STUDENT G A R A G E
BRAND DEVELOPMENT
GUIDE
CONTENTS The Company Company History Name Brainstorming Philosophy Name Ideas Historical References Comtemporary References Type Explorations Logotype Development Logotype Color palette B/W Mark Color Mark Secondary Type Image style Modular System Brand Applications 2
03 04,05 06,07 08 09 10,11 11,12 14 15 16,17 18,19 20 21 22,23 24,25 26,27 28,29
?
THE
COMPANY
My startup makes a SHOE at an AFFORDABLE price. 3
4
COMPANY
HISTORY In 2009 Mr XYZ started making shoes in his parents garage. Many of his friends on campus quickly bought his shoes as they were an iconic design at an affordable price, best of all they were very durable. Profits soon grew and in 2011 he bought a small factory. He was later astonished to find out he already had lots of new clients as word spread of his shoes being great quality, Today he has a wide client base from all over the world which is growing steadily.
5
Popcor Dancing Music
Movie
Beliver Popstar Helpful
Lover
Slumdo Milliona
Dreamer
Father
Mother
Inspirational
Micheal Jackson death
Family values Nice Humble
Neighbours
Parents garage
Home Music
Free downloading
Teenagers
Surfing
Cars
2009
Iconic
Mp3s
Rockstar
Beachboys
New client base
USA
Beatles Business Growth
UK
Rock music
Overse Custome
Money New cultures
Expanding
New traditions
6
Hot gas
rn
NAME
BRAINSTORMING Human rights
es
og aire
9
t
eas ers
War
Fashionable
Trending Bombings
Styish
Popular
Young
Cool
War
Terrorism
Osama Bin Laden death
Students
2011
Green
Tsumanis
Nature Plants
Durable Strong
Fitness
User friendly
Utopian design
s
7
Affordable
2.
Great inspiring story about a business owner who come from zero to hero, uplifting, humanist, fashionable, popular.
3. Inspirational
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Appeals to a wide audience, different cultural and economic backgrounds, friendly not intimidating. Money saving.
Classic design which will look good for many years to come. stylish, fashionable, iconic.
Classical
1.
PHILOSOPHY
3.
2.
2009base
A icon
1. STUDENT GARAGE NAME
IDEAS
9
10
HISTORICAL REFERNCE
11
CONTEMPORARY REFERNCE
12
13
TYPE
EXPLORATIONS Minion Pro
Myriad Pro
Century Gothic
Student Garage Student Garage Student Garage
STUDENT Garage STUDENT Garage STUDENT GARAGE STUDENT Garage STUDENT Garage Student Garage STUDENT Garage STUDENT Garage
Rockwell
Student Garage Student Garage STUDENT Garage
Student Garage STUDENT GARAGE
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STUDENT Garage
STUDENT Garage
Arial STUDENT GARAGE STUDENT GARAGE STUDENT GARAGE
STUDENT GARAGE STUDENT Garage
STUDENT Garage STUDENT Garage
Futura
STUDENT Garage STUDENT Garage STUDENT Garage STUDENT GARAGE
STUDENT GARAGE
STUDENT G A R A G E
STUDENT G A R A G E
STUDENT GARAGE
LOGOTYPE
DEVELOPMENT
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STUDENT G A R A G E
STUDENT G A R A G
STUDENT G A
STUDENT G 16
LOGOTYPE
GE
RAGE
GARAGE 17
STUDENT G A R A G E CMYK Blue C = 100, M = 100, Y = 0, K = 0 RGB Blue R = 0, G = 0, B = 255, Web Color = #0000ff
STUDENT G A R A G E CMYK Red C = 0, M = 100, Y = 100, K = 0 RGB Red R = 255, G = 0, B = 0, Web Color = #ce2029
STUDENT G A R A G E CMYK Green C = 100, M = 0, Y = 100, K = 0 RGB Green R = 0, G = 255, B = 0, Web Color = #00ff00
STUDENT G A R A G E CMYK Black C = 0, M = 0, Y = 0, K = 100 RGB Black R = 0, G = 64, B = 64, Web Color = #004040 18
COLOUR
PALETTE
STUDENT G A R A G E STUDENT G A R A G E STUDENT G A R A G E STUDENT G A R A G E STUDENT G A R A G E STUDENT G A R A G E STUDENT G A R A G E STUDENT G A R A G E 19
MARK
20
COLOUR
MARK
21
In 2009 Mr XYZ started making shoes in his parents garage. Many of his friends on campus quickly bought his shoes as they were an iconic design at an affordable price, best of all they were very durable. He received alots of positive feedback but could only produce one shoe a day as he was working in his parents garage and doing in apart time.
Great shoes fo Futura LT BT - Light
Great shoes for a Futura XBlkCnIt BT - Extra Black Italic
Great shoes for a Futura Hv BT - Light
Great shoes for a gr Futura LtCn BT - Light
22
SECONDARY TYPE
or a great price
a great price great price
reat price 23
GREAT SHOES For a Great Price
STUDENT G A R A G E 24
IMAGE
STYLE
Great Shoes Great Price 25
MODULAR
SY
The logo is simple and can illustrate it’s role fully. It was des it will be easy to produce and will stand out on multiple ma to come. The letters are joined together which gives them a away you can quickly glance at it and recognize what these 26
YSTEM
signed using just two letters, I used only these has aterials while looking good on them for many years a disincentive, legible design, even from many miles e bold strong letters mean. 27
BRAND STUDENT G A R A G E
1.Advertising posters
STUDENT G 3.Store finder APP
STUDENT ARA
STUDENT G A R A G E
STUDENT G A R A G E
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GARAGE
STUDENT
GARAGE
STUDENT
4.Shoes
STUDENT ARAG
APPLICATIONS 2.Website
GARAGE
5.Shoe box packaging
STUDENT G A R A G E
STUDENT G A R A G E
xxxxxxxxx xxxxxxxxx xxxxxxxxx
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30
BRAND
APPLICATIONS STUDENT G A R A G E
1. Advertising posters
31
BRAND
APPLICATIONS 2. Website
32
33
BRAND
APPLICATIONS 3. Store finder APP
STUDENT G A R A G E
STUDENT G A R A G E
34
BRAND
APPLICATIONS
4. Shoe box packaging
STUDENT G A R A G E
STUDENT G A R A G E
xxxxxxxxx xxxxxxxxx xxxxxxxxx
35
BRAND
APPLICATIONS
STUDENT ARA
36
GARAGE
STUDENT
GARAGE
STUDENT
5. Shoes
STUDENT ARAG
37
GARAGE
STUDENT
Specialization in
Graphic Design Capstone Project
Coursera/ CalArts