MCB/Uniquely Melbourne - Edition 1

DESTINATION

UNIQUELY

MELBOURNE AN EVENT PLANNERS GUIDE TO MELBOURNE AND VICTORIA

UNIQUELY MELBOURNE | 1

WOMINJEKA Means ‘To come with purpose’ in the Woi-wurrung language of the Wurundjeri people of the Kulin Nation ACKNOWLEDGEMENT OF COUNTRY

DID YOU KNOW?

We acknowledge the First Peoples throughout Melbourne and Victoria and their ongoing connection to the land and waters. We pay our respects to their culture, knowledge and Elders past and present.

Narrm is the traditional name for Melbourne, which comes from the Woi Wurrung language, spoken by the traditional owners of the city and its surrounds.

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WHAT’S INSIDE Destination

8

Explore Victoria

8

Melbourne

10

Welcome to Melbourne

10

Unique Experiences

14

Sports

16

Art and Culture

22

Dining and Venues

26

Accommodation

36

Experiences

42

Geelong and the Bellarine Peninsula

54

Yarra Valley

64

Mornington Peninsula

76

Phillip Island

84

Ballarat and Daylesford

90

Team Building

98

Sustainable Events

102

Cultural Immersion

104

Planning Essentials

108

Get in Touch

116

Index 117

Cover Image: Puffing Billy

Published: December 2025

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WELCOME TO MELBOURNE AND VICTORIA – A PLACE WHERE INNOVATION MEETS INSPIRATION, AND BUSINESS MEETS BEAUTY. As Minister for Tourism, Sport and Major Events, I’m delighted to welcome you to Victoria and share this guide with you.

Whether you’re planning a conference, convention, corporate meeting or incentive program, you’ll discover that Victoria offers far more than world-class venues and seamless event infrastructure.

We offer experiences that spark ideas and leave lasting impressions.

Melbourne, our vibrant capital, is a city of possibility. It’s a global hub for knowledge and collaboration – and home to worldclass businesses, renowned universities and a thriving cultural scene. Alongside incredible event venues, you’ll find awardwinning restaurants and a calendar packed with major sporting and cultural events.

Beyond the city, regional Victoria invites you to explore breathtaking landscapes and its warm hospitality. Whether it’s the Great Ocean Road, the Yarra Valley, or the Mornington Peninsula, each destination offers unique opportunities to relax, recharge and reconnect.

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We’re glad to invite you to discover a state that celebrates diversity and fosters innovation. As you read this guide, I hope you feel inspired to plan your next unforgettable business event in Victoria.

Warm regards, Steve Dimopoulos Member for Oakleigh Minister for Tourism, Sport and Major Events

DISCOVER HOW YOUR NEXT EVENT CAN BE UNIQUELY MELBOURNE. At Melbourne Convention Bureau, we have created this guide to showcase the best of what our city and state have to offer. From luxury accommodation to unexpected event venues, iconic infrastructure to award-winning dining, breathtaking landscapes to truly oncein-a-lifetime experiences: Melbourne and Victoria have it all.

With this guide, I invite you to imagine a business event that takes you beyond the conference room to discover inspiration, connection and impact. In this city of possibility, cutting-edge research sits alongside a thriving cultural scene where there’s a new surprise around every corner. Beyond Melbourne, Victoria’s diverse regions offer stunning natural beauty, historic experiences, gourmet food and wine and warm hospitality – all just a short drive away.

As you explore this guide, I invite you to discover how your next business event in Melbourne and Victoria can be not only successful – but truly extraordinary.

Warm regards, Julia Swanson Chief Executive Office Melbourne Convention Bureau UNIQUELY MELBOURNE | 5

MELBOURNE CONVENTION BUREAU Leverage the power of local expertise, strategic partnerships, and unparalleled support. With MCB, event planners benefit from tailored solutions, seamless logistics and access to world-class venues to ensure memorable, high-impact business events in Australia’s premier business events destination.

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PLAN YOUR EVENT WITH MELBOURNE CONVENTION BUREAU EXPERIENCE AND EXPERTISE With more than 50 years of experience in securing business events for Melbourne and Victoria, MCB are the experts in delivering exceptional events that make an impact. Our full service approach includes account management, event planning, supplier referrals, site inspections and more.

CUSTOMISED SERVICE We work closely with event organisers developing conferences, corporate meetings and incentive programs to ensure every event is tailored for the delegates, providing an incredible experience and ensuring a seamless planning process. Our partnerships with event suppliers, including accommodation, venues, tour providers, attractions and more, ensure outstanding quality services and memorable meeting experiences in Melbourne and across regional Victoria.

GLOBAL PRESENCE, LOCAL KNOWLEDGE With staff and representation in six countries, including the United Kingdom, United States, China, Malaysia, India and Australia, MCB is well placed to support your organisation across the event journey, and our collaborative ‘Team Melbourne’ approach ensures we leverage a connected network of industry and partners across the city and the state to create memorable experiences.

melbournecb.com.au

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EXPLORE VICTORIA Victoria is home to a range of diverse regions, from the country to the coast.

In this guide, discover Australia’s most vibrant city and take in amazing nature, culture, wildlife and wellness, all within easy driving distance.

MELBOURNE

Ballarat and Daylesford

Yarra Valley

MELBOURNE

hrs

1.5

1.5

1 hr hr

s

3 hr

hrs

s

2

1 hr

Geelong and the Bellarine Peninsula

Mornington Peninsula Great Ocean Road

Driving time

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Phillip Island

Great Ocean Road Dramatic landscapes, surf beaches and iconic landmarks

Phillip Island Once-in-a-lifetime wildlife encounters and adventures

Geelong and the Bellarine Peninsula Stunning coastlines, delicious seafood, wildlife and historic estates

Mornington Peninsula Beautiful hot springs, world-class golf courses and pristine beaches

Ballarat and Daylesford Rich history and cultural attractions within charming towns

Yarra Valley Boutique vineyards delivering delicious local produce UNIQUELY MELBOURNE | 9

WELCOME TO

MELBOURNE Watch the video below!

Melbourne, the vibrant capital of Victoria, is a cultural powerhouse that blends creativity, sophistication, and natural beauty. Known for its dynamic arts scene, world-class dining, and the incredible range of regional experiences on the city’s doorstep, Melbourne offers something for every business events traveller.

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Whether you’re chasing culture, nature, or indulgence, Melbourne and Victoria deliver unforgettable experiences with a distinctly Australian charm.

MULTICULTURAL AND INCLUSIVE: THE CITY WELCOMES PEOPLE FROM ALL OVER THE WORLD AND THIS DIVERSITY IS REFLECTED IN THE CITY’S FOOD, ARTS, AND CULTURAL INSTITUTIONS

ENJOY ICONIC MELBOURNE EXPERIENCES Eclectic coffee shops and wine bars

World-class sporting events

Street art covered laneways

Hot air balloon rides over the city

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MELBOURNE:

SUPERB IN EVERY SEASON Wondering when’s the best time to host a business event or incentive program in Melbourne? Fortunately, there are no wrong choices! With a temperate climate and exciting events, the city offers incredible experiences year-round.

Southbank

SUMMER | December – February

AUTUMN | March – May

For those coming from the northern hemisphere, December to February is a great time to escape the winter chill and enjoy a warm Melbourne summer. The city is buzzing at this time of year, so plan for rooftop cocktails, a trip to the beach, and checking out the tennis pros at the Australian Open.

Autumn is the perfect time of year to explore Melbourne’s parks and gardens.

Enjoy the colours in the Royal Botanic Gardens, stroll along the Yarra River, or head further afield to sip wine and see the autumn leaves in the Victorian wine regions. The Melbourne Food and Wine Festival also offers a great opportunity to try some amazing meals.

16-26°c Coastal towns along the Bellarine Peninsula

10-24°c

Australian Open Tennis Grand Slam

Wineries in the Yarra Valley Formula 1 Grand Prix

Business Events Geelong

Royal Botanical Gardens

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MELBOURNE

Queen Victoria Market, Winter Night Market

WINTER | June – August

SPRING | September – November

The weather may be cooler, but winter in Melbourne is still magical. It’s the perfect season to get cosy in the city’s many cafes, restaurants and wine bars serving globally inspired cuisine, or to explore Victorian colonial history at the living museum of Sovereign Hill. Winter is also the season for a range of cultural events, from major gallery exhibitions to theatre shows, film festivals and more.

As the weather warms up, visitors to Melbourne can enjoy some exciting experiences in the sunshine, like a trip to Melbourne Zoo, a walking tour of the city’s laneways, or a relaxing afternoon in the hot springs on the Mornington Peninsula. Sports lovers will also enjoy the atmosphere of spring horse racing events, as well as local Melbourne favourite, the AFL Grand Final.

7-14°c

11-23°c

Sovereign Hill historic town

Natural hot springs on the Mornington Peninsula

Winter Masterpieces at the National Gallery of Victoria

Spring Racing Carnival

Sovereign Hill

Melbourne Zoo

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EXPERIENCE DIFFERENT IN MELBOURNE

01 HOT AIR BALLOONING OVER THE CITY AT SUNRISE For an experience you can’t have anywhere else in the world, take to the skies for a sunrise hot air ballooning experience over the city of Melbourne.

Board your hot air balloon in the early morning and begin to gently float into the sky, with magical views of the city skyline as the sun rises. Take a journey over and around Melbourne, taking stunning photos along the way.

Afterwards, enjoy a champagne breakfast at Pullman Melbourne on the Park.

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UNIQUE EXPERIENCES

MELBOURNE

02 DINE ON THE YARRA RIVER Enjoy a dinner with a difference on one of Melbourne River Cruises’ stylish boats, which transport you down the Yarra River as you enjoy a premium four-course menu and matching beverages. With capacity for up to 120 guests, it combines sophistication with sweeping views of Melbourne’s city lights. Professional service and a refined atmosphere ensure every event leaves a lasting impression.

