOR MORE?

Make a reservation at Taste Petaluma to sample local cheeses alongside regional wines and spirits. If you’re short on time, grab artisan cheeses at Jupiter Foods or Petaluma Market.

For additional places, pick up a California Cheese Trail map from the Petaluma Visitors Center (located at 210 Lakeville Street).

Savor Petaluma Local Favorites

It’s easy to eat your way through Petaluma. Across town, chefs turn Sonoma County’s seasonal bounty into delicious, thoughtful dishes that reflect their creativity and deep connection to the region. From morning pastries to locavore lunches to globally inspired dinners, there’s something to savor any time of day.

Ready to dig in?

BY CAREY SWEET AND ALEJANDRA SARAGOZA

Buon Appetito!

Step into Stellina Pronto for stacked focaccia sandwiches and fresh Italian fare.

Casual Cravings

Find pizza, piadina, and global plates worth lingering over at these dining destinations.

Want a slice of history? Housed inside the storied Lan Mart Building, Old Chicago Pizza has been dishing up delicious pies since 1978. The deep-dish pizza is the signature item, but the double crust is another local favorite.

If you prefer Italian-style pies, head to L’Oro Di Napoli for a taste of Naples. Choose from a variety of traditional Neapolitan pizzas alongside creative takes on the classics.

You’ll also find comfort food at Brixx Pizzeria, where more than 30 thin-crust options showcase fresh ingredients. If you’re craving wood-fired pizza, Hank’s Italian sourdough creations are sure to satisfy.

For international flavors, head to Pearl, where chefowners Brian Leitner and Annette Yang blend Middle Eastern flavors with influences

Crispy Catch

At Brewsters Beer Garden,

from Spain, North Africa, and France. The result is a refined menu featuring seasonally inspired dishes like fig leafbaked halibut with sunchoke purée and fava beans.

Over at Quiote, chef-owner Julio Ortiz dazzles diners with authentic Jalisco-style cuisine rarely found in wine country. A Petaluma native, Ortiz draws inspiration from his family’s heritage, incorporating flavors from Mexico City, Oaxaca, and the Maya region. Try the rich mole made with chiles, raisins, onions, spices, and (wait for it) crushed animal crackers.

MINDFUL MEALS

At Lunchette, Chez Panisse alums Joel Baecker and Naomi Crawford follow a climate-conscious approach by being Zero Foodprint members and sourcing food from small local farms.

PawsomePETALUMA

Let the dogs out at these downtown spots.

Petaluma is a pooch-friendly city, so plenty of places make it easy to drink and dine with your dog in tow. River Front Cafe offers waterside seating perfect for morning coffee or lunch with Fido. At Mi Pueblo El Centro, Mexican favorites taste even better on the patio with your furry friend. For a pint with your pup, settle in at Taps on the River, where the views invite you to sip and stay awhile. Pub Republic pairs pub fare with a dog-friendly patio by Adobe Creek, while Brewsters Beer Garden offers a lively open-air space with lots of room to roam.

PICNIC PROVISIONS Stock up for the picture-perfect spread with produce from Petaluma Market, Della Fattoria’s fresh-baked bread, Petaluma Creamery cheeses, and charcuterie from Canteen Meats For hearty sandwiches and sides, swing by Lombardi’s or

Ray’s Deli

Pearl

Many Petaluma eateries are dog-friendly.

sink your teeth into beerbattered Sonoma rock cod with duck fat fries and jalapeño remoulade.

Morning Rituals

Flaky pastries, satisfying smoothies, and café favorites made with local ingredients start the day on the right note.

At Sarmentine, baker-owner Alexandra Zandvliet brings the soul of a French boulangerie to Petaluma. Trained in France, she’s known for buttery croissants, tender brioche in rotating flavors, and patisserie classics. Tea Room Cafe is another breakfast and brunch staple, serving hearty scrambles, eggs Benedict, buttermilk pancakes, and breakfast tacos as well as lighter fare like avocado toast.

Short on time? Head to Costeaux French Bakery's grab-and-go café for a muffin and a latte. You'll also find hearty breakfast burritos, quiches, croissant sandwiches, and tempting treats like biscotti.

For a fruity and refreshing option, BlendCraft Smoothie Co. whips up classics like coconut mango and strawberry banana, as well as inventive blends such as carrot cake and PB&J. Customize your order with add-ins like flaxseed, plant protein, and collagen. If you need something stronger, Avid Coffee serves thoughtfully sourced, freshly roasted coffee alongside seasonal bites.

WHERE LOCALS TAKE the littles

Young diners and grown-ups alike can find something to love at these casual, crowdpleasing spots.

TWO NINER DINER

Set at the Petaluma Municipal Airport, this retro diner delights with dozens of model planes overhead and runway views from the patio. Wee ones will gobble up the pancake sandwich stuffed with egg and bacon or sausage.

OLD CAZ BACKYARD

Formerly The Block Petaluma, this lively Old Caz Beer outpost offers appetizing food options for kids and adults alike, indoor-outdoor seating, and weekend festivities that keep the whole crew entertained.

CAFE BELLINI

Serving everything from pancakes and French toast to grilled cheese and chicken tenders, this laid-back eatery keeps diners of all ages happy from morning through dinner.

At Don Pancho’s, kids can create their own combo by choosing a taco, burrito, quesadilla, or enchilada, accompanied by rice and beans. If they’re not in the mood for Mexican food, burgers or chicken strips can help prevent a meltdown.

CHEF-OWNERS

chef select Stéphane Saint Louis | Table Culture Provisions and Bijou

Chef Stéphane Saint Louis blends French culinary tradition with Sonoma County ingredients at his highly acclaimed restaurants.

Stéphane Saint Louis and Steven Vargas first made their mark with Table Culture Provisions, a contemporary French fine-dining destination that evolved from a scrappy mobile

kitchen into a Michelin Guide-recognized (and, arguably, star-worthy) restaurant.

The duo’s meticulous five- to sevencourse tasting menu features exquisite delicacies like the Around the Sea trio: a buttery Japanese red sea bream tartlet adorned with glistening roe and edible flowers, a golden-hued prawn choron bisque, and a free-form fennel crisp drizzled with creamy aioli and laced with flowers.

In May 2025, they expanded with Bijou,

meaning “jewel” in French. The restaurant reflects Saint Louis’s “bistronomy” approach—applying French cooking techniques and culinary traditions to Sonoma County farm-to-table ingredients.

Bijou beckons with candlelit tables, sleek decor, and a relaxed vibe. The lunch, brunch, and dinner menus are laid-back but thoughtful: Crispy onion rings are centered with delicata squash; yakitori-style Cornish game hen is paired with perfectly crisp frites, green salad, baby carrots, fresh herbs, and chicken jus.

