ASAP USAP 1QMM 2013

ASAP USAP

The Official Publication of the Advertising Suppliers Association of the Philippines | 1QMM 2013

STEP UP! S tr ength T hro ugh E XCELLENT P ARTNERSHIPS

Editorial Box

Asap Usap 1QMM 2013

Creative Director & Oversight

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Amrei Dizon

1QMM2013 Host Sectors

Multimedia Content Producer: [ASAP USAP CHANNEL]

Mitch Amurao

Contributing Writers

Aye Ubaldo Alvin Trono Angelica Fernandez Orly Ballesteros Vince Reyes Art Director

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Winners

Chairman’s Message

4 Profile: Madonna Tarayo

William Manalang

14 ARAW Values Awards

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Soundesign Bags Top Prize at Adobo Creative Rankings

Photo Manipulation & Graphics

Johanz Isip Louie Buñag Editing & Motion Graphics [ASAP USAP CHANNEL]

Rommel Abrera William Manalang

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New ASAP Members

The Country’s First Recording Studio on Wheels

Operations

Maria Teresa Joson Noemi Borrinaga Liaison

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2012 QMMs

Lolit Diezmoo Nelia Jose Anthony del Socorro Johnny Pagobo

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ASAP General Membership

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2012 Christmas Party

PR and PUBLICITY COMMITTEE

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Amrei Dizon

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Circuit Makati Lounge: An ASAP Collaboration

Chairman

24 2013 ASAP Officers and

Mitch Amurao

Board of Directors

Vice Chairman

ASAP SECRETARIAT Unit 2302, 23/F Cityland Condominium 10 Tower 2 H.V. Dela Costa Street, Salcedo Village Makati City

Tel.: +632 893 0738, +632 893 0564

Fax: +632 893 0564

www.asapmanila.net asapmanila

1QMM2013 QMM 1 HOST SECTORS Digital Media Production Promotions and Merchandising Technical Services/Venues

QMM 1 HOST SECTORS Event Management Oversight Alvin Trono, Stages

Digital Content

Amrei Dizon, Vitalstrats Creative Solutions Joseph Frago & Alan Parma, Mad Banana Vince Reyes, Executive Decisions

Lights & Staging

Erwin Genuino, Worldstage Productions

Food & Catering:

Varick Ong, Clear Channels

Photography Coverage

Anabelle Dizon & Aaron Abadilla, Sunday Morning Studios

ASAP 2013 Chairman's Message

To my fellow ASAP members, For 2013, we have chosen the theme “ASAP: STEP UP!” because we can no longer take things sitting down. These are extraordinary times that call for extraordinary action. If we keep on doing the same things, by law of diminishing returns, we will just find our efforts becoming less and less effective through time. We need to be more creative, more innovative, more relevant.

We have to level up. That means, we should aim for a delivery of products and performance of our services in a way better than before, no less than excellently. That way, we get to be appreciated as more than just being an item provider. We get to be seen in a better light – a partner providing value that will be appreciated by our clients.

This will lead us to the next STEP: Strength Through Excellent Partnerships. Throughout the year, through our select projects – independent initiatives and collaborations – we bolster our ASAP power by harnessing our talents and resources on opportunities to be explored with colleagues, clients, associations and other institutions.

The playing field has changed and keeps on evolving with certain uncertainty; I enjoin everyone to contribute to our association in ways you can, so that we can act swiftly, dynamically and effectively, for a prolific 2013.

Step up and thump the yard.

Truly yours,

Vince S. Reyes ASAP 2013 Chairman

PROfile

MADONNA TARRAYO PRESIDENT/GROUP COO

In a long distinguished career in the production and entertainment business, Madonna Tarrayo has steadily risen up the ranks, all the way to her current postion as the President and Group COO of Unitel Productions and Straight Shooters. She has evolved to become a pillar of the industry, a distinction she now lives up to in her designation as the Vice President for External of the Advertising Suppliers Association of the Philippines and Director of the Advertising Board of the Philippines..

Getting her start as a writer for PTV 4, she then moved to Unitel Productions. Coming in as a Production Manager, she was promoted to Executive Producer and then to Client Services Head. After 12 years at Unitel, she took her talents to Straight Shooters as their General Manager.

produce a number motion pictures per year, Madonna served as one of the producers of the APO Hiking Society-inspired musical entitled “I Do Bidoo Bidoo” written and directed by Chris Martinez. She will wear her producer hat again for Unitel's and Studio 5’s 2012 entry to the Metro Manila Film Festival, “Mga Kwento Ni Lola Basyang”.

