Edmonton Builder & Developer Annual - 2021

Edmonton 2021

THE BUILDER & DEVELOPER ANNUAL Discover Edmonton’s builders, developers & new communities one story at a time

IT’S TIME FOR A SAFER, SMARTER, MORE EFFICIENT HOME. IT’S JAYMAN TIME.

JAY M A N S M A R T H OM E AU TOM AT I O N

S TA N DA R D S O L A R PA N E L S Y S T E M

ELECTRIC CAR C H A RG I N G O U T L E T

It’s time for Smart Home Automation and Electric Car Charging Outlets to be standard.

All 2020 Jayman BUILT Single Family Homes* come standard with an Electric Car Charging Outlet and Smart Home Automation, including Ring video doorbell, Smart Thermostat, Wi-Fi connected front door lock, Smart light switches and Ring rear porch floodlight and camera with Amazon Alexa.

It’s time to visit a Jayman show home and see what the future of Alberta’s quality of life looks like.

S H OW H OM E H O U R S Monday – Thursday: 2pm – 8pm | Friday: Closed | Saturday, Sunday & Holidays: 12pm – 5pm

F RO N T A N D BAC K D O O R SECURITY CAMERAS

31 % L E S S E N E RGY A Jayman BUILT home uses 31% less energy than the average Alberta home and is 20% better than code.

$ 1 6, 600 I N E N E RGY E F F I C I E N T UPGRADES Our single family homes come standard with $16,600 in energy efficient upgrades at no cost to you. Saving you up to $816 per year.

*Excludes Townhomes

Jayman homes and growing. Join our family.

JAYMAN.COM/SMARTHOME

I T ’S JAY M A N T I M E

table of contents

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06 10 20

Editor’s Note CHBA-Edmonton Region Breaking down the Awards of Excellence

The 2021 Home décor edit

BY SALINA YARA HALABI

44

Shop local

BY SALINA YARA HALABI AND PEPPER RODRIGUEZ

expert panel 25 Introduction 26 BILD Alberta 27 Coventry Homes 28 Excel Homes 29 Jayman BUILT 30 Milestone Builder Group 31 Qualico Communities 32 Rohit Communities 33 Rohit Land Development and Commercial

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Edmonton Builder & Developer Annual 2021

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CHIEF REVENUE OFFICER

Jacky Hill jacky.hill@nexthome.ca EDITOR-IN-CHIEF

Susan Legge susan.legge@nexthome.ca EDITOR

Pepper Rodriguez pepper.rodriguez@nexthome.ca EDITOR AT LARGE

Salina Yara Halabi CONTRIBUTING EDITORS

Sara Duck Marlene Eisner MEDIA CONSULTANTS

Nancy Chemait 780.619.3241 nancy.chemait@nexthome.ca SALES & MARKETING CO-ORDINATORS

Gary Chilvers Vi Nguyen DISTRIBUTION

distributionteam@nexthome.ca

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ACCOUNTING INQUIRIES

accountingteam@nexthome.ca GRAPHIC DESIGNER & PRE-PRESS COORDINATOR

Hannah Yarkony GRAPHIC DESIGNERS

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builder & developer features 07 11

Coventry Homes:

22

Winning, awards, hearts and minds

34

Creating homes beyond

White Eagle Homes:

37

home of your Dreams

Pompei Homes Family builders for Edmonton’s diverse families

Qualico Communities: We create what we

40

believe in

trending 43

Impact Homes: expectations

It’s time to customize the

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Milestone Builder Group:

better living

Discover the legacy

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Fired up!

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Village at Griesbach:

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Jayman BUILT: The small town haven of Southfork

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Bathroom essentials

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editor’s letter PEPPER RODRIGUEZ EDITOR NextHome

Edmonton 2021 “Industry, integrity, progress.” Those are the words that Edmonton lives by and are found in the city’s coat of arms.

It can also be used to describe the local new home industry that continues to forge ahead despite the difficulties of the previous year, as they continue to build top quality, innovative and stylish homes that a world-class city need.

Those words were certainly put to the test this year. With all the changes happening in the market in the past 12 months, getting some insight on what to expect throughout the homebuying journey over the next year would certainly offer some peace of mind.

This is where the Edmonton Builder & Developer Annual comes in. It shines a light on just how progressive, innovative and resilient the local new home industry is, and we want to take the time to celebrate them here. At the same time, we wanted to give our readers

+ get social 6

Edmonton Builder & Developer Annual 2021

some insight on what to expect in their homebuying journey in the year ahead.

The Expert Panel we’ve assembled in this issue – made up of some of the most recognizable names in the Edmonton homebuilding industry – provides some focus on the design trends, prices and where the best places to live in the city just might be. The knowledge they readily share can perhaps guide the buyer to make the best decision on who to build with, which community fits their lifestyle best, and where they can get the best value.

One thing is clear, people will still want to buy homes – especially with the low interest rates – and if all this sheltering in place taught us anything, it’s better to be stuck at home if it’s a home that you love and fits your lifestyle. And there is no shortage of that in Edmonton.

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Coventry Homes:

Flexible home designs for better living WITH COVENTRY HOMES, flexibility isn’t just a buzzword.

Functional and flexible home design is at the foundation Coventry’s success, which is achieved by presenting homebuyers the ability to customize any of their floor plans to fit their personal lifestyle. Since 1976, Coventry Homes has been a leader in the home building industry with their unique approach to adaptable layouts, and unwavering commitment to offering clients superior quality homes matched with outstanding service. The homebuyer experience is rated among the best in the industry, the product is superior in quality and style.

This last year has seen many industries quickly change processes and adjusting products, and this includes the homebuilding industry. However, with the ability of Coventry Homes to provide

the desirable home design trends the Covid-19 pandemic had already positioned the organization for success. Spending more time at home and the shift in many family routines lead to more demand in homes that provide smart floor plans for multigenerational living, as well as more interest in the opportunity to own a home with a garden suite. Home shopping also drastically changed with typical showhome hours and visits needing to be updated, so Coventry ensured consumers were able to book private showhome tours as well as explore virtual tours on all showhomes and most quick possession homes available – right from the comfort of their homes or offices.

With Coventry Homes, homebuyers will find an excellent assortment of home styles to choose from, including bungalows, two-storeys, duplexes, townhomes and streetscape homes.

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Currently, Coventry is building new homes in 15 of the Edmonton area’s most coveted communities.

Prospective buyers can explore Coventry Homes within the communities of Cy Becker, Crystallina Nera, Keswick Landing, Laurel Crossing, Maple Crest, The Uplands at Riverview, The Village at Griesbach, West Secord, Aspen Trails in Sherwood Park, Lake Westerra in Stony Plain, Riverside in St. Albert, Ardrossan Heights near Sherwood Park, Copperhaven in Spruce Grove, South Pointe in Fort Saskatchewan, and Woodbend in Leduc. New communities homebuyers can begin exploring in 2021 will include Hawks Ridge, Glenridding Ravine and Aster.

Seven new Coventry showhomes will be unveiled in 2021, each showcasing excellent designs and Lifestyle Package options. The showhomes will be opening in the exciting communities of Griesbach, West Secord, Glenridding Ravine, Riverside, Crystallina, Ardrossan and Hawks Ridge! Be sure to stay updated with the latest information on grand opening dates throughout the year.

Known for their coveted Lifestyle Packages, Coventry Homes has expertly designed fantastic upgrades that offer a personalized addition to the home building process – without the hassle!

Homebuyers are able to customize their home to suit their individual needs, by choosing from a variety packages, like The Executive Chef, which features a huge 36 inch gas stove and a Kitchenaid® stainless steel French door fridge; The Pampered One®, an indulgent home spa package that features a steam shower, rain shower head, jet tub and electric in-floor heating; As the Preferred Builder of the Edmonton Oilers, Coventry Homes is proud to be the only builder with the exclusive ability to offer the Oilers Fan Cave Lifestyle Package – which continues to be a favourite among hockey-lovers!

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Condo & Home Builders’ Annual 2021

Plus, there will be some exciting new Lifestyle Packages launching in 2021 based on consumer’s changing needs and home design trends.

Stay-tuned for updates on a smart home package and flexible solar package bundles – which will be featured in upcoming showhomes.

