VUB-ULB huisstijlgids

STYLE GUIDE

FOR THE JOINT PROJECTS OF ULB AND VUB 

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PREFACE

The Université libre de Bruxelles (ULB) and the Vrije Universiteit Brussel (VUB) have common origins beginning in 1834 and are founded on the same principles of free inquiring and critical thinking.

Since 1969, they split and developed separately to become major actors in the higher education landscape. Yet collaborations in various domains have always remained.

In the last few years, the VUB and the ULB, under the initiative of their respective authorities, have intensified their collaborations. In 2010, these were formerly institutionalized with the creation of the Brussels University Alliance (BUA), a joint body that aims at coordinating common projects, and at taking new initiatives to further these collaborations. As a result, new joint teaching programmes and diplomas have been developed, joint research groups have been founded, ambitious common projects in infrastructure have been initiated, and joint events and community service are ever more often organized together.

appropriate tools to communicate and promote all types of projects and initiatives that would involve the two institutions. This common identity design standards:

This increase in joint activities called for an integrated vision and communication. Both institutions are autonomous institutions with their own style. The challenge was therefore to preserve both identities while at the same time provide a common framework to make the collaborations more visible, systematic, and structured.

• builds a sense of shared identity, communication, and pride in our collaborations.

The graphic style guide’s ambition is to provide all actors within the two institutions with the

• provides a single brand that capitalizes on both universities’ existing brand and prestige; • prevents dilution of the universities’ identities; • limits the effort and resources needed to communicate joint activities and offers a professional, standard solution to all actors; • adds to each institution’s value while reinforcing the value of collaborations;

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01 LOGOS

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BRUSSELS UNIVERSITY ALLIANCE (BUA) ‘Brussels University Alliance’ or its abbreviation ‘BUA’ will be used in this style guide to refer to the structural cooperation between VUB and ULB, but will not itself be positioned as a separate brand. The cooperation will be represented by a logo that features both university logos (cfr. infra ‘general logo’).

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GENERAL LOGO

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LOCATION AND EQUIPMENT LOGOS

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KONEKT LOGO

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KONEKT LOGO

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KONEKT LOGO (ALTERNATIVE)

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02 COLOURS

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cmyk

ULB

BUA

VUB

Why a new shade of blue?

We prefer not to favour one of both universities, which is why we selected for BUA a type of blue in between the shades of ULB and VUB.

rgb

ULB

BUA

VUB

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cmyk: 100-78-9-10

cmyk: 100-89-35-31

cmyk: 81-29-52-14

cmyk: 5-28-0-0

cmyk: 44-90-4-0

cmyk: 0-0-0-100

cmyk: 0-0-0-0

rgb: 0-63-150

rgb: 25-45-90

rgb: 36-125-119

rgb: 245-201-236

rgb: 159-55-135

rgb: 0-0-0

rgb: 255-255-255

html: #003f96

html: #192d5a

html: #247d77

html: #f5c9ec

html: #9f3787

html: #000000

html: #ffffff

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03 FONT

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Meta (ULB) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*

Freight Sans Pro abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*

Avant Garde (VUB)

Why a new font?

As the signature typographies of the universities are difficult to combine, we opted for a font that displays features of both Meta (ULB) and Avant Garde (VUB).

Hence, we selected the font Freight Sans Pro. Freight Sans Pro is a sans serif font, with roughly the same shapes as the font Meta and with the openness of the font Avant Garde.

abcdefghijklmnopqrstuvwxyz A B C D E F G H I J K L M N O P Q R ST UV W XY Z 0 1 2 3 4 5 6 7 8 9 .,? € % @ & # *

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Freight Sans Pro Book

Bold

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 .,?€%@&#*

0123456789 .,?€%@&#*

Book Italic

Bold Italic

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 .,?€%@&#*

0123456789 .,?€%@&#*

Medium

Black

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 .,?€%@&#*

0123456789 .,?€%@&#*

Medium Italic abcdefghijklmnopqrstuvwxyz

Uptatem di qui quistrument ut alit, occatqui voluptat explitas nulparchil iligent erem quis modi omnimagnis dundam.