Melbourne River Cruises

Melbourne River Cruises

03 CREATE YOUR OWN STREET ART IN MELBOURNE’S LANEWAYS Discover Melbourne’s vibrant laneway culture with a hands-on street art experience. Perfect for corporate groups seeking a creative twist, this immersive activity takes participants into the heart of the city’s iconic graffiti-covered alleys.

Guided by local street artists, guests learn spray-painting techniques, stencil design, and the cultural significance of Melbourne’s urban art scene. Participants contribute to a collaborative mural, offering a memorable way to connect, create, and celebrate Melbourne’s edgy, creative spirit.

Blender Studios

Blender Studios

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MELBOURNE

THE SPORTING CAPITAL Wow your delegates with a once-in-a-lifetime experience in Melbourne, the events capital. Nowhere else in the world can you attend a tennis Grand Slam, Formula 1 Grand Prix, and blockbuster cricket Tests all in one city.

Plus in 2026 Melbourne will host the first NFL regularseason game in Australia, and the Presidents Cup golfing tournament in 2028.

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Melbourne Sports Epicentre

SPORTING CAPITAL

MELBOURNE

Rod Laver Arena

TAKE TO THE COURT AT THE AUSTRALIAN OPEN For a bespoke, high-end experience at the Australian Open in January, the only tennis grand slam held in the Southern Hemisphere, event planners can arrange once-in-a-lifetime programs that take you right onto the court.

Consider private suites in Rod Laver Arena to watch the best in the world engage in exciting tennis matches, with a dedicated host and premium catering.

Your event space can be curated with exclusive dining, corporate branding, and more.

Melbourne Park

If your event is held at another time in the year, tennis fans will love the opportunity for exclusive sessions with the coaches, meet and greets with world-famous players, and behind-the-scenes tours of the stadium that take attendees right into the heart of the action.

Elevate the experience with custom signage around Melbourne Park, branded welcome kits, and bespoke merchandise especially for corporate groups.

Finally, be fully immersed in Melbourne’s sporting scenes with a professionally coached tennis lesson on the famous blue courts of Melbourne Park and play right where the professionals do!

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Formula 1 Australian Grand Prix

WATCH THE F1 GRAND PRIX FROM THE BEST SEATS IN THE HOUSE Experience the ultimate in corporate hospitality during the Formula 1 Australian Grand Prix in March with a private suite at Pullman Melbourne Albert Park. Perfectly positioned on the track’s doorstep, the Pullman offers race track views from the comfort of an exclusive, fully catered suite. Packages include gourmet catering, flowing beverages, and General Admission tickets, eliminating the need for additional logistics.

Elevate your corporate event with branded hospitality, private networking space, and access to the hotel’s buzzing entertainment precinct – complete with racing simulators and live music.

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JUST MINUTES FROM MELBOURNE’S CITY CENTRE, PULLMAN MELBOURNE ALBERT PARK IS A HIGH-IMPACT, HASSLE-FREE OPTION FOR EVENT PLANNERS SEEKING A MEMORABLE, LUXURY EXPERIENCE TIED TO ONE OF AUSTRALIA’S MOST EXCITING SPORTING EVENTS.

Whether you’re hosting a small leadership team or a larger client group, Pullman’s Grand Prix offering delivers unforgettable access, seamless service, and world-class atmosphere. Secure your suite early – this exclusive experience books out fast.

Accor Hotels - Pullman Melbourne Albert Park

SPORTING CAPITAL

MELBOURNE

A LEGENDARY MEET AT THE MCG CRICKET EXPERIENCE Immerse your corporate group in the rich tradition, excitement, and behind-thescenes prestige of international cricket with a curated day at the Melbourne Cricket Ground (MCG). From private access to the sacred Long Room, to mingling with cricket legends, this is not your average corporate box experience.

CRICKET FANS WILL LOVE THE OPPORTUNITY TO WATCH AN EXCLUSIVE FIRESIDE CHAT WITH CRICKETING GREATS, FOLLOWED BY PHOTOS AND MEMORABILIA SIGNINGS.

Begin your day with champagne and canapes in the historic Long Room as part of the Melbourne Cricket Club’s member facilities. Then, enjoy a multi-course menu curated by one of Melbourne’s top chefs in a private dining suite overlooking the pitch, matched with premium local wines and a custom dessert featuring your company colours.

After lunch, enjoy a behind-the-scenes MCG tour, where attendees can try their hand at bowling and batting with a past player. The day concludes with a sunset cocktail hour at the MCG rooftop bar.

Customised and personalised gifts can be included for an added touch.

MCG Events

Melbourne Cricket Ground UNIQUELY MELBOURNE | 19

MCG SPORTS MASTERCLASS – PLAY LIKE A PRO See the MCG from a different perspective in this sports masterclass.

Kick off with a behind-the-scenes tour of the legendary Melbourne Cricket Ground (MCG), including VIP access to areas usually off-limits.

Dive into Australia’s sporting soul, from cricket legends to Australian Football League (AFL) heroes and discover why Melbourne lives and breathes sport.

Step into the action with AFL drills like the ‘drop punt’, ‘specky’, and the classic ‘don’t argue’, or head to the cricket nets to test your batting and spin skills with a pro.

Get competitive with fun, team-based games designed to energise and bring out your inner athlete.

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Localing Sports Masterclass

A PERFECT BLEND OF SPORT, CULTURE, AND CAMARADERIE. IDEAL FOR TEAMS LOOKING TO BOND, MOVE, AND LAUGH A LOT!

Localing Private Experiences

MELBOURNE

SPORTING CAPITAL

MCG EXPERIENCE AT PULLMAN MELBOURNE ON THE PARK Stay in style at Pullman Melbourne on the Park and enjoy an exclusive behindthe-scenes experience at the iconic Melbourne Cricket Ground.

Enjoy a premium access tour of the iconic MCG, the largest stadium in the Southern Hemisphere. The home of Australian Football (AFL) and international cricket, the tour takes you behind the scenes of the famous ground. Next, go back in time at the Australian Sports Museum, where you can find incredible sporting memorabilia and learn more about the proud sporting history of the nation.

Just a short walk away, return to Pullman Melbourne on the Park and enjoy an overnight stay in a stylish Deluxe Executive Suite room. With views overlooking the MCG, Rod Laver Arena and Melbourne Park, this premium accommodation option includes access to resort-style facilities.

In the morning, enjoy a delicious breakfast at The Cliveden Bar & Dining, serving the best local Victorian produce with traditional European style.

Accor Hotels - Melbourne on the Park

Pullman Melbourne on the Park

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ART AND CULTURE

ARTFULLY MELBOURNE: EXPLORE THE ART AND CULTURE OF THE CITY Home to a vibrant community of artists and creatives, Melbourne is the perfect place for business event travellers to seek inspiration in a diverse cultural scene.

For event planners looking to infuse some of this artistic energy into their programs, consider one of these showstopping experiences.

ART COMES TO LIFE AT THE NATIONAL GALLERY OF VICTORIA Experience an unforgettable evening of culture, cuisine, and creativity with a bespoke, private event at the National Gallery of Victoria (NGV). Guests are welcomed with champagne and live music, before enjoying an exclusive curator-led tour of a major international exhibition. Dinner is served beneath the iconic stained-glass ceiling of the Great Hall. For dessert, guests are ushered to the Garden Restaurant terrace to view the Grollo Equiset Garden by moonlight, with signature dessert cocktails and petit fours inspired by the exhibit.

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ART AND CULTURE

UNIQUE EXPERIENCES

MELBOURNE

Fed Square

BE IMMERSED IN THE CITY AT A FED SQUARE TAKEOVER In Melbourne’s meeting place, transform Federation (Fed) Square into an immersive cultural playground for one extraordinary night. With exclusive use of the square, this large-scale, bespoke experience blends food, art, music, and surprise elements for long-lasting wow factor. Guests are welcomed by a choreographed digital light and sound show projected across The Atrium’s glass façade, before attendees discover curated laneway-style food stalls by Melbourne’s top restaurants, and cocktail bars with mixologist performances. Roving performers and sensory installations are complemented by surprise pop-up moments, such as a troupe of ballet dancers moving through the space or an opera soloist on the ACMI rooftop.

Fed Square

National Gallery of Victoria

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ENJOY A FUN, HANDS-ON EXPERIENCE, PERFECT FOR CREATIVE TEAMS AND DELEGATES KEEN TO EXPLORE MELBOURNE’S EDGY, ARTISTIC SIDE.

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Street Art Masterclass

ART AND CULTURE

MELBOURNE

Science Gallery

STREET ART MASTERCLASS – MELBOURNE’S URBAN CANVAS

SPARK IDEAS AND INNOVATION AT SCIENCE GALLERY

For a unique Melbourne experience inspired by the city’s creative spirit, take the street art masterclass with Localing.

Step into the future with an immersive innovation salon – a one-of-a-kind experience at Science Gallery Melbourne.

Designed for forward-thinking corporate teams, this experience blends cuttingedge science, art, and technology into an evening of discovery, connection, and inspiration. Guests enter through a digital portal with AI-generated projections and soundscapes that respond to movement and energy. Then, explore privateaccess exhibits guided by curators and innovation zones that invite hands-on interaction. Taste AI-designed cocktails, create generative art, or sample future foods.

Wander through the colourful backstreets of Fitzroy and Collingwood with a local guide who knows every mural and hidden laneway.

Get the inside scoop on Melbourne’s street art scene, from its global reputation to the quirky laws that make it all possible.

Step into a working studio and meet some of the city’s most celebrated street artists.

Grab a spray can, stencil or roller and create your own masterpiece in one of Melbourne’s iconic laneways.

