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MEDIA KIT

TYSONS PREMIER PROPERTIES

“Changing Lives For The Better - One Family At A Time!�

SmileMakersCenter.com

Photo credit: John W. Smith

BeltTeamRealEstate.com

One Practice for All Your Dental Needs

10859 PATOWMACK DR GREAT FALLS, VA

$1,649,000

Impressive curb appeal and privacy in an upscale, desirable neighborhood. Over 7,000 ďŹ nished sq. ft. that has been extensively upgraded and improved in almost every way. Five bedrooms—including two master suites and stunning remodeled bathrooms, well-appointed kitchen, four ďŹ replaces, handsome library and sunroom. Within the walk-out lower level there is a second kitchen with Herbeau ďŹ xtures and Caesarstone counters, fullsize gym, casual living room, oďŹƒce and billiard space. It opens to an exciting outdoor living area with a columned pergola, that houses a stone ďŹ replace and hi-end grill station. Additionally, there is casual dining space on the Ipe deck that features a fabulous sun awning.

Another stunning new home by Sarantis Properties! No attention to detail spared in this 7,600+ square foot, 4 level, 6 bedroom/6.55 bath property with high ceilings, high end custom finishes & fixtures, a gourmet kitchen with a large island & open to the family room with fireplace, a main level den/office & mud room, spectacular owner's suite, 4th level bedroom/guest suite, a finished lower level with wet bar, game room, bedroom & more! Front porch & fenced-in back yard. Minutes from Georgetown & DC! List Price: $2,500,000

447 WALKER ROAD

GREAT FALLS, VA $1,650,000

2017 COTY AWARD WINNING PROJECTS CUL-DE-SAC LOT

Beautiful Smiles created daily

McLean ~ $1,250,000

11144 RICH MEADOW DR GREAT FALLS, VA

“42 Questions You

Thank you to these homeowners for

DIANNE VAN VOLKENBURG

Direct: 703-757-3222 OďŹƒce: 703-759-9190 9841 Georgetown Pike, Great Falls, VA 22066

Bruce and Wilma Bowers, Owners

(703) 242-3975

A PASSION FOR EXCELLENCE IN RENOVATIONS | CUSTOM HOMES 703.506.0845 WWW.BOWERSDESIGNBUILD.COM Named in Top 30 Best Real Estate Agents in State of VA (out of 30,000 agents) by Real Trends

FALLS CHURCH | (703) 417-9840 | 5659 Columbia Pike, Suite 100, Falls Church, VA 22041

www.GreatFallsGreatHomes.com

Dena Conrad

703.597.4289 Rltrann@aol.com TheRomerTeam.com

SOLD

3036 Cedarwood Lane, Falls Church

$850,000

Vienna/Tysons

703.517.2800 703.268.0364 Top 1% Nationwide Lifetime Top Producer COMING SOON!

MILL CREEK

McLean Hunt Coming Soon! Terrific investment!!!! The best lot we’ve seen in McLean Hunt. Beautiful brick colonial - close to everything. 6 BRs, 3.5 BAs. Waiting for new garage doors. Fully finished walk out basement. Open kitchen to family room and large deck for BBQs. Quiet cul-de-sac! All it needs is your exquisite touch!

Haru Wladyka

Linda Miller

703.855.4498 harurealtor@gmail.com www.harurealtor.com

703.402.4800 Associate Broker linda@gotolinda.com Relocation Specialist

The Palladium Condo, McLean

$729,000

THINKING ABOUT SELLING YOUR HOME? NOW IS THE RIGHT TIME! $990,000

Spacious vintage colonial in a quiet country atmosphere. Situated on 2 acres of mostly open land, the yard is bright, sunny & fully fenced. The numerous built-in bookcases, china storage & closet cabinetry offer many storage/display options. 3 wood-burning fireplaces provide cozy gathering spaces in the family room, living room & master bedroom. Short commute to Washington, DC & beltway.

