SPRING 2018 COLLECTION
2 4 6 8
WE LCO M E
S H O P P I NG S P RI NG A RO CK STAR’S VI EW
JA K E : T H E O FFI CI AL OAK H ALL GRE ETER
14
OAK H ALL M UST- H AVE S
86 92
AS K FO RUM
B R AX : P E RFECTI NG TH E PANTS
P h o to g raph e r S E AN B LO O ME R Hair & Makeup ALICIA G E O RG E
SPRING 2018
A sea son of
GROW T H thank s to y ou
Oak Hall opened its doors in 1859, before the Civil War and before the telephone was even invented. The store’s devotion to provide exceptional apparel and service continues to this day, growing and evolving under fifth and sixth-generation family members. We couldn’t have done it without generations of loyal customers like you. You’re the reason our flagship Memphis store has grown significantly over the years. It’s why we continue to build on our dynamic online shopping platform, and why our Nashville store will expand to 12,700 sq. ft. this spring. This is all to bring you more of the world's finest merchandise, and to ensure you’ll have a shopping experience like no other. With an exciting new season upon us, we invite you to take advantage of what you’ve helped us achieve, and we sincerely hope you will allow us to serve you in any way we can.
J AV I E R B A R D E M a n d D E V P AT E L , M A L I B U H I L L S , 8 p m W AT C H T H E S E R I E S O N Z E G N A . C O M
SHOP SPRING S H O P P I N G F R O M T H I S C ATA L O G
Does it have a Web Product Code? Visit oakhall.com and enter the code into our Search tool. Click the magnifying glass icon or hit “Enter” to go to that item’s page. TIP: To see more of this brand, search by brand and this product will appear with other items.
214ETO0100
No Web Product Code? No problem. Visit oakhall.com to contact us. We’ll partner you with the right sales associate at your Memphis or Nashville store. Click on “Store Location” or simply call 1-844-625-4255 (1-844-OAK-Hall).
STORE LOCATION | 1-844-OAK-HALL (625-4255)
S H O P P I N G O U R C ATA L O G AT O A K H A L L . C O M
Search
MEN
/
WOMEN /
BRANDS / SINCE 1859 / EVENTS
FEATURED
APPAREL
ACCESSORIES
BRANDS
Gift Card
Coats & Jackets
Dog Accessories
Barbour
Women’s Catalog
Dresses
Gloves & Scarves
Brunello Cucinelli
New Arrivals
Jeans
Handbags
Etro
Sale
Tops
Jewelry
Lafayette 148 New York
Sweaters
Pens
Rag & Bone
Shorts
Shoes & Boots
Vince
Skirts
Small Accessories
View All
Pants
Sunglasses
Shop All
Shop All
Clicking “MEN” or “WOMEN”
Clicking “BRANDS” brings up
allows you to shop these
an entire list of our brands. You
collections by type of apparel,
can then click on any brand to
type of accessory, or applicable
browse its specific page.
brands. Simply click any type or brand to browse its specific page, or click “Shop All.”
4
OAKHALL.COM
Tip: In-store pickup is available at our Memphis location.
PHOTOGRAPHY
A ROCK STAR’S VIEW In his songs and now his photos, Gerry Beckley shares his world.