One of the key qualities that sets Coventry Homes apart from other homebuilders in the industry is the top-quality finishings that are standard in their homes. Homebuyers will find granite, hardwood, and tile within Coventry Homes – features that are essential to the Coventry Homes brand. Coventry’s Marketing Manager, Tara Van Horn, explains; “This year has presented many unprecedented challenges and a variety of changes; however, one thing that remains steadfast is our commitment to quality and value. It’s important to us to showcase our most popular options up front so that our clients aren’t faced with unexpected hidden costs later in their home buying journey. We adamantly believe that you don’t have to break the bank on upgrades to have a great, and custom, home!”

Supporting local organizations is as important as ever, and giving back to the community within the Edmonton area is important to the entire team at Coventry Homes. Over the past decade, the Coventry team has devoted fundraising efforts towards the Edmonton Humane Society by hosting their annual Coventry Homes Paws and Claws Gala and other EHS initiatives. Coventry is able to raise funds that help care for neglected, abused and homeless animals through these events, and this year Coventry celebrated their 12th annual Gala on March 7, 2020. This yearly fundraiser has raised over $1,000,000 for the EHS! With large gatherings on a pause, Coventry team is looking at inventive ways to raise necessary funds for the EHS while helping to keep Albertans safe – more details to come in early 2021.

A new initiative Coventry Homes is involved with is the Building Futures program, where they have partnered with the Spruce Grove school division to create a hands-on learning program for high school students. The program allows for Grade 10’s to learn the steps and skills needed to build a home, alongside Coventry staff and trades, and in the process are earning credits towards their high-school diplomas. This unique opportunity provides

students with an authentic experience where, by the end of the year, they will have built a home and learned valuable insight about contributing to their community.

Coventry Homes’ CEO, Henri Rodier, founded the company based on values that are still true to his team today and notes the importance of adapting to provide the best options for customers, “Our flexibility and highly customizable approach to home design has always been a key benefit for our clients and our newest offerings will be no different. You can expect to see even more flexibility in terms of our models and optional layouts, customizations to our quick possession homes, and even within our curated lifestyle packages.” Coventry’s commitment to customer service ensures all clients receive a first-rate experience and are interacting with a team that is genuine, ethical, and devoted to delivering a product that enriches their lives.

To learn more about Coventry Homes, or for a list of showhomes, visit coventry-homes.com or call 780-453-5100. nexthome.ca

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ADVICE CHBA EDMONTON

Breaking down the Awards of Excellence

by LAURA BRUNO

Have you noticed the CHBA-Edmonton Region Awards of Excellence logo around the City? Do you visit the award winning Builders’ show homes? Do you wonder how they became Awards of Excellence winners? It’s actually quite the process to go from entrant to winner, here’s an inside look at the road to winning.

First, CHBA – Edmonton Region members submit entries into one of the more than 60 available award categories. There are categories for single family, multifamily and infill housing, community development, renovation, trades, suppliers and more. Once submissions close, the homes entered go through a cost review process. This process includes a thorough review of each submission by industry experts who are intimately familiar with building costs to ensure each submission is in the correct price category.

Once cost review is complete, all the submissions move on to be officially judged. Our judges are made up of volunteers from across Canada who work in the residential construction industry. This army of judges look at the entries, giving scores for floor plans, price, special features, design appeal, and more depending on the category.

There are also special Builder of the Year categories.

To become Builder of the Year, members accumulate points for every category that they are a finalist in.

The better their finalist position, the more points they are awarded.

One of the most interesting parts of Builder of the Year is that customers also have a hand in choosing 10

Edmonton Builder & Developer Annual 2021

who wins. Builders also receive points based on how they perform in customer satisfaction surveys that are collected after the first and thirteenth months of a home purchase, so don’t forget to fill those out! These points combined with points from awards are added together to determine the Small Volume, Large Volume and Multi Family Builders of the Year.

Next time you see the Awards of Excellence logo, know that there’s months of work on submissions, review and an army of industry volunteers who contribute to crowning the ultimate winner.

The Canadian Home Builders’ Association – Edmonton Region is a not-for-profit, volunteer driven organization that has fostered a community for the residential construction industry supporting more than 450 member companies through advocacy, education and recognition.

Laura Bruno is the Chief Executive Officer of CHBA – ER. Laura began her career in land development where she discovered she had a passion for the industry. She started at CHBA – ER in 2018 and has been a strong advocate and champion for the industry since assuming that role.

Discover THE LEGACY 10 Time Winner Of CHBA Edmonton’s Best Community

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Village at Griesbach is one of the most beautiful communities in Alberta, and it has been voted the best community in the Edmonton area 10 times! Griesbach is one of the most award-winning communities in the province, and that’s because it has so much to offer!

This gorgeous community boasts several amenities that can be enjoyed year-round. There are several lakes and water features that showcase the luscious area in the summer and look wonderful in the winter as well!

The community’s amenities are constantly expanding as well, which means that as the community grows so too do the access to fantastic water features and amenities.

Other amenities include a wide variety of parks and viewpoints. Patricia Lake & Park offer seating and some great views, or you can head over to Bedford Basin to see its lake from a high point! Ad Astra features a huge sculpture depicting a starburst, a famous aerobatic maneuver, that pays tribute to the Royal Canadian Airforce.

The community is currently in its 25th developmental stage, and new showhomes will be opening in the summer of 2021! That means if you haven’t seen the fantastic show home parade on Johnnie Caine Way, there’s still time to see them before they close as sales centers. Check out the fantastic show homes that were created by Coventry Homes, Pacesetter Homes, Concept Homes, and Homes by Avi. The parade also featured a show home by Impact Homes, but it was recently sold to a lucky new community member!

Visitors are welcome to drop by as all the sales centres have moved back to regular hours. Just be sure to follow AHS recommendations and wear a mask!

The opening of a new showhome parade is part of the exciting growth the community is constantly experiencing. As new stages are introduced, new homes are built, and with it comes new community members who bring life and excitement to the

wonderful community. Community members work together to put on great events and activities, build new playgrounds for their children to enjoy, and participate in the community gardens!

The community gardens are a fantastic amenity members of the community can book to participate in. Reserve a lot of land in the community gardens and you will have access to 12

Edmonton Builder & Developer Annual 2021

all the gardening supplies you could need to help your crop flourish. Plant fruits and vegetables, bond with other like-minded people, and add even more gorgeous flora to the community!

The community also features over five kilometres of walking trails around all the different lakes and monuments. Going for a walk through the expansive community is a sight to behold as the architecture and amenities work together to create a piece of art.

Not only is it a beautiful walk, but you can get a great workout in! The walking paths offer enough distance for a great trek, and there’s also a number of hills to get your cardio in!

Central Hill Park is at the peak of Central Hill, a 90 foot summit in the centre of the community. You can see the entire, expansive community from Central Hill, as well as a lovely view of the downtown skyline. The hill is a spectacular spot in every season! In the winter families spend time tobogganing and having snowy fun, and in the summer then can go for walks, have picnics, and throw a ball around!

You can see the city skyline because Village at Griesbach is in an optimal location. Only a 12 minute drive from downtown, the community is in a perfect spot for those heading there for work. There is also ample access to transit taking you downtown and all

over the city, including an LRT stop that the City of Edmonton has confirmed is coming in the LRT expansion.

Village at Griesbach has the look and feel of a suburban paradise, yet it sits within the Anthony Henday ring.

This provides Griesbach with ample access to the entire city, yet when you’re in the community you find yourself not wanting to leave! The community was masterplanned, meaning at its inception, each development stage was pre-designed to make the community easy to understand and beautiful to look at.

Master-planned communities are rare, but they feature many benefits. This includes knowing what amenities will be available in the community as it develops, as well as relatively where those amenities will be located. Masterplanned communities like Village at Griesbach also have their streets premapped, meaning the roadways are sensical and well laid out.

The community features more than just natural amenities, there are some fantastic shopping options as well! The community square in Village at Griesbach has a Shoppers Drug Mart, a dentist, fast-food locations and locally owned restaurants, a wonderful coffee shop, and more!

With fantastic amenities and great shopping, Village at Griesbach is a community everyone would love to call home! The community is beautifully designed and beautifully built, come see it for yourself!

