American Dream 2022

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Tis the season fun—forof everyone


A one-stop spot to shop, dine, play is no longer a fantasy: It’s the American Dream. Just minutes from New York City, in East Rutherford, N.J., is the sprawling American Dream complex, a destination that truly has it all. Here, you’ll discover the world’s leading fashion designers in specialized boutiques and stores as well as restaurants and eateries to satisfy every palate. And if you come for the shopping, stay for the family amusements. American Dream’s theme parks are found nowhere else in the world.

A Shopper’s Dream

At American Dream, you don’t have to navigate narrow city streets to find designer boutiques. Take a stroll down The Avenue, American Dream’s immersive luxury shopping experience, where you’ll have access to top-tier shops like Saks Fifth Avenue, Hermès, Tiffany & Co., Dolce & Gabbana, Mulberry and more. The retail collection is further expanded with flagship locations for Aritzia, Banana Republic, H&M, PRIMARK, Uniqlo, Sephora and Zara, as well as the Toys“R”Us global flagship.

The Perfect Daycation

But the best shopping in the area is only the beginning—American Dream gives visitors an immersive experience. With 3 million-plus square feet and more than one dozen indoor parks and attractions, American Dream is a true entertainment complex where you can spend an entire day and more with the entire family. The fun-filled lineup is highlighted by Nickelodeon Universe, the largest indoor theme park in the Western Hemisphere; DreamWorks Water Park, the largest indoor water park in North America; Big SNOW Ski Resort; LEGOLAND® Discovery Center and SEA LIFE® Aquarium. But that’s not all: The complex has an NHL-regulation-sized skating rink, two themed miniature golf courses and much more on the way.

Have Fun, Then Fill Up

You’ll work up an appetite trying to see and experience everything in American Dream, so we are pleased to provide you with a plethora of dining options, from the familiar quick bites at our Coca-Cola Eats Food Court to some of the best fast casual establishments like Vanessa’s Dumplings and Five Guys. If you prefer full-service dining, grab a seat at House of ’Que for succulent BBQ or Yard House for a flight of beers. Or head down to The Avenue for an elevated experience at Carpaccio.

shop, dine, play—and dream—all in one place.

LIVING THE DREAM Check here for special promotions FOLLOW US AT Instagram: @americandream Tik Tok: @americandream_official Facebook: @americandreamofficial Twitter: @americandream ON THE COVER Outfit from Express, jewelry from Swarovski Stores Holiday Events ©2022 Viacom. SpongeBob SquarePants created by Stephen Hillenburg.
hope to
you soon at American Dream, where



Outfit from Express, handbag from Mulberry.


Whether you’re 5 years old or 50, enjoy non-stop action and family fun at Nickelodeon Universe—the largest indoor theme park in the Western Hemisphere. Adventure seekers will get their fill of thrills on spinning rides and steep coasters. For the younger set, the park boasts merry-go-rounds, swing sets, Blaze’s Monster Truck Rally and live dances and entertainment. As you bounce from ride to ride, keep your eyes open for Nick’s beloved characters and stop for photo ops with SpongeBob, Dora, Blue and more! Various ride packages and add-ons are available, including an All Access Pass for unlimited rides, a Points Pass that lets you pay only for the number of rides you want to go on and the Nick QuickPass to skip lines. This season, celebrate Nick The Halls with our holiday-themed characters, dance party, parade and more! What’s a holiday season without being slimed? Stop by the Slime Stage inside Nickelodeon Universe to sign up for a chance to get slimed!

Children’s outfits from Hollister, parents’ outfits from Levi’s. ©2022 Viacom


Make your visit to American Dream a memorable one at any of our individual stores and attractions. Head upstairs to Level 3 and board the Dream Wheel by Skyviews, a state-of-the-art outdoor observation wheel featuring 27 climate-controlled gondolas that offer unobstructed and unbelievable views of the New York City skyline.

Opposite page: children’s outfits from Abercrombie Kids, parents’ outfits from Primark.