Nonecusani dion cus, nit ad qui aut eum fugit quos prepratio. Turio cum es eaquunt.

Axime consequi si cus nam que ressimintem si aut volupta ilita quidell aborrovitem volorerumqui nectur mi, nus aciist lam ea si dolesciis eliquis enihilit pla sitiossum int, quis atendundit que dolumet rem alitatibus dolorporit odit unt liqui tem quamus dolorpore nume parum quatesc ipsant laborem hiti consequo que ped que perrum ipsaperchit aspici cum que ex ex escillo et enisciminto te ipsumquas.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*

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WEB SAFE FONT Arial / Arial Black Regular

Black

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 .,?€%@&#* Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#* Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#* Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 .,?€%@&#*

0123456789 .,?€%@&#*

Uptatem di qui quistrument ut alit, occatqui voluptat explitas nulparchil iligent erem quis modi omnimagnis dundam.

Nonecusani dion cus, nit ad qui aut eum fugit quos prepratio. Turio cum es eaquunt.

Axime consequi si cus nam que ressimintem si aut volupta ilita quidell aborrovitem volorerumqui nectur mi, nus aciist lam ea si dolesciis eliquis enihilit pla sitiossum int, quis atendundit que dolumet rem alitatibus dolorporit odit unt liqui tem quamus dolorpore nume parum quatesc ipsant laborem hiti consequo que ped que perrum ipsaperchit aspici cum que ex ex escillo et enisciminto te ipsumquas.

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04 DOTTED LINE

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• The dotted line is used on ALL of BUA’s communication materials.

• The dotted line is preferably white. However, if the background proves too light, black and the lighter blue from the BUA colour palette can also be used.

• The dotted line must not be too thin, because it should remain recognizable as a dotted line.

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05 SHIFT

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Shift of image: optional.

Shift of text: optional.

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OVERVIEW Curator

The different zones The communication consists of 4 separate zones: • Curator zone

MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT

UM RECTI NIM

Content

• Content zone • Owner zone • Partner zone

Organizers / owners Sponsors / partners

These zones may vary in height. The organizers / owners are optically more dominant; the sponsors / partners are the least dominant.

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Curator zone

MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT

In the curator zone, one of the 5 BUA logos (general BUA logo, location and equipment logos, Konekt logo) is always present.

The minimal distance between the BUA logo and the page margin = the height of the letter B in the VUB logo.

The position of the logos (centre, right or left) can be chosen freely.

If BUA (BUA, LIC, Usquare, Bright Core or Konekt) is the organizer / owner, the logo remains in the curator zone and the owner zone can be left out.

UM RECTI NIM

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Content zone

MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT

This zone contains the actual information concerning a specific event or initiative.

This space may be filled creatively by the designer, as long as the style guide rules with respect to colour, font and the dotted line are respected.

UM RECTI NIM

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Owner zone

MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT

This zone is reserved for the names or logos of entities that are linked to the ULB and/or VUB (e.g., research groups, spin-offs, …), who are organizer / owner of the event or initiative.

The positioning (centre, right or left) is free.

If BUA (BUA, LIC, Usquare, Bright Core or Konekt) acts as the organizer / owner, this zone can be left out. The BUA logo is already featured at the top.

UM RECTI NIM

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Partner zone

MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT

This zone is reserved for all sponsor and partner logos.

The positioning (centre, right or left) is free.

If there are no sponsors or partners, this zone can be left out.