Barbara Farmer 571.213.7500 barbcleo@ aol.com

• Sales prices continue to climb in Northern Virginia • Interest rates still remain near historic lows with a variety of loan programs available to buyers • Inventory of homes for sale in Northern Virginia in February was 18% below the previous year • There are plenty of potential buyers looking to purchase a home CALL ME FOR A PERSONALIZED HOME SELLING CONSULTATION

ADDITIONS

McLean Office | 703.760.8880 1313 Dolley Madison Blvd McLean, VA 22101

R E A L T O R S

12/8/17 2:57 PM

Staying Active, Engaged, and Getting the Most Out of Life. In a maintenance-free environment, our residents enjoy life at their own pace and schedule. Residents can build their day around an array of activities including gardening, engaging trips, educational opportunities, art, music, entertainment, and a variety of dining experiences. We promote physical and spiritual well-being by offering fitness programs, health services, and an indoor swimming pool. Through partnerships and continual research, we bring in breakthrough technologies and tools that help our residents get the most out of life. Contact Us Today! 703-536-4344

Celebrated Chef Patrick Bazin and the culinary team at Bazin’s on Church delivers an inviting dining experience in the heart of historic Vienna. Oering a contemporary American menu featuring organic and seasonal ingredients, Bazin’s continues to win the hearts and palates of our area’s top culinary experts. An award-winning wine bar features a collection of wonderful wines from around the world, with an emphasis on California. Private Dining for receptions and catering for events available next door. Reservations suggested.

V H

R C

supported by Navy Marine Coast Guard Residence Foundation

6251 Old Dominion Dr., McLean, VA 22101

www.vinsonhall.org

When it’s time to choose your wedding rings, let Princess Jewelers help you select or design the wedding ring of your dreams!

â– 111 Church St NW, Vienna, VA 22180 â–  703.255.7212 â– 

529 Maple Ave. West, Vienna, VA 22180 703.255.5050 | www.princessjeweler.com

bazinsonchurch.com

Jewelry | Diamonds | Custom Design | Repair | Appraisals

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1/22/18 10:26 AM

Independent seniors who are commissioned military officers and their immediate family, as well as government workers of an equal rank from select agencies.

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KITCHENS

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CUSTOM HOMES

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BATHROOMS

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OUTDOOR SPACES

CONTACT US TODAY TO SET UP A FREE CONSULTATION • 703.852.8825 • BUILDWITHMAC .COM

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Once you have that special person, the rest should come naturally.

Contemporary American Menu with an Award-winning Wine Bar

TO R E M O D E L

11565 Brass Lantern Court, Reston

Blanche Raff

703.848.2000 www.colourbarstudio.com

T H E N YO U C A L L

Gorgeous designer touches, backing to woods From the black Morgan granite in the chef’s kitchen to the 2 fabulous master suites, you will fall in love with your new 3BR/3.5BA TH. The multiple private decks, front and back, appeal for a quiet croissant or a neighborhood party. Too many upgrades to list, call for info and floor plans.

202.365.1575 Certified Buyer’s Agent Licensed MD, DC & VA raffrealestate.com blaraff@aol.com

Great Falls

T H E N YO U C E L E B R AT E

dawnjonesteam@gmail.com

Merrifield & the Mosaic District Let me help you learn more about this developing area! We specialize in the “most happening� area in Northern Virginia – Merrifield VA. Near the Dunn Loring Metro, Tysons Corner and major commuter routes it is THE place to be. With the new Fairfax Hospital complex in development, continued growth is almost a guarantee.

Welcome to the convenience of living the condo lifestyle in the heart of McLean • 2 BR, 2.5BA & Den • Balcony • 2 Garage Spaces with easy access to the unit • Enjoy Luxurious 2 Story Lobby W/Concierge, Fitness Room, Party Room & Library • Summertime Music Series • Cozy Unit W/ Lower Tax & Condo Fee, Must See!!

Couture Color Balayage | Extensions Color Correction | Babylights Open Tuesday–Sunday

F I R S T YO U PURCHASE THE HOME

Dawn Jones & Mimi Jones

Barb Spollen

8100 Boone Boulevard, Suite 115 Vienna, VA 22182

Mid 800’s

This split colonial features a step-down family room open to the updated kitchen and NEW finish-in-place wide-plank hardwood in living room, library and family room. The master suite includes a step-down sitting area, walk-in closet and updated bath with double vanities and heated floor. Additional updates include roof, siding, paver driveway & walkways, HVAC, screened porch and professionally painted interior. 1.3 miles to the Silver Line METRO!