6
OAKHALL.COM
“It was a wonderful era we grew up in,” says Gerry Beckley of America, the beloved band that rose to fame in the 1970s. “Those were days of protest and passion—and millions of dollars in vinyl record sales. It was a perfect time to get into the music business.” Beckley and bandmates Dewey Bunnell and Dan Peek formed their group in England, naming it America to preclude being considered a British band. “I met Dewey and Dan at a small high school for dependents of US servicemen stationed in the U.K. There were a few other bands at our school and we all played Top 40 stuff; it wasn’t until we began writing original material that we morphed into something special. I had made a few studio contacts in London and one thing led to another, which ultimately led to an offer from Warner Brothers. Our first album went right to number one; it was a pretty quick journey.” With success came almost-constant travel, and after a while, Beckley began photographing scenes from his hotel rooms. “For about 20 years I’ve been taking pictures while I travel to show my family and friends. (I’m on the road about 200 days a year, so it’s easy to lose track of where I’ve been.) It started as a series of shots from my hotel window: my self-imposed rules allowed me to zoom or pan a bit but not change rooms just for a better shot. For example, if I was in Paris and the Eiffel Tower was at the other side of the hotel, I didn’t change my room for a different view.” His works have recently been on view at the Morrison Hotel Galleries in NYC and LA, and can also be seen at morrisonhotelgallery.com. When asked about his personal style, Beckley talks about comfort. “The clothes I wear on stage are essentially the same clothes I wear day to day; I don’t have two different personas. I have friends in the clothing business and fashion fascinates me, but as I get older, I gravitate to things that feel comfortable. So while I enjoy nice clothes and keep up with the trends, I stick pretty much with classics.” As does his audience: at concerts these days, the old hits still steal the show. “We throw in a few new album cuts to mix it up a bit,” says Beckley. “But we love seeing the looks on people’s faces when we play the tunes that they came to hear.” BY DAVID A. ROSE
T H E S H I R T M A K E R S I N C E 19 2 8
Passion + Performance
With Victory Comes Preparedness
SAMUELSOHN Sport Coat
ETON
Dress Shirt
HILTL
Trouser
14
OAKHALL.COM
On him: SAMUELSOHN Suit
ETON Dress Shirt
On her: JASON WU Compact Crepe Embroidered Dress 491JWU0100 - $1,795 Chalk
OAKHALL.COM
15
CANALI
Sport Coat
ETON
Dress Shirt
HILTL
Supima Pique Dayne Trouser
16
OAKHALL.COM
CANALI
Sport Coat
ETON
Dress Shirt
OAKHALL.COM
17
LUCIANO BARBERA
Sport Coat, Dress Shirt & Trouser
18
OAKHALL.COM
LUCIANO BARBERA Car Coat, Cardigan & Sport Shirt