Melbourne Connect

Localing Private Experiences

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DINING AND VENUES ICONIC MELBOURNE GALA VENUES Melbourne is a city that knows how to host with flair. From grand architectural icons to immersive cultural spaces, the city offers a diverse range of venues perfect for everything from lavish gala balls to stunning private dinners. These spaces reflect Melbourne’s commitment to excellence, creativity, and international hospitality, ideal for business event planners seeking memorable experiences.

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Melbourne Town Hall

DINING AND VENUES

AERIAL Aerial stands out as a modern and versatile event venue in Melbourne.

With soaring high ceilings, sleek marble flooring, and sophisticated gold accents, the venue offers an elegant atmosphere and a customisable space adaptable to any event vision.

CENTREPIECE AT MELBOURNE PARK Located in the heart of the city’s iconic sports precinct, Centrepiece offers a Grand Hall with floor-to-ceiling windows overlooking Melbourne Park. Its integrated broadcast capabilities make it ideal for highprofile dinners with a contemporary edge.

MELBOURNE

CIEL A blank canvas venue in Southbank, CIEL features a spacious auditorium with world-class AV and lighting, ideal for gala dinners up to 900 guests.

Its flexibility and dramatic design make it perfect for high-impact corporate events.

CIEL

Aerial Centrepiece at Melbourne Park

HELLENIC MUSEUM Housed in the former Royal Mint in the heart of the city, the Hellenic Museum offers neoclassical elegance and lush gardens. From intimate dinners to largescale events, it’s a venue where art, history, and culture converge.

Hellenic Museum

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MARVEL STADIUM Host an unforgettable, exclusive event by taking over the ground at Marvel Stadium. With its iconic retractable roof and expansive field, the venue transforms into a dramatic canvas for large-scale activations, gala dinners, or immersive brand experiences.

Marvel Stadium

MELBOURNE SHOWGROUNDS This expansive indoor-outdoor venue offers 14 flexible event spaces, including the striking Victoria Pavilion. It’s a proven choice for large-scale incentives, having hosted the Amway China Leadership Seminar – a testament to its capacity and versatility.

Melbourne Showgrounds

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DINING AND VENUES

MELBOURNE

MELBOURNE TOWN HALL A heritage-listed landmark, the Town Hall offers six elegant spaces, including the grand Main Hall and the iconic Portico Balcony. It’s ideal for gala dinners that blend historic charm with prestige, and even features an acoustic organ containing 9,592 pipes, drums and bells, which spans three levels.

Melbourne Town Hall

MELBOURNE CRICKET GROUND (MCG) Australia’s most iconic stadium, the MCG offers exclusive event spaces steeped in sporting history. From private dinners overlooking the pitch to immersive AFL experiences, MCG Events provides a range of versatile spaces for gala dinners that celebrate the venue’s rich history and vibrant atmosphere.

MCG Events

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MELBOURNE ZOO

PLAZA BALLROOM

Melbourne Zoo also offers unique wildlife-inspired venues for a function with a difference. Host a gala dinner in one of their dedicated events spaces, or for real wow factor, hire out the entire Zoo for exclusive access, keeper talks, live entertainment and a personalised map with company branding.

The Plaza Ballroom is a heritage-listed gala venue.

Located on Collins Street, it offers award-winning catering, flexible layouts, and a breathtaking ambience ideal for highprofile events and elegant celebrations.

Plaza Ballroom

Melbourne Zoo

ROYAL EXHIBITION BUILDING The Royal Exhibition Building offers a grand and historic setting for gala dinners. With its soaring dome, ornate architecture, and expansive interior, it creates an unforgettable atmosphere.

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DINING AND VENUES

MELBOURNE

SHOWTIME EVENTS CENTRE This remarkable heritage venue blends historic architecture, featuring original hardwood flooring and industrial aesthetics, with contemporary innovations.

Its standout feature is a customdesigned chandelier bar.

Showtime Events Centre

SEA LIFE MELBOURNE AQUARIUM Host a gala dinner surrounded by sharks, stingrays, and penguins in one of Melbourne’s most unique venues. SEA LIFE offers multiple themed spaces, each delivering a dramatic aquatic backdrop.

SEA LIFE Melbourne Aquarium

ZINC Zinc at Fed Square is a premier gala venue, offering sophisticated, riverside elegance with contemporary interiors and versatile open-plan spaces. Ideal for large-scale events, all set against stunning Yarra River views.

Zinc

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DINING AND VENUES

PROGRESSIVE DINNER ON MELBOURNE’S SOUTHBANK Enjoy a curated progressive dinner itinerary at South Wharf, perfect for a corporate group seeking a vibrant, flavour-packed evening that ends with a premium culinary masterclass. With each restaurant only a short walk apart on Melbourne’s dynamic Southbank, it’s the perfect way to explore multiple venues and the city’s amazing dining scene.

South Wharf

5:00 PM

WELCOME DRINKS AT RUBY RIVIERA TABERNA Start the evening with Mediterraneaninspired cocktails and light tapas at Ruby Riviera Taberna, a stylish riverside venue known for its relaxed vibe and bold flavours. Enjoy a signature spritz to set the tone.

Ruby Riviera Taberna

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6:00 PM

ENTRÉE AT BANGPOP Head to BangPop for a colourful Thai street food experience. Share plates of crispy barramundi, papaya salad, and green curry prawns amongst vibrant décor.

Bangpop

DINING AND VENUES

MELBOURNE

Plus 5

7:00 PM

8:00 PM

Next, stroll to Billie’s Bites & Bar for burgers, sliders, and more with a view of the Yarra. Lounge on the sofas or mingle on the terrace with a drink in hand.

Enjoy Mediterranean boards, handstretched pizzas, and tapas at Plus 5, before indulging in a fun and interactive cocktail masterclass with their expert bartenders.

SMALL PLATES AT BILLIE’S BITES & BAR

SHARED MAINS AT PLUS 5

Billie’s Bites & Bar Plus 5

9:30 PM

DESSERT AT HENRY AND THE FOX Wrap up the evening with Europeaninspired desserts at Henry and the Fox, including crème brûlée, chocolate tart, and cheese boards paired with dessert wines or espresso martinis.

Henry and the Fox

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MELBOURNE’S DIVERSE CULINARY SCENE Melbourne is renowned for its world-class dining scene, where global flavours meet local creativity. This multicultural city is a melting pot of different cultures, all of whom lend their distinctive flavours to the dynamic dining scene. Visitors from all over the world will find the city offers something for every palate, as well as catering to specific dietary needs.

In addition to restaurants, Melbourne is often considered one of the coffee capitals of the world thanks to the early influence from European immigrants, which has resulted in a plethora of vibrant cafes.

CHINATOWN Melbourne’s Chinatown is the longest continuous Chinese settlement in the western world. Established during the 1850s gold rush, today’s Chinatown is home to a variety of delicious authentic Chinese restaurants from all regions of China with a venue to suit a range of group sizes. Visit any time of year to eat, drink and karaoke the night away.

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Chinatown

DID YOU KNOW? THE MELBOURNE CITY CENTRE IS HOME TO THE LARGEST CHINATOWN IN THE SOUTHERN HEMISPHERE. THE CITY IS ALSO HOME TO KOREATOWN, LITTLE ITALY, THE GREEK QUARTER AND OVER 800 CAFES.

DINING AND VENUES

MELBOURNE’S TAILORED INDIAN DINING Melbourne’s event venues offer talented Indian chefs that can create bespoke menus for your delegates. Event venues offering Indian catering services include Crown Melbourne, The Langham, Marvel Stadium and MCG Events.

Crown Melbourne

MELBOURNE

ITALIAN FOOD MARKET Inspired by the Italian way of gathering, il Mercato Centrale is a vibrant multi-level Italian marketplace located in the heart of the city centre. The first venue of its kind outside of Italy, it offers artisan food, an immersive atmosphere, and tailored event experiences – from intimate dinners to experiences for over 2,000 guests.

The Langham il Mercato Centrale

Marvel Stadium

MCG Events

Marvel Stadium

MELBOURNE’S FOOD SCENE IS INCLUSIVE, OFFERING HALAL, KOSHER, VEGETARIAN AND VEGAN OPTIONS ACROSS THE CITY TO SUIT DIVERSE CULTURAL AND DIETARY NEEDS.

il Mercato Centrale

COFFEE CULTURE Caffeine enthusiasts will love exploring Melbourne’s rise as a global coffee capital – from renowned cafés and specialty roasters to iconic institutions and cutting-edge espresso bars.

Groups can take a walking tour, sample a range of brews, and join an interactive barista workshop led by a local expert.

Localing Private Experiences

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ACCOMMODATION LUXURY STAYS IN MELBOURNE Melbourne has 19 luxury hotels in the city centre, featuring over 26,000 hotel rooms – all within walking distance to world-class shopping, dining and entertainment.

Discover some of the best places to stay when attending a business event in Melbourne.

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Pan Pacific Melbourne

ACCOMMODATION

MELBOURNE

PAN PACIFIC Pan Pacific Melbourne offers a refined luxury experience tailored to business event travellers. Located on the banks of the Yarra River, the hotel combines sophisticated design with seamless service. Delegates enjoy spacious rooms with panoramic city or bay views, premium amenities, and access to exclusive club lounge privileges.

Pan Pacific Melbourne

W HOTEL W Melbourne is more than a hotel; it’s a stage for celebration and reward.

Designed with bold energy and luxury at its core, it creates the perfect backdrop for incentive groups to connect, celebrate, and be inspired. Partnerships with local artists, designers, and music curators bring Melbourne’s creative culture into every event, while the city’s laneways, nightlife, and cultural icons are all just steps from the hotel.

