The Volante Rate Card

The Volante THE STUDENTS’ VOICE SINCE 1887

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The Volante About Us The Volante is the University of South Dakota’s independently-run student newspaper.

The Volante covers topics relevant and interesting to USD students.

Faculty, staff and community members are welcome readers, but the newspaper is written and presented for a diverse community of students from the students’ point of view. The paper should provide a variety of information, entertainment and educational opportunities for the readers. The Volante encourages everyone to write letters to the editor.

The Volante wishes to be viewed by students as respectable, objective, accurate, fair and trustworthy. If you have comments, concerns or questions, please contact The Volante at 677-5494 or at volante@usd.edu.

The Volante is distributed Wednesdays during the academic year free of charge locally with the cost of $1 for each additional copy.

One school-year subscription rate is $35, which includes mailing costs.

The Volante does not endorse, promote or encourage the purchase or sale of any production serve advertised in this paper. Advertisements are the sole responsibility of the advertiser.

The Volante disclaims liability for any damage suffered as a result of any advertisement in this newspaper. The Volante reserves the right to refuse any advertising.

The Volante

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Advertising Policies The Volante cannot be held responsible for errors which occur as a result of illegibility or the necessity of interpretation or when a proof of an ad has been approved by the customer. The newspaper’s liability or an error in any advertisement shall not exceed the proportions space in which the error occurred.

Advertisers may receive a proof of any advertisement, however, corrections must be clearly noted or identified and must be received by no later than 5 p.m. of the Monday before publication.

Advertisements may not be cancelled after the advertising deadline.

The Volante reserves the right to revise the deadline schedule at any time. If the space is reserved and the advertiser fails to supply ad information before the deadline, the advertiser will be charged full price for the ad.

The Volante advertising is not responsible for the journalistic content in The Volante.

The Volante reserves the right to revise or reject advertising.

Advertising simulating news style must carry the word “advertisment� at the top of the ad.

Contact ad manager

Email

Editor-in-Chief

Visit

(605) 677-4253 (605) 677-5494

volante@usd.edu volanteonline.com

Address

Al Neuharth Media Center University of South Dakota 555 N. Dakota Street Vermillion, SD 57069

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Print Dates (Fall 2014 - Spring 2015) Sept. 10 Sept. 17 Sept. 24 Oct. 1 Oct. 8

Oct. 15 Oct. 22 Oct. 29 Nov. 5 Nov. 12

Nov. 19 Dec. 10 Jan. 28 Feb. 4 Feb. 11

Feb. 18 Feb. 25 March 4 March 25 April 1

April 8 April 15 April 22 April 29 May 6

Production Newspaper size: 6 column or 10.5”by 21” Deadline: One week prior to production 5,000 copies printed, 100 drop sites

Printed Inserts Local rate: $45 per thousand National rate: $55 per thousand • Insert rates are net to paper, non-commissionable, no cash or prompt payment disounts.

• Sample of insert must be submitted for approval to advertising manager seven days prior to shipment.

• Minimum of 1,000; max of 5,000 or total press run.

• Inserts should be boxed, bundled, or on skids. Skid max weight: 1,500 pounds. Inserts must be bundled in standard labeled quantities.

• Inserts must be in plant at least six days prior to publication date. Inserts may be delivered between 8:30 a.m. and 3 p.m. on weekdays.

The Volante Dimensions (Columns x Inches) 1 column = 1.6678” 3 columns = 5.3367” 2 columns = 3.5022” 4 columns = 7.1711” Double truck = 21.68”

5 columns = 9.0056” 6 columns = 10.84”

Local/National Rates Local Open Rate: $5.75 per column inch Local Church Rate: $5.25 per column inch USD Organization Rate: $5.25 per column inch National Open Rate: $10 per column inch

Color Rates Black plus one color

$2 per column inch

$48 minimum, $75 maximum Full color

$4 per column inch

$75 minimum, $175 maximum

Sample Rates USD/Church Full color Half page 1/4 page 1/8 page 3 x 3 3 x 2

$661.50 $346.50 $157.50 $78.75 $47.25 $31.50

Local $724.50 $379.50 $172.50 $86.25 $51.75 $34.50

National $1,260 $660 $300 $150 $90 $60

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media kit Ad Sizes (width listed first) A. Full page = 10.84” x 19.865” B. 1/2 page horizontal = 10.84” x 9.933” C. 1/2 page vertical = 5.337” x 19.865” D. 1/4 page horizontal = 10.84” x 4.966” E. 1/4 page vertical = 5.337” x 9.993” F. 1/8 page horizontal = 10.84” 2.483” G. 1/8 page vertical = 5.337” x 4.966” H. 1/16 page horizontal = 5.337” x 2.483”

A.

B.

Discounts 1/8 page ad for one semester = 10% off * 1/8 page ad for one year = 25% off *

C.

*applies to any size ad

Package Deals #1 #2 #3 #4 #5

(10) 3 x 5 ads, (2) 3 x 10 ads = $1,000 (5) 3 x 5 ads, (5) 3 x 2 ads, (2) 3 x 10 ads = $780 (5) 1/4 page ads = $750 (10) 3 x 5 ads, (2) 3 x 10 ads = $1,000 (6) 3 x 5 ads = $425

D.

E. G.

F.

H.

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Print Advertisement Specifications PREFERRED FILE FORMAT Press quality Adobe PDF compliant files are the preferred file format for final artwork going into print editions.

COLOR All images must be saved in CYMK format. Any RGB, index or PMS colors must be converted to CYMK prior to submission of materials. Additional charges may apply if artwork is not submitted press-ready.

GRAPHICS Images must be 200 ppi and saved in tiff, eps or psd format.

FONTS Fonts must be included with source files. If you are submitting an Adobe PDF file for final art, fonts must be embedded or coverted to outlines.

DESIGN If you require assistance creating your ad, the advertising staff can help for an additional fee. Contact The Volante advertising manager for additional information.

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Online Rates and Specifications

Size (pixels)

Price

Home Page A. Middle Rectangle (940 x 125) $199 B. Bottom Rectangle (940 x 125) $189 C. Top Leaderboard (300 x 300) $200 D. Tile* (160 x 160) $169 individual tile *individual tiles or group of four tiles $159 group tile rate Article Page** E. Tile* (160 x 160) $225 individual tile *individual tiles or group of four tiles $200 group tile rate F. Leaderboard (300 x 300) $245 Category Section Page G. Leaderboard (300 x 300)

$250

PREFERRED FILE FORMAT PNG files are the preferred file format for final artwork being uploaded to our website.

COLOR All images must be saved in RGB format. Any CYMK, index or PMS colors must be converted to RGB prior to submission of materials.

DESIGN If you require assistance creating your ad, the advertising staff can help for an additional fee. Contact The Volante advertising manager for additional information.

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media kit Online Rates (continued) E.*

C.

F.

A.

D.*

G. G.

B.