FRE
E
Summer
2016
YOUR QUARTERLY FAN MAGAZINE
GAMLOONG Leather-Espadrille SMH Canvas-Gymbag
Hello summer! We‘re glad you are here! Why were we already longing for you? Everybody has their own reasons: dancing at festivals, enjoying a breath of fresh air in the mountains, feeling the sand between one‘s toes on the beach, or ending the hot days with cool drinks and long nights… It’s the season of pleasure. This is also noticeable in the fashion world: we dive into this season’s colorful trends, directly from the catwalks and explore exotic styles with breathtaking shoes in our ‘Mambo Summer’ editorial. Style advice also comes from the blogger ladies, ‘Misses Popisses’ and ‘Who Is Mocca?’ What else do we have up our sleeve for you? The funniest photographer, the shiniest accessories and the most awesome craft idea for kids (to name just a few things).
PS: On Trendsylvania.net we provide daily information about the latest trends and coolest styles - it is worth a visit!
TRENDSYLVANIA TEAM MEDIA OWNER Leder & Schuh AG
EDITORIAL OFFICE Herrengasse 1–3, 1010 Wien
PRODUCER Lea Ravnjak
WEB REDACTION Notorious Mag
COMPANY ASSOCIATION Headquarters: Lastenstraße 11, 8020 Graz
PRINTING Universitätsdruckerei Klampfer GmbH, BarbaraKlampfer-Straße 347, 8181 St. Ruprecht/Raab.
DESIGN Jon Ladrón de Guevara
ADVERTISING INFORMATION +43 (0)1 5953665
PROOFREADING www.proofreading.de
POSTMASTER Agency 4e7 GmbH, Herrengasse 1–3, 1010 Wien
DIGITAL www.trendsylvania.net
Trendsylvania is a quarterly publication, distributed free of charge in all HUMANIC stores in Europe, published by Leder & Schuh AG.
WEB PROGRAMMING Agency 4e7 GmbH
Reproduction without permission is prohibited
WEBSITE www.HUMANIC.net EDITORIAL POLICY Trendsylvania sees itself as a high-quality medium for fashion and street-style. Changes and errors are possible regarding provided information. MANAGEMENT BOARD DI Thomas Weber, Mag. Werner Weber
EDITOR-IN-CHIEF Selma Schönburg TEXT Franziska Treml LAYOUT Agency 4e7
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On a final note, there’s nothing more to say but THANK YOU - to our readers, for their feedback, ideas, requests and to our artists, as well as to all our cooperating partners for their great collaboration! Enjoy this issue and have an exciting summer!
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Wolfie, we can truly say without any false exaggeration: YOU ARE EXTRAORDINARY!
Photo Credits: Wolfgang Zac
“Ask me anything! Ask me why I have a beard and why I drink Espresso. But do not ask me why I take photos! I don’t do that! I don‘t take photos. I create snapshots.” Wolfgang Zac studied at the University of Applied Arts in Vienna before starting his career as a photographic assistant in New York. Now he lives in LA and Berlin, working with international agencies on global advertising campaigns and art projects. “Every photo is a delusion. Nobody knows the truth about it. Even not the one who took it. And that’s what creates its beauty.” We got to know Wolfie on our Road Trip shoot as an extraordinary, weird and likeable human being and immediately felt the connection! Besides Humanic, among his clients are Volkswagen, Gauloises, Pepsi and Becks.
URBAN X Leather-Sandal
LAZZARINI City Bag 6111229949
LAZZARINI Leather Wedge 1422813097
TOM TAILOR Wedge 1422812226
MSGM GAMLOONG Leather-Sandal 1442814261
GAMLOONG Leather-Sandal 1442814076
ALISHA Suede-Sandal 1342819496
GAMLOONG Suede-Sandal 1442814232
Lala Berlin
The combination of tribal elements and folkloric patterns on textured materials promises an exotic, summery mix. For this reason, this multifaceted trend arouses our urge to travel to foreign countries. Valentino dedicates his whole collection to the Ethno topic, with dresses matching dainty fringes and slingback sandals. Chanel
Valentino
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Agnes B
SMH Leathercombi-Wedge 1342820074
Parret Schaad
Clear contrasts and distinctive cuts ‚shape‘ the Cutting Edge Trend. Dresses, skirts and blouses are purist and timeless. The contrasts light/dark and grey with subtle pastel components dominate the minimalist look. Accents come from the shiny shoes and metallic rosé accessories.