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THE LANGHAM Nestled along the Yarra River in Melbourne’s vibrant Southbank, The Langham Melbourne epitomises timeless elegance and refined luxury. Featuring uninterrupted views of Melbourne city skyline, The Langham Melbourne provides guests with the perfect blend of luxury and convenience. It’s the ideal starting point for exploring the wonders of Melbourne and the nearby Melbourne Arts Precinct.

The Langham Melbourne

1 HOTEL The first Australian outpost of this luxury hotel brand that puts sustainability at the heart of all they do, 1 Hotel Melbourne is a serene riverside sanctuary with views across the river to Melbourne Convention and Exhibition Centre. Blending natural elements with contemporary elegance, the hotel features 277 serene guest rooms and suites, alongside versatile event and ballroom spaces ideal for conferences, corporate gatherings, leadership retreats, and gala dinners.

1 Hotel Melbourne

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ACCOMMODATION

MELBOURNE

GRAND HYATT

RITZ-CARLTON

Today’s discerning business event travellers seek meaningful experiences that leave a lasting impression and foster authentic connections. Grand Hyatt Melbourne’s bespoke offerings are crafted to meet those expectations, ensuring corporate meeting and incentive program attendees depart not only with lasting memories, but with stories to share and a genuine anticipation for the next event.

The Ritz-Carlton Melbourne redefines luxury for business event travellers with its elevated design, panoramic city views, and world-class service.

Located in the heart of the city, the hotel offers sophisticated meeting spaces, including a grand ballroom and executive boardrooms, all equipped with cuttingedge technology.

Ritz-Carlton Melbourne

Grand Hyatt Melbourne

SOFITEL Sofitel Melbourne on Collins blends French elegance with Melbourne’s vibrant energy, offering luxurious accommodation in a prime location. Situated at the top end of Collins Street, it places guests within walking distance of premier shopping, theatres, galleries, and fine dining. The hotel’s rooms and suites feature plush furnishings, marble bathrooms, and sweeping city views, creating a refined retreat above the bustling city centre.

Sofitel Melbourne on Collins

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THE JEWEL IN THE CROWN Crown Melbourne is a premier entertainment complex located on the Yarra River, and opposite the Melbourne Convention and Exhibition Centre. With three luxury hotels, award-winning restaurants, upscale shopping, vibrant nightlife, and exceptional business event venues, it is one of Australia’s largest integrated resorts. With its elegant design and central location, Crown Melbourne is a landmark of sophistication and excitement in the heart of the city.

ENTERTAINMENT There’s always something new to try at Crown Melbourne. Choose from a range of fun activities like quirky mini golf courses, karaoke bars, bowling alleys and escape rooms. Crown Melbourne is home to a range of stores so you can get your retail therapy fix during your visit.

Crown Karaoke Bars

DINING Crown Melbourne offers an exceptional array of dining experiences, perfect for every palate.

Marmont features a Californian-inspired aesthetic and a diverse sharing menu Kolkata Cricket Club brings incredible flavours and classic Indian cuisine Nobu delivers world-renowned Japanese cuisine with a modern twist Rockpool Bar & Grill is a haven for steak lovers, showcasing premium dryaged beef Silks elevates Chinese cuisine with refined service and ambience 40 | MELBOURNE CONVENTION BUREAU

UNIQUE EXPERIENCES

ACCOMMODATION

MELBOURNE

Crown Towers

ACCOMMODATION Crown offers three iconic accommodation options.

Crown Towers is the epitome of luxury, offering an unmatched five-star experience in the heart of the city. From opulent rooms with sweeping views of the Yarra River and city centre to its world-class amenities, Crown Towers Melbourne is one of the most popular choices for business event attendees with 481 large guest rooms and direct access to Crown Entertainment Complex.

Crown Towers

Crown Metropol inspires with a bold, modern, distinct style and a 27th storey pool for swims with panoramic views.

With 658 rooms, it’s one of Australia’s largest hotels, offering business travellers a space to indulge, unwind and explore Melbourne.

Crown Metropol

Crown Promenade is a modern hotel offering city views, contemporary styling and a central location. Stylish and functional, the contemporary guest rooms are comfortably furnished.

Crown Promenade

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EXPERIENCES Melbourne is a world-class city, known for its rich blend of culture, cuisine, sports, shopping and innovation. Whether your city experience is in summer or winter, there’s always something exciting to experience in Melbourne.

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EXPERIENCES

MELBOURNE

REACH NEW HEIGHTS AT EUREKA TOWER For groups wanting a snapshot of Melbourne’s best, Eureka Tower delivers it all in one unforgettable location.

Start with private fast-track entry to the Voyager Theatre, a 6D cinematic journey through Melbourne’s icons and regional destinations. All brought to life with Super8K visuals, scent and motion effects.

Then, ride the Southern Hemisphere’s fastest elevator to the 88th floor for a champagne and canapés welcome at Bar 88, followed by panoramic views from the observation deck. For thrill seekers, The Edge Experience offers a heart-pounding moment in a glass cube suspended 300m above the city.

Ascend to Eureka 89 for a private eightcourse degustation by Executive Chef Renee Martillano, paired with premium Victorian wines. Enhance the experience with live acoustic music and personalised branding.

Wrap up the day with sunset drinks and signature cocktails at an interactive mixology station, as Melbourne’s skyline glows below.

Eureka 89 Events Dining

Melbourne Skydeck

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PICTURE PERFECT EXPERIENCES WITH MELBOURNE ICONS LOOKING FOR THAT MEMORY THAT WILL LAST FOREVER? INCLUDE ONE OF THESE MELBOURNE EXPERIENCES IN YOUR ITINERARY, PERFECT FOR THAT GROUP PHOTO MOMENTO.

LANEWAYS Melbourne’s vibrant laneways, like the iconic Hosier Lane and Duckboard Place, offer an ever-changing canvas of colour and creativity, perfect for capturing memorable group photos. The eclectic street art creates a unique backdrop that reflects Melbourne’s dynamic spirit.

Hosier Lane

BEACHSIDE BEAUTY AT BRIGHTON BEACH BOXES Imagine your corporate group embarking on a bespoke coastal escape to Melbourne’s iconic Brighton Beach Boxes, with luxury catering by the Atlantic Group for a truly memorable event.

Nestled along the bayside, the colourful boxes offer vibrant photo opportunities and an air of classic Australian charm – ideal for team bonding or client entertaining in an open air setting.

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Brighton Beach Boxes

EXPERIENCES

MELBOURNE

PUNTING ON THE LAKE – A SERENE GARDEN CRUISE Step aboard a handcrafted wooden punt and glide across the Ornamental Lake of the Royal Botanic Gardens Victoria, surrounded by stunning landscapes.

Enjoy a guided cruise from a Melbourne local with stories of the Gardens’ history, wildlife, and design. This on-water experience is a charming option for small group outings, client hosting, or relaxed networking.

Royal Botanic Gardens Victoria

Royal Botanic Gardens Victoria

STORIED OCCASIONS IN A CITY SANCTUARY Imagine hosting an elegant, bespoke lunch inside the hallowed halls of the State Library Victoria’s La Trobe Reading Room – a heritage rich masterpiece crowned by its soaring dome. This exclusive lunch pairs Melbourne’s culinary excellence with its cultural heart; perfect for corporate groups seeking sophistication, inspiration, and a truly unforgettable gathering.

State Library Victoria

State Library Victoria

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LUXURY EXPERIENCES IN MELBOURNE’S CITY CENTRE International business events travellers can enjoy the best in shopping, dining and entertainment as they explore Melbourne city.

Collins Street

SHOPPING

DINING

For retail therapy, explore the department stores, shopping centres and designer stores that make Melbourne the heart of Australian fashion. Shop up a storm at Emporium Melbourne, department stores David Jones and Myer, luxury boutiques on Collins Street and Flinders Lane and more.

Explore private dining experiences or luxurious events in some of the city’s best restaurants.

Farmer’s Daughters: Offering a creative culinary experience grounded in Victoria’s locally-grown produce, Farmer’s Daughters delivers an exceptional farm-to-table experience for business event dinners.

Melba Restaurant: Located in The Langham, Melba features interactive buffet stations and spacious seating.

Ritz-Carlton Cameo: Perched on Level 80, Cameo delivers intimate luxury with private dining, bespoke menus and panoramic views.

Shelanous: Shelanous blends theatrical dining with seasonal menus, offering exclusive spaces perfect for immersive group experiences.

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EXPERIENCES

MELBOURNE

ENTERTAINMENT

Arts Centre

Take in a show at one of the city’s major theatres, showing internationally acclaimed plays and musicals as well as locally-grown favourites. Explore the Arts Precinct for live music, symphonies, opera, ballet and performances. Or wander through the city’s many gallery spaces, from the technologicallyadvanced ACMI to NGV International, the Ian Potter Gallery, and more.

Arts Centre Melbourne

CORPORATE EVENTS AT GARDENS HOUSE Host an unforgettable luxury corporate retreat at Gardens House, nestled within Melbourne’s Royal Botanic Gardens. This elegant 19th-century mansion offers exclusive access to lush lawns, private verandas, and heritage interiors. The spaces are perfect for intimate strategy sessions, wellness activities, or sophisticated long-table dining either inside the house or within the bespoke Gardens House marquee erected on the lawn during the Spring and Summer months.

Gardens House

Gardens House

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FOREST THERAPY: A GREEN PRESCRIPTION FOR WELLBEING Step away from the fast pace of meetings and events, and into the serene beauty of the Royal Botanic Gardens Melbourne – one of the world’s leading botanic gardens. This lush, curated oasis offers a refined escape in the heart of the city, perfect for business delegates seeking wellness, relaxation, or a unique group experience.

DID YOU KNOW: THE GARDENS EXTEND OVER 38 HECTARES (94 ACRES) AND HOUSE A COLLECTION OF MORE THAN 8,500 SPECIES OF PLANTS FROM AROUND THE WORLD.