Among the tasks she faces everyday include managing operations of all departments of both Unitel and Straight Shooters, scouting for new business and representing both companies in all negotiations, presentations and industry functions. Under Unitel's drive to

Her strong leadership is anchored around a multitude of skills she has tirelessly developed such as clear communication, fair negotiation, selfless mentoring, sharp decision-making and meaningful interpersonal relations. A selfconfessed multi-tasker, she is very hands-on with her approach,

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willing to contribute in the creative strategy development, real time problem solving all the way to implementation. All of these can be attested to by the people she has mentored, trained and helped - all of whom are now successful in their respective fields.

With the Commercial Production Houses Group (CPHG) returning to the scene, Madonna adds another responsibility to her full sked. It's another mountain to climb for Madonna, who has made a career of scaling great heights time and time again.

NEW ASAP MEMBERS ADVERTISING PHOTOGRAPHERS

POST-PRODUCTION

MARIA GRACIA CHUA, GENERAL MANAGER

POST-PRODUCTION

GetCre8ive Corporation

COMMERCIAL AUDIO PRODUCTION HOUSES

Editcube Digital Studio Inc. Mr. Danilo Gomez Añonuevo - President

Editcube Digital Studio Inc. Mr. Danilo Gomez Añonuevo - President

FLUIDPOST

LOUDBOX STUDIOS, INC.

Henry Onglatco - Owner

COMMERCIAL PRODUCTION HOUSES

PROMOTIONS & MERCHANDISING SECTOR

MR. ALLAN FELICIANO, PRESIDENT

THE JUNGLEGYM, INC. Mr. John Ross Misa, President

Avanza, Inc.

CREATIVE TALENTS

Experiential Communications Integrating Trade and Events (EXCITE) INC.

ANA MARIA CRISTINA B. GONZALES - CASTING DIRECTOR ENRIQUE P. MUNCHUA - CASTING DIRECTOR JOSEFINA “JOYCE” SAULOG MANALO - CASTING DIRECTOR MARGARITA REYES PADILLA - CASTING DIRECTOR EDGARDO PASION A.K.A. EDGE - CASTING DIRECTOR

MODEL/TALENT AGENCIES

Faces Recruitment Agencies

Ma. Luz E. Javier - President & COO

Icel P. Argana - Managing Director

Metro Advantage Media Marketing Services Judith G. Gabatino - Managing Director

TECHNICAL SERVICES/ VENUE SECTOR

Ms. Susan M. Dalton, CEO

TVCXPRESS MANILA INC.

FRONT MEDIA ENTERTAINMENT TALENT AGENCY, INC.

WORLDSTAGE PRODUCTIONS INC.

Maria Sheila B. Ambray - President

Mr. Enzo Araullo - Account Manager

MR. ERWIN GENUINO - GENERAL MANAGER

FRONT MEDIA ENTERTAINMENT TALENT AGENCY, INC. Maria Sheila B. Ambray - President

Ideal People Model Management Company Joan Gumatay – General Manager

Men’s Division Talent and Model Management Angel A. Gil, Jr. – Proprietor/General Manager

Mercator Artist & Model Management Jonas A. Gaffud – Chief Executive Officer

Saikou Talent Agency Linda G. Vermug, Owner/Manager

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1QMM2012

2012 Adboard Chairman Ricky Alegre, inducting officer of the ASAP Officers and Board of Directors, together with the ASAP Officers, say “I do” during ASAP’s QMM last February 28, 2012.

ASAP turns over a new leaf with the newly inducted ASAP officers and Board of Directors. Joining them is inducting officer and Adboard Chairman Ricky Alegre.

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2QMM2012

ASAP Members with newly inducted member GetCre8ive Snow Chua and second QMMs guest speaker, Yahoo Philippines’ Country Manager & Sales Director Ms. Arlene Aran Amarante.

ASAP goes “Yahoo!” with Yahoo Philippines’ Arlene Aran Amarante shares her insights on enhancing, creating delivering value @ the speed of light.

Katherine Sy-Yap of Myportal.ph and Treasurer Varick Ong presents the new ASAP Website – now in search engine format.

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3QMM2012

ASAP

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Christmas Party 2012

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CIRCUIT MAKATI LAUNCH: AN ASAP COLLABORATION Last January 15, 2013, Circuit Makati was born. Located at Sta. Ana, it was once dubbed as the Cabaret hub and the premier horse race track in the Philippines.

Circuit Makati will become the first and only large-scale urban-district development in the country to host three district entertainment venues.

This involves the Circuit Theatre, an indoor theater; the Central Walkway, an interactive walk that crosses that entire length of the district; and the Circuit Events Ground, which will host street plays, festivals, fashion shows and outdoor exhibit events. The development will also include a football field, skating park, shops and offices.

“Circuit Makati is Ayala Land’s 21-hectare integrated, mixed-use development anchored on entertainment experiences that brings together Ayala Land’s various product lines,” says Tony Aquino of Ayala Land, Inc. “In five years’ time, it will rise as a dynamic urban hub seamlessly complementing the distinct taste for living, leisure and lifestyle of today’s modern urbanites.”

