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2012


2012

editorial overview

Welcome

to the new H e a lt h & L i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers— has been outstanding. Wainscot Media’s H e a lt h & L i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.

jennifer vreel and, editor in chief editor@wainscotmedia.com

bergen

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Middlesex

We are the “Good Living Magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.

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Monmouth

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wain scot me di a . com M o r r i s & E s s e x  W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11


2012

EDITORIAL CALENDAR PUBLISHING DATES

 SPECIAL ADVERTISING SECTION DETAILS

I S SUE

EDITORIAL  HIGHLIGHTS

S PECIAL ADVERTI S ING SECTION S

SECTION DESCRIP TION / ADVERTI SER FOCUS

FEBRUARY

SET YOUR WELLNESS GOALS FOR THE NEW YEAR

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

Breathe Deep

Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores.

Ask Your Doctor

Q & A with Bergen’s leading doctors, dentists and healthcare practitioners. FF section.

Mother & Daughter Makeover

FF section highlighting the sponsors of this program.

S P SEC CLOSE :

12/06/2011 AD CLOSE :

12/20/2011 MATERIALS :

12/22/2011 MAILED :

01/18/2012

It’s a new year and a new you! Our experts offer guidance and tips to take control of your health, body, mind and spirit.

ANNUAL ULTIMATE SPA GUIDE

Rejuvenate, revive and restore with Bergen’s Best Spas as selected by our editors in our second annual “Ultimate Spa Guide.”

MOTHER & DAUGHTER MAKEOVER CHALLENGE

The 2011 winners reveal their new look! HEALTH FOCUS: The latest information about prevention

and treatment for those battling eating disorders. AT HOME: How healthy is your bedroom? CALL FOR ENTRIES: 

The Green Housewives of Bergen County. Nominate the most earth-minded local woman you know. Grill & Chill Our second annual grilled food recipe contest and live cook-off challenge

B E R G E N H E A LT H A N D L I F E . C O M

LINDA ROTHSCHILD  PUBLISHER  201.571.2251  LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM

SUBJECT TO CHANGE | UPDATED 10/11 | 1 OF 4


2012

EDITORIAL CALENDAR PUBLISHING DATES

 SPECIAL ADVERTISING SECTION DETAILS

I S SUE

EDITORIAL  HIGHLIGHTS

S PECIAL ADVERTI S ING SECTION S

SECTION DESCRIP TION / ADVERTI SER FOCUS

MARCH

SHOP LOCAL BERGEN

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

Education Planner

Showcase of Bergen’s leading schools, camps, colleges and continuingeducational programs. Display advertising with complimentary advertorial.

Expert advice on living with diabetes, including treatment options, plus prevention tips.

Meet the Experts

Guide to the best physicians and dentists in Bergen County. FF section.

AT HOME: A garden preview from expert local

Financial Health  & Wellness

Promoting fiscal “fitness” and preparation for the upcoming year. Perfect for financial advisors, banks, mortgage companies and insurance agents.

Bergen Eats

Enhanced listings and formatted ads in restaurant section. Perfect for all types of home-design and renovation companies for inside and outside.

HEALTH FOCUS: Understanding and managing food

The Complete Bergen Home and Garden Resource Guide

The latest in autism research

Homes of Distinction

Showcase of the best real estate properties and Realtors in Northern New Jersey. Display advertising with complimentary advertorial.

S P SEC CLOSE :

01/06/2012 AD CLOSE :

01/23/2012 MATERIALS :

01/25/2012 MAILED :

02/21/2012

Discover the best resources for everything from fashion to stationery right in your own backyard with our second annual Shop Local Bergen Guide. HEALTH FOCUS: Not getting enough sleep? Find out

why with advice and solutions on this crucial health risk from doctors and other healthcare practitioners.

landscapers offering insight into creating a backyard oasis. CALL FOR ENTRIES:

Grill & Chill: Our second annual grilled food recipe contest and live cook-off challenge Picture of Health: Our second annual contest with a health twist—nominate your fellow Bergenite who exudes the beauty of balance: a health mind, body and spirit.