“What makes the area so compelling is that it hasn’t lost its sense of authenticity while evolving,” says Saint Louis, who lives in Petaluma. “There’s a growing energy around food, wine, and hospitality that’s drawing people in from outside the region.”

chef recommendations

Breakfast: Tea Room Cafe

Night out: Mario & John’s and the bar at Ayawaska

Sweet treat: Angela’s Organic Ice Cream “

I BELIEVE THERE’S A REAL OPPORTUNITY NOW TO REIMAGINE OUR COMMUNITY— MORE INTENTIONAL, MORE THOUGHTFUL, AND ULTIMATELY MORE ALIGNED WITH THE QUALITY AND IDENTITY THE CITY IS DEVELOPING.

–Stéphane Saint Louis, chef-owner of Table Culture Provisions and Bijou

Perfect Plates

Beef cheek tortellini in rich au jus sits alongside Parker House rolls at Table Culture Provisions.

Evening Eats

As the sun sets, downtown’s food scene shines with bold flavors, farm-fresh fare, and inviting spaces.

Levant offers a heartfelt take on Eastern Mediterranean cuisine, with plenty of halal, vegan, vegetarian, and gluten-free options. Dishes like sawani (a deeply seasoned stew with your choice of meat or vegetables) deliver both comfort and flavor. To experience a slice of Japan, reserve a table at Sake 107. Chef Eiji Ando honors traditional Japanese cuisine while showcasing seasonal ingredients. From classic sushi rolls and fresh sashimi to bento boxes and small plates, the menu balances authenticity with creativity. Just down the block, Central Market reimagines familiar American dishes and prepares everything from scratch daily. Expect wood-fired dishes and a thoughtfully curated wine list that highlights local and international producers. Cucina Paradiso is another lively downtown favorite serving house-made pastas and fresh Italian fare in a warm, welcoming setting.

For a secluded, intimate dining experience, head to the Lan Mart Building and discover the wildly creative Street Social. Chef-owners Jevon Martin and Marjorie Pier serve ever-changing small plates. With just a handful of tables, this eatery is small in size but big on flavor.

BLUE ZONE approved bites

Discover delicious and nutritious options at these Petaluma restaurants.

Inspired by the world’s longest-living communities, Blue Zones Project Approved eateries focus on plant-forward meals built around whole grains, beans, nuts, and vegetables. It’s a natural fit for Petaluma, where a commitment to local sourcing and sustainable agriculture shapes menus across town.

STOCKHOME

This Michelin Bib Gourmand favorite serves up vibrant Mediterraneaninspired dishes, including hummus, tabbouleh, kebab plates, and warm pita wraps. But don’t sleep on the standout salads like the Little Gem with fried garbanzo beans, sunflower seeds, and tahini-buttermilk dressing.

AQUS CAFÉ

Aqus Café at Foundry Wharf ensures the feel-good factor extends beyond the plate. Community-style dining, events, and an all-day vegan menu make it easy to eat well. Don’t miss the hearty “veganrito” packed with black beans, rice, veggies, vegan mozzarella, and avocado.

GRAND CENTRAL PETALUMA

For a sweet treat or midday pick-me-up, swing by Grand Central Petaluma. Housed in a former railway ticket booth along the river, the café serves handcrafted drinks, artisanal empanadas, pastries, and fair-trade Ecuadorian cacao. Families will appreciate the dedicated kids’ play area.

ZEROPROOF, FULL OF FLAVOR

MOCKTAILS ARE HAVING A MOMENT, AND PETALUMA DELIVERS. AROUND TOWN, YOU’LL FIND INVENTIVE N/A POURS THAT DON’T SKIMP ON PERSONALITY.

At Pearl, the Stone Cold Sober menu leans into playful sodas, bright tonics, and home-made shrubs.

Over at The Shuckery, expect spiced punches and seasonal sips with a savory twist. Even taprooms like Lagunitas Brewing Company and Brewsters Beer Garden are pouring alcohol-free options that feel just as festive.

Grand Central Petaluma

Sake 107

Experience a Local Favorite

A go-to for easygoing gatherings, Hank’s daily happy hour features discounted pizzas, tasty appetizers like truffle arancini, and wine and beer specials.

The HAPPIEST Hours

Savor elevated bites and well-priced pours at these Petaluma happy hours. (Offerings, pricing, and hours are subject to change.)

LA DOLCE VITA

WINE LOUNGE

(3–5 p.m., Tues.–Sat.)

Enjoy $6 glasses of wine, $5 beers, and $8 small plates in a cozy setting as classic films play in the background.

SEARED STEAKHOUSE

(3:30–6 p.m., Tues.–Sun.)

Choose from an array of $9 cocktails and mouthwatering bites, such as prime rib dip and Kung Pao shrimp.

TORCHES

(4–6 p.m., Tues.–Sat.)

Belly up to the bar to sip drinks and munch on sliders, chicken wings, and other delicious appetizers.

chef select

Nick Ronan | Brigitte Bistro

Chef Nick Ronan transformed a personal loss into a new beginning through classic French cuisine.

NICK RONAN’S CULINARY PATH started quite glamorously. He trained under top chefs in London, Paris, and San Francisco before opening ChouChou French Bistro in the city’s Forest Hill neighborhood in 2006. He introduced several other restaurants over the years, and in 2024, debuted Brigitte Bistro, bringing refined French bistro cooking with a wine country sensibility to Petaluma.

The menu combines traditional French dishes with locally sourced ingredients. Highlights include a vegetable tart, beef bourguignon, and the signature platter: decadent Liberty Duck leg confit accompanied by a tower of duck fat potato mille-feuille, maitake and Alba mushrooms, and truffle sauce.

Born in France and known for his gregarious personality (expect a European greeting with kisses on both cheeks), Ronan has built a bright culinary career. But it hasn’t always been easy for him. He acknowledges that the demanding nature of being a restaurateur eventually led to exhaustion and burnout, forcing him to step away from the industry for a time. In 2023, he lost his mother, Brigitte, but surprisingly, that’s what pushed him back into the light.

He says, “When I moved to Petaluma, I saw something that I feared did not exist any longer: strong community, family-oriented, caring for one another, eating with joy, and creating memories. Being very fragile still, I felt hope and joy.”

Those characteristics shine through in Brigitte. A meal here invites you to be a friend and delight in classic dishes, including the steak tartare prepared tableside and the île flottante (“floating island”) dessert— pillowy meringue bathed in crème anglaise. His restaurant slogan and motto says it all: “Love, Food, Wine, Passion, Life, and People.”

“

PETALUMA IS RICH IN DINING PLACES, WITH SO MANY OPTIONS LIKE MY FAVORITES

DELLA FATTORIA AND CUCINA PARADISO.

LATELY, WE’VE BEEN SHARING OUR PERSONALITY ON A LARGER SCALE.

THE WORLD DESERVES TO KNOW PETALUMA.

