Northwest Arkansas Visitors Guide Advertising Opportunities & Rates

NORTHWEST ARKANSAS

2018 NORTHWEST ARKANSAS

Visitors Guide

ADVERTISING OPPORTUNITIES & RATES

OVER 4 MILLION PEOPLE VISITED NORTHWEST ARKANSAS LAST YEAR. LET US GUIDE THEM TO YOUR DOOR!

PUBLISHED BY THE NORTHWEST ARKANSAS TOURISM ASSOCIATION

NORTHWEST ARKANSAS’

Official

TRAVEL GUIDE

BE PART OF THE BIGGER PICTURE & INCREASE YOUR TOURIST TRAFFIC…

ADVERTISE IN NORTHWEST ARKANSAS’ OFFICIAL TRAVEL GUIDE! Expand your marketing reach with the official NWA Visitors Guide and open the door to more business, as we invite visitors to explore all that Northwest Arkansas has to offer! For more than three decades, this guide has consistently generated business for the region’s lodging properties, restaurants, retail shops, tourism attractions and other businesses in Benton, Washington, Carroll and Madison counties. Northwest Arkansas’ future is brighter than ever, so take advantage of this opportunity to promote your business to travelers, prospective visitors, newcomers and residents – both in print and online at NorthwestArkansas.org.

AT-A-GLANCE 2018 NWA Visitors Guide

DID YOU KNOW? NWA Tourism By-The-Numbers

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In 2016, 4.67 million people visited Northwest Arkansas (up from 4.4M)

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Those visitors spent $1.12 billion (up from $1.04B) $66.3 million in state taxes generated

• Area Chambers of Commerce

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• 75+ NATA member/advertiser locations and regional attraction destinations

MORE THAN JUST AN AD...

50,000+ copies will be printed and distributed via: • Arkansas Welcome Centers (statewide) • Area Visitor Bureaus & Tourist Info Centers • NWA Regional Airport (XNA)

$22 million in local taxes generated

• Mailed to prospective visitors, in response to national/regional print and web ads, and online requests

Advertising in the NWA Visitors Guide buys

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Digital edition on NorthwestArkansas.org, increasing reach and readership

the Northwest Arkansas region.

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Affordable, competitive ad rates (print and web ads)

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84 pages, convenient digest size, full-color throughout

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Engaging editorial with vibrant photography Regional map and calendar of events Ad purchase includes NATA membership benefits, including a link to your website on NorthwestArkansas.org

PUBLISHED BY THE NORTHWEST ARKANSAS TOURISM ASSOCIATION

you more than just an ad! You will also be part of a much larger marketing effort promoting

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Using ad proceeds, as well as state and private regional association funds, the Northwest Arkansas Tourism Association promotes the region through advertising in a variety of publications and online.

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NATA's current advertising and publicity campaign is reaching more than 10 million potential visitors to NWA.

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This campaign drives visitors to the NATA website at NorthwestArkansas.org where the region is promoted, featuring the NWA Visitors Guide – including your ad!

ABOUT NATA

The Northwest Arkansas Tourism Association (NATA) is the official nonprofit organization established for the purpose of encouraging and stimulating tourism travel and vacation business to and within the Northwest Arkansas region. It is one of 12 regional associations in the state created by the Arkansas Department of Parks & Tourism and includes Benton, Washington, Carroll and Madison counties. In addition to promoting the Northwest Arkansas region overall, NATA also represents, promotes and markets the four-county area’s many attractions, destinations and tourism entities. To learn more, visit NorthwestArkansas.org.

DEADLINES

Space Deadline: September 22, 2017 Ad Submission Deadline: September 29, 2017 Visitors Guide Delivery: January 2018

RESERVE YOUR SPACE TODAY! Janie Clark (479) 253-4257 janie@vpointcommunications.com

Northwest Arkansas Tourism Association

NATA is guided by a Board of Directors made up of NWA tourism and hospitality industry leaders

NATA BOARD OF DIRECTORS 2017-18 PRESIDENT

Linda Graves Holiday Island Suburban Improvement District

Paul Miller Eureka Springs Chamber of Commerce

VICE PRESIDENT

Val Gonzalez Terra Studios

Molly Rawn Experience Fayetteville

Ted Johnson Madison Coffee House

Jennifer Irwin Fayetteville Chamber of Commerce

J.R. Shaw Visit Rogers

Kalene Griffith Visit Bentonville

SECRETARY

Cassi Lapp City of Bella Vista

TREASURER Sandy Martin Arts Council of Eureka Springs

PAST PRESIDENT

Kent Butler The Great Passion Play

ELECTED DIRECTORS Darcy Ballew Walton Arts Center Shey Bland Main Street Rogers Diane Carroll Crystal Bridges Museum of American Art David Faulkner Pinnacle Hills Promenade Meghan Feyerabend Feyerabend Photoartists

Nancy Marsh Huntsville Chamber of Commerce Elvis Moya University of Arkansas Tanya Smith Turpentine Creek Wildlife Refuge Mayor Darrell Trahan City of Huntsville Mark Zaiger Arvest Ballpark

ORGANIZATION EXECUTIVES Sam Hendren Bella Vista POA Debbie Griffin Greater Bentonville Area Chamber of Commerce Chris Claybaker City of Berryville Mike Maloney Eureka Springs A&P Commission

