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Communications & Marketing
from VSA 2021-22 Annual Report
by VSA1870
In 2021/22, our communications and marketing team played a crucial role in engaging with, and keeping all our key stakeholders informed about, VSA’s work and the lives we change.
During the year, we communicated with a wide range of stakeholders, including service users and their associated relatives/emergency next of kin, employees, volunteers, local and national government, public health, and local and national media outlets.
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KEY ACTIVITIES INCLUDED:
LIAISING WITH RELATIVES OF THE PEOPLE IN OUR CARE VIA THE TELEPHONE, EMAIL, AND LETTERS TO KEEP THEM INFORMED AND ANSWER ANY QUESTIONS THAT THEY HAD
KEEPING OUR EMPLOYEES INFORMED OF OUR PANDEMIC RESPONSE AND ASSOCIATED INFECTION CONTROL ADVICE
THREE NEW CASE STUDY VIDEOS
DIGITAL MARKETING OF FUNDRAISING EVENTS AND PRODUCTS
MARKET AND INDUSTRY POSITIONING OF CHANGES TO OUR SERVICE PROVISION
NEW MARKETING BROCHURES DESIGNED FOR OUR SERVICES
NEW RECRUITMENT CAMPAIGNS