–Nick Ronan, chef-owner of Brigitte Bistro

Brigitte Bistro

Lagunitas Brewing Company

From farm-to-table restaurants and cozy cafés to craft cocktail bars and lively wine tasting rooms, explore Petaluma’s full spread of places to eat and drink online. visitpetaluma.com/food-drink

Stockhome

Stockhome restaurant is the living expression of chef Roberth Sundell’s two worlds: the bold, clean flavors of his childhood spent in Stockholm, Sweden, combined with the bounty of Northern California. Dishes are thoughtfully crafted with locally sourced ingredients and are made to share. Stockhome is consistently recognized by Michelin Bib Gourmand. Family-friendly by nature, Stockhome is where quality lives.

stockhomepetaluma.com e @stockhomepetaluma

Della Fattoria

For more than 30 years, Della Fattoria and the Weber family have been baking organic, handcrafted breads that have become a staple across the greater Bay Area. Today, the beloved downtown Petaluma café offers more than just incredible bread. Enjoy a thoughtfully curated breakfast and lunch menu built on locally sourced, seasonal ingredients. Savor house-made pastries, sip on expertly crafted coffee, and browse a vibrant selection of fresh flowers, all within a warm, community-centered space. Visit Della Fattoria Thursday through Sunday, 8 a.m. to 2 p.m. Find Della Fattoria’s signature breads daily at Petaluma Market, Whole Foods Market Petaluma, and select local restaurants.

dellafattoria.com | Ge @dellafattoria

Grand Central Petaluma

Set on the Petaluma River, Grand Central Petaluma serves amazing coffee, empanadas, and happy hour every Friday from 2:30 to 4:30 p.m. with beer and wine specials. The café has partnered with Tacos Don Pepe, which serves organic tacos and tapas on site every Friday–Sunday (gluten-free and vegan-friendly options are available).

grandcentralpetaluma.com

Ge @grandcentralpetaluma e @tacosdonpepefamily

Family-owned Cucina Paradiso is an elegantly traditional slice of Italy, with gracious hospitality and an excellent wine list from Italy and Sonoma County. Chef-owner Dennis Hernandez creates everything from scratch, including fresh pastas, desserts, and bread, using only the finest ingredients.

cucinaparadisopetaluma.com

Cucina Paradiso

Sarmentine

Experience a taste of France at Sarmentine, Petaluma’s organic French bakery. Savor handcrafted croissants, delicate pastries, and artisan breads made with traditional levain and long fermentation. Enjoy authentic savory or sweet galettes and crêpes paired with rich coffee in a warm, welcoming café. Sarmentine is open daily, with brunch available Wednesday through Sunday.

sarmentine.com | Ge @sarmentine

Street Social

This inviting family-owned restaurant in the heart of downtown Petaluma is a local favorite for good reason. Guests and regulars come to experience chef

Jevon Martin’s beautifully innovative dishes and eclectic comfort food. Street Social’s love for this region is reflected in their support

Jevon Martin’s beautifully innovative dishes and eclectic comfort food. Street Social’s love for this region is reflected in their support of local organic farmers, winemakers, and artisans.

streetsocial.social e @street_social

restaurant in the heart of downtown Petaluma is a local favorite for good reason. Guests and regulars come to experience chef innovative dishes @street_social regulars come to

Brigitte Bistro Petaluma

From Europe to Northern California, chef Nick Ronan brings his culinary talents and gregarious personality to Petaluma with Brigitte Bistro. Named in honor of his mother, this elegant, eclectic, and intimate restaurant reflects Chef Ronan’s passion for food, wine, and warm hospitality. The menu masterfully incorporates French influences and the local bounty and is accompanied by a curated selection of wines from France and Sonoma County. Brigitte Bistro is open for dinner Tuesday through Sunday; call 707-981-8381 for reservations.

brigittebistropetaluma.com

Old Chicago Pizza

Old Chicago Pizza has been serving up delicious deep-dish pizza for more than 40 years. Enjoy the views from the eatery in historic downtown. The second location on North McDowell offers delivery and pickup, with sit-down availability.

oldchgo.com

Avid Coffee

For Avid, coffee and community are its passion, and the shop is immersed in the whole process. From sourcing partners to roasting to reinvesting in the community, Avid sees coffee as a transformative opportunity to make the most of a daily ritual. Experience this passion for coffee at the shop in downtown.

avidcoffee.com | e @avidcoffeeroasters

G @oldchgo | e @oldchicagopizza Taps on the River

Good vibes meet great brews at Taps on the River. This family-friendly establishment offers a tantalizing variety of craft beers, including independently crafted selections. Plenty of indoor and outdoor seating on the riverside patio and a satisfying menu of pub food favorites make Taps a great place to enjoy and take in the downtown Petaluma atmosphere.

G @taps-petaluma e @taps.petaluma

Hank’s

Hank’s celebrates its Swiss-Italian traditions with farm-fresh ingredients, artisan pizzas, and seasonal cuisine prepared in the restaurant’s wood-fired oven. Enjoy a thoughtfully curated selection of Italian wines, small-batch craft beers, and handcrafted cocktails, all served in a warm and welcoming atmosphere. Dine alfresco on the patio and savor the flavors, hospitality, and community that make Petaluma special.

Ge @hankspetaluma

Angela’s Organic Ice Cream

Sweeten your day with a treat from Angela’s Organic Ice Cream, serving up farm-tocone, small-batch ice cream churned in Sonoma County. Stop by the shop in downtown or in east Petaluma and choose from hefty scoops in classic and creative flavors, decadent sundaes, and pints to go, plus cookies, brownies, and other homemade baked goodies.

angelasicecream.com e @angelas_icecream

Central Market

Savor farm-to-table fare grown right here in Sonoma County at Central Market. Chef and owner Tony Najiola sources ingredients for the Mediterranean-inspired menu from his own organic Muleheart Farm. A curated selection of wines, beers, and cocktails complements the excellent food and relaxing atmosphere. centralmarketpetaluma.com G @cmpetaluma | e @central_marketpetaluma

Sake 107

Owner and chef Eiji Ando specializes in making expertly prepared sushi, sashimi, izakaya, and other Japanese specialties. Sake 107’s selection of premium sake (rice wine) is equally impressive and pairs well with the creative menu.

sake107.com G @sake107 | e @sake107petaluma

Voted Best Smoothie by Petaluma People’s Choice Awards, BlendCraft is a locally owned shop nestled inside the historic McNear Building in downtown Petaluma. BlendCraft focuses on thoughtfully crafted smoothies, vibrant acai bowls, and a menu that balances nostalgic favorites like Nana’s Peanut Butter with playful originals like the It’s-It shake. Whether you’re a local or visiting Petaluma for the first time, BlendCraft offers a bright, welcoming stop to recharge and enjoy something genuinely good. blendcraft.com e @blendcraftpetaluma

Costeaux French Bakery

Discover Costeaux French Bakery, where heritage, craftsmanship, and community come together daily. Since 1923, Costeaux has delighted guests with artisan breads, delicate pastries, and warm hospitality. The bakery-café in downtown Petaluma uses local ingredients to create memorable treats and meals. Savor a buttery croissant, a sourdough baguette, locally roasted coffee, or seasonal specialties. You can also find Costeaux On The Go near the Charles M. Schulz–Sonoma County Airport. Experience why generations have made Costeaux a beloved Sonoma County destination.

costeaux.com | G @costeaux | e @costeauxfrenchbakery

Meet the Makers

From handcrafted wares to downright delicious creations, Petaluma’s maker culture is unlike anywhere else. Meet some of the artisans behind it, and discover where to find that special something. BY

CAREY SWEET

PETALUMA HAS REALLY GROWN OVER THE LAST 15 YEARS, BUT WE STILL HAVE SUCH A SOULFUL TOWN.

