1 minute read
Promotion & Experiential
The Activation
By scanning the QR code on POS, shoppers were directed to a landing page with exclusive Coke offers for their gameday gatherings and invited to attend in-store special events at Albertsons.
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The Experience
More than 700 Texan soccer fans got to enjoy the Coca-Cola Soccer Fairs at select Albertsons locations. Shoppers could enjoy an ice-cold Coca-Cola while they tested their soccer skills and participated in games for a chance to win the ultimate prize: an invitation to the FIFA World Cup Trophy Tour! We helped bring the activation to life using Albert and Coke branded assets.