OAKHALL.COM
19
ISAIA
Sport Coat, Dress Shirt, Neckwear & Linen Trouser
20
OAKHALL.COM
ETON
Dress Shirt 210ETO0164 - $265 Blue Green Dress Shirt 210ETO0166 - $275 Pink Dress Shirt 210ETO0167 - $275 Blue Dress Shirt 210ETO0166 - $275 Blue
OAKHALL.COM
21
ELEVENTY Suede Jacket, Knit Shirt, Pant & Backpack
MAGNANNI Blanco Lo Dress Sneaker - $325 Cognac Calfskin
22
OAKHALL.COM
ELEVENTY Shadow Plaid Sport Coat 396ELV0103 - $1,195 Aubergine Crew Neck Sweater 344ELV0100 - $345 Pearl Grey Aubergine Multi Stripe Sport Shirt 311ELV0100 - $295 White Chino 150ELV0100 - $295 Stone
OAKHALL.COM
23
On him: L.B.M. 1911 Navy Stripe Cotton Soft Jacket 396LBM0114 - $725 Navy
ETON Dress Shirt 214ETO0100 - $265 White
AG JEANS Everett 370ADG0131 - $225 9 Years - Tidepool
PETER MILLAR Triumph Penny - $195
On her: CINQ A SEPT Taghrid Dress 411CQS0101 - $495 Lapis
LOEFFLER RANDALL Tab Clutch 464LOE0122 - $250 Rainbow Sydnee Pump 480LOE0151 - $325 Black
24
OAKHALL.COM
L.B.M. 1911 Plaid Soft Jacket 396LBM0115 - $775 Brown
LEDBURY Sport Shirt 311LED0110 - $145 Blue
CITIZENS OF HUMANITY Gage Classic Straight 368CTZ0107 - $198 Stone
OAKHALL.COM
25
PETER MILLAR Sport Shirt 311MIL0149 - $125 Yankee Blue
Sateen Stretch 5-Pocket Pant 369MIL0103 - $145 Navy Triumph Penny - $195
26
OAKHALL.COM
PETER MILLAR Vespa Sport Coat 128MIL0107 - $695 Navy Sport Shirt 311MIL0150 - $135 Yankee Blue
OAKHALL.COM
27
PETER MILLAR Short-sleeve Sport Shirt 316MIL0102 - $135 Patriot Navy Winston Washed Twill Short 360MIL0100 - $85 Khaki Triumph Penny - $195
28
OAKHALL.COM
PETER MILLAR
Catalina Bit Driver - $195 Triumph Penny - $195
OAKHALL.COM
29
PETER MILLAR
Harker’s Herringbone Woven 313MIL0103 - $135 White Apex Seersucker Pinstripe Performance Short 356MIL0103 - $95 Grotto Blue Triumph Penny - $195
30
OAKHALL.COM
PETER MILLAR Journeyman Swimwear 352MIL0113 - $85 Cape Red Karma Chameleon Swimwear 352MIL0112 - $85 Atlantic Blue Sour Lemons Swimwear 352MIL0111 - $85 Watercress
OAKHALL.COM
31
PETER MILLAR Pivers Seaside Wash Stripe Polo 334MIL0126 - $88 Bonnet
32
OAKHALL.COM
CULTURATA Sport Shirt 311CUL0123 - $195 Green
AG JEANS Graduate 369ADG0110 - $178 Sulfur Light Pavement
OAKHALL.COM
33
BILLY REID
Lexington Sport Coat 396BLR0100 - $595 Navy
LEDBURY
Prestwick Gingham Sport Shirt 210LED0122 - $165 Surf Blue
34
OAKHALL.COM
BILLY REID
Bomber Jacket 378BLR0100 - $325 Leaf Short-sleeve Tuscumbia Shirt 314BLR0100 - $185 Navy
OAKHALL.COM
35
FAHERTY Oxford Ventura Shirt 313FAH0106 - $138 White
CITIZENS OF HUMANITY Core 369CTZ0107 - $198 Blue Mist
MAGNANNI Franco Lo Dress Sneaker - $299 Grey & Cognac Blanco Lo Dress Sneaker - $325 Stone Nubuck & Cognac Calfskin
36
OAKHALL.COM
From top to bottom: CITIZENS OF HUMANITY Core 369CTZ0107 - $198 Cement Core 369CTZ0110 - $198 Stone Core 369CTZ0107 - $198 Blue Mist Gage 370CTZ0127 - $224 Hester Gage 370CTZ0128 - $224 Greyhound Gage 370CTZ0129 - $224 Dunes Gage 370CTZ0130 - $224 Taylor