APRIL/ MAY S P SEC CLOSE :

02/08/2012 AD CLOSE :

02/22/2012 MATERIALS :

02/27/2012 MAILED :

03/19/2012

HOME & GARDEN ISSUE

Inspirational interior and exterior design and must-have home accessories. THE GREEN HOUSEWIVES OF BERGEN COUNTY: What

they’re doing that makes a difference allergies

AT HOME: Bathroom updates

Local real estate trends and what to buy now CALL FOR ENTRIES: Best in Bergen

Our 5th annual Readers’ Choice Awards survey Mother & Daughter Makeover Challenge 2012 Tell us why you deserve to win a customized program from our Makeover Advisory Panel.

B E R G E N H E A LT H A N D L I F E . C O M

LINDA ROTHSCHILD  PUBLISHER  201.571.2251  LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM

SUBJECT TO CHANGE | UPDATED 10/11 | 2 OF 4


2012

EDITORIAL CALENDAR PUBLISHING DATES

 SPECIAL ADVERTISING SECTION DETAILS

I S SUE

EDITORIAL  HIGHLIGHTS

S PECIAL ADVERTI S ING SECTION S

SECTION DESCRIP TION / ADVERTI SER FOCUS

JUNE

LIVE YOUR BEST LIFE

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

Breathe Deep

Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores.

Outdoor Oasis

The source for creating the perfect escape at home. Landscaping, pools, paving and decks and more. Display advertising with complimentary advertorial. Includes Garden Tour Preview.

Health & Wellness Resource Guide

Showcase of local health practitioners in a fixed format.

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

Ask Your Doctor

Q & A with Bergen’s leading doctors, dentists and healthcare practitioners. FF section.

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

Life is Good

Your guide to senior living in Bergen. Includes retirement communities, senior health care centers and rehabilitation centers. FF section.

Education Planner

Bergen’s leading schools, camps, colleges and continuing education programs. Display advertising with complimentary advertorial.

BergenFest Preview

BergenFest sponsor FF advertorial showcasing participation at the event.

S P SEC CLOSE :

04/11/2012 AD CLOSE :

04/25/2012 MATERIALS :

04/30/2012 MAILED :

05/23/2012

Thriving adult (55+)-focused topics from bone health and long term care to senior living. HEALTH FOCUS: Podiatry health—get to know your feet AT HOME: Creating outdoor living and playing spaces PICTURE OF HEALTH WINNER: The votes are in! Meet

the winners of this annual contest.

“FAMILY SUMMER GETAWAYS”: Capture the excitement

of summer vacation through a child’s eyes with our guide to the best places in New Jersey and beyond.

Special: Winning Mother & Daughter team is announced with “before” photos

JULY/ AUGUST S P SEC CLOSE :

05/10/2012 AD CLOSE :

GRILL & CHILL

The results are in for the best grilled food recipe contest, plus reader recipes and menus to create your own backyard soiree. HEALTH FOCUS: Dermatology­—sun damage and

05/24/2012

your skin

MATERIALS :

Sticking to your fitness regimen

05/29/2012 MAILED :

06/25/2012

AT HOME: Porch, patio, and poolside furnishings BACK-TO-SCHOOL SHOPPING SAVINGS:

Tips and great local finds CALL FOR ENTRIES: Cutest Pet Contest

SEPT S P SEC CLOSE :

BERGEN HEALTH & LIFE READERS’ CHOICE AWARDS

07/26/2012

We’ll profile the winners of our 5th annual Best In Bergen reader survey, where you’ll discover your neighbors’ favorite spa, gourmet shop, night spot, art venue and more.

MATERIALS :

HEALTH FOCUS: Get happy! Proven ways to shift your

07/12/2012 AD CLOSE :

07/30/2012 MAILED :

08/23/2012

attitude and harness happiness. Curbing back-to-school anxiety

AT HOME: Kitchen trends and products 2ND ANNUAL BERGEN HOME & GARDEN TOUR RECAP

B E R G E N H E A LT H A N D L I F E . C O M

LINDA ROTHSCHILD  PUBLISHER  201.571.2251  LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM

SUBJECT TO CHANGE | UPDATED 10/11 | 3 OF 4


2012

EDITORIAL CALENDAR PUBLISHING DATES

 SPECIAL ADVERTISING SECTION DETAILS

I S SUE

EDITORIAL  HIGHLIGHTS

S PECIAL ADVERTI S ING SECTION S

SECTION DESCRIP TION / ADVERTI SER FOCUS

OCT/NOV

YOUR PERSONAL BEST!

