Work like the world is watching

Actions to try

Measure with Meaning now: review the talent and partners your business works with. We know that the presence of minority groups is often overestimated in front of the camera, having the hard facts is a good start point for positive change.

Implement Unconscious Bias training throughout your organisation. Creative Equals offer this alongside their consultancy services.

Sign up to Unstereotype Alliance and use their resources to make changes throughout the creative development process to keep challenging your business and partners to represent everybody positively and respectfully.

Sign up to be a timeTo Champion and implement the training across all parts of the business.

For brands, mandate diverse teams from your suppliers / agencies. In 2018, Diageo’s Chief Marketing Officer, Syl Saller sent a letter to all Diageo’s partners asking for a full breakdown of their diversity figures and gender pay gap. The result was that agencies were forced to confront the diversity of their teams and were motivated to make changes if they wished to continue working with Diageo.