UM RECTI NIM

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Stationary BUA

HÉLÈNE FRÉCHÉ

PATRICK STOUTHUYSEN

Marek Prof. MAREK HUDON

helene.freche@ulb.ac.be 02 650 33 14

Patrick.Stouthuysen@vub.be 02 629 39 84

mhudon@ulb.ac.be 02 650 42 47

Responsable Opérationnelle Operationeel Verantwoordelijke

Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel

Avenue F.D. Roosevelt 50

1050 Bruxelles

CP 160/34

Academisch verantwoordelijke (VUB) Responsable académique (VUB)

www.ulb-vub.be

Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel

www.ulb-vub.be

Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel

www.ulb-vub.be

www.ulb-vub.be Avenue F.D. Roosevelt 50

VUB-ULB_BRIEFPAPIER.indd 1

Responsable académique (ULB) Academisch verantwoordelijke (ULB)

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1050 Bruxelles

CP 160/34

www.ulb-vub.be

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BUA stationary

Envelope A4

Envelope A5

Blocnote A6

Avenue F.D. Rooseveltlaan 50

CP 160/34

Bruxelles 1050 Brussel

www.ulb-vub.be

Avenue F.D. Rooseveltlaan 50

CP 160/34

Bruxelles 1050 Brussel

www.ulb-vub.be

Avenue F.D. Rooseveltlaan 50

CP 160/34

Bruxelles 1050 Brussel

www.ulb-vub.be

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Roll-up BUA

WELKOM BIENVENUE WELCOME

OPENMINDED UNIVERSITIES AT THE HEART OF EUROPE

OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE

BUA_ROLL-UPS_DEF.indd 4

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BUA map

OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE

Avenue F.D. Roosevelt 50

1050 Bruxelles

CP 160/34

www.ulb-vub.be

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BUA buttons

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BUA beachflags

OPENMINDED UNIVERSITIES AT THE HEART OF EUROPE

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BUA flags

OPENMINDED UNIVERSITIES AT THE HEART OF EUROPE OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE

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BUA_BEACHFLAG_322,5X150.indd 1

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BUA pop-up

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BUA tableflag

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BUA bag

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BUA pen

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Advertisement BUA with 2 sponsors

NEM DIS CORE

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Poster BUA with organizer and 2 sponsors

NEM DIS CORE

BRUFACE

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Poster BUA with organizer and 2 sponsors

NEM DIS CORE

BRUFACE

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Stationary LIC

BUA_LIC_GROETENKAART.indd 1

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VOORNAAM NAAM Voornaam.Naam@ulb-vub.be 0000 00 00 00 Avenue F.D. Rooseveltlaan 50 CP 160/34 Bruxelles 1050 Brussel www.ulb-vub.be

Avenue F.D. Rooseveltlaan 50

BUA_LIC_GROETENKAART.indd 2

CP 160/34

Bruxelles 1050 Brussel

www.ulb-vub.be

29/10/18 10:54

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S AN T OF NG &

a unique dreds of millions uncil, Commission, of the Regions – and n, and the Benelux makes Brussels ighly attractive for

pioneer in Learning authority or establish y partner in the LIC, s and talents, looking osing your brand rate and societal key up offsite innovation win the war on talent

Folder LIC

BRUSSELS AS THE EUROPEAN CENTER OF KNOWLEDGE:

Largest university city in Belgium

90.000 students in 37 higher education institutes, of which 40.000 students at ULB/VUB

LEARNING & INNOVATION CENTER

The ULB and VUB proudly present their ambitious project to set up an international knowledge hub in the capital of Europe. With a new, smart, and zero-energy Learning and Innovation Center (LIC), we want to introduce our students, professors, researchers, Alumni, corporate partners, and decision-makers to the ultimate scientific resources. By offering information and communication technologies of tomorrow, we actively engage in breaking barriers and building bridges.

To ensure the best outcome for all stakeholders, the LIC combines amazing infrastructure (ICT, connectivity, smart learning tools,…) and learning and collaboration facilities of the future, with highlyqualified staff. Among others, the LIC will contain quiet and silent areas for individual reading and study, collaboration rooms, experience centers for small group activities and active learning classrooms to support knowledge build-up and exchange, and stimulate creativity and innovation. Moreover, the LIC will house the scientific libraries of both the ULB and VUB, providing access to a vast collection of physical and electronic resources.

