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FULL COMMERCE AGENCY
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O
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DIGITAL PRODUCTION
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WEB3 COMPANY
GLOBAL INDEPENDENT MINORITY-OWNED
About US
Madrid Atlanta Miami Mexico City
Bogotá
Santiago
Buenos Aires
100 people in 5 continents, immersed in the nuances of each marketplace.
Dubai
Johannesburg
Adapting and evolving as the needs of shoppers and brands change around us.
About US
WHAT WE DO
GET TO KNOW US
We convert shoppers into buyers using an omnichannel approach, considering all touchpoints of the commerce experience and using the appropriate message, medium and technology to reach them.
∙ Founded in 1986 in Mexico ∙ Supporting clients in North America for 15 years ∙ US Hispanic marketing expertise
Our network Digital production company. Futures-led web3 company.
Notable client partners
Our Capabilities RETAIL & SHOPPER ∙ End-to-end Integrated Campaigns ∙ Physical + Digital + Social ∙ Customer Strategy and Marketing ∙ Content Production ∙ US Hispanic Marketing
EXPERIENTIAL ∙ On + Offline Brand Experiences ∙ Digital Integration ∙ Retail Experience Design ∙ Content Production
PROMOTIONS ∙ Transactional Ideas ∙ Customer Implementation ∙ Social Integration ∙ Content Production
DESIGN & INNOVATION ∙ Emerging Technology ∙ Visual Identity System ∙ Packaging & Structural Design ∙ Content Production
E-COMMERCE ∙ Ecommerce Strategy and Digital Planning ∙ Customer Journey Analysis ∙ Industry research / Benchmarking
RETAIL MEDIA ∙ Strategy, Optimization, Implementation and Management for Media Campaigns for Retailers
PRODUCTS & PLATFORMS ∙ Web responsive and native applications ∙ UX / UI Development ∙ CRM and Loyalty ∙ Content Strategy and Optimization ∙ Auditing, Insights, and Performance Optimization
CONTENT ∙ Content Strategy and Optimization ∙ Media and Content Distribution ∙ Digital Paid Media ∙ Data Analytics ∙ Performance Campaigns and Branded Content
Multicultural & Design
Mango Shotta Day of the Dead Program WHY Sazerac was launching a Mango and Jalapeño flavored Tequila: Mango Shotta, a spirit intended for shots and geared towards a multicultural Gen Z target. It was the perfect occasion to create a shopper program to link the Mexican-inspired spirit to a culturally symbolic and traditional holiday: Día de los Muertos.
WHAT We were tasked with building a compelling 360˚ on and off premise national shopper campaign for Mango Shotta to drive awareness, trial and excitement for the launch. We focused on Día de los Muertos, a celebratory occasion to remember loved ones by sharing a meal or drink with them as one would when they were alive.
Multicultural & Design
HOW Drawing on this inspiration, we created a creative concept that highlights the intrinsics of the spirit and taps into authentic cues from the celebration that would connect with our multicultural target and bring new consumers to the brand. We created disruptive activation materials that encouraged shoppers to “take a shot” and participate in a seasonal sweeps promo.
FOOD AND DRINK
OFRENDA “OFFERING”
Tequila lies at the heart of this occasion: both as one of its most endearing customs at the "ofrenda” and as one of the most popular picks for celebratory toasts.
Families create ofrendas (Offerings) to honor their departed family members that have passed. These altars are decorated with bright yellow marigold flowers, photos of the departed, and their favorite food and drink.
CALAVERAS Y CATRINAS
MEXICAN MARIGOLDS
Calaveras and Catrinas are ubiquitous during Day of the Dead. The skulls are often drawn with a smile as if to laugh at death itself. Sugar skulls are decorated and placed on ofrendas of loved ones.
Marigolds are believed to be the pathways that guide the spirits to their ofrendas. The flower’s vibrant colors and scent attract the departed souls. They symbolize the beauty and fragility of life.
OFRENDA BOX
Multicultural & Design
LIQUOR STORE POS
Multicultural & Design
ON-PREMISE POS
ON-PREMISE ACTIVATION IDEAS
PAPEL PICADO
BAR OFRENDA ALTAR
FLAT CARDBOARD MASK
SKELETON HAND SHOT
PAPER MARIGOLD FLOWERS
LED CANDLES
Promotions
Sazerac’s 99 Brand Summer Seltzer Program WHY Millennial consumers were more eager than ever before to get back out and socialize during the summer season and were often topping off their hard seltzers with flavored liquors to get the party started.
WHAT Create a 360 program that would appeal emotionally to this consumer, using promotional hooks as incentive to stock up on the portfolio of 99 Brand for their seltzer top-off behaviors.
HOW Develop a seasonal program with cues to 90s nostalgia, including fun gifts-with-purchase and promo offers that drive transactions. Design disruptive modular solutions to fit each channel and retailer space.