In order to launch such a venue, ASAP event sector member Stages Production Specialists through Alvin Trono (Executive Producer) and George de Jesus III (Director / Scriptwriter) was tapped to handle the overall concept and execution of presenting all the possibilities that Circuit can offer. In tandem with another ASAP event sector member Ideashop Manila through Patrick Estella (Ceremonial Reveal), who has also long serviced Ayala Land, a wondrous collaboration began, combining each of their expertise for the event.

ASAP President and Noisy Neighbors’ Roy del Valle added his artistry as live musical director / arranger with technical services and venue members’ RSL, Imatech, Dragon Fireworks and Confetti Effects to complete the team in making the event a huge success.

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Artists who were involved in making Circuit Makati “a place where something amazing is always going on” include Stages artists’ Christian Bautista & Karylle, Zia Quizon, ASAP talent sector member Ideal People Management’s female models for designers Jojie Lloren, Dong Omaga-Diaz and Ivarluski Aseron’s haute couture creations, The Azcals, some of Philippine musical theater finest actors, the Jabbawockeez, Filipino-American Disney star Anna Maria Perez de Tagle, and Mr. Leo Valdez.

ARAW VALUES AWARDS WINNERS FILMEX

Branded Communications GOLD

FILM PABRIKA Branded Communications Silver

“HELLO MAYA” “MANG FELIX(Forever Young)” “PAG-IBIG” “BITUIN”

Value 1 – Love of God & Respect for Religious Beliefs

Value 4 – Reverence for Family, Unity, Marriage & Responsible Parenthood

Value 6 – Respect for Law & Authority & the Promotion of Self-Discipline

Value 4 – Reverence for Family, Unity, Marriage & Responsible Parenthood

Silver

BRONZE

“MANG FELIX(Forever Young)” “AMBISYON” “WOMAN OF SUBSTANCE” BRONZE “KABISERA” “CRASH” “ARUGA” “PRESENT” “HITS” “FREIGHT” “KUMPLETO” “DOWNTOWN” Value 5 – Respect & Care for Human Life & Dignity in the Rights of All

Value 5: Respect & Care for Human Life & Dignity in the Rights of All

Value 5 – Respect & Care for Human Life & Dignity in the Rights of All

Alaska Short Film

Value 5 – Respect & Care for Human Life & Dignity in the Rights of All

Respect & Care for Human Life & Dignity in the Rights of All

Reverence for Family, Unity, Marriage & Responsible Parenthood

Reverence for Family, Unity, Marriage & Responsible Parenthood

Reverence for Family, Unity, Marriage & Responsible Parenthood

Reverence for Family, Unity, Marriage & Responsible Parenthood

Respect & Care for Human Life & Dignity in the Rights of All

Advocacy BRONZE

“MISS YOU NAY” “LOVE LETTER” “PURO IKAW NA LANG JENNY” Reverence for Family, Unity, Marriage & Responsible Parenthood

Respect & Care for Human Life & Dignity in the Rights of All

Respect & Care for Human Life & Dignity in the Rights of All

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UNITEL STRAIGHT PRODUCTIONS SHOOTERS Branded Communications

Branded Communications

BRONZE

BRONZE

“BAPTISM OF FIRE”

“DIG”

“FOCUS”

“LUWAS”

Value 4 – Reverence for Family, Unity, Marriage & Responsible Parenthood

Value 4 – Reverence for Family, Unity, Marriage & Responsible Parenthood

“PAGHAHANDA” “HIGH HOPES”

Love of Country & Respect for National COMMS Custom and Traditions

Respect & Care for Human Life & Dignity in the Rights of All

“COMING HOME” “STRANGER”

Value 7 – Concern for Preservation of Environment

Commitment to Truth, Honesty & Integrity

Advocacy BRONZE

“ALUMNI”

Respect & Care for Human Life & Dignity in the Rights of All

Reverence for Family, Unity, Marriage & Responsible Parenthood

Reverence for Family, Unity, Marriage & Responsible Parenthood

88storey FILMS Branded Communications

BRONZE

“BEGGAR 35 SECONDS”

Value 5 – Respect & Care for Human Life & Dignity in the Rights of All

“FUN Vi”

“POWER INSURANCE” Value 7 – Concern for Preservation of Environment

Value 7 – Concern for Preservation of Environment

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SOUNDESIGN Bags Top Prize at Adobo Creative Rankings country’s premier audio production houses, SOUNDESIGN tops its category in the Oneadoboof themagazine creative rankings, winning Top Sound Production House for 2011.