By combining their shared knowledge and including external know-how from partners, the ULB and VUB walk the talk to become a point of reference on the intersection of education, research, and corporate society.

“The LIC strengthens our ambition as a university to educate future experts and as an international center of knowledge to build bridges and find solutions for scientific and sociocultural challenges.”

An international knowledge hub in the capital of Europe

e to your company?

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upport à sages

AN ADVANCED, VISIONARY, HIGH-PROFILE KNOWLEDGE HUB…

- Prof. Dr. Caroline Pauwels, rector VUB

BE PART OF THIS PRESTIGIOUS PROJECT! Investing in the LIC means investing in talent, innovation, and the future. Only with your financial and tangible support, the LIC will be able to become the hub where excellence in research and education will be manifested every day.

As a partner of two global and trendsetting universities, you will enjoy visibility at and have access to all the facilities of the LIC where you can boost intrapreneurship, and experience the power of innovation. You will meet bright young minds and get first access to our latest breakthroughs in cuttingedge research and technology. You will be part of a visionary team that sustainably shapes the digital revolution, and will have access to an extensive, international network of individuals, companies and policy-makers, allowing you to impact the society of tomorrow.

Beliris was the first partner to join the LIC-project. They will invest 21 million euro in the construction of the building, with a planned opening in 2022. To ensure the best learning and innovation experience, the Belgian National Lottery has committed to become the second partner and will invest €450.000 The ULB and VUB are now inviting additional partners to invest in the LIC and participate in realizing the mission of this unique Center.

“The LIC is a perfect example of how we want to be proactive in securing the quality of our future educational system and stimulating collaboration between students, researchers, and corporate partners.”

- Prof. Dr. Yvon Englert, rector ULB

17.000 employees working at a higher educational institute

Total academic community: 107.000

Silent reading & study rooms

‘Experience Center’

A hub for outreach in science and technology

Cutting-edge technology to reinforce e-learning and research

… STIMULATING COLLABORATION AND FUTURE PARTNERSHIPS To keep pace with our rapidly evolving world and the challenges that we are facing, we believe crossindustrial collaboration and transgenerational knowledge transfer are key! Within this open and inspiring biotope, we therefore invite all stakeholders to actively look for interfaces and synergies based on the heterogeneity of the collective expertise and know-how present.

Our building will become a living lab where early adopters co-develop and fine-tune new services and equipment, supported by multidisciplinary competences that can only be found in a university environment.

To expose our students’ bright minds to the experience and know-how of our partners, project rooms and exhibition areas will be available for our partners to enrich education with elements from corporate strategy.

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BUA_FOLDER_DEF.indd 3-4

21/11/17 18:05

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Roll-up LIC

BUA_ROLL-UP_850X2000_DEF2.indd 4

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BUA_ROLL-UP_850X2000_DEF2.indd 2

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Advertisement Usquare with 3 sponsors

SUNT, EL IPSAM ANDIT, OCCUS DIS AM, OD QUI CUM

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Advertisement Usquare with 6 sponsors

SUNT, EL IPSAM ANDIT, OCCUS DIS AM, OD QUI CUM

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CONTACT

Brussels University Alliance 50 avenue F.D. Rooseveltlaan - CP130 1050 Brussels Belgium

For communication inquiries, please contact: ULB Marketing and Communication Isabelle Pollet T. +32 2 650 23 98 - F. +32 2 650 42 57 - E. Isabelle.Pollet@ulb.ac.be VUB Marketing and Communication Ann Van Driessche T. +32 2 629 12 98 - E. marcom@vub.ac.be

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Ontwerp: Shortcut Advertising - +32 2 733 32 22 - www.shortcut.be

Emilie van Haute Academic Responsible for the Brussels University Alliance Patrick Stouthuysen Adjunct Academic Responsible for the Brussels University Alliance