Inspired by Japan’s Shinrin-yoku (“forest bathing”), this guided experience is designed to restore mental clarity and physical wellbeing. Learn simple sensory and creative practices to calm the mind and reconnect with nature in a stunning and relaxing setting. Proven benefits of forest therapy include reduced stress, improved sleep, and boosted immunity.

Ideal for corporate wellness programs, this experience is available for exclusive group bookings, team building, or staff wellbeing initiatives.

Royal Botanic Gardens Victoria

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EXPERIENCES

MELBOURNE

LUXURY SHOPPING EXPERIENCES AT CHADSTONE No Melbourne itinerary is complete without a visit to Chadstone, the largest shopping centre in the Southern Hemisphere. Home to designer brands, boutique stores, gourmet dining, and entertainment, it’s a must-visit destination.

Corporate groups enjoy premium access via direct coach drop-off to the exclusive Chadstone Visitor Lounge, complete with personalised welcome. Guests receive a Chadstone bag and Shopping Passport offering discounts across the centre.

Groups can enjoy services like personal styling and hands-free shopping with butlers. Multilingual staff are available throughout the centre, ensuring a seamless experience for international visitors. Private meeting rooms in the Visitor Lounge are also available for group use.

Hotel Chadstone

HOTEL CHADSTONE MELBOURNE - MGALLERY COLLECTION For groups extending their stay, Hotel Chadstone Melbourne offers five-star luxury right on the centre’s doorstep. Ecocertified and elegantly designed, the hotel features stunning views of the city skyline, Port Phillip Bay and the Dandenong Ranges.

After a day of shopping and sightseeing, guests can unwind with a spa treatment at Holism Retreat, take a dip in the twelfth-storey indoor pool, or enjoy a private dining experience at Altus restaurant.

Chadstone

Hotel Chadstone Melbourne

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MELBOURNE CONVENTION AND EXHIBITION CENTRE For premium gala dinners and cocktail events with stunning river views, host an event at Melbourne Convention and Exhibition Centre (MCEC).

Located along the Yarra River at South Wharf, MCEC places events in the heart of the city’s energy. Just steps away are vibrant bars, restaurants, riverside promenades, and the Skyline Melbourne Ferris Wheel.

Melbourne Convention and Exhibition Centre

MCEC Plenary

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UNIQUE EXPERIENCES

MELBOURNE

EXPERIENCES

Inside, MCEC offers flexible and impressive spaces – from rooms with panoramic views to intimate settings for smaller gatherings. With over 70 spaces available, events can be tailored from a 200-person cocktail reception to a 2,000-guest gala.

Food and wine are central to the experience. Styled canapés, flavour-rich feasts, and multi-course menus are paired with Victorian wines and cocktails that reflect Melbourne’s bold dining culture.

For added convenience, Pan Pacific Melbourne and Novotel Melbourne South Wharf connect directly to the venue, with thousands more rooms nearby.

Pan Pacific Melbourne

Pan Pacific Melbourne

Novotel Melbourne South Wharf

Melbourne Convention and Exhibition Centre

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Pan Pacific Melbourne Novotel Melbourne Oakwood Premier Melbourne AC Hotel by Marriott Melbourne Southbank Crown Metropol Melbourne Crown Promenade Melbourne Crown Towers Melbourne Ink Melbourne Southbank The Langham Melbourne Quincy Hotel Melbourne Aura On Flinders Hyatt Centric Melbourne Hotel Indigo Melbourne on Flinders Mövenpick Hotel Melbourne On Spencer The Ritz-Carlton, Melbourne Rendezvous Hotel Melbourne Novotel Melbourne on Collins Pullman Melbourne City Centre Grand Hyatt Melbourne Sofitel Melbourne On Collins Rydges Melbourne ibis Melbourne Hotel Nesuto Docklands Melbourne Apartment Hotel Pullman Melbourne on the Park 1 Hotel M Gallery Hotel Chadstone Pullman Melbourne Albert Park

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Aerial Centrepiece at Melbourne Park CIEL Hellenic Museum Marvel Stadium Melbourne Showgrounds Melbourne Town Hall Ink Melbourne Southbank Melbourne Cricket Ground Melbourne Zoo Plaza Ballroom Royal Exhibition Building Showtime Events Centre Sealife Melbourne Aquarium Zinc Ruby Riviera Taberna Bangpop Billie’s Bites and Bar Plus 5 Henry and the Fox il Mercato Centrale Farmer’s Daughters Melbourne Arts Precinct Eureka Tower

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GEELONG AND THE BELLARINE PENINSULA

GEELONG AND THE BELLARINE PENINSULA OFFER A COLLECTION OF BESPOKE EXPERIENCES THAT BLEND COASTAL BEAUTY, AWARD-WINNING FOOD AND WINE, AND UNFORGETTABLE ADVENTURES. FROM HISTORIC ESTATES AND PRIVATE DINING UNDER THE STARS TO HANDS-ON CULINARY MASTERCLASSES, WILDLIFE ENCOUNTERS, AND IMMERSIVE VINEYARD EXPERIENCES, EVERY DETAIL IS DESIGNED TO SURPRISE AND DELIGHT.

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EXPERIENCE THE GREAT OCEAN ROAD FROM THE AIR Want to experience the magic of the iconic Great Ocean Road?

The best way to see this picturesque stretch of stunning coastline is soaring through the air on a Microflite helicopter, with a curated itinerary of iconic sights, gourmet dining, and engaging activities.

Microflite Helicopter Services

Morning

Afternoon

Depart Melbourne city centre on a private helicopter, enjoying aerial views of the city skyline before heading southwest towards the coast. On the way, you’ll fly over the coastal town of Torquay and the surfing mecca Bells Beach, as well as have the chance to spot Split Point Lighthouse at Aireys Inlet. Your experienced pilot provides live commentary on the geology and history of the dramatic clifftops and coastline as you fly.

Enjoy lunch in Apollo Bay before boarding your helicopter again for a scenic flight over The Twelve Apostles, Loch Ard Gorge, London Bridge and Cape Otway Lighthouse. Disembark to get up close to these incredible natural wonders at the new Loch Ard Gorge Blowhole viewing platform.

Enjoy a private cellar door tasting at a local winery before taking to the skies for breathtaking views of the sunset during your return flight to Melbourne.

Microflite Helicopter Services

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GEELONG AND THE BELLARINE PENINSULA

NYAAL BANYUL GEELONG CONVENTION AND EVENT CENTRE Opening in July 2026, Nyaal Banyul Geelong Convention and Event Centre will be the premier destination for gala dinners and cocktail events in Geelong, bringing people together against a backdrop of waterfront views.

Premium spaces welcome gala dinners of up to 1,100 guests, with a range of flexible spaces designed for other celebrations and event needs. Seasonal produce is prepared with care and innovation, paired with regional wines and crafted cocktails to give every event a true taste of place.

Nyaal Banyul Geelong Convention and Event Centre

Nyaal Banyul Geelong Convention and Event Centre

PORT TO PLATE MUSSEL EXPERIENCE Discover the charm of regional Victoria with a day trip to Portarlington, the Mussel Capital of Australia. Your journey begins with a 70-minute ferry ride across Port Phillip Bay from Melbourne Docklands, a relaxing introduction to the region’s stunning seascapes.

On arrival, Pier St waterfront dining destination showcases Portarlington’s world-renowned mussels in six distinctive flavours. This is more than a meal; it’s an immersion into the culture, produce, and hospitality that makes regional Victoria a must for incentive groups.

Pier St

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ENJOY HISTORY AND SPORT AT WERRIBEE MANSION Werribee Mansion, located just 30 mins from Melbourne city centre, is one of the largest and most opulent properties in Victoria. This heritage-listed gem is available for corporate groups and business event travellers to enjoy engaging and luxurious experiences.

STEP BACK IN TIME

PRIVATE POLO MATCHES

Visit Werribee Park Mansion and discover the story of an Australian pastoral empire.

Tour guides will take you on a journey through time, delving into every corner of this magnificent, Italianate architectural style building.

For a heart-racing spectacle, book a private polo match for unique entertainment while you enjoy gourmet food and wine in the spectacular grounds of Werribee Mansion.

Business Events Geelong

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GEELONG AND THE BELLARINE PENINSULA

WERRIBEE OPEN RANGE ZOO Experience a safari adventure just west of the city at this Africaninspired nature park. The deluxe group experience allows guests to meet rhinos, giraffes, zebras, antelopes and more as you travel across the zoo’s open plains with your own personal guide.

For a truly unique experience, the slumber safari offers an all-inclusive overnight experience that fully immerses guests in nature. Enjoy sunset views with a glass of sparkling wine on the deck of your private safari lodge, before exploring the Zoo in a personalised after dark tour.

Werribee Open Range Zoo

Werribee Open Range Zoo

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TWO DAY ITINERARY

IN GEELONG AND THE BELLARINE PENINSULA DAY 1 Morning

Afternoon

Begin your day at the elegant Lancemore Mansion Hotel Werribee Park, where breakfast is served under the grand arches of this historic estate.

Surrounded by manicured gardens and timeless architecture, it’s the perfect setting to enjoy a refined start to the day at one of Victoria’s most iconic mansions.

Next, step aboard The Q Train for a unique rail dining journey from Drysdale to Queenscliff. As the train winds its way through the Bellarine countryside, enjoy a delicious two-course dining experience that pairs regional flavours with ever-changing views from your carriage window.

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Lancemore Mansion Hotel

GEELONG AND THE BELLARINE PENINSULA

Continue the indulgence at Tarra, where you’ll take part in a hands-on dessert masterclass with their Head Chef. Learn the secrets behind crafting exquisite sweet creations, before savouring your own masterpiece in the stunning setting of this celebrated venue.