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

Breathe Deep

Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores.

The Health List

Medical-and dental-professional profiles in a fixed format.

The Region’s Finest Medical Centers

The region’s finest hospitals and medical centers reveal why they are recognized as leaders in the community. Full-page ad with a full-page advertorial that includes a profile, specialties and research listing and noteworthy accomplishments.

HOLIDAY ENTERTAINING

Bergen Eats

Enhanced listings and formatted ads in restaurant section.

SHOP LOCAL HOLIDAY GIFT TRENDS:

Trend  Report

Highlights news and trends relevant to any advertiser. Includes photo and professional write-up and layout.

BergenFest 2012

Sponsor recap of fall event. Fixed format section.

S P SEC CLOSE :

08/08/2012 AD CLOSE :

08/22/2012 MATERIALS :

08/24/2012 MAILED :

09/20/2012

Our guide to looking good, feeling great and staying fit! Top practitioners offer guidance on how to reach your personal health goals.

2012 MOTHER & DAUGHTER MAKEOVER CHALLENGE The winners pair reveal their new look!

HEALTH FOCUS: What you might not know about your

hospital’s many offerings and community programs Alzheimer’s advances and brain health AT HOME: Audio and theater equipment CUTEST PET CONTEST RESULTS REVEALED

DEC/JAN S P SEC CLOSE :

10/05/2012 AD CLOSE :

Get inspired and in the spirit of the holiday season with local decorating and entertaining ideas.

10/19/2012

Great local finds for everyone on your list.

MATERIALS :

HEALTH FOCUS: Antiaging dental care

10/22/2012

AT HOME: Creating a wine cellar

MAILED :

11/15/2012

BERGENFEST WRAP-UP COVERAGE CALL FOR ENTRIES: “Ultimate Spa Guide”

Our third annual guide featuring the best spas in Bergen County as selected by our editors.

B E R G E N H E A LT H A N D L I F E . C O M

LINDA ROTHSCHILD  PUBLISHER  201.571.2251  LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM

SUBJECT TO CHANGE | UPDATED 10/11 | 4 OF 4


2012

editorial departments

IN EVERY ISSUE Local Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County

Wine & Spirits: Seasonal refreshments with a healthy twist

and recipes

Shop Local Leader: A spotlight on a local business owner and his or her involvement in the community

financial health

Financial Balance: Learn strategies and tips managing your

Exercise & Fitness: Easy and fun ways to stay fit and tone up

Bergen Living: What’s hot in local real estate

Fashion & Jewelry: Seasonal or eco trends and sporting

Gatherings: Photos from recent charity and social events in

gear for the entire family

the community

At Home: Seasonal, green or trend-worthy design ideas,

Things To Do: Local must-attend community events, runs,

inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more

fundraisers, theater and more Where to Eat: Fine, casual, family-friendly and farm-to-table

dining in Bergen County

Power Food: Discover the surprising history and health

Escapes: Insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more

benefits of a particular food and where to buy, try or grow— plus recipes Tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more

bergen

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Middlesex

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Monmouth

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wain scot me di a . com M o r r i s & E s s e x  W e s tc h e s t e r SUBJECT TO CHANGE | UPDATED 10/11


2012

CIRCULATION TOTAL CIRCULATION

 252,345

The H E A LT H & L I F E titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business. H E A LT H & L I F E has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.

PUBLIC-PLACE COPIES With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, H E A LT H & L I F E maximizes exposure for your brand.

WESTCHESTER 75,000 BERGEN 50,500 MORRIS | ESSEX 44,000 MONMOUTH 40,000 MIDDLESEX 42,845

C I R C U L AT I O N HEALTH & LIFE

CIRCULATION

Bergen

50,500*

Westchester

75,000*

Morris | Essex

44,000*

Monmouth

40,000*

Middlesex TOTAL

42,845* 252,345

*December 2010 BPA Publisher’s Statement

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11


2012

READERSHIP DEMOGRAPHICS

 HIGHLY ENGAGED AND RESPONSIVE  FAVORITE MAGAZINE TOPICS

New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.