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White Eagle Homes

It’s Time to Customize the Home of Your Dreams

F

AMILY OWNED AND OPERATED, White Eagle Homes has been building gorgeous custom homes in Edmonton and area for more than 20 years. The award-winning team prides themselves in creating unique and high-quality custom homes that set them apart from typical homebuilders in the market. With their detail-oriented approach to homebuilding, the homes are renowned in the industry for their standout style that showcases contemporary European flair – you won’t find ordinary design or standard styles here. Whether you’re dreaming of a distinctive duplex home, a spacious two-story for your growing family, or a sprawling bungalow, White Eagle Homes has the expert team ready to make your perfect new home a reality.

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A memorable and exclusive experience is key to the process with White Eagle and providing outstanding customer service is at the foundation of their 20+ years of success. Customers are treated like family, and each new home project is given a special level of attention and detail by the White Eagle team. It is the company’s unrivaled approach to customer care and top-quality building style that has led to White Eagle’s countless referrals and repeat business from happy clients.

Proudly offering one of the best multi-level warranties in the industry, White Eagle Homes is fully invested in customer satisfaction long after a client has moved into their stunning new home.

White Eagle Homes places their clients first, and the personalized and customized home-building experience each customer receives from start to finish reflects an elevated level of care.

Customers have the opportunity to work directly with the White Eagle team through the design and planning process, as well as during the construction phase.

There are endless options and upgrades available when building with White Eagle – an amazing opportunity that provides homebuyers with the chance to create a dream home that caters to their unique lifestyle needs and personal taste.

Now more than ever, having a home that is truly tailored to lifestyle needs is incredibly important – whether it be more study and office space, additional room for a retreat, or a kitchen that just functions better. White Eagle Homes are ready to help you create a home that is perfect for you and your family’s needs.

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It’s evident that no detail is overlooked within a White Eagle home. Their craftsmanship is unmatched, and the use of high-end materials throughout each home is what leads to a home product that is both luxurious and timeless. Offering innovative designs that reflect the ever-changing lifestyles of today’s families, White Eagle Homes works closely with clients to ensure their home not only meets, but also surpasses their expectations.

Over the last two decades, White Eagle Homes have been nominated for numerous local, provincial and national industry awards, including the Canadian Home Builders’ Association – Edmonton Awards of Excellence in Housing – and, have won or been named a finalist every year since then. One of their most celebrated achievements was winning the soughtafter Ralph Scurfield, CHBA - Alberta Builder of the Year Award in both 2011 and 2012. White Eagle Homes has also recently won various single-family home awards at local and provincial levels, and the CHBA - Alberta Small Volume Builder of the Year Award in 2013 & 2015.

Homebuyers can currently find White Eagle Homes building their gorgeous properties in the following celebrated communities: Allard Estates, Allin Ridge Estates, The Village at Schonsee, Tuscany Hills, and Westpointe of Windermere.

Visit one of the following showhomes to see the White Eagle quality firsthand.

SOUTHWEST EDMONTON: Westpointe of Windermere 4115 Whispering River Drive Showhome currently for Sale NORTH EDMONTON: The Village at Schonsee

780-456-5393 Cell 780-497-8998 www.whiteeaglehomes.ca

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Condo & Home Builders’ Annual 2021

However, White Eagle is also able to build anywhere within Edmonton and the surrounding areas, which allows customers to choose the ideal location to build their new dream home.

Explore White Eagle Homes’ stunning new showhome in Westpointe of Windermere, located at 4115 Whispering River Drive, or visit their open houses in The Village in Schonsee. For more information or to learn more about White Eagle Homes visit their website at whiteeaglehomes. ca or contact their team at 780.456.5393 or 780.497.8998.

For more than 65 years, Qualico has been developing communities with pride. We understand that a solid foundation is always the key to greatness, which is why we put strong vision, planning, and ample resources behind every project. We know we’re creating more than neighborhoods. We’re developing a place where you’ll make memories. So we go beyond the status quo.

As the largest developer in the region, we build communities using skilled expertise in technology, design, and service. By offering diverse new home styles and access to amenities such as soothing creeks, naturalized ponds and safe playgrounds, there’s truly a community for everyone from the trusted name of Qualico Communities.

We create a place for life. We create what we believe in.

We create exceptional communities for you to call home.

Visit QUALICOCOMMUNITIESEDMONTON.COM to learn more. nexthome.ca

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CRIMSON IN CREEKWOOD CHAPPELLE

THE UPLANDS AT RIVERVIEW

• Located in Southwest Edmonton, nestled in natural Heritage Valley, North of 41 Avenue.

• Peaceful community with serene landscapes, endless recreation opportunities, shopping and entertainment minutes away.

• Townhomes, Duplex, and Single Family Homes.

• New K-9 school, Donald R. Getty.

• Located in West Edmonton, “upland” from the North Saskatchewan River.

CRIMSONINCREEKWOOD.COM

• Pond, creek, and ravine backing lots; the opportunity for walkouts.

• Connective trail system.

CY BECKER • Located in Northeast Edmonton.

• Fully integrated walking paths, parks, ponds, and green spaces.

• All Seasons Park: Outdoor leisure rink, tobogganing, spray park, and more.

• Close to Clareview LRT, easy access to major roadways and shopping centres.

• Features a pollinator corridor to attract bees, butterflies & birds, a wildlife crossing, is part of the Yellow Fish Road program, and home to the first amphibian fence in Edmonton.

• Executive, Single Family Homes, Streetscape Single Family Homes, Streetscape Townhomes, and Townhomes.

LIVEINTHEUPLANDS.COM

• Townhomes, Duplex, and Single Family Homes.

• New lots now availble.

CYBECKER.COM

EDGEMONT EAST • West Edmonton's newest community.

• Duplex, and Single Family Homes.

• Close to commercial and easy access to major roadways.

EDGEMONTEAST.COM

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LAUREL CROSSING • Located in Southeast Edmonton.

• Parks, beautifully landscaped ponds, green spaces and trails.

• Townhomes, and Single Family Homes.

• Close to Meadows Rec Center, shopping, and easy access to major roadways.

• New K-9 school, Svend Hansen.

LAUREL-CROSSING.COM

LANGDALE IN WINDERMERE

ASTER

• Located in Windermere, Southwest Edmonton.

• Southeast Edmonton's newest community

• Close to a variety of restaurants, shopping, movies, and more.

• Future community pond, playground, and parks with close proximity to Mill Creek Ravine.

• Unique Streetscape Homes with beautiful front porches and unparalleled curb appeal.

• Affordable Townhomes.

• New K-6 school in the community, Constable Daniel Woodall.

LANGDALE-WINDERMERE.COM

• An abundance of conveniences just steps away.

• Townhome, Duplex, and Single Family Homes.

• First phase now selling!

LIVEINASTER.COM

Fantastic communities in thriving cities and towns packed with charm, green spaces, convenient commutes and peaceful lifestyles. The following communities are also within commuting distance of Edmonton: City of Beaumont: Ruisseau Town of Devon: South Ravines and Ravines of Devon City of Fort Saskatchewan: Forest Ridge and Sienna City of Leduc: Meadowview Sherwood Park: SummerWood City of Spruce Grove: Springate and Easton - Coming Soon!

Town of Stony Plain: Westerra, Silverstone and SouthCreek nexthome.ca

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HOME DECOR

The 2021

Home Décor Edit

by SALINA YARA HALABI

AFTER A YEAR OF SPENDING MORE TIME AT HOME THAN EVER BEFORE, GIVING OUR INTERIOR SPACES SOME LOVE FEELS LIKE A MUST. REFRESH ONE OF YOUR MOST-USED ROOMS, TRY A BOLD OR UNEXPECTED TREND, AND BRING IN THE DETAILS THAT WILL HELP YOU THRIVE IN YOUR ENVIRONMENT EVERY DAY. HOME IS, AND WILL ALWAYS BE, THE MOST IMPORTANT PLACE IN THE WORLD – SO MAKE IT YOUR FAVOURITE PLACE TOO.

1 COZY-CHIC From Grandmillennial to Cottagecore, the comfortable-yet-hip home aesthetic is as popular as ever. With antique-inspired accessories, floral wallpaper, or some subtle ruffles and pleats, this sweet and charming trend is sure to delight. wayfair.ca

4 COLOUR POP Spending a lot of time in a neutral-toned space may mean you’re craving some vibrancy.

Adding a pop of colour is a stylish and modern way to brighten up a home - and it can be easily achieved with a vivid sofa, accent chair or area rug. structube.com

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2 EARTHY INSPIRATION Last year, plenty of plants filled up our social feeds and homes! The desire to reconnect with nature will still be strong in 2021, with earthy tones being favoured for key furniture and accent pieces.