Night Conclude the day at Jack Rabbit Vineyard with a spectacular sunset backdrop.

Begin with a guided wine tasting, then take part in a Mussel Masterclass before sitting down to a beautifully curated dinner showcasing the best of local produce and premium wines.

Jack Rabbit Vineyard

Tarra Dessert Masterclass

Accommodation After a day of unforgettable experiences, retreat to Curlewis Golf Resort for an overnight stay. Settle into contemporary accommodation overlooking the fairways, where modern comforts meet a serene coastal atmosphere – perfect for unwinding and reflecting on the day’s adventures.

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DAY 2 Morning Begin the morning with a wholesome Breakfast and Berry Picking experience at Tuckerberry Hill. From December through to April, guests can wander the berry fields, hand-picking the freshest blueberries and strawberries before enjoying a seasonal breakfast surrounded by the farm’s peaceful charm.

Take to the waters of Port Phillip Bay with Sea All Dolphins Swim for an unforgettable marine adventure. Slip beneath the surface to swim alongside wild dolphins and seals, or stay aboard to take in the magic from the deck – an experience that blends adventure, connection, and conservation.

Club Chin Chin

Lunch Discover the flavours of Club Chin Chin with an interactive cooking class, where your group will join Executive Chef Benjamin Cooper to learn signature recipes and insider techniques in a fun, hands-on session. After cooking, sit back and enjoy a shared-style lunch at Club Chin Chin, GMHBA Stadium, where bold flavours, vibrant dishes, and a buzzing atmosphere bring Melbourne’s iconic dining experience to Geelong.

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GEELONG AND THE BELLARINE PENINSULA

Afternoon At Provenance Wines, incentive groups are invited to take part in an immersive wine blending experience inside the winery’s renowned cellar door and restaurant, housed within a historic bluestone paper mill.

Guests will be guided through the art of winemaking as they craft their own unique blend, gaining insight into Provenance’s award-winning approach. The experience is elevated by the striking setting, which also showcases works by internationally celebrated artist Rone, making it a truly memorable combination of fine wine, creativity, and culture.

Night The day concludes in style at Crowne Plaza Geelong, perfectly positioned on the waterfront. Guests will then experience the brilliance of the region from above with a private dining experience at the hotel’s exclusive Sky Bar, where panoramic views of Corio Bay provide the ultimate backdrop for a memorable evening of fine food, local wine, and exceptional service.

Provenance Wines

Accommodation Conclude your journey with an overnight stay at Crowne Plaza Geelong, where contemporary, well-appointed rooms and stunning views of Corio Bay provide the perfect setting to unwind. After a day of bespoke experiences, the hotel offers a serene and stylish retreat to relax, reflect, and enjoy a restful night before departure.

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YARRA VALLEY

THE YARRA VALLEY, AN HOUR NORTH OF MELBOURNE’S CITY CENTRE, IS THE WINERY CAPITAL OF VICTORIA. DISCOVER BEAUTIFUL LANDSCAPES, BOUTIQUE VINEYARDS, DELICIOUS LOCAL PRODUCE AND SOME OF THE BEST WINE IN THE COUNTRY.

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HUBERT ESTATE PREMIUM COOKING CLASS Experience the best of local seasonal ingredients of the stunning Yarra Valley in this premium cooking class at Hubert Estate. This beautiful regional winery features incredible vistas, a remarkable event space, and an onsite gallery showcasing Indigenous art and culture.

Led by Hubert Estate’s culinary team, guests will be guided through a detailed class where they prepare a dish using ingredients sourced from the region and dependent on the season, before enjoying their dish as part of a three-course menu with matched wines, hosted in the gorgeous onsite events venue, Harriett.

Following lunch, guests can take a tour of Hubert Gallery of Art which features works sourced from over twenty Australian Indigenous communities. Enjoy the stunning architecture of the space as you learn more about represented artists.

Hubert Estate

Hubert Gallery of Art

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YARRA VALLEY

LUXURY AT LEVANTINE HILL Nestled in the heart of the Yarra Valley, Levantine Hill is where old-world winemaking artistry meets modern architectural brilliance. Recently ranked the 3rd Best Winery in Australia by The Real Review, the estate is more than a destination; it is an expression of heritage, craft, and vision. Levantine Hill provides business event travellers with a range of experiences to explore, and with a new 33-room hotel designed by Fender Katsalidis opening soon, the winery now offers the possibility of overnight incentive stays.

Event planners are invited to work with Levantine Hill to create a bespoke itinerary tailored to the needs of their group. From private winemaking tours, to walks of the sculpture park, to tutored tasting experiences, Levantine Hill elevates every moment with impeccable service and seamless customisation.

Levantine Hill

FOR A TRULY LUXURIOUS EXPERIENCE, LEVANTINE HILL OFFERS A RANGE OF HELICOPTER EXPERIENCES, EACH FEATURING RETURN HELICOPTER TRANSFER FROM MELBOURNE CITY CENTRE AND A CAREFULLY CURATED MENU.

The Chairman’s Experience includes a glass of vintage Levantine Hill sparkling wine on arrival, the finest Beluga caviar served with traditional condiments, followed by the five course Winemaker’s menu matched to the most premium wines, and a bottle of Samantha’s Paddock wine for each guest to take home.

Levantine Hill Estate

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TIME TO WIND DOWN AT BALGOWNIE ESTATE Relax and rejuvenate amongst the wines at the stunning Balgownie Estate. Their exclusive Yin & Vin experience invites guests to breathe, stretch and sip their way to improved wellbeing. This unique session blends gentle Yin Yoga with a glass of Balgownie wine to help you reconnect your body and mind, for a deeper sense of ease.

Designed for those seeking a simple and enjoyable approach to wellbeing, Yin & Vin invites participants to move through a yoga sequence where the wine glass becomes part of each pose. Explore balance, stillness, and body awareness while staying grounded and present, with a few good giggles and a glass of wine in hand. A fun and interactive wellness activity perfect for relaxing pre- or postconference, or for incentive and corporate meeting groups.

Balgownie Estate

Balgownie Estate

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YARRA VALLEY

TEAM BUILDING MEETS TASTING AT ROCHFORD WINES Enjoy a one-day curated experience at Rochford Wines. Allow Rochford’s dedicated team to create a bespoke experience for your corporate group that includes delicious food, local wines and fun team building activities.

Begin your day with welcome drinks served on the Mountain View Terrace, surrounded by picturesque vineyard views, before enjoying a guided wine flight experience led by Rochford’s sommeliers.

Next, your corporate group can engage in a variety of team-building activities of your choosing, including wine blending, grape stomping, and other themed challenges among the vines.

Move to the elegant, light-filled space of Isabella’s restaurant for a three-course seasonal menu, tailored to your group and paired with wines from Rochford’s extensive collection.

Afterwards, attendees can network and immerse themselves in Rochford’s festival atmosphere, with the option to include live music in the natural amphitheatre, drinks at the Garden Bar, and a selection of food trucks and pop-up stalls from local businesses.

Rochford Wines

Rochford Wines

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AUSTRALIAN WILDLIFE ENCOUNTERS AT HEALESVILLE SANCTUARY If meeting a koala is on your bucket list, a visit to Healesville Sanctuary is a must.

This stunning bushland haven, located just an hour from Melbourne city centre, is home to a wide range of native Australian animals, as well as the opportunity to experience incredible close-up encounters.

VIP Guided Tour

Healesville Sanctuary

Exclusive small group tours offer corporate groups the chance to go behind the scenes of this beautiful setting. An experienced ranger will guide you through the sanctuary offering insights, and you’ll get reserved seating at the acclaimed free-flight bird show, Spirits of the Sky.

Animal encounters Meet the sleepy koalas, inquisitive dingoes, friendly kangaroos and prickly echidnas that call Healesville Sanctuary home during a special animal experience.

These small group experiences give guests a unique perspective as they get up close to these iconic native animals and learn more about them and the work being done to conserve their natural habitats.

Team building adventure For a team building challenge that takes you behind the scenes of a Healesville Sanctuary ranger, enjoy the Threatened Species Mission Race Around the Zoo. This unique corporate challenge sees groups split into teams to tackle exciting tasks around the sanctuary and learn more about endangered animal species in the process.

Healesville Sanctuary

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Healesville Sanctuary

YARRA VALLEY

TRAIN RIDE THROUGH THE TREES ON PUFFING BILLY Nestled in the lush Dandenongs, Puffing Billy Railway is a beloved Victorian icon. As Australia’s premier preserved steam railway, Puffing Billy provides business event travellers with a unique opportunity to step back in time and take a ride on a heritage steam train.

Travel through the magnificent fern gullies and Mountain Ash trees of the Dandenong Ranges on the open-air carriages, spotting native wildlife along the way. Corporate groups can enjoy the modern worldclass facilities at Lakeside Visitor Centre and the Emerald Lake Park precinct, with a dedicated events team available to assist in crafting a bespoke event.

Puffing Billy

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TWO DAY ITINERARY

IN THE YARRA VALLEY

DAY 1 Morning Begin your day with luxury transfers to Healesville Sanctuary, an hour from Melbourne. This stunning wildlife sanctuary is home to a range of native Australian animals. Enjoy a tour of the Wildlife Health Centre and see amazing birdlife in flight at the Spirit of the Sky bird show.

Healesville Sanctuary

Healesville Sanctuary

Lunch Arrive at Rochford Wines for a cellar door wine tasting before sitting down for a delicious three-course lunch. Afterwards, explore the range of team building activities available.

Rochford Wines

Afternoon Visit nearby Cherryhill Orchard for cherry picking and tasting freshly made ice cream, before returning to the city.

Cherryhill Orchard

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YARRA VALLEY

Evening Enjoy dinner at Restaurant 1309 at Balgownie Estate.

Showcasing the Yarra Valley’s finest produce, the stunning space features floor-to-ceiling windows framing views of the rolling vineyards.