DEMOGRAPHICS

FAVORITE MAGAZINE TOPICS

PE AK E ARNING AND SPENDING YE AR S

13% 87% 66% 84% 92% $200,000 $750,000 MALE

FEMALE

OVER THE AGE OF 45

D I E T / E AT I N G R I G H T MARRIED

FITNESS FOOD AND RECIPES

OWN HOME

HOME IMPROVEME NTS LO C A L D I N I N G

MEDIAN ANNUAL HOUSEHOLD INCOME

LO C A L E V E N T S W O M E N ’S H E A LT H

MEDIAN INCOME-PRODUCING ASSETS

HIGHLY ENGAGED & RESPONSIVE

93% 91% 67% 3.5 950,000

SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE

READERS PER COPY

TOTAL AUDIENCE

PLANNING TO BUY IN THE NEXT SIX MONTHS:

• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES

SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R


2012

where to find us Community

Events

H i g h - I m pac t

Retail Locations Bergen Health & Life is delivered to key hot spots in towns throughout Bergen County for added exposure.

Bergen Health & Life is also prominently displayed at many Bergen County community events.

• Cliffside Park

• Montvale

• Cresskill

• Oakland

• Demarest

• Old Tappan

• Elmwood Park

• Paramus

• Englewood

• Park Ridge

• Englewood Cliffs

• Ramsey

• Glen Rock

• Ridgewood

• Hackensack

• Teaneck

• Hasbrouck Heights

• Tenafly

• Ho Ho Kus

• Westwood

• Hillsdale

• Wood-Ridge

• Mahwah

• Wyckoff

• Midland Park

To view the complete list of locations where Bergen Health & Life can be seen, visit BergenHealthandLife.com/Bergen-Health-Life/Where-To-Find-Us

b e r g e n h e a lt h a n d l i f e . c o m

linda rothschild  Publisher  201.571.2251  Linda.Rothschild@WainscotMedia.com


2012

ADVERTISING SPECIFICATIONS MAGAZINE TRIM SIZE: 8.375” x 10.875”

S PACE

DIMEN S ION S

Full Page: Bleed  Art Trim Live Area

8.625˝ x 11.125˝ 8.375˝ x 10.875˝ 7.325˝ x 10.375˝

Full Page Non-Bleed

7.325˝ x 10.375˝

2/3 Page Vertical

4.63˝ x 10.375˝

digital files must be accompanied by one set of high-quality color proofs.

1/2 Page Horizontal

7.325˝ x 5˝

DIGITAL REQUIREMENTS:

1/2 Page Vertical

3.47˝ x 10.375˝

•P  referred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.

1/3 Page Square

4.63˝ x 5˝

1/3 Page Vertical

2.33˝ x 10.375˝

•A  lternate file formats accepted: Illustrator, InDesign, and Photoshop.

1/4 Page

3.47˝ x 5˝

SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75”

from inside gutter. PRINTING AND BINDING PROCESS: Web offset; perfect bound. PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text. MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All

• Image Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format. • Fonts: All printer and screen fonts must be included on disk. FULL PAGE Bleed Art Trim

GENERAL INFORMATION

FULL PAGE Non-Bleed

COPY RESTRICTIONS: Publisher reserves the right, at its absolute

discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT. 1/4 P

COPY RESPONSIBILITY: Advertisers are solely responsible for the

content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.

2/3 V

1/3 V

1/2 V

POSITION GUARANTEES: Position is guaranteed for covers only. SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders,

camera-ready copy and proofs should be addressed to:

1/2 H

1/3 S

Advertising Department, Health & Life 110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: jacquelynn.fischer@wainscotmedia.com FTP upload instructions available upon request.

BERGEN

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11


online

2012

ADVERTISING OPPORTUNITIES WEB

 E-NEWSLETTER  BLOG  SOCIAL MEDIA  VIDEO

C USTOM WE B C HA NNE L

LO C A L S O C I A L C O N N E X I O N Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts.