Play Video
Content Creation & Production
Surviving the Holidays with Sazerac WHY “The Most Wonderful Time of the Year” is also the most stressful. Studies show that 80% of consumers find the holidays stressful. The pressure to be the perfect host, to find the right gifts, and attend all the gatherings is high… So, what better way to beat holiday stress than with the Sazerac spirits portfolio – there is something for everyone to survive the holiday season. It’s a great opportunity to push trial and brand awareness through a transactional shopper program with an exclusive content giveaway.
Content Creation & Production
WHAT We created and curated special holiday-occasion themed content featuring hosting tips, fun activities, holiday crafts, and most importantly a series of exclusive Sazerac cocktail recipes – all designed into a 30 page, 5-section Hosting Guide produced exclusively for the brand.
DRINK SPECIAL
CRAFTS & DECOR
FOOD RECIPES
PARTY HACKS
GAME IDEAS
Content Creation & Production
HOW By scanning a QR on thematic POS that we developed for participating liquor stores, the shopper is directed to a landing site to download an exclusive Holiday hosting guide filled with content to beat the Holiday craze while driving trial and recipe experimentation with their portfolio of products.
Shopper & Design
Stella Rosa Spicy Wine Launch WHY Stella Rosa was the first wine brand to launch a line of Spicy Wines. The popularity of spicy foods and beverages has increased, largely due to the influence of global cuisine on American palates.
WHAT Stella Rosa had the unique opportunity to resonate authentically with young females skewing Hispanic – as they launched nationally at retail. There was a need for awareness-building evergreen materials as well as seasonal activations for cultural consumption occasions such as Cinco de Mayo.
HOW We created the concept “Spice is Our Thing” to invite women to feel empowered to rock their spicy attitudes and try out the new wine made with them in mind. Leveraging brand photography, we built the colorful core communication placing the product as hero and inviting shoppers to scan for cocktail recipe inspiration. Knowing the natural pairing of tacos we created materials specially for Taco Tuesday, segmenting the messaging depending on the path to purchase. Activation thought-starters would help sell-in the launch and provide retailers with ideas on how to plus-up commercial activity.
Shopper & Design
RETAIL
PALLET DISPLAY Perimeter | Lobby
POLE TOPPER Perimeter | Spirits Aisle
RETAIL
CASE TUCKER Cross-Category | Produce
TRY OUR TACO TUESDAYS SPICY PAIRINGS
Shopper & Design
RETAIL
NECKRINGER Cross-Category | At Shelf
TRY OUR SPICY MARGS
E-COMMERCE
Pre-Shop | Off-Site Ads – Banners @ Food Publications
Banners using our campaign imagery to drive traffic to our retail partners,
Shopper & Design
E-COMMERCE
Adjacencies | Retail Media Digital Assets
@ Groceries Home
@ Wine Section
@ Stella Rosa’s Store
@ Produce
@ Product Page
THOUGHT STARTERS
EXCLUSIVE TACO TUESDAY TOTE BAG
SPICY TUESDAY MEAL KIT
Shopper & Design
THOUGHT STARTERS
SPICE UP YOUR LIPS
SPICY LABELS
THOUGHT STARTERS
STELLA ROSA TACO HOLDER
SPICY MARGS BUNDLE
Experiential & Promotions
Fireball On-Premise Activations WHY We needed to rethink our communication towards GenZ and re-ignite the brand’s spirit to unleash its full potential in on-premise outlets. To do this, we had to place the iconic Dragon Man at the center of our activations driving trial and renewed awareness of the brand.
WHAT As Fireball Whisky welcomed a younger generation to their brand it became evident they were losing ground in the category. What previously resonated with their shopsumers was no longer relevant or driving trial in the on-premise channel.
Experiential & Promotions
HOW We created a toolkit of channel-specific activation ideas to turn “Dragon Mode On”, including: - The perfect serve - Hot zones signage - Consumer engagement - Bartender programs
Driving relevance at On-Premise Dragon Man’s Role in the journey
DISCOVER
ORDER
Remind them that they are allowed to be “mischievous”
Call out their personal dragons out of the cave to bring “mischief” to the table.
Social Media Transition POS Permanent POS Special Activations
Menu Boards / QRs Bar Counter POS Bartender Recos’
EXPERIENCE
ADOPT
Provide ways in which they can “elevate” the ritual.
Become the safego-to “voice” that enables the best nights out.
Perfect Serve Ritual Add-ons
Special offers Giveaways
Experiential & Promotions
THE PERFECT SERVE
HOT ZONE SIGNAGE
Experiential & Promotions
CONSUMER ENGAGEMENT
BARTENDER PROGRAMS
READY TO PARTNER CONTACT US TODAY Laura Korchinski VP Account Services US Laura.korchinski@visuallatina.com 404-539-1589 welcometovisual.com