Think: Warm + comforting palette. potterybarn.ca

3 FOCUS ON FUNCTION Working and learning from home means smart and multi-functional spaces are key. It’s no surprise functionality (and flexibility) will influence design trends, so look for creative storage solutions to seamlessly transform a space with style. bouclair.com

5 A LITTLE LUXURY The pause on travel and special events over the last year calls for adding a little bit of lux to the everyday.

Whether it be indulging in a beverage with gorgeous glassware or investing in art you’ll love for years - it’s time to treat yourself. crateandbarrel.ca

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Milestone Builder Group: winning awards, hearts and minds

2020 was a year unlike any, to say the least, and not many will look back on it with fond memories.

But at Milestone Builder Group, the past year was a testament to its fortitude, resiliency and strength in overcoming long odds. In many ways, they mirror exactly how the Edmonton new home industry -and the city itself – is winning through adversity.

For one thing, Milestone achieved in 2020 the rarest of trifectas in the homebuilding industry, winning the top builder awards in the national, provincial and local levels in the same year. That’s 22 Edmonton Builder & Developer Annual 2021

like winning the Stanley Cup, World Series and Super Bowl at the same time, and they are the only builder in Canada ever to have done it.

Milestone won Builder of the Year – Large Volume at the last CHBA Edmonton Region’s Awards of Excellence in Housing, then came the double Pinnacle Awards at BILD Alberta in September (a year after clinching the top BILD award under the Marcson Homes banner).Capping it all off was its big win last June at the national stage when it took the 2020 Design Excellence Award at the Canadian Home Builders’ 2020 National Awards for Housing Excellence.

“Winning the trifecta of home building was a real motivator for our employees during a year that has been so unpredictable,” says Carla Weinmeyer, Milestone’s Creative Director. “For years, our crew focused diligently on creating the most distinctive floor plans and ensuring we offer them at a fair price. Then constructing them to deliver our customers what we shook hands on.”

She says their hard work has so far resulted in seven consecutive Builder of the Year wins. “You could feel the sense of achievement throughout our team when we became the first and only builder to win local, provincial and national Builder of the Year.”

Milestone’s General Manager, Colin Wilson, says they are not in the business to win awards, but rather

winning the hearts and minds of their customers. And for 2021, they have taken the steps that will give them the opportunity to continue serving their customers the only way they know how – through award-winning innovation and style.

“If you haven’t visited our showhomes in a while, you can check them out using our fabulous virtual tours on our websites! Our Marcson showhomes feature classic and timeless luxuries, while our new Park Royal showhomes offer a contemporary boutique hotel feel,” he says.

Weinmeyer adds that there is even more to look forward to in 2021. “Rolling into next year will be the recent addition of our newly incorporated ‘Foodologist Kitchens’ and ‘Relaxologist Ensuite’s.’ We also launched a new Personalized Specifications that’s been well received by our customers. It allows them to create specifications tailored to include features they want, so they aren’t paying for extras they don’t want.”

Formed as Milestone Builder Group in 2018, the Edmonton-based company founded by Miles Kohan gathers Marcson Homes and Park Royal Homes under its banner.

The Milestone Builder Group has built its reputation in offering some of the most original and stylishly designed homes with a particular attention on form nexthome.ca

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meeting function. They offer a wide array of homes that covers the entirety of the homeowning cycle – from starter homes, to family homes, estate homes and downsizer homes. “We have big walkout homes from the $600,000s to townhomes and duplexes. The majority of our homes are in the $450,000 range.”

Marcson Homes and Park Royal Homes build in 10 of Edmonton’s most popular residential communities and produce between 100 to 150 homes a year. “Our numbers may be affected by the pandemic this year, but curiously enough, we have been enjoying strong sales through the shutdown,” Wilson says.

But anywhere they build, the mission remains the same: To be Edmonton’s most respected and preferred builder group, who maintains the best resale value, by exceeding customer expectations and taking pride in what we do.

“Our homes have become known for their distinctive look and uniquely crafted designs. Customers have often remarked that we offer non-cookie-cutter designs, but for cookie-cutter prices. That’s the initial attraction for our clients,” Weinmeyer says.

“We’ve all experienced trying a new restaurant that looks fantastic. Still, when the food is subpar and the service is lacklustre, you aren’t going back! Our dedication to constructing lasting homes and treating our homeowners well is what has proven successful.”

Next year, however, will be a time for reflection and an in-depth examination of the fundamentals that got them to the pinnacle of success, Wilson says.

“In 2021, one concentration will be to step back and reflect on the fundamentals that got us to this point. Pinpoint any shortcomings and improve upon them,” he points out, adding that while they love the awards’ excitement and what they represent, entering local, provincial and national awards has been an intense, engrossing, non-stop process.

“We’ve confirmed a tough decision to take a hiatus from awards for now. We want to focus our attention on improving the customer experience even further. Stay tuned as we will soon be releasing some intriguing new floor-plans which you won’t want to miss!”

For more information about the company, visit www.marcsonhomes.com or www.parkroyalhomes.com 24

Condo & Home Builders’ Annual 2021

FEATURE

Expert Panel 2021 is upon us, and it looks like it will be one of the most challenging years in Alberta’s – and the country’s - history. But the wheels of commerce turn on and Albertans will still be buying their starter or forever homes.

With all these changes happening in the market, getting an expert opinion on what comes next in next year’s homebuying journey can offer some assurance and peace of mind. This is why we at NextHome felt it necessary to assemble here a stellar panel of experts in the local Edmonton new home industry who can speak with confidence and proficiency on everything from new designs, market trends and more to form a guidepost that would best inform the new home buyer of what can be expected in the months ahead. Here is what they have to say:

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Scott Fash

Expert panel

BILD ALBERTA EXECUTIVE DIRECTOR created through unnecessary red tape. We have had recent successes with changes to the Municipal Government Act, but we continue to push for additional amendments.

Do you see any growth in the industry next year? Is there a particular sector (single family, row homes, etc) where you can see growth?

Industry-wide, I suspect things will remain relatively flat over the next year though we would not be surprised to see a decline in overall activity.

Members have indicated most of the demand has been for single-family, semi-detached and row housing with a degree of declining demand in the condo market (mid to high rise buildings).

What are the factors do you think that will affect the decision to buy a new home next year?

What are the biggest challenges the Alberta new home industry face in 2021?

Like most industries a significant amount of uncertainty remains. The industry has weathered the COVID storm over the past 8 months better than we had initially anticipated. Part of the reason for this was increased consumer demand and the second was an industry-wide commitment to enhanced safety protocols that allowed construction to be designated as an essential service.

Moving into next year, I think the level of consumer demand is completely unknown and will depend on if immigration resumes and how quickly the economy recovers. In my discussions with a number of builders and developers, they are carefully assessing their inventories and planning quite cautiously for 2021.

How can the BILD Alberta help builders/developers in overcoming these challenges?

At this stage our focus is on getting government to further remove regulatory barriers that are

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Condo & Home Builders’ Annual 2021

There are many factors that influence a consumer’s buying decision including where we are at with COVID-19 and how the economy is doing provincially and locally. While pure speculation, we could see more renters and homeowners assessing a new living arrangement (like we saw in the summer this year) to meet their needs in a different world.

Expert panel

Robin Nasserdeen PARTNER COVENTRY HOMES

What would be the strategy for growth this year? Offering new home designs, keeping prices low, new promotional campaigns? What do you see is your biggest advantage?

This year we have taken a multi-pronged approach to our overall strategy. Over the past few years we have made a concerted effort to implement our land acquisition strategy, in conjunction with our key development partners, which we feel is essential in fulfilling our growth strategy. Our major considerations include ensuring we are in product lines that are well aligned with Coventry’s overall value proposition and that we are working with the right development partners. We have a strong product offering where we have focused on five home types and focus our energies exclusively on these service offerings.

When I think of what Coventry’s biggest advantage is, it is two-fold. Firstly, we have a wide product offering that can take our homeowners from their first home and beyond.

Secondly, we have “said goodbye to cookie cutter” to offer our clients flexible home building experience. Whereas many builders may shy away from customization, at Coventry, we welcome it.