“The adobo creative rankings takes into consideration how an ad agency, individual or production house are born, we count the scores of all the awards they’ve won in the international, regional and local scores,” says Angel Guerrero, adobo magazine editor-in-chief. External auditor Punongbayan and Araullo was behind the meticulous tally. Adobo magazine ranks the industry’s best creative outputs yearly.

Scores were tallied based on wins from global and local creative competitions including the Cannes Lions, the London-based D&AD Awards and the London International, the US-based Clio Awards, the One Show and the New York Festivals. From the region, adobo magazine also included the Asia Pacific AdFest and Spikes Asia, and from the Philippines, the AdBoard Recognition Awards (ARAW) and the Creative Guild’s Kidlat Awards.

The win makes SOUNDESIGN the choice of agencies that produce award-winning work.

Asked if he expected to be No. 1 in a creative ranking in the country’s premier advertising magazine, SOUNDESIGN’s Raul Blay calmly says, “No, I never expected this. But when we got invited to the magazine’s photoshoot, we were told we made a strong showing in the creative rankings.

SOUNDESIGN, which is celebrating its 15th anniversary, has had its share of wins, a healthy number of Agency of the Year awards (AOY) for Audio Production House are on display in its studios. Winning the top spot in a creative competition surely is as sweet.

Nonetheless, SOUNDESIGN’s president feels no pressure with the win.

“We always do our best in anything that we do.

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There is no pressure, because the level of our passion is always there, whether we win or not. What is important is, when we submit our creative output, we did everything humanly possible to make it the best we can,” Blay explains.

For Blay, the creative win is recognition of the team’s hard work. “Our objective is to help propel the business of our clients. Winning awards is a bonus. That’s a different perspective,” he adds.

At the Opus last Tuesday, it was a very happy night for Blay and the team. Until the point when it was announced, no one thought they would bag the top prize. “The happiest point for me was seeing the faces of our team, full of pride.

The team is the most important thing. The team is my first client,” he says.

“Whenever we didn’t win, we always told ourselves there’s always something better in store for us. We believe our Creator is our chairman of the board, the man in charge, and he promises the best for our trust and faith. What is important is we give our best in anything that we do,” he states.

For SOUNDESIGN’s main man, being No. 1 means many things. “Being No. 1 is not in being big, not in billing, or number of projects. When we do the No. 1 sign, it is pointing upward to mean that with Him, everything is possible,” Blay shares, solemnly.

“Being No. 1 is not in being big, not in billing, or number of projects.

When we do the No. 1 sign, it is pointing upward to mean that with Him, everything is possible,” Blay shares, solemnly.

SOUNDESIGN’s OS1 - The country’s first recording studio on wheels

I

t is a husband and wife tandem behind the wheel, but SounDesign is far from your regular mom and pop enterprise. For its 15th anniversary, this audio recording unit is redefining its craft.

At the anniversary event Blay and company revealed its latest baby, the On-Site 1. Nicknamed OS1, it is the country’s first fully equipped recording studio on wheels.

Designed especially to service the needs of clients in remote locations, and accommodate tight talent schedules, SounDesign’s OS1 can easily record, and produce an ad on the spot, at any site.

“OS1 is bringing the recording service anywhere on land.

That’s the type of service that feels the need,” says Blay.

It took a year of planning, experimentation, and constant redesigning to create OS1. Its creation is a collaborative effort with his team whose insights and expertise in technical details were critical. But, what a pay off, as people who have seen and experienced OS1 are simply marvelling at it.

“We’ve tried this already with a couple of projects, and a couple of client celebrities have recorded in it. The first project that we did, was successful, it got great reviews. From the same group, we got another project,” Blay adds.

With its glowing reviews, its creators consider OS1 still a work in progress, and want to remain low-key. Audio engineer, Mark Vina, one of its creators says, “It’s a gut feeling, but I believe OS1 is just the first of many.”

For Sunlife anniversary short film series in 2012, where SOUNDESIGN produced the soundtrack to two films, actress Angel Aquino was the first to test OS1, the first to experience the plush seat in the spacious booth. Young director Nicolo Reyes, son of veteran Jun Reyes, so impressed with OS1, simply called it ‘talino’ (brilliant).

“We’ve shown the clients OS1.

I don’t know if we’re launching it formally. It will have to be word-of-mouth. We will rely on recommendations from those that have used it,” shares Blay.

“We think we did well because we were recommended for another project. It means a lot to us that the client is staking their name on the OS1 service, and recommending its use,” shares Blay.

Fortuitously timed with its 15th anniversary, SounDesign was named Top Sound Production House for 2011 at the adobo magazine creative rankings last year. The adobo creative rankings is based on scores of all the awards won in the international, regional and local events.

For Blay, the creative win is recognition of the team’s hard work. “Our objective is to help propel the business of our clients.