The Art of Adornment

Jewelry designer Robindira Unsworth handcrafts pieces that weave together global inspiration, rich textures, and personal stories.

ROBINDIRA UNSWORTH

designs

handcrafted jewelry sold in her Petaluma shop as well as at high-end retailers and specialty boutiques around the world.

Don’t try to pigeonhole her work, though. She flows with whatever mood strikes her, dreaming up elegant pieces like her Australian opal pendulum necklace, which resembles a tiger tooth enrobed in 14k gold vermeil and studded with Australian opal and white topaz.

“I fell in love with jewelry because everyone has a story about what they wear, whether it marks an occasion or a gift from someone special in their life,” Unsworth says.

She’s been a designer for more than 25 years, showcasing her work in major cities like New York and Los Angeles. She moved to Petaluma two decades ago, drawn by its unique character. “Petaluma has really grown over the last 15 years, but we still have such a soulful town,” she says. “I’ve been lucky to be a part of that.”

As she travels the world for shows and inspiration, Unsworth meets fellow designers and brings their apparel back to Petaluma to highlight alongside her jewelry. She’s particularly proud of her Italian partnerships, which include items like the Campomaggi Siena wallet, crafted from black cowhide leather and embellished with bronze, gold, and silver studs.

“Our jewelry is really about layering your life and creating your own beautiful story,” Unsworth says.

Robindira Unsworth

– Robindira Unsworth, jewelry designer and owner of Robindira Unsworth

A WINEMAKER’S Wild Ride

At Montagne Russe Winery, a former roller coaster designer pours Petaluma Gap wines in a music-filled tasting room.

Grown in the Gap

Most of Bersofsky’s pinot noir, chardonnay, and syrah grapes come from the Petaluma Gap AVA, including coveted sites like Spring Hill Ranch, Terra de Promissio, and Gap’s Crown. He credits these partnerships to “good people, a bit of chutzpah, and a lot of luck.”

AVA 101:

THE PETALUMA GAP

Defined by distinctive weather patterns, this viticultural area produces well-balanced, award-winning wines.

OWNER-WINEMAKER

KEVIN BERSOFSKY (pictured below) has a novel backstory for his boutique winery. Beginning his journey in his small garage in 2006, “I had quite the roller-coaster ride from producing my first full barrel of syrah in 2008 to evolving into an official winery in 2015,” he recalls.

It’s an apt metaphor. He designed roller coasters as an engineering student years ago. So, when it came time to name his new enterprise, he looked at the corkscrews and inversions involved in his daily work, and Montagne Russe seemed like the obvious choice.

He’ll happily share the history behind the name with guests: The world’s oldest roller coasters originated in 17th-century Russia as ice-covered wooden structures shaped like hills; these were later adopted by the French, who called them montagnes russes, meaning “Russian mountains.”

Last July, Bersofsky moved his Healdsburg tasting room to Petaluma, a move long in the making.

More than 4,000 vineyard acres thrive on the fertile grounds of the Petaluma Gap AVA. Many varieties flourish in the cool climate, but the area is best known for its premium pinot noir, chardonnay, and syrah cultivated on sustainably farmed land.

Key to the region’s identity is the 15-milewide gap in the coastal mountain range, which imparts a unique character to the area’s wines. While sunshine is generally plentiful, steady winds and fog flow in from the Sonoma Coast and San Pablo Bay, creating a dynamic climate that allows grapes to develop slowly. The result is a harmonious balance of ripeness and restraint, featuring layered flavors and vibrant acidity.

“The plan was always Petaluma,” says the San Rafael resident, noting that he was originally eyeing the Watershed in the city’s Historic Warehouse District before the pandemic hit.

“I wanted to be closer to home,” he says. “The Black Knight tasting room was available, and the rest, as they say ...”

Montagne Russe showcases another passion: vinyl records. There are more than 4,000 available to listen to on the turntable, and most are also for sale.

“Let’s just say that all my lunch money from the past five years has gone into records,” Bersofsky quips.

When you visit, feel free to bring in your pup (don’t miss the darling “doggie kissing booth”) and food from local restaurants.

Winemaking in this region dates back to the 1830s, when General Mariano Guadalupe Vallejo, the military governor of Mexican California, planted vines at the Petaluma Adobe, which served as the Rancho Petaluma headquarters and is now Petaluma Adobe State Historic Park. Yet the area wasn’t officially designated as a standalone appellation until 2017. Local grape growers and winemakers advocated for recognition of the unique terroir that produces exceptionally elegant, full-bodied wines.

In addition to pinot noir, chardonnay, and syrah, be sure to include albariño, riesling, viognier, grenache, merlot, cabernet franc, and cabernet sauvignon on your must-sip list.

Montagne Russe Winery

AT THE SPRAWLING

MCEVOY RANCH, YOU’LL FEEL

LIKE YOU’RE IN A PERSONAL OASIS, SURROUNDED

BY 550 ACRES OF VINEYARDS, OLIVE ORCHARDS, FRUIT TREES, VEGETABLE GARDENS, AND NATIVE PLANTS.

Taste the Terroir

Ready to savor the region’s wines? Raise your glass at these standout spots.

YOUR WINE-TASTING ADVENTURE in downtown Petaluma. Brooks Note Winery owner Garry Brooks showcases the Petaluma Gap AVA through award-winning wines, including several varieties of pinot noir. A few blocks away, Adobe Road Winery offers a welcoming setting inside the Great Petaluma Mill. Founded by race car driver and entrepreneur Kevin Buckler, the winery is renowned for its chardonnay, syrah, and cabernet sauvignon. Stay tuned for the upcoming 15,000-square-foot tasting room being constructed on the Petaluma waterfront.

For a change of pace, take a drive to nearby wineries. Nestled at the southern edge of the Petaluma Gap, Parum Leo produces elegant, small-batch wines. Reserve a tasting to savor acclaimed pinot noir while taking in views of the certified-sustainable vineyard. To enjoy more award-winning pinot noir in a scenic and intimate setting, book an appointment at Azari Vineyards

You’ll find another slice of paradise at Keller Estate, perched on a beautifully landscaped hill with magical vistas. The winery produces exceptional wines from organically farmed grapes, including syrah, pinot gris, pinot noir, chardonnay, and sparkling varieties. Over at McEvoy Ranch, taste premium small-lot wines, including the Glass House Sparkling Rosé, Blue Sky Chardonnay, and Red Piano Syrah.

If you don’t mind venturing a bit farther, visit Sangiacomo Family Wines, where you can sip sustainably farmed wines while overlooking the vineyards that produced them. Go to visitpetaluma.com for a full list.

McEvoy Ranch

Keller Estate

SPICE UP YOUR LIFE

A fixture in downtown Petaluma, Wind McAlister’s Sonoma Spice Queen offers certified organic, handcrafted spice blends. Stock up on globally inspired seasonings, infused salts, flavorful barbecue rubs, and hot chocolate mixes.