BLOG

Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE. COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion.

BLOG

CHANNEL SPONSORSHIPS & RUN OF SITE

E-NEWSLET TER SPONSORSHIP NEWSLETTER

CLICK HERE t h E

g o o d

l I v I n g

M a g a z I n E

SUBSCRIBE

now

about us my account contact us

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LEADERBOARD: 728X90

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Get Pampered!

Photo gallery

We found the best spas in Bergen County!

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New Contest: The Green Housewives of Bergen County Vote for your favorite Bergen County stores!

RESoURCES

fEatUREd aRtIClES spa MEnU

take ChaRgE

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SERvE healthy cuisine

home IdEaS

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dIgItal ISSUES

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2

SPECIal ad SECtIon

Best of 2010: Readers’ Choice Awards

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SoCIal ConnECtIonS

1

INTERACTIVE ElizabEth Rand MARKETING trunk show UNIT 300X250 I n v I t e s yo u t o

Friday december 17th & Saturday december18th

29 G o dw i n Av e, R i dG e wo o d ( ac r o s s f r o m W h o l e fo o d s ) 201-447-2299   | www.Mar taStephens.com

PUBlIShER’S Blog REad about

CoMMUnIty CalEndaR

What’s going on With the clients publisher linda rothschild sees eVeryday in her traVels in bergen county and beyond.

Have your customized message delivered directly into the inbox of 6,000+ readers of our e-newsletter! Ad and story included. Sponsorship details include: 1. Exclusive ownership of tower ad on e-newsletter. 2. One e-newsletter module linking to a sponsored story about you.

Both banner ads and IMU sized adsjoIn available on thE CoMMUnIty each channel. Sponsorships include both ads on onelInkS main channel and rotation of ads on entire site. wE lovE Run of Site ads rotate randomly throughout the entire site. Market Lady New Jersey Mom Blog Bergenation.com Off the Broiler Mommies Do it All Mom to Mom Columns Middlesex Health & Life Monmouth Health & Life Morris Health & Life Westchester Health & Life New York Spaces

win

ContESt about us | privacy policy | advertise | contact us | subscribe | my account | bpa sta tement copyright 2011 Wainscot media. all rights reserved.

BERGEN

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MIDDLESEX

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MONMOUTH

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11


2012

CUSTOM PUBLISHING

Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach—that’s the power of custom publishing.

SELECT YOUR STRATEGY

CHOOSE YOUR FORMAT

• Generate sales leads

• Magazine

• Build brand awareness

• Supplement

• Create brand preference

• Advertorial

• Educate prospects

• Events

• Acquire new customers

• Video

• Retain existing customers

• Newsletter

• Position yourself as an industry expert

• eNewsletter

• Educate your sales force

• Social Media

LAURA DOWDEN



CUSTOM MEDIA PUBLISHER



201.746.7800



WAIN SCOT ME DI A . COM LAURA.DOWDEN@WAINSCOTMEDIA.COM


2012

CONTACT INFORMATION SALES BERGEN & MORRIS | ESSEX SHANNON STEITZ

Senior Vice President/Publisher 201-571-2221 Shannon.Steitz@WainscotMedia.com

MIDDLESEX & MONMOUTH SHAE MARCUS

Publisher 856-797-2227 Shae.Marcus@WainscotMedia.com

WESTCHESTER JANICE BROWNE

Publisher 914-263-2461 Janice.Browne@WainscotMedia.com

MARKETING & PRODUCTION J A C Q U E LY N N F I S C H E R

Manager of Advertising Services 201-746-7806 Jacquelynn.Fischer@WainscotMedia.com AMANDA THOROGOOD

Marketing Manager 201-782-5712 Amanda.Thorogood@WainscotMedia.com CHRISTINE HAMEL

Director of Production & Circulation 201-573-5541 Christine.Hamel@WainscoteMedia.com

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WAIN SCOT ME DI A . COM M O R R I S & E S S E X  W E S TC H E S T E R SUBJECT TO CHANGE | UPDATED 10/11


Bergen Health & Life: 2012 Media Kit