Photo Credits: WGSN
SMH Sandal 1442814218
BUFFALO Pumps 1141420297
GIULIANA City-Bag 6111229341
SMH Clutch 6131222748
The poppy colors of this summer’s designer pieces remind one of the vivid hustle and bustle of colorful fish in an aquarium. As kaftans and dresses they hover over the runways. The palette of creations ranging from mustard yellow to midnight blue make us as happy as fish in water.
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Diesel Black Gold
Guy Laroche
SMH Canvas-Gymbag 6131222768
Ralph Lauren
FUNKY SHOES Textile-Espadrille 1441201235
Emilia Wickstead
GAMLOONG Leather-Espadrille 1441201435
Stella McCartney
FUNKY SHOES Textile-Espadrille 1441201160
Akris
The mini (shirt-) dresses of the City Light Trend face the sticky heat of the big city in the most delightful way. Their simple, sporty cut provides a counterpart to the demure glittery details of the espadrilles that go so well with them.
@themrsgrey
@saansh
@theviennesegirl
@humanicshoes
@trendsylvania
@fraeulein_stardust
@blondiebrownie.
Do you also want to share with the world and us the joy of your new HUMANIC shoes? Just upload a photo of them on Instagram and don’t forget to hashtag #humanicshoes. Here is a selection of your images:
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@trendsylvania
SURVIVAL KIT BY
GAMLOONG Sandal 1442814506
We asked Elisabeth a.k.a. ‘Misses Popisses’ to tell us how to style the perfect summer city trekking outfit. The outcome? A happy, bold ensemble with a French touch. Très chic! This blogger is a huge fan of French fashion and likes everything feminine, elegant, yet playful, best with bows and polka dots. “I think I’m a little Amélie Poulain at heart (‘Amélie’ is my all-time favorite movie).”
SMH Leather-Crossover Bag 6131222461
More from Elisabeth on her blog www.missespopisses.com and Instagram @Misses_Popisses
Camera PENTAX K-01
Necklace MARNI
Shorts CARVEN
Blouse TARA JARMON
Photo Credits : LUMIKKI, Manufacturer
Sunglasses OLIVER PEOPLES
Production and Styling: Selma von Schönburg Model: Laura G - Exit Model Management Photos: Olga Rubio Dalmau Hair and Makeup: Nieves Elorduy Accessories and props: Stylist’s own Thanks to Verena (www.wearestardust.com) for lending us Hermi the swan
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White frill blouse by Zara “Foulard Bandana” side knot red skirt by Lena Hoschek
FUNKY SHOES Sandal 1342819551
“Copain Embroidery” white blouse with broderie anglaise by Lena Hoschek Gold pleated skirt by Zara
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“Charlotte Cherry” red knit cardigan “Mon Chérie Ribbon” patterned skirt by Lena Hoschek White lace bra by H&M
“Côte d’Azur” White lace dress by Lena Hoschek
ALISHA Leather-Sandal 1342820110
Come fly with me… This is how trendy you can be on a journey. Let us inspire you for your next flight with our travel look!
TOPMAN Jacket DOLCE & GABBANA Shirt
APPLE iWatch
LEICA X2 SPECIAL EDITION PAUL SMITH Camera
Ami Alexandre Mattiussi
Photo credits: WGSN, Manufacturer
HERMÉS Fragrance
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GUCCI Sunglasses
SELECTED HOMME Pants
VANS Textile-Backpack 6701508548
TOMS Seasonal Classic 2733300858
FRED PERRY Kingston Twill 2731108619
NEW ERA Canvas-Baseball Cap 7207300138
ROWLAND BROTHERS Suede-Slip On
PAT CALVIN Leather-Slipper 2322601050
URBAN X Leather-Sandal 2442800070
GOING EASY Tomas Maier
Mirto
Mirto
CLARKS Leather-Sandal 2402802672
LA DOLCE VITA
TOMMY HILFIGER Suede-Moccasin 2421205518
Embrace the sweet life: following the Italian attitude, this trend emerges from the relaxed and uncomplicated lifestyle of the sunny South. The jumpers that come in light, natural materials such as cotton and linen are very cool. The shoes add the highlight to this look (best in the colors of the Italian flag).
ROWLAND BROTHERS Suede-Slip On 2431200344
Ermanno Scervino
N. Hollywood
PAT CALVIN Suede-Moccasin 2421205634
Greg Lauren
ROWLAND BROTHERS Suede-Slip On 2431200347
Photo Credits: WGSN
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A real classic of the male wardrobe is reinterpreted for summer: The white shirt which is neatly transformed from business- to casualwear is a must-have this season. With straight-legged trousers, designers such as Tomas Maier create the perfect look for warmer days. Sandals complete the outfit to provide ‘easy going’.