HandmadeWARES

Discover thoughtfully crafted, locally made goods at these Petaluma shops.

BROWSE HEIRLOOM-QUALITY

furniture and home accents at Beam & Branch, or discover a wide array of refined ceramics at Petaluma Pottery and FLM Ceramics.

For wearable artistry, explore Robindira Unsworth Jewelry, where you’ll find everything from delicate chains to bold statement pieces. Need a new bag? Pennyroyal Design offers hand-stitched leather carryalls, including crossbody slings, structured shoulder bags, and roomy totes.

To treat your skin, turn to Benedetta’s 100% botanical skin care. Or, head to the Soap Cauldron to stock up on Three Sisters Apothecary’s small-batch soaps, body butters, and bath salts in scents like Meyer lemon and rose coconut. Gathering Thyme is another local gem stocked with bath and body products, herbal oils, and aromatherapy. You can also buy nourishing items at McEvoy , which uses early-harvest olive oil to craft its ODE Olive Oil Beauty collection.

Don’t miss the hand-tied, Shaker-style brooms (yes, brooms!) at Ziz Land, a fun reminder that creativity here knows no bounds. –Alejandra Saragoza

ODE Olive Oil Beauty

Three Sisters Apothecary

Wind McAlister of Sonoma Spice Queen

Pennyroyal Design

Small-Batch SPIRITS

Petaluma’s craft ethos extends to its distilleries, where local ingredients become standout spirits. Whether you prefer whiskey, gin, or ready-to-sip cocktails, there’s a pour for you.

BY ALEJANDRA SARAGOZA

Whiskey Lovers

TASTE PETALUMA

Visit this grain-to-glass distillery to savor award-winning rye and bourbon made from heirloom grains and organic herbs and fruits. Inside an old brick warehouse in downtown, distillers Aaron Lee and Lorraine and Michael Barber handcraft their spirits using a custom-made copper still affectionately called “The Two-Headed Monster.” Sample their creations in a tasting flight or cocktail.

Gin & Vodka Enthusiasts

GRIFFO DISTILLERY

Known for its crisp, aromatic gins and vodkas, this award-winning distillery balances precision with creativity. Book a tour for a behind-the-scenes look into the distilling process before enjoying a guided tasting of five spirits of your choosing in the barrel room. Be sure to sample the smooth vodka and the Scott Street Gin, which was recently named America’s Greatest London Dry Gin by the Gin Guild.

Cocktail Sippers

SONOMA COAST SPIRITS

This family-run distillery specializes in flavorful, ready-to-sip cocktails crafted with fresh, often homegrown ingredients. Founder Jill Olson incorporates citrus, orchard fruits, and herbs into all-natural, award-winning creations that capture the spirit of Petaluma. From espresso-flavored vodka to bottled lemon drop cocktails, these handcrafted spirits are ideal for enjoying at home or on the go.

Griffo Distillery

The Trailblazer

Lagunitas Brewing Company

Founded in 1993 by Tony Magee with a five-gallon homebrew kit, this pioneering brewery helped ignite California’s craft beer boom. Petaluma is home to the flagship taproom of this nationally renowned brand, which continues to draw crowds with its hop-forward brews and unique session beers, including a non-alcoholic cannabis-infused sparkling beverage. Credited with popularizing the IPA style in the Bay Area, the brewery still pours the trailblazing beers that defined a movement.

The Innovator

HenHouse Brewing Co.

The brewery’s Petaluma Palace of Barrels is named in honor of cofounders Collin McDonnell, Shane Goepel, and Scott Goyne, who started the brewery in 2013 with just 88 barrels and now boast around 20,000. Beer aficionados pack the cozy taproom for pours of strong, highly creative barrel-aged beers with quirky names. Take the Animal Friends 2, an IPA infused with jasmine rice, bitter Chinook hops, and anchovy hops.

MEET PE T ALUMA’S

PERS O NALITIES

Belly up to the bar at these breweries shaping the city’s craft beer scene, each with its own style.

The Experimentalist

Crooked Goat Brewing

In 2016, six intrepid friends came together to craft fledgling brews in a small office behind Pete’s Henny Penny restaurant in Petaluma. They eventually opened a successful brewery in Sebastopol, and in 2022, they returned with a new taproom just west of downtown Petaluma. Crooked Goat Brewing offers a diverse selection of small-batch concoctions, such as the Silver Lining Stout infused with Madagascar vanilla beans.

FeBREWary Fun

February in Sonoma County means FeBREWary: a month of beer tastings, tours, tap takeovers, and limited releases. Celebrate responsibly with the free shuttle, offered in partnership with SMART.

Small-Batch, BIG FLAVOR

At Adobe Creek Brewing, experimentation and ever-changing taps keep Petaluma’s craft beer scene fresh.

If bold hops and aromatic pours are your thing, you’ll love Adobe Creek Brewing. Founder and head brewer Jonathan MacDonald (pictured above) swings for the fences with his bold beer profiles, producing small-batch ales so limited in availability that there isn't an online menu. You need to visit the taproom to see what’s, well, on tap.

MacDonald and his business partner, Tim Hemmelgarn, balance hop-forward creations with clean, crisp lagers (pilsners, especially). They also can’t help but experiment with nearly any good ingredients that can be fermented.

MacDonald jokes that he became smitten with craft suds by happenstance when a friend gifted him a homebrewing kit in 2012. His parents let him set up a “mad scientist lab” in their garage, sparking what became a full-fledged passion.

Brewing takes place at the original facility in Novato, while the taproom in Petaluma’s Theatre Square showcases the resulting art. Expect an oft-changing lineup, from hazy IPAs like Terp Sauce Galaxy and Owl Capone to playful pours such as the Double Fruit Tart sour or seasonal Pumpkin Pie ale.

“We source hops from Crosby Farms in Oregon as well as other growers in the Pacific Northwest, New Zealand, and Australia,” MacDonald says. “We have used some locally grown malt from Admiral Maltings in the past, and have tried to get our hands on some of their Petaluma-grown malt.”

Local makers connect Petaluma’s agricultural roots to wearable design.

FARM TO FABRIC WINDRUSH FARM

Nic Wiessler is a connoisseur of rugged American denim, a pants perfectionist, if you will. He points out that blue jeans were invented in San Francisco, so why not offer them in an authentic, durable style right here in Petaluma? After two years of testing, he created a collection grounded in quality, comfort, and timeless design.

WiesMade crafts premium raw selvedge and broken twill denim using materials that are farmed, milled, and sewn entirely in the U.S. There’s no fast fashion here: The varied jackets, jeans, vests, shorts, and blazers are designed to be worn for years, not seasons.

Nestled in the Chileno Valley west of Petaluma, this working farm lives up to its motto: “more than just a sheep farm.” Founded in 1995 by Mimi Luebbermann, the property grew from her vision of a simple lifestyle, focused on harvesting natural fibers and providing a serene space for her writing career.