Lawrence Blood Holiday Island Suburban Improvement District David Pemberton Huntsville Chamber of Commerce Sandy Luetjen City of Siloam Springs Nathan Reed Siloam Springs Chamber of Commerce Perry Webb Springdale Chamber of Commerce Aerial Courdin Springdale Chamber of Commerce

REGIONAL PARTNERS Arkansas Welcome Centers Northwest Arkansas Council

HALF PAGE 4.75” x 3.812”

QUARTER PAGE 2.25” x 3.812”

TECHNICAL INFORMATION Trim Size: 5.375”(w) x 8.375”(h)

FULL PAGE 4.75” x 7.875”

EIGHTH PAGE 2.25” x 1.781”

Image Resolution/ Line Screen: 300 DPI / 150 LPI Ink: 4/C Process [CMYK]

SPECIFICATIONS

PRINT ADVERTISING RATES 2018 Edition

Acceptable file formats: Press-Ready PDF: PDF files must be CMYK composite, professionally created as press-ready PDFs with full-size, high-resolution images and all fonts embedded.

FULL PAGE: $2600

Dimensions: 4.75”(w) x 7.875”(h) *Incl. FREE Biz Link listing on website ($150 value), PLUS 20% off online advertising

HALF PAGE:

Adobe InDesign or Illustrator: All linked images and fonts must be included. Files are accepted via e-mail or FTP, or they can be sent saved to CD/DVD. Please provide a printed proof or PDF for visual reference.

$1400

Dimensions: 4.75”(w) x 3.812”(h)

*Horizontal only

*Incl. FREE Biz Link listing on website ($150 value), PLUS 20% off online advertising

QUARTER PAGE: $840

Dimensions: 2.25”(w) x 3.812”(h)

*Vertical only

*Incl. FREE Biz Link listing on website ($150 value), PLUS 15% off online advertising

EIGHTH PAGE: $525

Files not prepared according to these specifications may be subject to a production fee.

Dimensions: 2.25”(w) x 1.781”(h) *Incl. FREE Biz Link listing on website ($150 value), PLUS 10% off online advertising

PREMIUM / BACK COVER: $3150

Modified full-page ad size allowing for mailing *Incl. FREE Biz Link listing on website ($150 value), PLUS 25% off online advertising

DEADLINES Space Deadline: September 22, 2017 Reserve Your Space Today!

PREMIUM / INSIDE BACK COVER:

Ad Submission Deadline: September 29, 2017

Dimensions: 4.625”(w) x 7.875”(h)

Visitors Guide Delivery: January 2018

$2990

*Incl. FREE Biz Link listing on website ($150 value), PLUS 20% off online advertising

PREMIUM / INSIDE FRONT COVER: $2990

Dimensions: 4.625”(w) x 7.875”(h) *Incl. FREE Biz Link listing on website ($150 value), PLUS 20% off online advertising

RESERVE YOUR SPACE TODAY! Janie Clark Sales Director janie@vpointcommunications.com

All rates include annual NATA membership. All rates are net.

All ads are to be submitted press-ready per indicated size and file specs, unless otherwise arranged (make-ready fee may apply). Payment in full due by October 31, 2017, unless otherwise arranged.

Phone: (479) 253-4257 Fax: (888) 684-0756

Vantage Point Communications / 1 E. Center Street, Suite 337 / Fayetteville, AR 72701

Northwest Arkansas’ Official Tourism Source

ONLINE AD RATES

NORTHWEST ARKANSAS

NorthwestArkansas.org

Homepage Banner Ad – Large

Homepage Banner Ad – Small

Homepage Event Banner Ad – Small

Destination Banner Ad – Large

Destination Spotlight w/ Advertorial Brief

Destination Banner Ad – Small

HOMEPAGE BANNER AD – LARGE

DESTINATION BANNER AD – LARGE

$1,000 / yr

$800 / yr

(1 position) Dimensions: 300px x 200px

Each ad gets 25% Share of Voice; max 4 ads rotate in this banner position

(9 positions, 1 per Destination Page) Dimensions: 200px x 200px

Each ad gets 25% Share of Voice; max 4 ads rotate in each of 9 Destination banner positions site-wide

HOMEPAGE BANNER AD – SMALL

DESTINATION BANNER AD – SMALL

$500 / yr

$400 / yr

(1 position) Dimensions: 300px x 100px

Each ad gets 25% Share of Voice; max 4 ads rotate in this banner position

HOMEPAGE EVENT BANNER AD – SMALL (1 position) Dimensions: 300px x 100px

$350 / 3mos.

Each ad gets 50% Share of Voice

BUSINESS LINK – Includes name as hyperlink to your site $150 / yr

(9 positions, 1 per Destination Page) Dimensions: 200px x 100px

Each ad gets 25% Share of Voice; max 4 ads rotate in each of 9 Destination banner positions site-wide

DESTINATION SPOTLIGHT w/ Advertorial Brief

(18 positions, 2 per Destination Page) Dimensions: 200px x 100px + Text

$1,200 / yr

Each ad gets 100% Share of Voice; 2 ad positions on each of 9 Destination pages

The Northwest Arkansas Tourism Association (NATA) has engaged Vantage Point Communications to publish its annual NWA Visitors Guide and to manage online ad sales for NorthwestArkansas.org.

RESERVE YOUR AD TODAY! Janie Clark / (479) 253-4257 / janie@vpointcommunications.com