Riverlea Brand Guidelines 2024

Version: May 2024

BRAND GUIDELINES

Living the great Australian Dream.

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Riverlea brings together everything I have learnt over the years in building great communities.

Wide open recreation spaces, beautifully manicured streets, great shops and schools on your doorstep and a terrific neighbourhood, all living the great Australian dream.

I wanted to create something unique and truly special for Adelaide and as you drive past the grand entry lakes and underneath the rows of palm trees, I welcome you and your family to South Australia’s greatest masterplanned community.

Lang Walker AO Walker Founder 1945 - 2024

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CONTENTS Subject

Page

Introduction

3

Brand Voice

6

Brand Anatomy

11

The Riverlea App

18

Brand Hierarchy

24

Brand Palette

28

Riverlea Fonts

33

Brand Application

36

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BRAND VOICE

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Brand Voice Welcome to Riverlea

Community Spirit:

At Riverlea, we believe in more than just

At Riverlea, we’re more than just

building homes,; we’re crafting a lifestyle.

neighbours we’re a community. From lively

Nestled in the heart of South Australia,

social events to shared parks and amenities,

our masterplanned community combines

we foster a sense of belonging that extends

modern convenience with open recreation

beyond your front door. Here, friendships

spaces. We are safe for families and

flourish and memories are made, that last

welcoming to everyone.

a lifetime.

Warm and Inviting:

Elevated, Modern Living:

Step into a world where every street feels

Experience the best of both worlds at

like home. Whether you’re a family seeking

Riverlea. Our thoughtfully designed homes

space to grow or a professional looking for

boast modern architecture and premium

a peaceful retreat, Riverlea welcomes you.

finishes, creating a space where luxury meets functionality. With convenient access to amenities and services, everyday living is effortless and enjoyable.

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BRAND ANATOMY

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The Riverlea brand is simple, stylish and recognisable.

As a wordmark, it has a strong presence in the South Australian community and should not change or be altered in any way. Applying the Canela font, the Riverlea logo should not be typed, but applied as the image file to maintain spacing and brand integrity.

The brand has been updated to include an icon, giving it more agility across different applications, and strengthening its positioning. This is encouraged across digital channels, especially the new Riverlea Community App; and in print as a brand recall opportunity.

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Full brand

Brand mark

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Safe Space | Full Logo

The safe space for the Riverlea full logo can be calculated by using the icon.

This is represented in the above with the faded application of the icon.

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Safe Space | Icon

The safe space for the Riverlea icon can be calculated by applying an exact replica of the icon immediately adjacent to its placement.

This is represented in the above with the faded application of the icon.

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Full Logo Variants

Full brand - dark

Full brand - light

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Icon Application Variants

Icon - dark

Icon - light

Icon mark - transparent

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THE RIVERLEA LIFESTYLE APP The brand icon is the face of the Riverlea Lifestyle App. The Riverlea Lifestyle App will help the residents of Riverlea to stay connected and build a strong community.

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Riverlea

Riverlea

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Logo Usage The full logo and icon should not be changed or altered in anyway. These guidelines must be adhered to in every application.

This will maintain the integrity of our brand and ensure consistency across its usage.

Whilst no minimum sizing rule applies to the Riverlea logo and icon, it is essential that it remains crisp and legible in application.

*The same logo usage guidelines apply to the Riverlea icon, which must not be changed or altered in any way.

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Do not use the Full logo and brand mark together

Ensure logo remains crisp and legible at any size

R iverle a Do not recreate the logo

Do not alter the logo in anyway

Do not warp or distort the logo

The Icon should adhere to the same rules and should not be altered in anyway.

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As a masterplanned community by Walker, the Riverlea brand must work in unison with the Walker brand guidelines.

The Walker logo should be incorporated at every opportunity and respond to the design application, whether it be included as standalone to enforce the Walker brand or as a lockup as illustrated in the above example.

When we write copy as well we should always try to position the community as ‘Riverlea by Walker’ where possible, to ensure the master brand and its reputation of delivering masterplanned communities, is pushed through in our collateral.