Accommodation Stay onsite at Balgownie Estate, with a range of suites and room types available.

Balgownie Estate

Restaurant 1309

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DAY 2

Quarters

Morning The first stop today is Hubert Estate for a tour of the onsite art gallery, featuring local Indigenous artwork.

Lunch Enjoy a delicious meal at Quarters at Hubert Estate, with a menu of Modern Australian inspired dishes and paired wines.

Hubert Estate

Afternoon Travel to Puffing Billy railway and take a ride on this historic steam train. Relax and enjoy the views of lush fern gullies as you ride through the magnificent Dandenong Ranges.

Puffing Billy

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Hubert Estate

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MORNINGTON PENINSULA

THE MORNINGTON PENINSULA IS HOME TO BEAUTIFUL HOT SPRINGS, WORLD-CLASS GOLF COURSES, PRISTINE BEACHES AND CHARMING COASTAL TOWNS. DISCOVER WHY THIS HAVEN IS A FAVOURITE DESTINATION FOR TRAVELLERS AND LOCALS ALIKE.

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PLAY ON THE BAY Nature lovers will be thrilled with the wide range of activities available to experience Port Phillip Bay on the Mornington Peninsula. Starting at the picturesque coastal town of Portsea, at the very tip of the Peninsula where the bay meets Bass Strait, business event travellers can have close encounters with aquatic wildlife, test their balance on a stand-up paddleboard, or cycle along the dramatic coastline.

PORT PHILLIP BAY IS HOME TO UP TO 1,300 ANIMAL SPECIES UNIQUE TO THE AREA, INCLUDING 300 SPECIES OF FISH, AS WELL AS SEALS, DOLPHINS, PENGUINS, AND EVEN THE OCCASIONAL WHALE.

KAYAK AROUND THE DOLPHIN SANCTUARY For those who want to discover marine life without getting wet, choose to kayak around the local dolphin sanctuary. Easyto-use kayaks allows attendees to paddle along the pristine coastline and spot Burrunan dolphins as well as Australian fur seals and little penguins. This fun and eco-friendly experience is a great way to connect with nature and see the Mornington Peninsula from a different perspective.

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PEDDLE POWER To discover more of the history of this part of the world, explore Point Nepean National Park on a guided cycling tour.

The park has been at the centre of a number of unusual chapters in Australia’s history, which guests can discover as they cruise along the closed road, enjoying breathtaking views along the way.

MORNINGTON PENINSULA

SEA DRAGON EXPLORER Plan an exclusive corporate group experience to snorkel with sea dragons.

Over two hours, a local professional guide will assist participants to glide through the calm waters of the bay and view the rare Weedy Sea Dragon in its natural habitat. With buoyant wetsuits and flotation devices upon request, even non-swimmers can enjoy this special experience.

Weedy Sea Dragon

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HOLISTIC WELLBEING AT PENINSULA HOT SPRINGS Immerse yourself in nature and find a deeper level of rest and relaxation at Peninsula Hot Springs. The perfect way to unwind after a busy conference schedule or to reconnect during an incentive program, the hot springs offer a curated selection of wellness workshops to promote health and wellbeing.

Corporate groups can arrange for a guided forty-five-minute yoga class with an experienced instructor, taking place in the picturesque natural surrounds of the hot springs.

Catering for all levels of strength and experience, this calming morning routine awakens the body and encourages guests to reconnect to the senses.

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Peninsula Hot Springs

The invigorating fire and ice workshop, perfect for small groups, invites guests into Peninsula Hot Springs’ state-ofthe-art saunas and ice plunge pools to experience the amazing health benefits of this temperature-based practice.

For a grounding, enriching experience, business events travellers can arrange a private cacao circle, where guests are invited to sip a soothing hot drink while partaking in a guided meditation class inspired by the natural environment.

Peninsula Hot Springs

MORNINGTON PENINSULA

SWAP BOARDROOMS FOR BATHING AT ALBA THERMAL SPRINGS & SPA Embrace the healing powers of geothermal waters at Alba Thermal Springs & Spa. This enriching environment is perfect for restoring balance during a busy business schedule.

Find a moment for peace and seclusion in one of the private rooftop geothermal pools, The Clouds, designed for exclusive use and small groups. The therapeutic benefits of this naturally heated water include relief from muscle pain and stiffness, and alleviation of fatigue.

Alba Thermal Springs and Spa

After a relaxing soak, indulge in a spa experience with choices ranging from hydrating facials, Himalayan sea salt scrubs, full body massages and pink clay wraps. Nourish your skin and calm your mind with restorative treatments performed by Alba’s expert team, before resting in the spa lounge with a herbal tea.

Groups can also choose to stay onsite in the newly opened The Sanctuary, offering bespoke accommodation nestled in the dunes above the springs. Enjoy sweeping views of the Peninsula from the comfort of secluded, carefully designed villas.

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ONE DAY ITINERARY

ON THE MORNINGTON PENINSULA Morning Depart the city from Microflite’s helipad and fly to the Mornington Peninsula, taking in stunning views along the way.

Arrive at Moonah Links Golf Course and travel to nearby Alba Thermal Springs and Spa for a luxurious wellness experience.

Alba Thermal Springs and Spa

Microflite Helicopter Services

Alba Thermal Springs and Spa

Lunch Enjoy an onsite lunch with wine pairing from local winery, Ten Minutes by Tractor.

Afternoon Visit Green Olive for a walk of the farm and informative tour of Indigenous produce, before returning to Melbourne via coach.

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Green Olive

MORNINGTON PENINSULA

ONE DAY ITINERARY

ADVENTURE BASED TEAM BUILDING Soar amongst the treetops or explore an enchanted maze at Arthurs Seat

Enchanted Adventure

Morning Enjoy a private transfer from Melbourne city centre and take the scenic route to the beautiful Mornington Peninsula. On arrival at Enchanted Adventure, nestled in the hinterland of Arthurs Seat, be greeted by your hosts and move to a private garden marquee for morning tea featuring locally-made pastries and barista coffee.

After morning tea, gain exclusive access to the tree surfing and high ropes challenge course. Professional instructors will guide participants through the course with the option for team-building challenges across multiple levels, and special GoPro footage to capture every moment.

Afternoon Delicious local produce is served for a three-course lunch overlooking the gardens, with wines from Mornington Peninsula vineyards paired to each dish.

Wander further into the gardens to explore the incredible hedge mazes on site, including unique topiary, sculptures and puzzles, as well as a serene Japanese garden. A walk around the stunning Enchanted Lake will take you to the viewing platform for sweeping views across the property, while the suspended canopy walk takes you amongst the treetops for a tranquil stroll through native bushland.

Evening Sip champagne and watch the sunset with panoramic views from Arthur’s Seat Lookout. Attendees have the opportunity for a group photo before receiving their adventure keepsake gift as well as locally made botanical skincare and a bottle of wine from a local vineyard.

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PHILLIP ISLAND

PHILLIP ISLAND IS A COASTAL HAVEN KNOWN FOR ITS STUNNING BEACHES, WILDLIFE ENCOUNTERS, AND ICONIC PENGUIN PARADE. IT OFFERS A PERFECT BLEND OF NATURE, ADVENTURE, AND RELAXATION FOR VISITORS YEAR-ROUND.

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DISCOVER THE MAGIC OF PHILLIP ISLAND NATURE PARKS

A NATURAL WONDER: THE PENGUIN PARADE

A UNIQUE DESTINATION FOR BUSINESS EVENTS

Phillip Island’s iconic Penguin Parade is a nightly spectacle that draws visitors from around the world. As the sun sets, hundreds of Little Penguins waddle ashore, oblivious to the watching crowds.

It’s an unforgettable experience that can be enhanced with exclusive viewing areas for incentive programs and business event groups.

Phillip Island Nature Parks is also a standout venue for conferences and corporate events. With flexible function spaces set against stunning natural backdrops, it’s ideal for board meetings, team retreats, and incentive travel. The blend of business and nature creates a refreshing and memorable experience for delegates.

BEYOND THE PENGUINS: ECO-TOURISM ADVENTURES

HIGHLIGHTS OF PHILLIP ISLAND NATURE PARK

While the penguins are the star attraction, Phillip Island Nature Parks offers a diverse range of eco-tourism experiences. From scenic coastal walks and native wildlife encounters to immersive koala and penguin conservation programs, the park invites guests to connect deeply with nature. Open year-round, it’s a haven for nature lovers and adventure seekers alike.

Night parade of Little Penguins waddling from the ocean to their burrows Treetop boardwalks to watch koalas in their natural habitat Two hour cruise to see one of the largest Fur Seal colonies in Australia Churchill Island walking and cycling trails, bird watching, farming activities and demonstrations Phillip Island Nature Parks

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PHILLIP ISLAND

TEAM BUILDING ON THE TRACK Does your corporate group feel the need for speed? For a fun team bonding experience that combines adrenaline with luxury, head to the Phillip Island Grand Prix Circuit for a go-karting experience like no other.

Overlooking the stunning Bass Strait, this 750m go-kart track is a replica of the world-famous MotoGP circuit. Enjoy private track access as you don your custom-branded race suit and helmet and line up in state-of-the-art Sodi go-karts to test your skills over multiple races, with live lap time tracking to promote some healthy competition.

Afterwards, groups can participate in their own podium ceremony, complete with a champagne spray, medals and photo opportunities. Capture all the action with drone photography on site so you can relive the race.

The onsite museum provides guests with a tour of the history of motorsport, featuring dozens of Grand Prix motorcycles, vintage cars and racing memorabilia. Enjoy post-race cocktails and canapes on the outdoor terrace overlooking the track, before receiving your bespoke gift bag including branded racing cap and gloves, locally made gourmet treats and wine, and your gokarting medal.

