Wednesday, June 17-23, 2020 — // no. 060
Puerto Rico and the Caribbean
www.theweeklyjournal.com
Rebooting Tourism Starts at Home New Cruise Guidelines P6
Staycations, internal tourism best chance for recovery in the short term
COVID Fee Controversy P7 Father’s Day Outlook P9
R Rosario Fajardo
rfajardo@wjournalpr.com
@RosarioWJournal
ecognizing that the tourism industry will likely not see big improvements until later this year, as air travel slowly recovers from the coronavirus pandemic, the Puerto Rico Tourism Company (PRTC) is betting on jumpstarting the sector through staycations
Revamping Our Homes P14-15
this summer. “While we have to promote the destination abroad, [stateside residents] are taking much longer in their
decision: 120 days can pass from planning to traveling. The demand that is being stimulated now will have results in the coming months, but our industry cannot wait any longer,” said Carla Campos, the executive director of the PRTC. Given the situation, the PRTC is hoping to entice around 410,000 local residents to participate in staycations this summer through its new “Check In For Your Island” campaign, with which they are seeking to promote the sale of 500,600 lodging nights from June to September. This GO TO PAGE 4