Do you see any new design trends in homes this year? Is the multi-generational design trend of homes going to continue? Are you seeing any new design trends like more emphasis on study areas and home offices?

This year has been full of changes, and design style is no exception. I would say this year, more than any other, we are seeing an increase in multigenerational living spaces. Garden suites, separate basement suites and main floor bedroom options are in high demand. Tech spaces and home offices are something that we are also seeing more of and suspect this preference will continue in the coming years. In general spaces within the home are becoming more multi-purpose than ever before.

What would be your advice to prospective new home buyers in these times? Is there anything they should be aware of before building a new home?

Advice that I would give to a new home buyer in these times would be to focus on the importance of being an active participant in their home building journey. No doubt the amount of work that goes in to building a new home can be overwhelming, but take the time to ensure that you select a builder who will best service your needs, that you can have open lines of communications with, and that you have complete confidence in.

Where do you think new home prices are headed this year? What are the factors that might affect the decision to buy a new home in 2021?

With the continued challenges imposed by the Covid-19 pandemic, we have seen pricing pressures on material, lumber for example, that have caused the price of homes to increase this past quarter.

The pandemic also limited the amount of new land that came on in 2020; as such, builder supply has decreased while client demand has gone up. I think all of these factors will play a role in a marginal increase in new home prices.

There are a few key factors that may affect people’s decisions to buy a home in 2021. Firstly, we are experiencing historically low interest rates.

All signs are pointing to rates staying at these levels, or close too, for 2021 and can have a major benefit to clients’ purchasing power.

Like many industries, the new home industry was uncertain of the extent of impact that the pandemic would have. Notwithstanding some major difficulties, a major take away is how resilient the Edmonton marketplace is. When comparing Edmonton to other major cities we have some, if not the most, affordable home prices in the country.

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Kristina Plank

Expert panel

MARKETING MANAGER EXCEL HOMES

What would be the strategy for growth this year?

Offering new home designs, keeping prices low, new promotional campaigns? What do you see is your biggest advantage?

As we move into 2021, Excel Homes is looking forward to some exciting new projects. We are expanding into new areas, which will be launching throughout the year. In addition to that, our team has been working hard to design and create some beautiful new models that will be released in the spring. We also have a brand-new website that is going to be translated into 5 languages this spring to better help our customers shop for a new home. Furthermore, we continue to work with our trade partners to get the best price possible for our customers.

Do you see any new design trends in homes this year? Is the multi-generational design trend of homes going to continue? Are you seeing any new design trends like more emphasis on study areas and home offices?

There are a few new trends that we noticed this year that are getting increasingly popular. One of which is the addition of a upper loft on a home.

This addition gives growing families extra room and space to live and play. Most lofts include a bedroom, full bathroom and bonus room area. Another trend we have noticed is multigenerational living, where families of different generations are all living together. As a result, having flexibility in the model floorplan is key – whether you want a side entry, or perhaps a bedroom on the main floor, a finished basement or even a loft. Wherever you need the space, we can make it work for you. Lastly, we have seen an increase in the need for at home offices or a separate quiet work area for those that are working from home. Flex rooms on the main floor are becoming increasingly more popular for this reason.

What would be your advice to prospective new home buyers in these times? Is there anything they should be aware of before building a new home?

As a new home buyer, there’s a few things to consider right now before making a purchase. Firstly, it is important to note that building times have been disrupted and are taking a little longer than usual due to material availability and worker restrictions from COVID-19. If you are wishing for a home with a faster possession, we recommend looking at Quick Possessions offered by builders for a quicker move in date. Excel Homes recommends that customers put together a wish list of things that they would like in their new home and prioritize them from most important to least important.

Where do you think new home prices are headed this year? What are the factors that might affect the decision to buy a new home in 2021?

It’s hard to say where new home pricing is headed next year; there are so many unknown variables that make it difficult to predict. This past year we saw quite a bit of fluctuation in pricing caused by the market, the global pandemic and by material cost increases such as lumber. As we head into 2021, we are hopeful that pricing will begin to stabilize. Material costs are beginning to soften, which has already helped pricing come down and will continue to do so into next year. In addition to that, we are hopeful that with the release of a new vaccine it will also help to lower the curve and provide further stability in the new home market and help normalize pricing.

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Expert panel

Charles Fay VICE-PRESIDENT, EDMONTON JAYMAN BUILT

What would be the strategy for growth this year?

Offering new home designs, keeping prices low, new promotional campaigns? What do you see is your biggest advantage?

Our strategy for next year will be to continue to focus on the brand. We will continue be market leaders in innovation and home design while focusing on providing exceptional value and industry leading customer service.

Do you see any new design trends in homes this year? Is the multi-generational design trend of homes going to continue? Are you seeing any new design trends like more emphasis on study areas and home offices?

The home has never been more important to people. The trend for convertible flex rooms, smaller multiple home offices, home gyms and functional and affordable outdoor living spaces will continue. A demand for secondary suites will continue as multi generational living increases and affordability remains an issue.

What would be your advice to prospective new home buyers in these times? Is there anything they should be aware of before building a new home?

There is no better time to purchase than right now.

With inventory levels declining, product is selling faster which means less choice and higher prices.

With interest rates so low, consumer buying power is increasing which means now is the time to focus more on design, functionality and value and less on price alone.

Where do you think new home prices are headed this year? What are the factors that might affect the decision to buy a new home in 2021?

There will be continual upward pressure on house prices in 2021. Cost pressures such as commodity pricing and product manufacturing constraints will continue through 2021 adding to increased home prices.

Inventory levels will continue declining through 2021 which should also add to increasing new home prices.

The good news is interest rates are at an all time low and should continue through 2021.

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Miles Kohan

Expert panel

PRESIDENT AND CEO MILESTONE BUILDER GROUP

What would be the strategy for growth this year?

Offering new home designs, keeping prices low, new promotional campaigns? What do you see is your biggest advantage?

The biggest differentiator from one builder to another, lies in their portfolio of plans, as well as the actual building specifications used in their base price. Over the last few years, as evidenced by the unprecedented number of house design awards Milestone Builders have won, we believe we have that first piece of the puzzle locked in. Subsequently we have worked with our trades and suppliers on eliminating all waste out of the building process, allowing us to go to market at a value that is better now than it ever has been in decades.

Do you see any new design trends in homes this year? Is the multi-generational design trend of homes going to continue? Are you seeing any new design trends like more emphasis on study areas and home offices?

Both multi-generational homes and rental suites will continue to grow in popularity. We have a huge increase in the percentage of buyers looking to “buy up” by means of offsetting their mortgage

payments with rental income. While home offices have obviously become a highlight, we have seen a return to the demand for good old fashioned single family homes! Recent experiences with quarantining has brought forth a resurged importance of having ones own private yard where one can let the kids go outside and play, or enjoy the outdoors on their own.

What would be your advice to prospective new home buyers in these times? Is there anything they should be aware of before building a new home?

My advice to buyers would be two-fold. One would be to be open and transparent with your builder representative with not just how much you want to pay, but rather shift to how you will be living in your new home, and the long term priorities you will have living there. That will allow the experience of the builder to bring options and choices to the table that you may not have even considered. Secondly, I would take a look not just at what is present in the Showhome’s, but focus primarily on reviewing the specifications document. This is what you will get included in the base price of your home, and will avoid any unmet expectations.

Where do you think new home prices are headed this year? What are the factors that might affect the decision to buy a new home in 2021?

Regardless of what is going on in the economy, our house prices in Edmonton are already considered the most affordable of any other major Canadian city.

Recently we have experienced events such as lumber shortages, which has driven up the commodity prices of lumber to the tune of 10-$15,000 per house.

Those homes will be the ones on the market in the spring, so we will see the price of the same home going up year over year. If the average prices don’t rise, it will be because people are buying smaller or lower spec’d homes that will bring down the average.

Interest rates were already at historical lows, and that opportunity is expected to remain for the first part of 2021, unless things really kick into gear in other markets like Vancouver and Toronto in which case we might also see a small rise in rates.

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Brad Armstrong, RPP, MCIP Expert panel

VICE-PRESIDENT COMMUNITY DEVELOPMENT NORTHERN ALBERTA QUALICO COMMUNITIES EDMONTON

How do you plan to grow this year? Where are you focusing your energies this year? Why?