Today, the ranch produces high-quality wool yarns and serves as a hub for fiber arts. Visitors can take spinning classes, attend workshops on everything from homesteading to animal husbandry, or tour the grounds to see sheep, goats, alpacas, Angora rabbits, llamas, and chickens.

Gathering Thyme

Situated in a historic bungalow just south of downtown Petaluma, Gathering Thyme offers the health-conscious community carefully curated organic herbs, tea blends, nutritional supplements, body care, and aromatherapy products. You’ll also get guidance from the shop’s staff of experienced herbalists.

gatheringthyme.com G @gatheringthyme | e @gatheringthymeherbschool

Petaluma Gap

Taste the Petaluma Gap. Defined by the coastal wind that cascades over the vineyards, the Petaluma Gap is a unique cool-climate growing region producing acclaimed, delicious wines of distinction, including pinot noir, chardonnay, and syrah. Yes, you can taste the wind. Learn more and plan your visit at petalumagap.com.

petalumagap.com | G e @petalumagap

Deodora Estate Vineyards

Driven by the wind and the influence of the Pacific Ocean, Deodora Estate’s grapes are grown in the heart of the Petaluma Gap. From dry riesling to barrel-aged chardonnay and pinot noir, Deodora’s estate wines are made to have a true sense of place and showcase all the Petaluma Gap has to offer.

deodorawine.com | Ge @deodorawines

Sangiacomo Family Wines

A visit to Sangiacomo Family Wines offers a rare connection to the land that defines the region. The family has been farming in Sonoma County since 1927. Today, estate-grown wines, sustainable vineyards, and warm hospitality come together at the family’s historic Home Ranch in Sonoma, an essential stop for experiencing Sonoma County from vineyard to glass.

sangiacomowines.com Ge @sangiacomowines

Griffo Distillery & Tasting Bar

Griffo Distillery makes award-winning spirits with incredible flavor. Griffo is best known for the flagship California-style Scott Street Gin, made with Sonoma County-sourced Meyer lemons and voted America’s Greatest London Dry Gin 2025 by the Gin Guild, and Espresso Martini collaboration with Equator Coffees. The Tasting Bar & Barrel Room offers seasonal cocktails, live music with local food trucks, and monthly events like Drag Trivia and D&D Night. Reserve a distillery tour or tasting online.

Lagunitas Brewing Company

There’s a seat at the bar for you (and your dog!) at Lagunitas, where you’ll find legendary beers on tap, taproom-only innovations, brewery tours, and live music. Come for the IPA royalty and stay for the epic times, stories, and scenery. This is where Lagunitas lives...and where good trips get better.

lagunitas.com G @lagunitasbrewingco e @lagunitaspetaluma

Sonoma Spice Queen

Explore this full-service, certified organic spice shop in the historic McNear Building in downtown Petaluma. Experience exquisite flavors from around the world with handcrafted spices packaged in beautiful eco-friendly containers. Choose from a variety of herb blends, barbecue rubs, salts, sugars, hot chocolates, and a stellar gift section, as well as local tea, honey, candy, and olive oils. A commitment to quality and authenticity ensures that every pinch delivers exceptional taste.

sonomaspicequeen.com | Ge @sonomaspicequeen

Farmhouse Artisan Market

Farmhouse Artisan Market is a premium source for Northern California craft cannabis. Browse inside the family-owned market and explore products in a variety of categories from top brands and small local producers. Not sure where to start? The friendly, knowledgeable staff is ready to offer trustworthy advice.

In addition to the store at 1333 N. McDowell Boulevard Ste. B, Farmhouse Artisan Market provides convenient and professional same-day or scheduled delivery. Visit the website at farmhouse.delivery to learn more.

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Creative CURRENT PETALUMA'S

Music venues, indie theaters, art classes, galleries, and eclectic shops reveal the creative energy spilling into every corner of the city.

BY CASEY CANTRELL

Good VIBES

Sing, dance, and soak up the sun at the annual Petaluma Music Festival

MICHAEL WOOLSEY

Spotlight THE NIGHT

From rock concerts and jazz clubs to plays and cabaret shows, catch unforgettable performances at Petaluma’s storied venues.

For more than a century, the Mystic Theatre has been the heart of the city’s performing arts scene. Today, this venue hosts local artists and music legends. Past performers include Carlos Santana, Brandi Carlile, and Snoop Dogg. Grab a bite and a beer next door at McNear’s Saloon & Dining House before the show.

Just around the corner, the Phoenix Theater is a must-visit for music lovers. Living up to its tagline of “everybody’s building,” the nonprofit venue showcases a mix of musical talent, spanning genres like funk, folk, punk, heavy metal, and everything in between.

For a cozy night out, The Big Easy is the easy pick. This

speakeasy-style nightclub offers live music six nights a week, including the spectacular Wednesday Night Big Band Jazz featuring a 17-member ensemble.

Feeling dramatic? The Mercury Theater brings magic to the stage with every show. Each season features contemporary plays and old favorites alike. Or, head over to the Polly Klaas Community Theater, a former church turned community hub for artistic performances, poetry readings, and film screenings.

If you want even more, drive to the nearby Sonoma State University to catch live performances by the Petalumabased Cinnabar Theater and stirring symphonies at the Green Music Center

TAKE THE STAGE

Embrace your 15 minutes of fame at open mics throughout Petaluma.

THE BIG EASY Show off your musical chops at the weekly Sunday Funday Blues Jam, or share your original music at the Songwriters Open Mic, held on the first Monday of every month.

KARAOKE WITH KAT! Drink beer, make new friends, and belt out some of your favorite tunes at Willowbrook Ale House every Friday and Saturday, 8 p.m.–1 a.m.

SCOTT STREET

GIN JAM

Open to all ages and skill levels, this jam session at Griffo Distillery, held on the first and third Thursday of every month, is big on vibes and fun.

WEST SIDE STORIES

Join the monthly story sesh at Polly Klaas Community Theater, where you’ll get a chance to tell your tale in five minutes or less, then vote for your favorite story at the end of the night. The person with the most votes wins $50.

Mystic Theatre

IMMERSE YOURSELF in Wonder

WonderStump invites you to explore the strange, playful, and magical.

A tree that lights up to the sound of your voice. A digital rainstorm you can dance through. Whimsical dioramas that spin a story across exhibits. Light you can touch that transforms into music.

Welcome to the weird world of WonderStump!

The family-friendly gallery is the brainchild of Petaluma artists Kirsten Björe and Josh Cardenas. They combine their unique styles to create something

truly fantastical: Björe works in more traditional mediums like paint, fiber, and leather, while Cardenas develops the digital media, lighting, and set design.

“It’s sort of like an art museum, sort of like a movie set, sort of like a choose your own adventure,” says Cardenas, who previously worked as a visual effects artist in the film industry. “There are sets and sculptures and artworks you can touch, all rolled into a narrative you discover as you explore.”

As you enter the space, you’ll be immersed in a wondrous, one-of-a-kind multimedia experience that will delight and move you, inviting your inner child to come out.