Please contact the Walker Communications, Marketing and Brand team to clarify any application.

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BRAND HIERARCHY

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Riverlea will host a number of built-product and retail brands within the masterplanned community. For this reason, it is important to understand the hierarchy of brand placement and the relationship between each.

Whilst the Walker brand leads the hierarchy relationship, this does not mean that it takes primary placement. Rather, this means that it should always be considered in design and be applied to all collateral prominently, in response to the design format and adhering to the Walker brand guidelines.

In all Riverlea collateral, the Riverlea logo should be most prominent and positioned as the ‘hero’ brand. The complete Riverlea brand guidelines must be adhered to.

In built-form products and retail centre collateral, these individual brand guidelines apply with their brand being positioned as the ‘hero’.

The Riverlea and Walker lock ups is to be included to acknowledge the brand relationship, as directed in their specific guidelines. Built-form products will further incorporate a building partner brand, with subtle but fair acknowledgement.

The Walker Communications, Marketing and Brand team are available to provide guidance when navigating brand relationships and placement on shared collateral.

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The Walker logo should always feature in collateral.

It may not always be the hero placement, but should feature predominantly whilst adhering to the Walker brand guidelines.

In Riverlea collateral, the Riverlea logo should feature as the ‘hero’ logo or as part of a lock up with the Walker brand; acknowledging the relationship of being a masterplanned community by Walker.

Riverlea built-form products and retail centres within the masterplanned community will apply their individual brand guidelines to specific collateral. The relationship of being a product by Walker within Riverlea is acknowledged in this placement.

We acknowledge our building partners for built-form product with subtle but fair brand inclusion.

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BRAND PALETTE

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Primary colours The primary colours for the Riverlea brand are Riverlea Blue and Riverlea Teal. These colours now incorporate tinted shades to create agility and interest when applying the brand.

Riverlea Blue

10%

10%

20%

20%

40%

#18173a

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Riverlea Teal

40%

# 00b2b2 60%

60%

80%

80%

Secondary colours The secondary colours for the Riverlea brand are Riverlea Silver and Riverlea Latte. These colours also incorporate tinted shades to create agility and interest when applying the brand.

Riverlea Silver

10%

10%

20%

20%

40%

# e0dcdb

Riverlea Latte

40%

# c0a884 60%

60%

80%

80%

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RIVERLEA FONTS

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PRINT FONTS The print fonts for the Riverlea brand have been selected for their clarity and modern style.

Where possible, this font hierarchy should be applied in both print and digital applications.

Where the print fonts are not available on a digital platform,

Titles | Headings | Sub Headings

Nimbus

the digital fonts may be used instead, outlined on the following page.

The weight application for each typeface is open to the discretion of the designer, responsive to the project and design product. This discretion must ensure legibility, and establish proper hierarchy.

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Body copy | Footnotes | call outs

Canela

DIGITAL FONTS The digital fonts for the Riverlea brand are available for when a digital platform cannot accommodate the standard print fonts.

These should be considered as an alternate font, and should follow the same guidelines as the print fonts in weighting, hierarchy and application.

Roboto Titles | Headings | Sub Headings

Body copy | Footnotes | call outs

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BRAND APPLICATION

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Examples of brand application The following are examples of the Riverlea brand application.

These examples are indicative of how the Riverlea brand elements can be applied across different

Brand colour application

mediums and sizes.

Brand typography and typeface application

Full logo, light variation

The Walker logo has been incorporated into the design to feature prominently.

The Walker logo should always feature in all applications.

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BILLBOARD

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EDM

Riverlea full logo, light variation

Riverlea Icon

Brand typography application

Brand colour application Riverlea + Walker lock up

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BROCHURE Walker logo inclusion

Riverlea full logo, light variation Riverlea typography application

Riverlea Teal applied at 40% opacity

Riverlea icon, transparent application

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CONTACT For guidance and approval on brand usage, please contact the Walker Communications, Marketing and Brand team.

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