Winning awards is a bonus. Whenever we didn’t win, we always told ourselves there’s always something better in store for us.

What is important is we give our best in anything that we do,” shares Blay.

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ASAP GENERAL MEMBERSHIP ADVERTISING PHOTOGRAPHERS

DIGITAL MEDIA PRODUCTION

ACME INNOVATIVES, INC. ADPHOTO, INC. BEVISUAL INC. BLACK & WHITE ASIA, INC. FOTO RESOURCES PRODUCTION AND DIGITAL IMAGING CORP. GETCRE8IVE CORPORATION JAY TABLANTE PHOTOGRAPHY JEANNE G. YOUNG PHOTOGRAPHY PHOTOSYNTHESIS, INC.

2X2 DESIGN BIGTOP MEDIA PRODUCTIONS, INC. BLITZ MARKETING & EVENTS, INC. BRUSHSTROKE CREATIVES CHAIN REACTIONS, INC. CREASIA, INC. CREATION STATION, INC. CTV CORPORATE TELEVISION EXECUTIVE DECISIONS INTEGRATED MKTG. COMMS FIRM INFORMERMEDIA INC. ITALIC DESIGN INCORPORATED MAD BANANA PIXELEYES MULTIMEDIA, INC. UNA GRAFIKA MANILA, INC. VITALSTRATS CREATIVE SOLUTIONS

COMMERCIAL AUDIO PRODUCTION HOUSES CUTTING EDGE PRODUCTIONS, INC. DIGITRAX SOUND PRODUCTIONS, INC. HIT PRODUCTIONS LIQUID POST PRODUCTION, INC. LOUDBOX STUDIOS, INC. NOISY NEIGHBORS, INC. SOUND DESIGN

COMMERCIAL PRODUCTION HOUSES 88STOREY FILMS CORP ABRACADABRA, INC. ACES MULTIMEDIA COMMUNICATIONS, INC. A DIFFERENT STORY PRODUCTIONS BREW PRODUCTION DGTEYES INC PRODUCTIONS FAT LION PRODUCTIONS CORP. FILM EXPERTS, INC. (FILMEX) FILMPABRIKA, INC. FOCUSWORKS, INC. INDUSTRIA PRODUCTIONS PRODUCTION VILLAGE CORPORATION REVOLVER STUDIOS ROLL! R.S. VIDEO & FILM PRODUCTIONS STRAIGHT SHOOTERS MEDIA INC. TALISMAN PRODUCTION HUB THE JUNGLE GYM INC. TORCH FILM PRODCUTION STUDIOS UNITEL PRODUCTIONS WILDFIRE INCORPORATED

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CREATIVE TALENT SERVICES NELSON CRUZ MITCH AMURAO POCHOLO D. GONZALES EDGAR M. NAVALTA VINCE REYES ROEL BELTRAN'S BOARD ROOM NICOLETTE DE LANGE MALLARI MARITESS P. JASARENO ALVIN R. MANACSA AYE P. UBALDO MARIE CHARMAINE BETUDIO ANA MARIA CRISTINA GONZALES MARISSA MANALAYSAY JOYCE MANALO ENRIQUE MUNCHUA MARGARITA PADILLA EDGARDO PASION a.k.a. EDGE

POST PRODUCTION BEGINNINGS AT TWENTY PLUS, INC. BIGTOP MEDIA PRODUCTIONS, INC. CUTTING EDGE PRODUCTIONS, INC. EDITCUBE DIGITAL STUDIO INC. FLUIDPOST HOLY COW! ANIMATION IMAGINEERS, INC. OPTIMA DIGITAL INC. POST MANILA UNDERGROUND LOGIC, INC. WELOVEPOST, INC.

EVENT A.S.V. - EVENTS POOL - inc.

A+B EXPEDIO INTEGRATED MKTG. COMMM, INC. ACTIVASIA, INC. ALV EVENTS INTERNATIONAL, INC. ANIMO MARKETING ARIVA! EVENTS MANAGEMENT BIGTOP MEDIA PRODUCTIONS, INC. BRAINBOX CO., INC. BRAINSELLS MULTIMEDIA SERVICES & EVENTS, INC. BRAND CHANNELS MARKETING SERVICES, INC. BRAND ON DEMAND MARKETING CENTER FOR POP MUSIC PHILIPPINES, INC. CHAIN REACTIONS, INC. CREASIA, INC. CREATIVE SYNERGY, INC. DIFFERENT STROKES PRODUCTIONS INTERNATIONAL, INC. DYNAMIC OUTSOURCE SOULTIONS, INC. (DOS I) ENAV LOGISTICS MANAGEMENT SERVICES, INC. ETC EVENTS MANAGEMENT CORPORATION EVENTS@WORK MANAGEMENT & CONSULTANCY EXECUTIVE DECISIONS INTEGRATED MKTG. COMMS FIRM EX-LINK MANAGEMENT & MARKETING SERVICES CORP FASTTRACKS INTEGRATED COMMUNICATIONS, INC. FIERA DE MANILA, INC. (FMI) FUSIONWORKS CO. GEENGER COMMUNICATIONS IDEASHOP MANILA, INC. MAI MANAGEMENT PHILIPPINES M20 COMMUNICATIONS MULTIMEDIA EXPONENTS POST AD VENTURES, INC. PREMIER EVENTS PLUS GROUP, INC. PRIMETRADE ASIA, INCORPORATED SAGA CASTING PRODUCTION/SAGA EVENTS STAGES PRODUCTION SPECIALISTS, INC. TAGLINE COMMUNICATIONS, INC. THE GREAT EVENTS PLUS PHILIPPINES, INC. THE NEXT STEP EVENTS PLANNER, INC. WESTLINES DESIGN TECHNOLOGIES CORPORATION