VAGABOND Leather-Sandal 2442800060
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All that glitters is not gold… It can also be silver and rosé! Metallic accessories let us shine like the sun this summer!
1. Bang&Olufsen BeoPlay Headphones 2.La Biosthetique Glamour Kit Gold 3. SMH Crossover Bag 6131222791 4. Chiara Ferragani Phone Case, 5. GAMLOONG LeatherSneaker 1241107897 6. Gucci Silver 7. FUNKY SHOES Sandal 1342819576 8. Tachikara Volleyball
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UNISEXY Gender gap? No way! The fashion world has just jumped on the unisex bandwagon. These two looks work for HER as well as for HIM. Very uniSEXY!
Lazzarini Hat American Apparel Tie
Rosendahl Watch
American Apparel suspenders
CONVERSE Chuck Taylor AS Basic Leather 1713506095 Mirto
CONVERSE Chuck Taylor AS Monochrome 2731108845
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Zara Pants
Weekday Unisex Jeans
Photo credits: WGSN, Manufacturer
Comme des Garรงons PLAY Shirt
Chicca Lualdi
Unisex Jeans-shirt Promod x Hast
Le Specs Shades
PAT CALVIN Scarf 7207200528
CIFF Kids
Marin + Morgan
Holidays are finally here! The downtime is more than deserved by the little ones, that’s why every aspect of summer must be seized to the full. Excursions, summer camps and swimming pools are the priority right now – kids‘ fashion conforms to these adventurous plans with denim shorts and fun sandals.
SUPERFIT Textile-Sandal 4422805188
NATURA Sandal 3422811757
SUPERFIT Leathercombi-Sandal 4422805178
NATURA Sandal 3422811744
Photo Credits: WGSN
Il Gufo
Tuc Tuc Tuc Levi‘s
Bóboli
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FRANK WALKER Leathercombi-Sandal 4422805190
SUPERFIT Nubuck-Leather-Sandal 3422812118
A Do-It-Yourself Tipi! What do you need? 6 wooden rods or bamboo sticks One big piece of fabric for the tent shell A piece of rope or solid cord
FRANK WALKER Leathercombi-Sandal FUNKY GIRLS Leathercombi-Sandal
1. Tie the rods firmly in place with the rope and put the framework up. 2. Cover the rods with the fabric, but leave some space for the entrance. Fix it on top with a baby diaper pin.
Tri Amanda
Fringe sandals are a must-have for Verena in summer. The blogger of ‘Who Is Mocca?’ styled her favorite pair in three different Boho-chic ways. The light layered looks and the ‚70s‘ inspired heels are perfect for an after-work cocktail party or a fancy outdoor dinner. For 3 years already Verena has blogged about fashion and lifestyle from her home in the Tyrol. You can follow her daily life on her YouTube channel.
Visit Verena! // www.whoismocca.com // @whoismocca
VIGNERON Suede-Sandal 1332808426
PROMOD X HAST www.promod.com
AMERICAN APPAREL store.americanapparel.eu/en
HERMÈS www.hermes.com
APPLE www.apple.com
H&M www.hm.com
BANG & OLUFSEN www.bang-olufsen.com
LA BIOSTHETIQUE www.labiosthetique.at
SELECTED HOMME www.selected.com
CARVEN www.carven.com
LEICA www.leica-camera.com
TACHIKARA www.tachikara.com
CHIARA FERRAGNI www.chiaraferragnicollection.com
LENA HOSCHEK www.lenahoschek.com
TARA JARMON www.tarajarmon.com
COMME DES GARÇONS PLAY über shop.doverstreetmarket.com
LE SPECS www.lespecs.com
TOPMAN www.topman.com
MARNI www.marni.com
WEEKDAY shop.weekday.com
OLIVER PEOPLES www.oliverpeoples.com
ZARA www.zara.com
DOLCE & GABBANA www.dolcegabbana.com
ROSENDAHL über www.dezeenwatchstore.com
FIND THE NEAREST SHOP
PENTAX über www.ricoh-imaging.at
WGSN // SHUTTERSTOCK // OLGA RUBIO DALMAU WHO IS MOCCA? // WOLFGANG ZAC // LUMIKKI
WAITING FOR E R
YOU
PHOTO CREDITS
WE A
GUCCI www.gucci.com
IN O U
R SH OPS
TOMS Seasonal Classic GAMLOONG Leather-Espadrille