DYNAMIC STORYTELLING STRATEGIC MESSAGING IMPACTFUL CREATIVITY PURPOSEFUL CONNECTIONS PUBLIC AFFAIRS COMMUNITY ENGAGEMENT MARKETING COMMUNICATIONS
243 Oberlin Ave., Claremont, CA 91711 (909) 445-1001 vmapr.com
FIRM PROFILE VMA is a full-service, multilingual, and multicultural communications firm that provides high-quality and creative communications that enhance the quality of life in the communities we serve. Since 1996, our award-winning, in-house team has partnered with public agencies across California to turn complex initiatives into clear, compelling stories that engage the public and elevate organizational visibility for clients such as LA Metro, Pasadena Unified School District, Whittier Union High School District, California High-Speed Rail, Delta Conveyance Authority, and many more.
Certified as DBE, SB (Micro), SBE, SMBE/SWBE, WBE, CBE, and LSBE.
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
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OUR TOOLS AND TACTICS
PUBLIC RELATIONS y Key Message Development y Social Media & Digital Advertising y Print & Digital Materials y Issue / Crisis Management
COMMUNITY OUTREACH & GOVERNMENT AFFAIRS y Meeting Facilitation y Community Events & Open Houses y Surveys & Digital Engagement Tools y Government Relations
CREATIVE SERVICES y Websites & Microsites y Photography & Video Production y Drone Footage & Animation y Translation Services
MEDIA RELATIONS y Media Training y Media Outreach & Management y Press Events y Media Buys
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
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CASE STUDY
SCAN TO WATCH:
THE BONITA WAY
FULL-SERVICE COMMUNICATIONS, PRODUCTION, AND MEDIA MANAGEMENT
BONITA UNIFIED SCHOOL DISTRICT Serving more than 10,000 students in the San Gabriel Valley, Bonita Unified School District provides an educational experience rooted in equity, mastery, and results. Since 2018, VMA has partnered with the District to strengthen community engagement, increase enrollment, and elevate awareness of its successes. VMA’s work includes consistent branding, social media management, media relations, and production of professional photography, videos, and print collateral. The team produces Reports to the Community and showcase videos featured at
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
Bonita Unified’s annual State of the District events, where storytelling highlights how the District creates a culture where every student can learn, grow, and thrive. Dynamic digital newsletters and bimonthly Superintendent’s Updates keep families informed and connected. Through strategic messaging and creative storytelling, VMA continues to help Bonita Unified share its achievements and reinforce its commitment to excellence across all schools and programs.
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CASE STUDY
ENROLLMENT
LYNWOOD UNIFIED SCHOOL DISTRICT VMA Communications has partnered with Lynwood Unified School District for more than a decade, strengthening enrollment, communications, and community engagement. In 2024, the District launched a comprehensive Enrollment Marketing Campaign to counter statewide declines and highlight its outstanding academic, arts, and career programs. VMA created a bilingual digital advertising campaign across Google, Facebook, and Instagram that featured vibrant visuals, professional photography, and video storytelling to showcase
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
the District’s early education, dual enrollment, and career technical pathways. Complementary eblasts, postcards, and newsletters reinforced the message across print and digital channels. The three-month campaign generated more than 1.1 million impressions, 48,000 video plays, and over 13,000 visits to the enrollment webpage. The District received 675 direct inquiries, surpassing projections and reversing downward trends. Through datadriven strategy and authentic storytelling, VMA helped Lynwood Unified celebrate its successes and inspire families to join its thriving school community.
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CASE STUDY
WEBSITE DESIGN
CLAREMONT LEWIS MUSEUM OF ART As the Claremont Lewis Museum of Art prepared for major growth, including a name change, facility expansion, and increased programming, it needed a modern, user-friendly website that reflected its evolving identity. VMA Communications designed and built a site that captures the museum’s vibrant personality and makes its exhibitions and events easy to explore. The new website integrates clean design with intuitive navigation, automatically adapts for mobile users, and provides a seamless content
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
management system for the museum’s small staff. The layout encourages visitors to engage more deeply by discovering current exhibitions, exploring educational programs, and supporting the museum through memberships and donations. VMA’s redesign brought the museum’s digital presence in line with its artistic vision, enhancing visibility, accessibility, and community engagement. The finished site reflects both the museum’s sophistication and its welcoming spirit. Visit clmoa.org.
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CASE STUDY
BRANDING
COVINA-VALLEY UNIFIED SCHOOL DISTRICT VMA Communications has helped school districts across Southern California strengthen their visual identity and connect with their communities through clear, modern branding. For Covina-Valley Unified School District, serving more than 11,000 students, VMA led a collaborative discovery process to define the District’s core values
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
of innovation, heritage, and student success. The design team created multiple logo concepts and a refined brand that honors Covina-Valley’s history while presenting a forward-looking image. VMA also developed a detailed brand guide and rollout plan to ensure a smooth transition across print, digital, and event materials.
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CASE STUDY
SCAN TO WATCH:
CLU TESTIMONIAL
MARKETING
CLAREMONT LINCOLN UNIVERSITY Claremont Lincoln University (CLU) is an accredited, nonprofit online graduate institution dedicated to preparing socially conscious leaders for roles in public service and nonprofit sectors. Partnering during a period of growth, VMA Communications helped CLU refine its brand identity, expand reach, and drive enrollment across multiple programs. The VMA team produced a suite of branded collateral, motion graphics, and testimonial videos featuring public-sector leaders, illustrating the real-world impact of a CLU education. To reach
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
prospective students, VMA launched targeted digital advertising across Google and LinkedIn, combining awareness and conversion tactics throughout the enrollment cycle. The campaigns delivered millions of impressions and thousands of clicks, significantly boosting web traffic and inquiries. Together, these creative and digital strategies enhanced CLU’s visibility, strengthened its market position, and helped the institution connect with new audiences committed to ethical, values-based leadership.
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CASE STUDY
Our Children. Learning Today. Leading Tomorrow.
Facilities Report Fall 2024
FACILITIES MESSAGING
PASADENA UNIFIED SCHOOL DISTRICT Since 2024, VMA Communications has supported Pasadena Unified School District with strategic facilities communications that strengthen transparency and public understanding of Measure O bond investments. VMA produced an eightpage Facilities Report outlining completed and upcoming modernization projects, along with monthly milestone updates, fact sheet content, and weekly talking points for Board of Education meetings. Following the Eaton Fire, VMA also developed an eight-page Report to the Community documenting bond-funded improvements and the District’s recovery progress, ensuring clear, accessible
243 Oberlin Avenue | Claremont, CA 91711 | vmapr.com
information for families, staff, and community stakeholders. This work reflects VMA’s broader facilities communications and community outreach practices. We routinely support school districts with bond campaign communications and voter education, construction-phase outreach, crisis-response messaging, and public-facing materials that explain complex funding, schedules, and impacts. Our approach helps build the understanding, trust, and community support necessary for facilities bond measures to pass and for districts to sustain confidence throughout implementation.
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VMA INSTANTLY ‘GOT US.’
Their insights, expertise, and strategic input in community outreach, special events management, government affairs, and public relations have been invaluable. Importantly, they worked with all our stakeholders, educating and encouraging residents and business leaders to participate in the process as well as strengthening relationships with local and state politicians. — Tom Bakaly, Beach Cities Health District, Chief Executive Officer
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243 Oberlin Avenue, Claremont, CA 91711 | (909) 445-1001 | vmapr.com |