MODEL/TALENT AGENCIES

TECHNICAL SERVICES & EQUIPMENT RENTAL

AD MANAGEMENT TEAM, CO. COSMOPOLITAN PROMOTIONS AND CASTING AGENCY FACES RECRUITMENT SERVICES GALLERY CASTING IDEAL PEOPLE MODELS MARKFIVE INC./IM AGENCY MEN'S DIVISION TALENT & MODEL MANAGEMENT MERCATOR ARTIST & MODEL MANAGEMENT MODEL SHOP CASTING STUDIO PHILIPPINES MONACO MODELS & CASTING AGENCY SAIKOU TALENT AGENCY VICTO RIO PRODUCTION, EVENTS & ARTIST MANAGEMENT FRONT MEDIA ENTERTAINMENT TALENT AGENCY, INC. STAGES PRODUCTION SPECIALISTS, INC.

ANIMO MARKETING AVOLUTION, INC. CENTREX CORPORATION CLEAR CHANNELS INC. CONFETTI EFFECTS INC. COMPANY DRAGON FIREWORKS INCORPORATED DSL TRADING & VIDEO SERVICES EXIST-EXHIBIT SYSTEMS TECHNOLOGY CORPORATION FORSC INK, INC. GAMA ENTERPRISES, INC. IMATECH CORPORATION JTJTi DIGITAL VIDEO & RADIO LIGHTSCAPE, INC. MICRODATA SYSTEMS & MANAGEMENT, INC. NEOVINCE ENTERPRISE OUTBOUND ASIA INC/LIVE MEDIA Q.U.ADVERTISING, INC. RSL RHYTHM, SOUND & LIGHT TRADING CORP. RUPERT SIGNS & DISPLAY SERVICES SETCHECK EVENT STAGING SIGNUM AUDIO VISUAL LIGHTING CORPORATION STAGE CRAFT INTERNATIONAL, INC. STAGE RIGGERS, INC. STAGETEK CO. STAR PARKS CORPORATION THE BRAIN AUDIO VISUAL COMPANY VIDEOSONIC CORPORATE COMMUNICATIONS VIEWTRON, INC. VISUAL LIGHT, INC. WORLDSTAGE PRODUCTIONS, INC. YNZAL MARKETING CORPORATION ATOY BODY KITS TVCXPRESS MANILA, INC.

PRINT PRODUCTION ABS-CBN PUBLISHING CALYPSO COLOR CORPORATION DIPIC DIGITAL PICTURES IMAGING CORP. ELLITE ADS CORPORATION EVERBEST GRAPHIC SYSTEMS, INC. FEMAR INTEGRATED, INC. GA PRINTING STRAWBERRY JAM CREATIVE SERVICES, INC. SUPER IMAGE GRAPHICS, INC.

PROMOTIONS & MERCHANDISING ADVERTISING EXPERTS & PROFESSIONAL DISPLAY TECHNOLOGIES CORP. AD STAUNCH COMMUNICATION NETWORK AVANZA, INC. CORPORATE GIVEAWAYS ONLINE, INC. EXECUTIVE DECISIONS INTEGRATED MKTG. COMMS FIRM EXPERIENTIAL COMM. INTEGRATING TRADE & EVENTS (EXCITE) METRO ADVANTAGE MEDIA MARKETING SERVICES POST AD VENTURES, INC. RS CONCEPTS, INC.

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Hotter than the Real Deal

by Orly Ballesteros

Pronounce it and you cannot help but smile. Yes, there is some naughtiness that jumps on your mind and seeps to your nerves – a titillating experience.

Last year, we at ASAP were titillated to launch a new baby of the industry. We named it Advertising and Event Suppliers Conference and Expo (AESCEX). The objective of the event was to be a platform where clients and suppliers can educate and share the best practices in the industry.