“Everybody wants to play, but the play gets squashed,

Get Crafty & Creative

Tap into your inner artist with hands-on classes at these local studios.

and the weird gets squashed,” says Björe. “WonderStump is a joyful place and also a place for introspection. Vulnerability is hard for a lot of people, so having these little windows where it’s welcomed or encouraged allows us to drop the shield for a little bit and connect.”

Rediscover your sense of childhood wonder as you explore the interactive, magical exhibits and join special events, including six-week art classes, live music, poetry slams, and dance parties.

WonderStump also hosts a free monthly First Friday

Offering a variety of drawing and painting classes for adults and kids (as well as pressure-free dance classes every Wednesday and Friday), Artaluma will help you tap into your inner artist, no matter your skill level. For an artistic getaway, join one of the weekend workshops or retreats and enjoy an immersive experience designed to spark creativity.

If you’re interested in fiber arts, Fiber Circle Studio has an activity for you. The

wide-ranging catalog includes beginner, intermediate, and advanced classes on knitting, crocheting, spinning, weaving, dyeing, sewing, and more. Even kids can get in on the action! Throw clay with the best of them at Petaluma Pottery Learn the basics of wheel throwing in an introductory class, enjoy a special evening together at a date night pottery class, or let your imagination run wild in the animal busts workshop.

event, featuring open mic nights, artist showcases, or hands-on activities.

“We want to share the experience of making with people,” says Cardenas. “We’ve found it invites this sense of curiosity that we see in kids but lose as adults. We want to bring that curiosity back.”

ARTIST ASSEMBLY

Every first Friday night of the month, Arts Alive transforms downtown Petaluma into a showcase celebrating local artists and makers. Explore pop-up exhibits, galleries, and open studios; attend poetry readings and film screenings; enjoy live music and dance performances; and participate in open mics, art classes, and other interactive experiences.

WonderStump

Get your hands dirty during a pottery class.

ANALOGRevival

What’s old is cool again, so get nostalgic at Petaluma’s vinyl shops, game stores, and retro hangouts.

Scratch your vinyl itch at Paradise Found Records & Music. The shop is an LP lover’s dream, featuring a huge catalog of new and used records, an ultra-friendly staff of diehard music fans, and a wide selection of gear, turntables, and speakers. Still got record fever? Head to Rain Dog Records, a throwback to the media of yesteryear with its collection of records, CDs, cassettes, DVDs, and VHS tapes. Hunt for rare finds, shop for stereo equipment, or catch a concert showcasing local bands.

Game like it’s 1999 at Nostalgia Alley, a massive repository of video games and collectibles. Play on modern consoles, revisit classics from systems like the Nintendo Entertainment System and Sega Genesis, or try your hand at the arcade machines. You can also stop by Goblin Bros. to explore the shop’s contemporary and classic games, trading cards, and collectibles; find perfect gifts for gamers; or enjoy time playing with friends or fellow enthusiasts in the outdoor Gryn’s Gaming Garden.

Petaluma Museum

Experience the historical heart of Petaluma. Marvel at the building’s Neoclassical architecture and stained-glass dome, attend lectures and tours, view artifacts and exhibits, and explore the gift shop. Admission to the Petaluma Museum is always free.

petalumamuseum.com G e @petalumamuseum

GALLERY CRAWL

Community art spaces and galleries bring the city’s creative spirit to life.

Art is all around Petaluma. Take a gallery stroll through downtown, where vibrant art spaces are tucked inside historic buildings. The Petaluma Arts Center serves as a cultural hub, hosting rotating exhibitions, community programs, and workshops. Nearby, the Usher Gallery showcases sculptures, paintings, and mixed-media works by emerging and established artists alongside handmade gifts, pottery, home decor, and jewelry.

Slough City Studios combines gallery space

with artist studios, a retail shop, and hands-on workshops ranging from woodworking to ice dyeing. Nanny Goat Gallery displays a playful and imaginative selection of art from around the world, while Alchemia Gallery highlights expressive works by artists with disabilities.

To get a behind-thescenes look at the creative process, visit Magic Shop Studios, which houses 11 workspaces where you can watch artists in action during open studio hours.

Polly Klaas

Community Theater

Polly Klaas Community Theater officially opened in 2022 under the umbrella of the Polly Klaas Foundation. The theater provides a niche environment for all ages to participate as performer or audience during live productions.

pollyklaastheater.org/events Ge @pollyklaascommunitytheater

Usher Gallery

Green Music Center

Step into a season of extraordinary performances at the Green Music Center. Here, celebrated artists and exciting new voices come together to create unforgettable live experiences. With a dynamic fusion of genres and global influences, performers deliver fresh inspiration while remaining deeply rooted in their cultural traditions.

Built to bring together artists, students, families, music lovers, and more, the Green Music Center at Sonoma State University includes the intimate 240-seat Schroeder Hall and the 1,400-seat Weill Hall, boasting a rear wall that opens to lawn seating for a unique summertime experience.

gmc.sonoma.edu | Ge @greenmusiccenter | Ê @greenmusiccenterssu

The Red Bull Room at McNear’s

The Red Bull Room at McNear’s Saloon & Dining Hall is the perfect setting for a special occasion. The private room upstairs boasts a bar, on-site full service catering, and other amenities, making it an excellent choice for a wedding rehearsal dinner or after party, holiday party, banquet, or corporate event.

Mystic Theatre

Mystic Theatre is home to unforgettable entertainment in downtown Petaluma. The historic theater hosts a variety of live performances yearround. Make it a special night out with drinks and dining before or after a show at McNear’s Saloon & Dining House next door. The Mystic is also a unique venue for private events, including company parties, class reunions, fundraisers, and private concerts.

mystictheatre.com G @mystictheatre e @mysticpetaluma

Happily Ever After Starts Here

A storybook setting in the heart of Sonoma County, Petaluma is an ideal place to tie the knot.

BY ALEJANDRA SARAGOZA

Plan LIKE A PRO

Julia Marble, the head event planner for Flying Cloud Farm, shares her expert tips for planning an unforgettable event in Petaluma.

BOOK EARLY

WHETHER YOU ENVISION

exchanging vows amid rolling hills, sunlit vineyards, or historic environs, Petaluma offers a picture-perfect backdrop for your wedding day.

For understated glamour and grandeur, downtown’s thoughtfully restored hotels set the stage for timeless celebrations. The iconic Sonoma County National Bank building is home to Hall of the Above, where couples can say “I do” beneath vaulted ceilings and striking architectural details. At the centuryold Hotel Petaluma, the Goldman Ballroom combines soaring windows with period architecture, creating a refined yet inviting atmosphere.

Beyond downtown, pastoral landscapes offer a different kind of magic. Flying Cloud Farm spans 33 private

Secure your venue and vendors as soon as possible, especially if you’re eyeing weekends during peak event season (April through October).

“

THERE’S SOMETHING SPECIAL ABOUT HAVING YOUR EVENT IN PETALUMA. YOU’RE SURROUNDED BY BEAUTIFUL SCENERY, GOOD PEOPLE, AND GREAT FOOD AND WINE, ALL THE BEST MAKINGS FOR A CELEBRATION.”