703.774.5010 info@spollengroup.com

8/9/17 2:54 PM

2/5/18 4:39 PM

Ann Romer

703.438.1960 www.denaconradreal estate.com denahconrad@ gmail.com

Escape to this sought after wooded neighborhood just 7 miles to DC. Updated ranch with full deck overlooking a half acre of serene landscape including a gathering area with a fire pit. 4 bedrooms and 3.5 baths. SS appliances. Wood floors on main. Fully finished basement with walk out to hot tub.

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109

#1 Companywide for Total Dollar Volume

CAPTURE DREAMS | CREATE BEAUTY MAKE A DIFFERENCE

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MARCH // APRIL 2018 â?– TYSONS

VIVATYSONS.COM

TYSONS_MarchApril2018.indd 109

4/10/18 12:50 PM

Tysons Premium Hair and Colour Salon

oyster perpetual and submariner are trademarks.

Vienna ~ $874,500

“Throughout our 28 years in business,

Call NOW to find our secret! allowing us to out do the work we love.�

We love to see you smile!

FAIRFAX | (703) 945-2200 | 2810 Old Lee Highway Suite 200A Fairfax, VA 22031

rolex

All-brick estate exudes high-quality throughout making this home the best value in Great Falls! To-die-for screened porch with ďŹ replace. Showstopper Carrara marble kitchen with professional-grade appliances. Spa-like luxury master bath & dressing area. Five spacious bedroom suites on the upper levels. Pub/bar walk-out lower level with guest suite, exercise room, casual living room with built-ins and a ďŹ replace. Large bonus room. 3-car garage. Priced To Sell!

the awards areFASTER always nice, but the true Belt Team listings sell than measure our success is happy clients. average AND theyofsell for MORE!

TYSONS | (703) 356-0250 | 8310 A Old Courthouse Rd., Tyson’s Corner, VA 22182

A warm and friendly atmosphere with two American Board CertiďŹ ed Haircolorists (ABCH). The mother and daughter duo have created a unique environment with a team of dedicated sta that are passionate about giving each guest a customized aesthetic and memorable experience time after time with each visit.

$1,688,000

IN A RECENT GUILDQUALITY SURVEY— MUSTCUSTOMER Ask Your SATISFACTION Realtor

BEFORE RECOMMEND You List� 100% OF OUR CUSTOMERS WOULD US TO A FRIEND. Herndon ~ $525,000

OYSTER PERPETUAL SUBMARINER DATE

Vienna ~ $1,289,000

FREE REPORT

Dr. Kallas, and the specialists he has hand-picked to work in his practice, perform procedures such as cosmetic dentistry, oral surgery, periodontics, orthodontics, endodontics and dental implants. Put the care of your smile in the hands of the professionals at Smile Makers Dental Center.

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Vienna ~ $1,275,000 See Videos at www.TheBeltTeam.com

Our extended weekday and weekend hours work with your busy schedule with convenient locations in Tysons, Merrifield and Falls Church.

Call to schedule a complimentary consultation. Insurance accepted.

Custom-built and designed by Lessard Architectural Group in Vienna, this home features master craftsmanship, and striking vistas from practically every vantage point in the home. Exquisitely appointed with a true gourmet kitchen, handcrafted built-in cabinetry, imported limestone ďŹ replace, dining room with two service counters and a private balcony. The master bedroom and bath are beyond compare. Three additional bedrooms with full bathrooms plus a bonus suite over the garage complete the private living quarters. Walk-out lower level boasts a custom world-class wine cellar, full service granite bar, exercise room and half bath. Outside there is a plethora of night lighting, bouquetworthy ower gardens and a Mediterranean-inspired outdoor living space that will take you and your guests breath away!

Two Won National COTYs for the Southeast Region.

7/28/17 11:00 AM


WHY ADVERTISE WITH VIVA MAGAZINES OVER OTHER MEDIA? According to an October, 2015 report by Nomos Research on why print magazine ads work, paper-based reading results in: • Higher comprehension and recall • Slower and deeper reading • More focused attention, less distraction • Stimulation of emotions and desires Also, print magazines rank NUMBER 1 in reaching affluent, influential consumers in more categories than all other media COMBINED! -GfK MRI, Spring 2016 So, your message in VivaTysons and VivaReston Magazines has a high impact and it works! For a simple reason. We get you in front of the most affluent audience in the market. We mail it to them. Free. The readership counts. But then everything counts – which brands are seen with yours, and, as importantly, who is not seen with your brand. Associate yourself with the best in the area through TMG Media. VivaTysons, VivaReston, TMG Digital – Delivering YOU with the right message, to the right audience, at the right time, in the right publication.