OAKHALL.COM
37
MAGNANNI
Franco Lo Dress Sneaker - $299 Grey & Cognac
38
OAKHALL.COM
MAGNANNI
Blanco Lo Dress Sneaker - $325 Stone Nubuck & Cognac Calfskin
OAKHALL.COM
39
GOODMAN Carbon Peach Slub Jersey Polo 336GMB0100 - $128 Light Heather Grey
BRAX Print Bermuda Shorts 358BRX0100 - $135 Blue
40
OAKHALL.COM
ZACHARY PRELL
Knit Shirt 336ZAC0100 - $98 Light Turquoise
CITIZENS OF HUMANITY
Gage 370CTZ0131 - $218 Ink
OAKHALL.COM
41
RODD & GUNN Taylors Creek Polo 336RNG0100 - $85 Sky, Royal, Eclipse & Onyx Bells Junction Polo 334RNG0100 - $79.50 Marble, Midnight & Stonewash Flaxton Short 356RNG0101 - $118 Latte
42
OAKHALL.COM
RODD & GUNN
Flaxton Shorts 356RNG0101 - $118 Pine, Latte & Sky
Preston Stripe Shorts 356RNG0100 - $128 PaciямБc & Pine
OAKHALL.COM
43
FAHERTY Summer Blend Ventura Shirt 311FAH0130 - $148 Pink Blue Cream Stretch Chino Short 360FAH0104 - $98 5 Year Red
44
OAKHALL.COM
FAHERTY
All Day Shorts 360FAH0105 - $98 Spice, Olive, Navy & Ice Grey
OAKHALL.COM
45
FAHERTY Summer Blend Ventura Sport Shirt 311FAH0134 - $148 Faded Rose Buffalo
46
OAKHALL.COM
From left to right: FAHERTY Ventura Shirt 311FAH0131 - $148 Teal White Multi Linen Laguna Shirt 311FAH0132 - $168 Summer House Plaid Ventura Shirt 311FAH0133 - $148 Tidal Indigo Summer Blend Ventura Shirt 311FAH0134 - $148 Faded Rose Buffalo Summer Blend Ventura Shirt 311FAH0130 - $148 Pink Blue Cream Summer Blend Ventura Shirt 311FAH0134 - $148 White Lavender Buffalo
OAKHALL.COM
47
FAHERTY Seaview Shirt 311FAH0136 - $148 Green Blue Plaid Short-sleeve Heather Henley 332FAH0109 - $68 Green All Day Short 360FAH0105 - $98 Ice Grey
48
OAKHALL.COM
FAHERTY
Heather Polo 334FAH0102 - $88 Charcoal, Light Blue, Navy, White & New Blue
OAKHALL.COM
49
SOL ANGELES Regatta Crew 332SAG0100 - $58 White
FAHERTY Backloop Zip Hoodie 362FAH0102- $148 Grey Classic Boardshort 352FAH0104 - $128 Surfboard Leaf Print
50
OAKHALL.COM
SOL ANGELES
Buena Vista Bay Crew 332SAG0101 - $78 Buena Vista
FAHERTY
Harbor Short 360FAH0106 - $128 Navy
OAKHALL.COM
51
VUORI Tradewind Performance Tee 332VU0100 - $48 Saltwater Red Kore Short 356VUO0100 - $68 Navy Charcoal Stripe
ON Swiss Performance The Zero-Gravity Cloud - $130
52
OAKHALL.COM
ON Swiss Performance The Zero-Gravity Cloud - $130
OAKHALL.COM
53
10 CROSBY BY DEREK LAM Knit Top with Fringe 442TCR0100 - $350 Red Multi Cropped Flare Trouser 425TCR0100 - $395 Soft White
LOEFFLER RANDALL Laurel Slide 480LOE0155 - $395 Amber/Natural
54
OAKHALL.COM
On her: BROCHU WALKER Illona Tank 438BRW0100 - $288 Alabaster Combo
ALC Bryce Skirt 422ALC0100 - $345 Gold
LOEFFLER RANDALL Laurel Slide 480LOE0155 - $395 Amber/Natural
On him: ZACHARY PRELL Sherif Sport Shirt 311ZAC0100 - $168 Faded Red