–Julia Marble, head event planner for Flying Cloud Farm

acres with manicured gardens and vistas of the surrounding hills and vineyards. Couples may also immerse themselves in the beauty of Sonoma County at Garden Valley Ranch. Choose from multiple idyllic settings, including a

Queen Anne Victorian belvedere and a carriage house courtyard.

Olympia’s Valley is another dreamy venue with spectacular scenery. Host your ceremony beside a tranquil pond and weeping willows, sip cocktails near an 1865 Victorian home, and dance the night away in the 150-year-old barn.

If you want a quintessential wine country experience, Petaluma Gap wineries boast breathtaking views ideal for vineyard vows. Reis River Ranch Winery combines rural country charm with elegance. For a more intimate setting, opt for the tasting room and deck, which provide panoramas of the ponds and sprawling vineyards.

Places to Gather

Scan for a full list of wedding, meeting, and event venues.

GET INSIDER TIPS

Ask your vendors for their personal Petaluma recommendations. They will know all the hidden gems and unique experiences for you and your guests.

HIRE LOCALLY

From caterers and florists to live painters and magicians, Petaluma’s makers and creatives bring a vibrant, collaborative energy that elevates any celebration.

Flying Cloud Farm

EcoFriendly TRAVEL TIPS

With its strong commitment to sustainability, Petaluma makes it easy to leave a lighter footprint.

SKIP THE CAR WHEN YOU CAN.

Ride the Sonoma-Marin Area Rail Transit into town, then get around via Petaluma Transit or bike.

EXPLORE ON FOOT OR TWO WHEELS.

With pedestrian-friendly streets and scenic bike paths, Petaluma is one of the most walkable and bikeable cities in Sonoma County.

CHARGE UP.

Got an electric car? Petaluma has you covered. There are more than 35 EV charging stations throughout the city.

SUPPORT LOCAL BUSINESSES.

Dine at family-owned restaurants, visit the farmers markets, and shop in downtown Petaluma.

REDUCE WASTE.

Bring a refillable water bottle and tote bag for your market finds and boutique hauls.

GETTING TO PETALUMA

Thanks to its central location, Petaluma is easily accessible by car, train, plane, and boat.

BY PLANE

Did you know?

Flying to Petaluma just got easier. The STS airport offers nonstop service to and from Burbank, Los Angeles, Ontario, Orange County, Palm Springs, San Diego, Dallas, Denver, Las Vegas, Phoenix, Portland, and Seattle, with Austin and Salt Lake City joining the lineup this fall.

Petaluma is within a 1- to 1.5-hour drive from four major international airports: Oakland San Francisco Bay Airport (OAK), San Francisco International Airport (SFO), San Jose Mineta International Airport (SJC), and Sacramento International Airport (SMF). There are also

two local airports: Charles M. SchulzSonoma County Airport (STS) in nearby Santa Rosa and Petaluma Municipal Airport

BY CAR

Conveniently located along U.S. 101, Petaluma is a short drive from pretty much anywhere in the Bay Area. If you’re coming from San Francisco, take 101 North and arrive in about an hour (traffic permitting).

From Sacramento, take I-80 West and connect with Lakeville Highway for a direct route into downtown.

From the East Bay Area, take I-580 West toward Oakland, then cross the RichmondSan Rafael Bridge and merge onto 101 North to get to P-town.

BY TRAIN

Hop aboard the Sonoma-Marin Area Rail Transit (SMART) for a relaxed, scenic way to see the region. The line runs from Larkspur in the south to Windsor in the north, with a stop right in downtown Petaluma.

BY BOAT

Travelers from San Francisco can take the ferry from the Ferry Building to the Larkspur Ferry Terminal, then either board the SMART Connect shuttle or walk to the SMART station. Prefer to be the captain of your own adventure? Cruise into town via the Petaluma River, and dock at the Petaluma Marina or Turning Basin for easy access to downtown.

Lakeville Highway

COMMUNITIES ARE MADE BY NESTERS— THOSE WHO SETTLE, AND IN SETTLING COME TO DEEPLY KNOW, LOVE, AND CARE FOR THE PLACE THEY HAVE SETTLED INTO.”

– John Sheehy, Petaluma historian and author of On a River Winding Home

Home sweet Home

Thinking about relocating to Petaluma? Here are four reasons to make the move.

LOCATION

If you draw a circle on a map of Northern California, Petaluma is right in the center, providing the best of all worlds. The city sits at the southern edge of Sonoma County wine country and is conveniently close to San Francisco’s big-city energy and attractions.

ACCESS TO NATURE

When you need to get outside, there are plenty of adventures to choose from. The windswept coastline of Bodega Bay is merely 30 minutes to the west, while majestic redwood forests stretch to the north and south.

THE PERFECT SIZE

With a population of just under 60,000, Petaluma strikes an ideal balance: large enough to offer a vibrant dining scene, local shops, and cultural experiences, but small enough to feel connected.

COMMUNITY FIRST

If you ask a local what they love about living in Petaluma, you’ll likely hear about the city’s generous spirit and strong sense of community: the way neighbors show up for one another, the pride in local businesses, and the feeling of belonging.

Find more info at visitpetaluma.com/ relocation-resources

Coldwell Banker Realty

Welcome home to Petaluma! With a passion for real estate and a commitment to paramount service, Doug Hecker and Madelyn Hecker are your dedicated real estate professionals, bringing more than 25 years of combined experience to the table. As lifelong Petaluma residents, they’re driven by a genuine desire to help people find their perfect home and achieve their investment goals. They understand that real estate transactions are not just about properties...they’re about people, dreams, and futures.

doughecker.com sonomahomesandland.com

Plant roots in Petaluma.

Parrish Properties Associates

Morella by Gallaher Signature Living

Just beyond the bustle of downtown Petaluma, something new is taking shape. Morella is a boutique senior living community bringing a fresh approach—boutique in scale, refined in character, and rooted in the lifestyle and rhythm of Sonoma County.

Designed as a Continuing Care Retirement Community, it supports living well now and for years to come. Developed by a local family with deep ties to the region, Morella reflects a shared vision for Petaluma: a place that feels connected, more personal, and aligned with the character of the community itself. Set on a carefully planned campus, it will offer inviting outdoor spaces, refined interiors, and opportunities for connection, wellness, and everyday enjoyment. As Morella continues to take shape, it represents something new for Petaluma—a community where living well comes naturally.

The site is currently under construction and now accepting early reservations; opportunities are limited. The preview center is open daily 9 a.m. to 5 p.m. morellasl.com | G @morellaseniorliving

Hotel Petaluma

Offering modern comfort with historic character, Hotel Petaluma, Tapestry Collection by Hilton has been welcoming guests for more than a century. The downtown lifestyle hotel puts you within steps of boutique shopping, tasting rooms, farm-to-table restaurants, and so much more. Comfort and convenience are at every turn, with spacious common areas and guest rooms loaded with all the amenities you expect for a great stay. Looking to host an event or meeting? Hotel Petaluma also offers flexible, one-of-a-kind meeting spaces.