OUR DISTRIBUTION AREA 7

Leesburg

Hand-Selected Readers

7

267

Ashburn

15

7

267

Sterling

15

$200,000+

7

606

606

Herndon Reston

HOUSEHOLD INCOME

606

267 606

Dulles Airport

Great Falls 267

602

286

123

50

McLean Tysons

657

Oakton

50

15

267

Vienna

29

Chantilly 123

29 50

50

Falls Church 50

50 7

15 286

29 123

$800,000+ HOME VALUE


OUR AUDIENCE

Our Hand-Selected Readership is Your Marketing Advantage! Both VivaTysons and VivaReston Magazines are highly targeted publications and focus on communities along the Silver Line. Our readers are among the most affluent in the DC area. In addition to our dedicated subscribers, they are mailed to a hand-selected audience of area residents with annual incomes of $200,000 or more, and home values of at least $800,000. We also mail copies to new movers in our distribution area.

$200,000+

HOUSEHOLD INCOME

$800,000+ HOME VALUE

TYSONS

RESTON

VIVATYSONS MAGAZINE WORKS! We seek out the best and keep good company. Your success depends on local residents and visitors. Why pay more and overshoot your marketing needs when most of your business comes from your neighborhood? That’s VivaTysons!

STRATEGIC DISTRIBUTION, GREAT REACH VivaReston Magazine is mailed to 6,000 residents, from Reston to Leesburg. Plus we distribute 9,000 copies to more than 170 public locations in Reston, Herndon, Sterling, Ashburn, and Leesburg including the Silver Line Metro Station, Reston Town Center, Harris Teeter, Whole Foods, Giant, Safeway, Shoppers, CVS, local community centers, local libraries, Starbucks, Panera, hotels, restaurants, and local stores.

• Features the highest concentration of commercial spaces in Northern Virginia. • 12th largest employment center in the U.S. • Home to the 13th largest shopping mall in the U.S. • Will be home to an estimated 100,000 residents and 200,000 jobs by 2050.

WE ARE MICRO-TARGETED to those who live work and play in and around Tysons. We mail 15,500 copies directly to homes in Great Falls, McLean, Falls Church, Oakton and Vienna, plus we distribute an additional 6,500 to public locations throughout the area.

13%

• Was ranked the 7th Best Place to Live in America by CNN Money Magazine in 2012 • Is home to five of the 20 largest venture capital firms in the DC area • Was founded on a guiding principle that residents should have the ability to work and live in the same neighborhood

We also distribute to high traffic waiting rooms including doctors’ and dentists’ offices, beauty salons, car services, schools, hospitals, and more. 8.3%

6% age

16%

28%

Under 35

35-44

45-54

55-64

65 or older

37%

Gender

age

14.9% 28.7% 19.3% 17.7%

25%

Male Female

11%

Gender 75%

Male Female

65+

35-44

55-64

25-34

45-54

18-24

30% 70%


PRINT ADVERTISING

advertising specs SIZES

DISPLAY ADS

Display advertising in VivaTysons puts and keeps your message “Top of Mind” and into the homes and hearts of consumers with the discretionary incomes to afford your enterprise. Our stores are upbeat, indigenous to the our area, and “Upscale” bringing your brand to the top when consumers are looking for the best names and “Home Town Favorites.” Our “New Mover Initiative” brings your brand to the attention of our area’s new movers. “New Movers” are recession proof consumers-consumers who need to forge new relationships.

Spread

(requires .125" bleed)

Full Page

2/3 Page

Profiles are today’s “professional” way to bring your message to today’s consumers. In a crowded field of service providers, businesses need to give the prospective customer more information on “Why Us?” Every profile is published in our print magazines and on our digital issue with live links to your practice. Profiles include a photo and write up written by our professional staff and subject to your approval.