This objective was evident in the actual day of the event. First, our keynote speaker Ms. Blen Fernando, VP for Marketing, Alaska Milk Corporation gave a powerful message on how clients and service providers should work as partners.

She also mentioned Simon Sinek and his Golden Circle. A lot of audience took note of this.

Everybody was energized by her speech. This started the good vibes that you can feel inside the event.

Her message was about partnership growing beyond transactions. All of us in the conference strongly agreed with this. Since last year, ASAP’s battle cry has been about providing value.

All our speakers, most especially those with clients and supplier presentations were terrific.

All of the audience felt the chemistry of these partnerships from the speaker representatives of Nestle and San Miguel Corporation and their trusted partner-suppliers.

In the afternoon, the second part of the event was a partnership event between Advertising Foundation, headed by the hardworking Ms.Linda Gamboa.

This session was attended by advertising and public relations students from different universities.

The afternoon audience enjoyed the very informative speakers like Mr. Angel Bunag, Chairman of Ad Designs, Inc.; Margot Torres, VP for Marketing, McDonalds Philippines; Jos Ortega, Chairman and CEO, Havas Media Ortega; Efren Penaflorida, CNN Hero 2009, Linda Gamboa, Executive Director, Ad Foundation; and Ruperto Nicdao, President, Manila Broadcasting Company.

If there is one word to describe AESCEX it will be hot. Hot in the sense that if you are one of the attendees, you will feel the intimate and passionate discussions of relevant topics about the industry.

There were also inspiring moments coming from different speakers. Inspirations that wanted you to take action to be better in the craft that you are doing. It is that energy that whisper to your soul to become extraordinary not just be ordinary.

Indeed, AESCEX is a platform where thought leaders of the industry share, inspire and provoke actions from the audience.

Besides the learning activity, the attendees and walk-in visitors were given opportunities to do business in the trade exhibit. There were around 20 plus exhibitors and sponsors that supported the event.

New and effective technologies and services were the highlights of the trade exhibit.

In the end of the event, most of the audience won cool prizes and loot bags. The event produced happy faces and positive feedback (you can read the survey results, they are amazing).

So what now after last year’s success of AESCEX?

Only one thing, the BEST IS YET TO COME!

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One Step to a Better Intellectual Property Rights Protection

by Orly Ballesteros

Last year, the event sector of the Advertising Suppliers Association of the Philippines agreed to implement this 2013 the Intellectual Property Rights Cover Page.

This cover page is a milestone. This simple but meaningful cover page informs the clients that all materials presented by ASAP members are their properties and may not, except with our expressed written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other physical form or in other forms of electronic retrieval systems.

The Philippines Intellectual Property Code is one of the best laws in Asia. In fact, in one of the forums I have attended, it was revealed that some countries use our law as a benchmark in crafting and improving their own Intellectual Property Code.

Since ASAP members are some of the best producers of creative concepts, the members are also the first to experience violation of their intellectual property rights.

In order to minimize and improve this situation, the Intellectual Property Rights Cover Page will be a standard staple in all presentations of ASAP members.

The Intellectual Property Rights Cover is hoped to act as one of the powerful means to educate and inform clients of the intellectual property rights of their partner suppliers. It is hoped that by including this cover page in presentations to all bidding materials of ASAP members, violations committed by clients knowingly and unknowingly on this particular critical area will be lessened, or at best eliminated.

The Philippines is a nation of creative people. All over the world, we are recognized and tapped for our creativity. This gift must be protected and respected; most especially, inside our country and in our industry.

There are two theories that come along with this action of ASAP in implementing the Intellectual Property Rights Cover Page. One is the “Broken Windows Theory” – this theory is popular in New York under Mayor Rudy Giuliani.

During Mayor Giuliani’s term, they found out that by repairing and preventing people in the ghetto in breaking the glass of windows in their community, they were able to eliminate crimes in that particular area. In addition, when the safety and security condition of that particular ghetto (a place where the highest number of crimes was recorded) improved, the nearby areas safety and security conditions also improved.

This leads me to my second theory the “Butterfly Effect” which means that a butterfly that flaps its wings can alter the direction of the wind and can even cause a major storm in another part of the world.

The second theory is akin to a ripple effect. The ASAP Intellectual Property Rights Cover Page, if whole heartedly practiced by the members, can create a healthy condition for our concepts, ideas and other things related to the creative process; and be given importance to and respected by our clients.

We can even be the best case study on how Intellectual Property Rights are valued, but this is getting ahead of myself and the challenges our sector and ASAP members face in realizing this critical goal.