This past year was very challenging for growth and was difficult to predict the strength of the new home market due to the pandemic. Our original intent for 2020 was to proceed with a much more robust development program than we ended up with. Early on in the pandemic we recognized the need to adapt our business plan by scaling back development based on our revised lot sales projections for the year. We were pleasantly surprised with the strength of market, which outperformed our expectations, and are now in a position where demand for new homes is balanced with our inventory of lots. Much of our energy this past year was focussed on minimizing our capital investment, reducing overhead costs, and updating our future plans so we are ready to move forward when the market improves.

What are the biggest challenges facing the industry in 2021 in Edmonton? And how do you plan to cope with them?

We are living in uncertain times and there is much worry about the future of the local, provincial and national economies, and the potential impacts on regions like Edmonton. As a result, my biggest fear is that there will be less grant funding available from senior levels of government and that municipalities will be tempted to download new costs to the home building and land development industries. Additional challenges include the potential for increased costs due to interruptions in the supply chain such as trade tariffs, transportation problems, and manufacturing shut downs due to the pandemic. The concern is that all of these costs are ultimately passed on the new homebuyer, which reduces housing affordability throughout the region. Now, more than ever, our industry needs to be recognized by municipalities as partners in community building, and that we need to work together to address these issues. In the meantime, we will be monitoring market conditions and building only enough housing to meet demand.

Where do you think demand will be coming from this year? What factors will affect the decision to buy a new home?

Although there are always challenges for development, there is still hope for the future. I am encouraged by the fact that Edmonton hasn’t had less than 2000 annual housing starts going back to the 1960’s when our population was much lower. Now that we have grown to be one Canada’s largest metropolitan regions, we have developed a local economy that is large enough to generate its own natural growth in new neighbourhoods. There is also hope on the horizon with the promise of a vaccine for Covid-19, which will generate a rebound in the economy, leading to reductions in unemployment rates and an increase in international and interprovincial migration into the area.

Historically low interest rates in the short to medium term will also help to drive new home sales.

What is your advantage, why would people want to live in your communities?

At Qualico Communities we like to say “We Create What We Believe In,” meaning that we have the privilege of building new communities where we, ourselves, would be proud to live. Our neighbourhoods are designed to provide families with access to great natural, recreational and commercial amenities, but at an affordable price. Finally, we work with trusted home builders in every neighbourhood to ensure our customers have a diverse range of quality housing options to meet the needs of their family.

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Expert panel

Lina Nguyen MARKETING MANAGER ROHIT COMMUNITIES

What is your advantage and differentiator?

Known as “your designer homebuilder”, Rohit Communities offers a selection of thoughtfully curated Designer Interiors™ to create magazineworthy homes people can be proud of no matter if they’re purchasing a townhome, duplex, or single family home. For many homebuyers, compromises are often made on their home’s aesthetic to remain on-budget but with us that’s not the case.

We’re proud to have been able to help Edmonton homebuyers now for nearly 35 years.

What would be your advice to prospective new home buyers in these times?

What would be the strategy for growth this year?

At Rohit Communities it has always been important for us to help make the homebuying process as easy as possible, and to do that we plan to continue investing in new technologies to connect with potential homebuyers in whichever way is most convenient for them. Just this year, we quickly brought on live chat to connect in real-time, along with an expansive library of virtual tours, and our brand new My Rohit Home app to allow users to see all our available homes live. Surely more to come this next year!

Do you see any new design trends in homes this year?

As working from home continues, home offices and study areas are important as families adapt. We have seen people seek out many of our homes with flexible working spaces in the form of dens, bonus rooms, and spare bedrooms to allow for multiple active working areas at once.

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Condo & Home Builders’ Annual 2021

Homebuilders offer many online search tools for buyers to find the perfect floor plan or area that fits their lifestyle best, and from the palm of their hand! From websites, to social media platforms for updates, and in our case a fully built-out app, these tools are meant to make that homebuying search simple.

Expert panel

Marty Pawlina MARKETING MANAGER ROHIT LAND DEVELOPMENT AND COMMERCIAL

How do you plan to grow this year? Where are you focusing your energies this year? Why? We are bringing on additional residential lots including ravine, school and pond backing lots to offer more choices for consumers and prioritizing the development of playgrounds and nature trails so families have amazing amenities as soon as they move into their new community. We are focusing on developing beautiful communities connected to nature for the enjoyment of those spending more time around home, and making it easier to discover these communities through virtual tours and private touring appointments.

What are the biggest challenges facing the industry in 2021 in Edmonton? And how do you plan to cope with them?

Some of the greatest challenges facing the development industry this year have included the low availability of high-demand amenity lots, and the increased demand for limited spec homes, as consumers are looking for new homes better suited to their family’s immediate needs. For 2021 new homes from top builders will continue to sell quickly, especially close to parks and nature which have become important to those spending more time at home. We are servicing additional phases in Southwest Edmonton, and West Edmonton and building new ravine trails in Ridgecrest at Glenridding Ravine, and continuing the top of bank ravine trail in Woodhaven Edgemont.

local amenities and features will continue to look at new award-winning communities like Arbours of Keswick, Ridgecrest at Glenridding Ravine, Woodhaven Edgemont to find a place to live that better suits their current lifestyle and family needs.

What is your advantage, why would people want to live in your communities?

In 2020 Rohit Land Development won Best New Community for Woodhaven Edgemont from the CHBA Awards of Excellence because we focus on building communities that are walkable, connected to nature, that have great access to major transportation routes paired with award-winning builders providing the latest architectural styles and features families look for. People want to live in our communities because we create places that are inspiring to live in, our advantage as a developer is that we are local, passionate Edmontonians building communities that we would be proud to live in.

Where do you think demand will be coming from this year? What factors will affect the decision to buy a new home?

Throughout 2020 and 2021 people continue to value green spaces, parks, playgrounds, ravine walking trails, ponds and convenient access to schools and commercial amenities. People living in older homes or neighbourhoods, with fewer

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IMPACT HOMES: CREATING HOMES BEYOND EXPECTATIONS

For over 15 years, the Impact Homes team has offered exceptional new home products to the market and provides a truly personalized customer experience from start to finish. Unlike others in the industry, Impact Homes breaks through the traditional restrictions around rigid controls on home designs, and instead offers homes in styles that can be tailored to customers’ needs. The result is an award-winning experience that has been recognized by both the CHBA Edmonton Region Awards of Excellence and the Homeowner’s Mark of Excellence Awards. As a proud member of the Coventry Group, this customer-focused 34 Edmonton Builder & Developer Annual 2021

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homebuilder presents over 60 years of combined home building experience within their team, ensuring that every Impact Home owner is given outstanding service throughout their home buying and building journey.

Featured within some of Edmonton’s most exciting new communities, Impact Homes offers single-family detached homes built with exceptional craftsmanship and effective floor plans that are ready to be adjusted to personal lifestyles.

Locally owned and operated, Impact Homes is focused on providing innovative new homes with design plans that are customizable. There will also be a new floorplan launching in 2021 that features an optional garden suite and pedway in communities where it is applicable. Each Impact Home is crafted with the upmost quality, and special attention to the homebuyer’s unique needs - the goal is to deliver a home that is a true reflection of its new owners.

Impact Homes is excited to be launching in two new communities in 2021, Hawks Ridge and Riverside. There will also be two new showhomes opening this year! One showhome will be located in the celebrated community of Griesbach, and will feature stunning modern designs with Scandinavian flair, and will include a fully finished basement.

Plus, the home will have an above-garage garden suite that can be used as a guest house, or even as a rental suite for some additional income! A second new showhome will be opening in the exciting new destination of Hawks Ridge. This home will have a masculine- yet-warm industrial interior that is sure to impress.

Homebuyers can also explore Impact Homes in some of Edmonton’s most desirable communities – including, Crystallina Nera in Northeast Edmonton, Laurel Crossing in Southeast Edmonton, West Secord in West Edmonton, the Village at Griesbach in Northwest Edmonton, Riverside in St. Albert, Copperhaven in Spruce Grove and the South Pointe community in Fort Saskatchewan. Plus, all showhomes and most quick possession homes are ready to be explored via 3D virtual tours! Sit back, relax and explore all the beautiful features and designs for the complete Impact Homes product-line from wherever, and whenever, you like!

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Edmonton Builder & Developer Annual 2021

For more information about Impact Homes and details on all the wonderful communities they build within, visit impacthomes.ca. Explore the Impact Homes showhomes, open Monday to Thursday from 3pm-8pm, and Saturday, Sunday and holidays from noon to 5pm.