Full page 2/3 page (horizontal) 1/3 page (horizontal)

FULL PAGE AD 8.25" X 10.875" (requires .125" bleed)

PROFILES

PROFILE SIZES

2-PAGE SPREAD 16.75" X 10.875"

PROFILES SCHEDULE

1/2 Page

1/3 Page 1/3 Page

Page Trim Edge Bleed Edge (.125") Safe Margin (.5")

2/3 PAGE AD 4.75" X 9.75"

1/2 PAGE AD 7.25" X 4.75"

1/3 BOX AD 4.75" X 4.75" 1/3 VERTICAL AD 2.25" X 9.75"

» January/February Faces of Tysons » March/April Top Realtor Profiles » May/June Top Dentists Profiles » July/August Top Senior Care Facilities » September/October Women in Business Profiles » November/December Top Doctors Profiles

1/6 Page

1/6 PAGE AD 2.25" X 4.75"

E-MAIL

Email your 300dpi CMYK PDF under 10MB to ads@vivatysons.com. For all ads and inserts, full bleed, full color, and design work are always free. If you would like a member of our team to design your ad for you, please contact us at (703) 448-7323.

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com

7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com


WHAT IS TYSONS MEDIA GROUP? It started ten years ago. From the start our intention was to elevate and illuminate the small, independent special businesses and professionals that make Tysons a special place. By combining the design, editorial content and passion for our community with the look and feel of a national magazine, our area independent businesses and readers find a community connection they trust. Viva readers are the most affluent, educated and connected. Our practice of mailing to the best addresses at our expense is your assurance your message reaches the right demographic at the right time for the right price. Indigenous to the market we serve, these readers look to us and expect from us an enjoyable read packed with information relevant to home. Topics covered include: »Real Estate »Tysons/Reston Premier »Finance »Catering »Music »Style »Gadgets & Gizmos »Silver Line Update

»Taste of Tysons/Taste

of Reston »Around Town »Wine »Home and Design »Pet Care »Education »Health & Beauty

“I want to let you know how much I love reading the VivaTysons magazine. It is not only fun to read, but also very informative. The magazine carries a variety of well-written and interesting articles. I was pleasantly surprised to come across a friend’s photo in the Dulles Chamber's Business Award Winners article in this month’s issue. Even the ads are beautiful. It is a wonderful magazine in which to lose oneself. Thank you for sharing your talent with the Northern Virginia community. I just love the magazine.” — Cheryl S.


OUR R E ACH

PRINT CIRCUL ATION & READER SHIP

It’s a fact. New home owners will spend more on home-related products and services during their first six months of residence than established resident will spend in two years. It’s one of the greatest catalysts of consumer spending. The average new resident will spend about $7,300 on everything from window treatments to take-out meals in the three months following a move. People in this transition phase respond most strongly to community publications — a spending “sweet spot” and a prime time to reach consumers when they are most receptive and need to forge new connections. New homeowners in the Tysons or Reston area receive a complimentary issue of Viva within 60 days of closing ­- giving you the chance of building the first relationship — which is usually the one they remain with.

21,500

15,500

MAILED TO HOMES

DISTRIBUTED LOCALLY

15,500 VivaTysons 6,000 VivaReston

6,500 VivaTysons 9,000 VivaReston

(AVG. 2.5 READERS PER ISSUE)

(AVG. 17 READERS PER ISSUE1)

317,250

TOTAL PRINT READERSHIP (PER ISSUE)

22,000

COPIES PRINTED

15,000

COPIES PRINTED

“Doug and I both love [VivaTysons] magazine. I particularly like the restaurant reviews and meal suggestions and news of businesses opening and closing. Even though I like being able to read the magazine online, I’m going to subscribe in hopes that you keep up the good work for years to come!” — Terri Franke “What a wonderful, delightful, and informative magazine about Restonians. We enjoy reading and looking at all the beautiful photos inside. Can’t wait for your next issue.” — Thuy Dong

1. Source: Waiting Room Subscription Services (2007) The Value of Public Place Magazine Readership (http://www.wrss.com)

Limited ad space available, call today! (703) 448-7323 vivatysons.com | vivareston.com

7921 Jones Branch Drive, Suite 311 McLean, VA 22102 | info@vivatysons.com

Tysons Media Group - 2018 Media Kit  
Tysons Media Group - 2018 Media Kit