Style Guide - MARS Part 2

Brand Guide 2024/2025 Part 2

Vienna May Sauvage - Setting Sun Creative

Table of Contents

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Table of Contents

4. About This Book 6.

Illustration - Seal

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Illustration - Bat

10. Illustration - Fawn 12. Illustration - Birds 14. Collateral 18. Final Words

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About This Book

In Part 1 of the MARS brand guide, we introduced the foundation of the rebrand — showcasing the logo suite, usage rules, colour palettes (primary, secondary, and greyscale), typography, website icons, ambassador bird icons, and supporting assets.

Part 2 builds on that groundwork by presenting the custom illustrations developed for the website’s animated elements, along with all brand collateral such as merchandise, signage, business cards, ID tags, and our concluding thoughts on the full visual identity.

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Illustrations If You’ve Found A Seal Pup This illustration is intended to replace the current section listed, providing a more visually engaging alternative. Alternatively, if preferred, the simple icon may be used in place of the illustrations to maintain consistency. Separated layers have been provided for animations throughout the website.

Previous Imagery

Icon Inspiration

New Imagery

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Illustrations If You’ve Found A Bat This illustration is intended to replace the current section listed, providing a more visually engaging alternative. Alternatively, if preferred, the simple icon may be used in place of the illustrations to maintain consistency. Separated layers have been provided for animations throughout the website.

Previous Imagery

Icon Inspiration

New Imagery

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Illustrations If You’ve Found A Fawn This illustration is intended to replace the current section listed, providing a more visually engaging alternative. Alternatively, if preferred, the simple icon may be used in place of the illustrations to maintain consistency. Separated layers have been provided for animations throughout the website.

Previous Imagery

Icon Inspiration

New Imagery

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Illustrations If You’ve Found A Baby Bird This illustration is intended to replace the current section listed, providing a more visually engaging alternative. Alternatively, if preferred, the simple icon may be used in place of the illustrations to maintain consistency. Separated layers have been provided for animations throughout the website.

Previous Imagery

Icon Inspiration

New Imagery

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Collateral

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Collateral

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Final Words

This branding guide is an invaluable tool that provides clear guidelines to ensure consistency and cohesion in your brand’s visual identity. It seres as a road map for effectively representing your brand across various platforms and materials.

Outlining these standards, helps to empower your team, partners, and vendors to confidently and accurately communicate your brand’s essence. It establishes a visual language that fosters brand recognition and builds trust with your audience, ensuring a strong and enduring presence in the market.

Use this whenever you need to brush up on the nuances of your brand and refer to it whenever you are in doubt!

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