POMPEI HOMES

FAMILY BUILDERS FOR EDMONTON’S DIVERSE FAMILIES

“We want our homes to be the best they can be... and build what our customers dream.” ong before Sergio Pompei founded Pompei Homes, he already had a strong appreciation for and skills in woodworking. He had learned the fine art of furniture making in his native Italy, and after immigrating to Canada in the early 1960s, he gained experience in all areas of home building.

Armed with his knowledge and experience, he built a home for his family in 1967. A few years later, he built another home to accommodate his growing family. A friend was so impressed that he asked Sergio to build a home for him. Word soon got out, and Sergio ended the year with seven more homes under his belt.

In 1972, Pompei Homes officially opened for business, and today, the second generation of Pompeis is involved in running the family-owned and operated firm. They passionately and proudly carry on the tradition of building quality custom homes in the Edmonton area. nexthome.ca

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All in the family. Clockwise from bottom: Sergio Pompei, daughter Anna, & sons Tino & Dario.

While styles and building techniques have changed over the years, one thing hasn’t: Pompei Homes holds true to its core values of honesty, integrity and pride.

“They describe our ethics and morals,” says Dario Pompei, Sergio’s son and general manager of Pompei Homes. “Honesty and integrity are really important because customers need to trust their builder to work as a team. It makes the whole experience much better for everyone.”

And work as team they do. The family is a team of experts - Dario as general manager, Tino as construction manager, and Anna as office manager – and they’re all highly dedicated to the values and work ethics established by their father.

Together they work with the client to build a custom dream home.

Whether it’s a large luxury home or a small mid-range home, a twostorey or a bungalow, traditional style or contemporary, Pompei builds to the vision and needs of their customer.

“Every buyer has different needs,” says Dario. “That’s what we are here to do – fill those needs.”

3D computer aided visualization allows clients to envision their home before it is built. Shown are a floor plan view, and eye-level view (below).

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Being a small volume builder – they build between five to 10 homes annually - allows Pompei to focus on the customer and quickly and efficiently make changes as needed.

One way of making sure the client’s home is exactly what they want is by using state-of-the-art 3D computer-aided visualization technology. Clients are able to design and see their homes unfold in front of their eyes. With full colour renderings, the clients can visualize the layout and see the home from multiple angles, just like they would if the house existed in more than a drawing.

The program also allows the flexibility to experiment with different colours and products right down to how they want the fireplace to be detailed.

“It’s a great tool because our clients can visualize their dream home before it’s built. It’s very detailed and allows us to fine tune,” explains Dario. “It also allows us to see any potential mistakes and rectify them. There are no surprises for the customer.”

Keeping up with technology isn’t limited to the design stage.

Pompei also keeps up with the latest green technology in home building. They search out the green options that are cost effective and add value to the home and the client can choose to incorporate them into the home.

You’ll find new and infill homes built by Pompei throughout the Edmonton area including Strathcona County, Sturgeon County, Parkland County, and Fort Saskatchewan.

“We build where our clients want to go and where it’s available to us, whether an acreage or city lot,” explains Dario.

Currently Pompei’s new show home is in development. New and exciting things are coming soon! Contact their office to discuss your project, view floor plans, and design your new home.

The future for Pompei Homes is to continue doing what they have always done. “We will continue to maintain high quality standards, quality workmanship, and taking pride in our work and being personally involved at all stages,” says Dario. “Whether big or small, we want our homes to be the best they can be.”

FOR MORE INFORMATION

www.pompeihomes.com 780.457.4800

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The small town haven of Southfork Small town living never looked so grand! Southfork in Leduc offers the solitude and serenity of the prairies with the lifestyle and amenities that today’s modern world demands. And right now, it is growing – offering even more opportunities for homebuyers to live in this small town haven with a grand design.

Jayman BUILT - with its line of inspired, stylishly functional homes designed for the family - has been instrumental in Southfork’s growth.

It will, yet again, play a crucial role in its progress when the renowned 40

Edmonton Builder & Developer Annual 2021

homebuilder opens new showhomes here next spring.

In fact, Jayman BUILT will be launching three of its most popular models here that expands on the promise of refined, amenity-rich living in Southfork.

Southfork is the premier development in the area and is being brought to life by Tamani Communities – the land development arm of Jayman BUILT. It offers an extensive range of family-friendly housing options from townhomes, to laned homes and duplexes, to move-up homes all the way to front-drive estate homes. It has something to suit every homebuyers’ need.

Located 10 minutes south of Edmonton in the City of Leduc, Alberta, Southfork is right in the sweet spot between the modern and natural

worlds, right at the border of urban and suburban living. And everyone is falling in love with it.

“Southfork has in fact become one of the most soughtafter communities in the Edmonton area. With an abundance of green space, parks, pathways, landscaped water features and convenient access to downtown Leduc and Edmonton, Southfork is the location of choice for new residents in the Leduc, Edmonton and surrounding areas,” says Jayman BUILT Sales Manager, Dalayce Keen.

Just like any small town, Southfork now boasts its own elementary school. The Father Leduc Catholic School is a new Kindergarten to Grade 8 school located in the community and is currently serving nearly 500 students.

Residents also have easy access to Southfork Landing, a convenient retail development located on the intersection of Southfork Drive and Highway 2A. “There is a Husky Gas Bar and large convenience store that is the perfect ice cream and quick stop destination; a Liquor Depot, daycare, and other amenities abound,” Keen adds.

But what could be its biggest advantage is the very attractive prices of homes. “Homes are on average $30,000 cheaper in Leduc than South Edmonton which is only a nexthome.ca

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10-minute drive. Depending on the size of the home the savings can be quite a lot,” Keen points out.

For example, she says a single-family front drive home in Leduc starts from the $390,000s, while the same model in a popular southwest Edmonton community just a few minutes up the road is in the $445,000s. While a single-family laned home in Leduc is from the $320,000s and the same model in southwest Edmonton starts in the $350,000s.

Southfork is indeed primed for growth and new homesites were just released in the latest phase, with Jayman BUILT introducing a total of five new showhomes here in the spring.

“We will have three of our popular models opening - two laned homes and one front-drive home; as well as two estate showhomes in the Estates of Edgewater in Southfork,” says Ronda Soetaert, Jayman BUILT Marketing Lead, Edmonton Division.

Among the most anticipated new showhomes scheduled for a spring opening are the laned homes The Brady and The Renew. “The Brady is a new laned model with unbeatable value, at 1,450 square-feet featuring an open-concept main floor,” Soetaert says. “While the ever-popular Renew has the dramatic open-to-below allure that allows amazing sunlight down to the basement. This house always has basement development, so the finished square footage is 1,751 squarefeet.”

She similarly has high hopes for the new front-drive model The Keira, which will have several different floorplan options that can personalize its 2,012 square-feet to fit the wants and needs of each specific buyer.

The crown of the entire Southfork community though is its Estates of Edgewater that crystalizes all the aspirations of the development in an enclave worthy of much esteem.

Edgewater is a true estate neighbourhood featuring a separate entry, private gazebo park and local shopping amenities. “This prestigious community with landscaped pathways and tree lined boulevards will make you want to call it home,” Keen says. And Jayman BUILT is now the exclusive builder here.

Coming soon to Edgewater are the Jayman BUILT estate showhomes of The Charlotte 26 and The Arlington 28-4.

Soetaert says The Charlotte 2 6- at 2,612 square-feet - has the flair and functionality of an estate family home with a flex room on the main floor, walkthrough pantry and his-andhers vanities in the luxurious owner’s suite. While the popular 2,664-square-foot four-bedroom Arlington has several floorplan options that makes it as delectable a choice as any custom-made home.

But no matter which home type you build, living in Southfork is its own reward. The setting may seem to remind some of the Little House on the Prairie series, although the homes are certainly anything but little, but the life that can be found here can be just as quaint and fulfilling.

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Edmonton Builder & Developer Annual 2021

For more information, visit jayman.com or southforkleduc.com

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Fired up!

