DVD Packaging Process

PLAYTIME DVD PACKAGING PROCESS VORANOUTH SUPADULYA TAD CARPENTER FALL 2011

PROJECT BRIEF In our final project, we created a new dvd package for the Criterion collection’s new eclipse line that focuses on producing budget-priced, high quality editions of hard-to-find films for a younger audience. We were given five different films to choose from including: Playtime, Badlands, Fast, Cheap and Out of Control, The Ascent, and The Baron of Arizona. We focused on uncovering connections in our concepts for the packaging. We also wanted to bring in elements of the movie into the design without giving too much information away. The dvd covers were made completely by hand with limited use of photography.

I chose Playtime, a film by Jacques Tati, and took notes of elements and reoccuring icons in the movie. I watched the movie with a friend and she agreed to help take notes with me, we came up with very similar notes. At the beginning of the project, I aimed for a straightforward design of the movie, with the cubicles and straight computerized lines, and ended up with a concept that was not expected. Please continue to view the process work needed for this project.

FIFTY sketches

ROUND ONE: CONCEPTS

round TWO: FIve packages

Round three: RefInements

round three: RefIne One

FINAL DELIVERABLES

project overview Overall, the project was useful and fun. I exercised the use of Illustrator and Photoshop. Once again, the process helped me get to where I ended up.

I had some problems in printing my deliverables because some would print in different colors or have small scratches on the surface of the matte.

We spent a lot of time in refining. I thought I would end up with the cubicle version of my packaging, however I am glad my teacher and classmates led me to the hand-drawn one. I also asked my friends in Prototype to help me refine my packaging and they helped out a lot in the little details that my eye is not trained to recognize quite yet. The booklet was the hardest for me to create because I tend to overthink and over design. Another tough problem was the interior of my dvd packaging. It was often too simple and plain or missing something for most of the time spent on refining. Eventually after meeting with Tad, we agreed on bringing the hand drawn elements into the interior as buildings or possibly as the Eiffel Tower. In the end, it worked out great. I had to redo many things and redraw many things to keep the packaging cohesive.

“Things fall apart, beautifully” — David Cairns