23Asap Usap 1QMM 2012

2013 ASAP OFFICERS AND BOARD OF DIRECTORS

CHAIRMAN

PRESIDENT

VP-INTERNAL

MR. VINCE S. REYES Managing Director EXECUTIVE DECISIONS INTEGRATED MARKETING COMMUNICATIONS FIRM

MR. ROY VINCENT C. DEL VALLE President/GM NOISY NEIGHBORS, INC

MR. ALVIN I. TRONO Vice President STAGES PRODUCTION SPECIALISTS, INC.

DIRECTOR-AT-LARGE

DIRECTOR-AT-LARGE

SECTOR HEAD, PROMOTIONS AND MERCHANDISING

24 Asap Usap 1QMM 2012

VP-EXTERNAL

SECRETARY

TREASURER

MS. MARIA MADONNA TARRAYO President UNITEL PRODUCTIONS

MS. AMREI DIZON General Manager & Creative Director VITALSTRATS CREATIVE SOLUTIONS

SECTOR HEAD, DIGITAL MEDIA PRODUCTION

MR. ALFREDO E. SANTIAGO, JR. President CALYPSO COLOR CORPORATION

SECTOR HEAD, PRINT PRODUCTION

SECTOR HEAD, COMMERCIAL PRODUCTION HOUSES

25Asap Usap 1QMM 2012

MR. MARIO H. BABIERA President PHOTOSYNTHESIS, INC.

MR. SALITO V. MALCA Chairman & CFO, HIT PRODUCTIONS, INC.

MR. MITCH AMURAO Voice Performer / Corporate Events VO

SECTOR HEAD, ADVERTISING PHOTOGRAPHERS

SECTOR HEAD, COMMERCIAL AUDIO PRODUCTION

SECTOR HEAD, CREATIVE TALENT SERVICES

MR. ORLY BALLESTEROS Chief Operating Officer

MR. JOJO VICTORIO Managing Director

EX-LINK MANAGEMENT & MARKETING SERVICES CORPORATION

VICTO RIO PRODUCTIONS EVENTS AND ARTIST MANAGEMENT

MR PETER LUDWIG A. LOPEZ Managing Director

SECTOR HEAD, EVENT

SECTOR HEAD, MODEL/ TALENT AGENCIES

26 Asap Usap 1QMM 2012

WELOVEPOST, INC. SECTOR HEAD, POST-PRODUCTION

MR. VARICK ONG General Manager CLEAR CHANNELS

MR. EDGAR M. NAVALTA Voice Performer/All-Around Talent

MR. ADRIAN TECSON Managing Director & Director for Post-Production

SECTOR HEAD, TECHNICAL SERVICES/VENUE

DIRECTOR-AT-LARGE

DIRECTOR-AT-LARGE

27 Asap Usap 1QMM 2012

Always going beyond what is asked of her, ASAP sends its warmest thank you to Ms. Nelia de Guzman-Jose for her commitment to service and excellence. Thank you for being a part of the ASAP family, Ms. Nelia!

BIRTHDAYS JANUARY 5 9 21 22 28 29 31

TESS JASARENO | Executive Producer BUBOY BAUTISTA | Multimedia Exponents, Inc. JOHN CHUA | Adphoto, Inc. EMILIA TO | Imatech Corporation BEN LUA | Corporate Giveaways FRANCIS RIVERA | Fotoresources Production and Imaging Corp.

JUN CASTRO | Aces Multimedia Communications, Inc.

15 20 21 22 24 25 26 28

VIC ICASAS | Hit Productions MARK QUERUBIN | 88storey FILMS TONY GLORIA | Unitel Production ALAN FONTANILLA JUN P. OÑATE, JR. | Viewtron Digital, Inc. NICO MALLARI | Design Archipelago FRANK HOESFMIT | Bevisual GABBY DELA CRUZ | Cosmopolitan Promotion & Casting Agency

FEBRUARY

MARCH

2 2 3 5 6 8 14

1 8 15 22 24 26 27 28

RUSS ALFONSO | RS Concepts, Inc. TES ARANAS | Brand Channels Marketing Services, Inc. EDWIN ELORIAGA | Digitrax Recording Studios FRANKIE ZABALA | Stage Craft International MARLYN MONTANO | Holy Cow Animation, Inc. HARVEY CHUA | Adphoto, Inc. AGNES PANGILINAN | Focusworks, Inc.

DONDI OÑATE MINA MADARAN JOSEPH FRAGO | Mad Banana LEA BERMUDEZ | Avolution, Inc. ELENA SANTOS | Exhibit Systems Technology Corp.

MANNY INUMERABLE | Stage Riggers, Inc. RUPERT SALAS | Rupert Signs & Display Services MARIANO “JUN” ANG, JR. | Microdata

29 Asap Usap 1QMM 2012

MAD BANANA

Asap Usap | The Official Publication of the Advertising Suppliers Association of the Philippines 1QMM 2013| Copyright 2013