THESE DAYS, CANDLEHOLDERS NOT ONLY PROVIDE A COSY ATMOSPHERE, THEY ALSO ACT AS UNIQUE OBJET D’ART, AS WELL

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1 | CERAMIC CANDLESTICK. $19.99. hm.com 2 | Avant BRASS CANDLEHOLDER in small. $27.99. eltemkt.com 3 | Romy METAL CANDLE HOLDER. $12. structube.com 4 | U-SHAPE CERAMIC TAPER CANDLE HOLDER in white speckle by Paddywax. $19.50. indigo.ca 5 | 2 Pack TAPER CANDLE HOLDER in gold metal by DSDECOR. $21.96. amazon.ca 6 | WEBBED CANDLEHOLDER in black. $145. elte.com 7 | Bloom botanica TWO-PIECE CANDLEHOLDER SET by Georg Jensen. $179. thebay.com nexthome.ca

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TRENDING • SHOP LOCAL

Shop local

by PEPPER RODRIGUEZ AND SALINA YARA HALABI This year is going to be a make-or-break time for many of our local small business owners. These businesses add uniqueness to Edmonton’s look, feel and bring some special character to our communities; so now is the time to support them by shopping local. Edmonton certainly has a wide variety of local shops each deserving of your support, but here are some of our favourites. All of them also have an online presence, so ordering from them doesn’t mean you even have to leave the house.

THE GROWLERY BEER COMPANY

Edmonton’s new community of Blatchford has a trendy microbrewery for a neighbour!

The Growlery’s cool space has been designed with a nod to the rich aviation past of the community. You’ll definitely enjoy the atmosphere here – and love custom brews.

Find them at 40 Airport Road. www.growlerybeer.com

VIOLET CHOCOLATE

The Violet Chocolate Company has been making award-winning flavoured chocolate since 2012 from their studio in Edmonton, Alberta. Rebecca Grant, owner and chocolatier, uses traditional techniques, quality ingredients, and inspiration from her experiences as a Red Seal Chef to create uniquely flavoured bars. You can find their small and big chocolate bars at retailers around Edmonton or shop with them directly online at www.thevioletchocolatecompany.com.

BLOOM COOKIE CO. ART OF CHARCUTERIE

The gift of a gourmet charcuterie spread is certain to make someone’s day special. Like the name says, these boxes are like a piece of art – each expertly filled with delicious bites of cured meats, rich cheeses, fresh fruits, nuts, olives, edible flowers and more. Available for a party of one or more! www.artofcharcuterie.ca 44

Edmonton Builder & Developer Annual 2021

Bloom began selling in farmers markets in and around Edmonton, and soon grew to offering wholesale options to numerous cafés around town. In 2018 Bloom opened their first storefront on 124th Street. www.bloomcookieco.ca

JACEK CHOCOLATE COUTURE

Impress any fashionista or chocolate connoisseur with a beautiful and indulgent confection from this boutique chocolatier. Using fine chocolate from France, JACEK combines gorgeous designs and unexpected tastes, which are continuously changing to reflect the flavours and colours of the season. www.jacekchocolate.com

STRATHCONA SPIRITS DISTILLERY

Skip the ordinary sips, and instead give this super hip, small-batch gin and vodka. Made from locally farmed grains and botanicals that are distilled using traditional methods, these bottles will truly delight. Plus, the bottle art does not disappoint (no wrapping necessary). www.strathconaspirits.ca

THE SKINNY

TOKEN BITTERS

Token Bitters is an Edmonton-based company that handcrafts aromatic bitters. Their artisanal bitters add a unique flavour profile to cocktails, mocktails, baking, food and more.

Each is bottled by hand and made with organic locally sourced ingredients wherever possible. They have a Token Bitter sampler set available for pre-order for $36. www.tokenbitters.com

ELEANOR & LAURENT WILD PRAIRIE SOAP CO.

With all the hand washing we do today, a gift set from Wild Prairie Soap Company would just be perfect! For 20 years, its Edmonton-based Soaperie has used natural ingredients to create the finest cold process soap, bath and personal care products. They have some amazing gift sets available from $21 and up. www.wildprairiesoap.ca

Freshly baked breads and pastries come alive in this French bakery + bistro. Situated within Garneau, this beautiful shop features a bright and welcoming interior, complete with baskets filled with a wide variety of perfectly crafted bakes – like sourdoughs, baguettes, brioche and more. www.eleanorandlaurent.com

The Skinny is a Lifestyle + Clothing Boutique that loves modern, with a bit of warmth. Creating, connecting and community are the at the core of its business. They have two locations in Edmonton where you can get toys, clothes and more for babies, kids and grown-ups. www.shoptheskinny.ca

TRANSCEND COFFEE

Coffee subscription? Yes, please!

Treat the coffee-lover in your life to a monthly supply of freshly roasted beans – delivered right to their door. Expect high quality, delicious options that are as special as the process the Transcend team follows to source and expertly roast each batch. www.transcendcoffee.ca nexthome.ca

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SPONSORED CONTENT

How to design your dream home…

by C. MARIE HEBSON

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Edmonton Builder & Developer Annual 2021

It’s hard to pinpoint what I start with when I design a $2.2 million dollar dream home, but I can say with assurance that it always has a defined personality. I also prefer to connect the outside to the inside in both color palette and style genre, then every element of that home will fit within the boundaries of that style. To create tension and excitement, I often mix style genres, like in this home, where I paired renaissance art with contemporary art, and leaned more modern with my chandeliers and light fixtures, but kept the millwork traditional.

This particular home was put together with Old English Tudor stylings and designs. I pushed the main and second floors into classic traditional, but the basement “mancave” has a rock n’ roll vibe to it.

Complete with Nano Window Wall, Roche Bobois inspired sectional, cool matte gun metal black pool table and gold gilded portraits of great rock n roll icons like Robert Plant and Mick Jagger, who happen to be modern English. nexthome.ca

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Know what finishes you want to use for your lighting, plumbing and cabinetry hardware.

Know what tone of wood you want.

Will you embellish your home with millwork, or will features be with wallpaper, stone or art?

Collect photos of every room for your design intent to help you stay on track with future selections you need to make. Ask yourself, would the elements your considering fit into that inspiration photo seamlessly?

No matter what your specific style – knowing what you want, how much you want to spend and telling your designer those basic parameters will ensure the end result will be most gratifying.

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Edmonton Builder & Developer Annual 2021

Seeing the faces of my clients and how happy they are to have their home perfectly appointed never ceases to amaze me, that is my pay day.

When designing your dream home, call the professionals— let Marie Hebson of interiorsBYDESIGNinc. design your next home.

Photos compiled are from websites where Marie shops. Various items chosen are befitting the mood and depict best choices for this article.

Should you want information on any of these products, please contact interiorsBYDESIGNinc.

interiorsBYDESIGNinc. is a full service design studio based out of Edmonton, Alberta, Canada. Along with many accolades on Houzz.com, DeringHall.com and HGTV.com, my little boutique design studio was on the international cover of CER Magazine which was distributed throughout Russia, Italy, France, UK and North America and more recently on NonagonStyle.com Plan your interior design success with us and it will reward you for many years to come. Call us today at 780.489.4412 and tell us about your project, we’re here to help.

Good design is not a luxury, it’s a smart investment. nexthome.ca

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#Trending ROSE GOLD BATHROOM HARDWARE

Move over brass and gold, there’s a new finish that’s shining bright – rose gold. With a delicate blend of yellow gold, silver and copper metals, this pretty metal is sure to add a unique touch to your bathroom.

8 bathroom essentials

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O SINGLE HOLE FAUCET in rose gold by THG Paris. $3,495. gingers.com

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4 7 Bathroom ceiling RAINFALL SHOWER FAUCET SYSTEM mixer set in brushed rose gold. $473.98. amazon.ca

Wall mount TOILET PAPER HOLDER in satin rose gold. $199.99. wayfair.ca 50

Condo & Home Builders’ Annual 2021

6 5 1. X Base khaki BATH MAT. $39.95. cb2.ca 2. Calm SOAKING SALTS by Herbivore. $22.50. socialitebeauty.ca 3. HANGER RACK in metal and wood. $5.99. hm.com 4. SMARRA BOX with lid in natural. $19.99. ikea.ca 5. Porcelain HEART DISH. $6.96-$7.96. eltemkt.com 6. Karla copper BATH TOWEL. $34.95. cb2.ca 7. Washed LINEN BATHROBE in powder beige from H&M. $59.99. hm.com 8. PEDESTAL PLANT POT in dark beige. $19.99. hm.com