Social media influencers and people who just like taking photos will find an abundance of Instagram-worthy spots in American Dream, from the Mirror Maze to the Legends of the Hidden Temple Ropes Course. But one of the most unique locations is TiLT a Tracy Lee Stum Museum®, a walkable work of art by worldrenowned urban art master Tracy Stum. She uses American Dream as her canvas, creating mind-blowing pieces that allow you to become part of the art by simply adjusting your (and your camera’s) point of view. Children’s outfits from Primark.


Cool off any day of the year at DreamWorks Water Park, the largest indoor water park in North America. Set at a comfy 81 degrees and filled with record-breaking water slides, waterfalls, luxury cabanas and more, it’s the perfect getaway for when you want to get away. The onsite store has plenty of gear to use in the park as well as playful keepsakes—or just grab a memento from the penny press at the park entrance. Of course, you can take plenty of your own photos, especially while you’re splashing around with some of DreamWorks’ characters, including the big green guy himself Shrek, Puss in Boots and Po. Want to boost your experience? Rent one of the luxury skyboxes, each featuring designs by world-renowned interior decorator Jonathan Adler and equipped with plush sofas, comfy tables and chairs, televisions and other modern amenities. Children’s outfits from Hollister, parents’ outfits from Levi’s.

DreamWorks Water Park © 2020 DreamWorks Animation LLC. All Rights Reserved. Shrek © 2020 DreamWorks Animation LLC. All Rights Reserved.


If you prefer sweaters and pants over swimsuits and sandals, head over to The Rink at American Dream. The NHL-regulation size ice skating rink has plenty of room for those enjoying an open skate session or renting the facility for their private party on the ice. It’s also home to the Metropolitan Riveters, a professional women’s team that plays in the Premier Hockey Federation. Is your kid an aspiring pro? Sign up your little ones for the New Jersey Devils’ Learn to Play Program. Bring your own skates or use a pair of rentals (they’re included with admission!).

Children’s outfits from Hollister, parents’ outfits from Levi’s.


Let’s be honest: You’ll need to refuel if you plan to spend a day at American Dream—after all, there are hundreds of stores and attractions to see! You’re in luck, however, because there are several dozen eateries throughout the complex. For instance, if you’re looking for a sweet treat in every color of the rainbow, IT’SUGAR on Level 1 offers every type of candy imaginable…and more. For bigger bites, options abound at the Coca-Cola Eats Food Court for fast and fast-casual options or The Food Hall on Level 2 for luxe culinary offerings. You’ll also find games like oversized corn hole, Connect 4 and foosball in The Food Hall. But if it’s games galore you’re looking for, you and your kids can enjoy a wonderland of toys, games, Geoffrey’s ice cream parlor and a two-story slide at the Toys“R”Us flagship store on Level 1. This page: children’s outfits from Primark. Opposite page: children’s outfits from Hollister, his sneakers from Vans, her boots from Primark.


Who doesn’t love a snow day? Now you can enjoy a day off on the slopes any time you want at Big SNOW at American Dream. The park is North America’s first and only indoor, real snow, yearround ski resort. Experienced skiers and snowboarders can ride the lifts to the top and shred either the freestyle Northern Lights or Switchback trails. A couple of novice skiers in your crew? There are slopes geared for beginners and those still learning. Programs for kids and newbies as well as equipment rentals are offered. Daily, three-day and monthly passes are available. More of a ski lodge person? Grab a hot chocolate or coffee from Grisini next door and cozy up by the fire with family and friends. This page: family’s outfits from Old Navy. Opposite page: ski and snowboard equipment and apparel available for rent at Big SNOW.


Named Best New Restaurant in BERGEN magazine’s 2022 Readers’ Choice Poll, Carpaccio offers a classic yet modern approach to Italian cuisine. The menu features dishes and signature plates that combine traditional recipes, contemporary culinary techniques and fresh, locally sourced ingredients. Located in American Dream’s uber luxurious wing, The Avenue , Carpaccio boasts a chic, 114-seat dining room, elegant bar area and a dining patio set beneath a garden trellis—a perfect finishing touch to create a sophisticated dining experience. Children’s outfits from Abercrombie Kids, parents’ outfits from Express.