The activities for YVEDT are divided into four campaign quarters:
Quarter 1 (Q1) – July to Sept
Quarter 2 (Q2) – Oct to Dec
Quarter 3 (Q3) – Jan to Mar
Quarter 4 (Q4) – Apr - June
This guide provides an overview of the partnership opportunities available from YVEDT from July 2017 to June 2018 and beyond. Each opportunity is detailed in terms of what’s involved, approximate timing and the approximate investment required.
International Chinese and Indian
- significant and emerging markets
Visitation by the Chinese and Indian market is strong.
Growth predicted from the Indonesian market
• Late 20s to mid-40s
• Lives within a three hour drive of the Tablelands
• Childless
• Professional
• Social
• Mid to high income earner
• Digitally savvy
• Likes to travel often or on short trips with her partner or friends
• The planner - plants the seed an coordinates the group
• Enjoys spending disposable income on quality experiences
• 45 Years
• Close to retirement - have a lot of free time
• Middle to high income earners/affluent
• Live interstate
• Travel regularly and take the time to explore and discover
• Digitally aware
• Enjoy luxury and comfort
• Spend savings on quality experiences
• Parents with primary school children
• Middle income earners
• Live in regional NSW
• Plan trips around school holidays
• Seeking affordable experiences
• Want a variety of experiences to suit their own and kids interests
• Digitally savvy
• International visitors
• Primarily Chinese and middle class Indians
• 45-59 years followed by 15-29 years
• 15-29 years are the biggest spenders
• Seeking interesting offerings and attractions
• Food and wine - dining tours
• Romantic escapes
• Festivals and events
• Shopping
• Tours and trails
• History and heritage
• Arts and culture
• Food and wine
• Interest in food and wine but keeping the children entertained is a priority
• Nature / Adventure / Outdoors
• Festivals and events
• Family fun - attractions
• Food and wine
• Nature
INVESTMENT
Costs vary depending on size and format of advertisement. From $440 to $3,500.
Digital Marketing - Website tile
Ongoing opportunity
Yass Valley Visitor Guide Advertising Buy in required by Q1
Public Relations and Media Ongoing opportunity
Social Media
- YVEDT Industry Facebook group
- Post to social media & tag Yass Valley
Visitor Outreach Program
- Murrumbateman Field Days
- Canberra Home and Leisure Show
- Festival of Flavour
Consumer E-newsletter
Ongoing opportunity
Various times throughout 2017-18 Additional opportunities TBC
Distribution dates for 2017-18:
Q1 (September)
Q2 (December)
Q3 (March)
Q4 (June)
Visiting Friends and Relatives (VFR) TBC
Grants and Funding Programs
Applications open to major events organisers and not for profits in June 2018
Regional Marketing Partnerships TBC
Yass Valley Information Centre Ongoing
Industry Development and Networking Ongoing opportunity
$110 + for tile, plus additional cost if YVEDT is required to develop artwork
$440 to $3,500 dependent on size of advertisement
Free to share story ideas
Free
Free aside from in-kind donation of special offers. Minimum value of donation for prizes is $100
E-newsletter advertising and feature story - $110 per issue
The cost to participate will be based on the in-kind donation of special rates or value-adds. Details of other opportunities to be confirmed.
Varies by program
$2,000 to $10,000+
Feature product display at the VIC - $110 per month
Varies – including free and/or subsidised