BRAX Ultralight Everest Pant 390BRX0102 - $198 Sand
OAKHALL.COM
55
NILI LOTAN Laredo Tank 438NIL0100 - $350 Mustard
RAG & BONE High Rise Ankle Skinny 430RAG0100 - $225 White Manson
VINCE Daria 2 Espadrille 480VFW0146 - $250 Cedar
56
OAKHALL.COM
VINCE Daria 2 Espadrille 480VFW0146 - $250 Cedar Daria 2 Espadrille 480VFW0147 - $250 Light Woodsmoke Johan Espadrille 480VFW0148 - $225 Blush
OAKHALL.COM
57
REBECCA TAYLOR Lily Embroidered Top 435TAY0133 - $295 Snow
AG JEANS Legging Ankle 430ADG0110 - $178 Misty Mauve
58
OAKHALL.COM
CITIZENS OF HUMANITY Rocket Crop 430CTZ0104 - $178 Memphis Purple
AG JEANS Legging Ankle 430ADG0109 - $178 Ocean Mist Legging Ankle 430ADG0110 - $178 Misty Mauve Farrah Skinny 430ADG0111 - $188 White Legging Ankle 430ADG0112 - $235 18 Years Tainted Cloud
OAKHALL.COM
59
AO.LA BY ALICE + OLIVIA Embroidered High Rise Girlfriend Slim 430ALO0100 - $440 Multi
VINCE Johan Espadrille 480VFW0148 - $225 Blush
60
OAKHALL.COM
AO.LA BY ALICE + OLIVIA Amazing High-rise Girlfriend Slim 430ALO0101 - $395 Multi
VINCE Daria 2 Espadrille 480VFW0147 - $250 Light Woodsmoke
OAKHALL.COM
61
LOVE SHACK FANCY Lacy Dress 411LSF0100 - $295 Black/White
LOEFFLER RANDALL Logan Sneaker 480LOE0156 - $295 Silver
62
OAKHALL.COM
LOEFFLER RANDALL
Knot Tote 464LOE0123 - $550 Silver Envelope Clutch 464LOE0124 - $275 Silver Logan Sneaker 480LOE0156 - $295 Silver
OAKHALL.COM
63
JOIE
Cerelia Top 435JOI0112 - $228 Desert Sky
RAG & BONE
High Rise Ankle Skinny 430RAG0100 - $225 White Manson
64
OAKHALL.COM
SANCTUARY In Bloom Jacket 456SCY0100 - $139 Cheerful Nature
ATM Sweetheart Tank 440ATM0100 - $75 White
CITIZENS OF HUMANITY Ava Short 430CTZ0105 - $178 PaciямБca
VINCE Johan Espadrille 480VFW0148 - $225 Blush
OAKHALL.COM
65
REBECCA TAYLOR Maia Ruffle Top 435TAY0134 - $295 Vanilla Combo
CITIZENS OF HUMANITY Rocket Crop 430CTZ0104 - $178 Memphis Purple
66
OAKHALL.COM
NILI LOTAN Clea Blouse 435NIL0106 - $515 Red
NILI LOTAN Tel Aviv Pant 425NIL0102 - $325 Bone
OAKHALL.COM
67
LOVE SHACK FANCY Nellie Top 435LSF0100 - $275 Cream
AG JEANS Legging Ankle 430ADG0112 - $235 18 Years Tainted Cloud
68
OAKHALL.COM
JOIE Dallis Slide 480JOI0148 - $258 Nero
TRASK Ashley Slide 480TSK0104 - $198 Pewter
JOIE Dallis Slide 480JOI0148 - $258 Natural
TRASK Ashley Slide 480TSK0105 - $198 Black
OAKHALL.COM
69
L’AGENCE
Remy Top 435LAG0104 - $325 Black Estrella Star Skirt 430LAG0103 - $295 Authentique
70
OAKHALL.COM
RAG & BONE Vanessa Top 435RAG0101 - $350 Bright Rose
CITIZENS OF HUMANITY Rocket 431CTZ0110 - $188 All Black
LOEFFLER RANDALL Knot Tote 464LOE0123 - $550 Silver
MIGNONNE GAVIGAN Mini Madeline Earrings
OAKHALL.COM
71
L’AGENCE Estrella Star Skirt 430LAG0103 - $295 Authentique
LOEFFLER RANDALL Ribbon Shopper 464LOE0125 - $395 Stone Mini Ribbon Shopper 464LOE0126 - $295 Stone
TRASK Lindsey Sneaker 480TSK0106 - $198 Blush
72
OAKHALL.COM
KINROSS Tonal Stripe Print Scarf 465KIN0107 - $148 Stormy Sky Multi & Beachwood Multi Brushstroke Print Scarf 465KIN0108 - $148 Bleached Sand Multi & Periwinkle Multi
OAKHALL.COM
73
VINCE Gardenia Dress 411VNC0104 - $345 Coastal
74
OAKHALL.COM
ALC
Rori Dress 411ALC0103 - $575 Eggshell
OAKHALL.COM
75
SHOSHANNA Amora Dress 411SOS0101 - $395 Jet Multi
MIGNONNE GAVIGAN Mini Madeline Earrings
76
OAKHALL.COM
JASON WU Printed Sleeveless V-Neck Dress 491JWU0101 - $1,695 Chalk Multi
OAKHALL.COM
77
RACHEL ZOE Vanessa Dress 411RZOE0102 - $395 Nectarine
LOEFFLER RANDALL Envelope Clutch 464LOE0124 - $275 Silver Emi Sandal 480LOE0157 - $325 Silver
78
OAKHALL.COM
LOEFFLER RANDALL Tab Clutch 464LOE0127 - $250 Navy Tab Clutch 464LOE0122 - $250 Rainbow Envelope Clutch 464LOE124 - $275 Rose Gold Tab Clutch 464LOE0127 - $250 Fuchsia
OAKHALL.COM
79
CINQ A SEPT
Jeanette Dress 411CQS0102 - $445 Navy
EVER ALICE Earrings
80
OAKHALL.COM
SHOSHANNA
Marta Dress 411SOS0102 - $390 Spearmint
JORDAN ALEXANDER Earrings
DANES ROAD ANTIQUES Bracelets
OAKHALL.COM
81
PIAZZA SEMPIONE Contrast Stitch Top 482PSE0100 - $495 White Skirt with Slits 422PSE0100 - $890 White/Black
LOEFFLER RANDALL Emi Sandal 480LOE0157 - $325 Silver
82
OAKHALL.COM
PIAZZA SEMPIONE Linen Dress 491PSE0101 - $790 Beige
EF COLLECTION Diamond Jumbo Crescent Necklace 460EFC0162 - $1,525 White Gold
JORDAN ALEXANDER Earrings
OAKHALL.COM
83
CATHERINE DEANE Kegan Dress 491CDN0104 - $680 Blue/Black
JORDAN ALEXANDER Earrings
84
OAKHALL.COM
CATHERINE DEANE Kayla Dress 491CDN0105 - $680 Teal/Silver
LOEFFLER RANDALL Sydnee Pump 480LOE0151 - $325 Black
JORDAN ALEXANDER Earrings
DANES ROAD ANTIQUES Bracelets
OAKHALL.COM
85
ASKFORUM TACKLING YOUR MEN’S FASHION QUESTIONS.
I LOVE WEARING FLIP-FLOPS IN THE SUMMER, BUT ARE THEY APPROPRIATE FOR THE OFFICE OR GOING OUT TO DINNER?
What does one wear to a spring/summer wedding? I received an invitation that reads “festive attire”—what does that mean? If the invitation says “black tie,” you’re best off in a tux (black or navy are safe bets). If the one in your closet is more than three years old, you’re probably ready for an update, as current styles are trimmer and lighter weight to move with you. “Festive” denotes cheerful/joyful/celebratory, so no need to go black tie for this kind of event. For men, festive attire can mean a jazzy patterned sport coat (with dark jeans and cool sneakers) or perhaps linen pants with a vest. A suit is always appropriate, but feel free to add levity with a fun printed shirt, a fabulous tie or pocket square, cuff links, lapel pin or novelty socks. Eschew the pineapple/palm-tree printed shirt (unless it’s a beach wedding) but don’t be afraid of color. Bottom line: Get creative and express yourself in clothing that makes you feel happy! (For what’s happier than a wedding?)
CAN I WEAR SHORTS TO THE OFFICE? Unless your boss wears shorts to the office, we advise against it. But worry not: there are many lightweight pant options for spring 2018 that are just as cool as shorts but far more professional and stylish. Check out our extensive offerings in casual-but-polished pants—five-pocket models, drawstring styles, even jogger-type bottoms in soft luxury fabrics, many with a touch of stretch for a perfect mix of comfort and cool.
PANTS IMAGE BRAX, BOWTIES IMAGE EDWARD ARMAH
Dress codes vary by establishment, but in general, we say trade the flip-flops for some nice leather sandals. (And be sure to get a pedicure!) Many sandal styles for spring ’18 are hybrids, offering fine craftsmanship, comfort soles and natural air conditioning. (One warning: if you’re diabetic, some doctors advise against open footwear…) Another comfortable and fashionable choice is espadrilles—we have some great-looking fashion updates on this timeless classic. And sleek leather sneakers with no-show socks are always a great option!
IS THERE SUCH A THING AS A SUMMER BELT?
IMAGE COURTESY OF TORINO BELT
My heavy black and brown leather belts look all wrong with linen pants and light-colored khakis. Why not try a braided fabric belt with leather or suede trim? Or else a leather belt in a lighter shade of tan, taupe or olive? We agree that a dark horizontal line across a not-so-toned torso is not always a great look, especially on large-size guys. Let us show you some great summer belts that flatter.
“
”
PURPOSE
NEVER
ENDS
DISCOVER THEIR STORIES AT HICKEYFREEMAN.COM/HEROESANDLEADERS
JOE CARDONA
SUNNY LI
Navy Reserve | Patriots Long Snapper | Business Major
Marine Veteran | Team Rubicon | Sandy Responder
Army Veteran | Non-Profit CEO | Best Selling Author
JAKE WOOD
WES MOORE
DESIGNERS
PERFECTING THE PANTS!
New to the US last year, Brax has quickly taken menswear by storm. BY KAREN ALBERG GROSSMAN
It’s not too often that the men’s fashion industry experiences the type of paradigm shift that’s happening now. You might or might not have noticed, but welldressed men these days are dressing themselves just a bit differently than the mainstream. Their clothing is fitted but never tight, in fabrics that are softer and lighter than the stuff in most closets. The look is effortless and classic but completely modern, especially their pants, which are both comfortable and fashionable: more casual than dress pants but dressier than jeans or loose khakis. “These are the go-to pants guys need now,” says Russ Fearon, president of Throat Threads Apparel, US distributor of the German-based Brax. “The modern aesthetic, soft luxurious feel and stretch comfort of these pants means phenomenal value for the sophisticated-casual consumer.” Brax might be new to the American market, but the company has been crafting luxury pants in Europe for 130 years. For Germans, Brax is ranked right up there with Mercedes and Porsche: a prestige brand renowned for its beauty, precision and performance.
92
OAKHALL.COM
“What this really means is consistency,” Fearon explains. “In sizing, fabric, fit and finish, our standards never waver.” In fact, fabric is a key selling point for Brax. “The company has been using the finest Italian and German weaving mills for its pants for more than 100 years,” Fearon continues. “All the fabrics are exclusive to Brax, and we work closely with the mills to create something that’s highly engineered, with a luxury feel, at a great price.” Most Brax pants retail between $200 and $300 and they’re washable, a convenience that American men appreciate. Key looks for spring ’18 include numerous interesting textures and a new fit that features a comfortable waist and rise with a slimmer leg and narrower bottom. Also important for spring/summer: lots of white! “I think Brax has carved out a space all its own: a pant that’s perfectly positioned between sophistication and leisure,” sums up Fearon. “The reaction has been amazing: upscale stores that started out testing 100 pairs ended up selling 1,000. It’s tough these days to find an apparel item that generates this kind of response.”
OAK HALL FORUM SPRING 2018