Phillip Island Grand Prix Circuit

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ONE DAY ITINERARY

AT PHILLIP ISLAND Phillip Island, two hours from Melbourne off Victoria’s southern coast, is home to idyllic beaches, quaint seaside towns and the beloved Little Penguins. Plan your luxury full day experience at Phillip Island, perfect for incentive programs and postconference travel.

Morning Start your day with locally roasted coffee, fresh sourdough and seasonal produce at The Store in Ventnor, on the north side of the island. Guests can browse boutique, Australianmade items and sample gourmet treats.

Continue on to the Shipwreck Discovery Walk at Kitty Miller Bay, where a local guide will lead you on a storytelling walk of the SS Speke shipwreck, including maritime history and insights into the basalt rock formations along the clifftop.

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PHILLIP ISLAND

Afternoon Arrive at Phillip Island Winery for a VIP lunch in the Atrium, a rustic and light-filled space with views across the sprawling lawns. Enjoy a seasonal menu featuring local produce and fresh seafood, paired with premium wines for the estate.

After lunch, head to Cowes Jetty for a private wildlife cruise to visit one of Australia’s largest colonies of Fur Seals. Be captivated by these playful and inquisitive animals as your boat drifts within metres of the seal rocks, and keep an eye out for dolphins swimming nearby, as an eco-ranger provides live commentary.

Evening As the sun goes down, enjoy a private ranger-led tour to a secluded beach closed to the public and watch the little penguins as they emerge from the sea and return to their nests. This incredible experience is unique to Victoria, featuring the world’s largest colony of little penguins. Your ranger will teach you about the penguins and the conservation efforts of Phillip Island Nature Park to protect their natural habitat.

Fur Seals

Finish your day with cocktails on the waterfront at Beach HQ Restaurant, and receive your exclusive corporate gift of an artisan hamper featuring a premium bottle of wine from Phillip Island winery, locally made chocolates, native botanical skincare, and the opportunity to adopt a penguin and contribute to the ongoing efforts of the island.

Phillip Island Nature Parks

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BALLARAT AND DAYLESFORD

BALLARAT OFFERS RICH GOLD RUSH HISTORY, GRAND ARCHITECTURE, AND CULTURAL ATTRACTIONS LIKE SOVEREIGN HILL. NEARBY DAYLESFORD IS A TRANQUIL RETREAT KNOWN FOR ITS MINERAL SPRINGS, WELLNESS SPAS, AND CHARMING VILLAGE ATMOSPHERE.

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ONE DAY ITINERARY

BALLARAT AND DAYLESFORD Morning Start your day at The Goods Shed, a beautifully restored heritage venue with modern dining and local produce. Travel to nearby Ballarat Wildlife Park to meet kangaroos, koalas, wombats, and Crunch the Super Croc. Enjoy interactive animal encounters and conservation presentations in a relaxed bushland setting.

The Goods Shed

The Goods Shed

Lunch Drive to Daylesford for a multicourse lunch at the acclaimed Lake House restaurant.

Overlooking Lake Daylesford, the menu celebrates seasonal produce and regional wines in a serene garden setting.

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Lake House

BALLARAT AND DAYLESFORD

Afternoon Take a gentle walk around the lake or browse boutique shops and galleries in Daylesford’s charming village centre, before going to RACV Goldfield Resort Creswick for cocktails at Springs Bar and Terrace.

Dinner Dine at the resort’s signature restaurant, Three Founders, featuring locally sourced produce and a curated wine list.

Daylesford Village Centre

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ONE DAY ITINERARY

STEP BACK IN TIME Sovereign Hill is a unique, premier tourist attraction in Victoria’s west, providing visitors with a living museum to explore the state’s gold rush past. This fully immersive experience takes visitors back to the 1850s, with authentic recreations of the goldfields site and surrounding town. Less than ninety minutes from Melbourne, a trip to Sovereign Hill gives business events travellers a glimpse into Victoria’s history as well as a fun range of interactive experiences to enjoy.

Morning Arrive at Sovereign Hill and be welcomed by your hosts wearing period costumes. VIP check in and a dedicated event concierge ensures a smooth process as guests begin an exclusive guided tour led by a local expert, with insights into Victoria’s gold mining past and the ways that this precious metal changed the course of history for the state.

Explore goldfields and ride a trolley into an underground mine.

Try panning for gold in the creek, with exclusive access to a private section for your group.

Afterwards, watch a gold pour demonstration and watch as molten gold is transformed into a stunning $400,000 bar stamped with your custom branding.

Other interactive experiences include classes in old artisanal trades such as blacksmithing, candle dipping, leathermaking, and more. Enjoy a morning tea of freshly baked pastries and artisanal coffee as you watch live demonstrations from the experts in these little-known crafts.

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BALLARAT AND DAYLESFORD

Afternoon Enjoy an elegant three course meal with wine pairing, served in a Victorianstyle dining room.

After lunch, explore the main street shops and browse the selection of old school confectionary, crafts, and vintage goods. Guests can attend a private viewing of the cultural collections onsite, including notopen-to-the-public tours of the Chinese collection featuring Loong, the oldest processional dragon in Australia, treasures from the Eureka Stockade, or fashion and textiles preserved from the goldrush era.

Panning for Gold

Evening As night falls, enjoy an immersive sound and light show at AURA, the incredible spectacle showing the story of gold in Australia. With hundreds of hi-tech projections, Sovereign Hill is transformed into a moving theatre for a ninety-minute show that tells the story of gold in Victoria. Finish the experience with cocktails made from local Ballarat gin, and receive your keepsake gift including a mini vial of gold, a handcrafted leather journal, and artisan confectionary.

Sovereign Hill

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DISCOVER MORE AT MITCHELTON Located north of Melbourne, Mitchelton is positioned perfectly alongside the Goulburn River with sprawling gum trees and vineyards, making it the perfect location for a peaceful escape.

Corporate event spaces are designed to inspire, featuring natural textures and calming tones. Treat your team to a private dinner in the Underground Cellar, Ashton Tower Sundown Room, or Indigenous Art Gallery, with unique spaces fostering connection and team bonding.

Enhance your visit with on-site activities like wine tastings and tours, pickleball, e-bike rides, art gallery visits, walking trails, spa treatments, and a swim in the pool. Enjoy wine tastings at the Cellar Door, dine at the Muse Restaurant, explore the Underground Gallery and Cellar, or take in panoramic views from the Ashton Tower Observation Deck, there’s always more to experience at Mitchelton.

Mitchelton

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TEAM BUILDING WITH A TWIST Enhance your next meeting, conference, incentive program or corporate wellbeing initiative with a unique team bonding experience. From CSR experiences that align with your company values to fun challenges that test your problemsolving skills, Melbourne is full of exciting and unique opportunities to strengthen your team bonds.

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TEAM BUILDING

COOKING FOR A CAUSE WITH OZHARVEST Roll up your sleeves with OzHarvest’s expert chefs and turn rescued ingredients into gourmet meals for local charities, where participants learn practical zero-waste cooking techniques while contributing to food relief efforts across Melbourne. Hosted at the Melbourne Convention and Exhibition Centre (MCEC).

PLAY WITH PURPOSE Corporate Challenge Events makes team building meaningful and fun with their “Play with Purpose” approach. Activities are inclusive, customisable, and designed to bring people together – no matter the group size or setting.

Corporate Challenge Events

Melbourne Convention and Exhibition Centre

SURF AND SOCIALISE AT URBNSURF URBNSURF is Australia’s first surf park and a dream venue for team bonding.

Learn to surf together at Melbourne’s only surfing-dedicated wave pool, then relax at a range of venue space options catering for up to 750 people.

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KAYAK ON THE YARRA RIVER The Moonlight Kayak lets you paddle under the stars for a magical evening on the Yarra River, while the City Sights tour showcases Melbourne’s skyline from a unique riverside angle. For a truly zen start to the day, the Yoga Sunrise experience combines gentle paddling with guided yoga.

Yarra River

SONGDIVISION Enjoy interactive experiences led by world-class musicians where teams compete in a range of song-based challenges and activities, including original song writing and VIP recording studio experiences.

SongDivision

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TEAM BUILDING

NATURE BASED TEAM BUILDING For a team building experience that puts sustainability first, Nature Boss curates corporate group experiences that take you into the stunning natural environments right on the city’s doorstep.

With initiatives ranging from reforestation to marine conservation, these group experiences are designed to align with your company values as well as providing a fun and adventurous activity to enjoy.

Nature Boss

Nature Boss

PLAY AND EXPLORE AT THE DISTRICT DOCKLANDS Just minutes from Melbourne’s city centre, The District Docklands offers a vibrant mix of group experiences under one roof. Delegates can explore optical illusions at ArtVo, enjoy carnival-style fun at Archie Brothers Cirque Electriq, immerse themselves in futuristic light and AI installations at Imaginator, and dive into virtual adventures at DreamSkape.

Each venue delivers interactive, highenergy entertainment designed to spark creativity, social connection, and memorable moments in a dynamic and playful setting.

The District Docklands

ArtVo

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SUSTAINABLE EVENTS Sustainability goes beyond eco-friendly practices; it’s a holistic approach considering environmental, community, and economic impact. For event planners wanting to create a positive impact beyond the conference centre, here are some practical tips to help put sustainability first.

Melbourne Skyfarm

Think local When organising your event, local is best.

Partnering with the community in which your event is taking place is the perfect way to ensure you are contributing to the local economy and supporting the people making your event happen.

Make green choices Events can significantly impact the natural environment, but there are many ways to mitigate this and reduce your event’s footprint. Consider green transport options for delegates, like Melbourne’s renewable-energy-powered free tram network in the city centre, or better yet, create a walkable event with everything in easy reach.

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Create inclusive spaces Sustainability means being welcoming and accessible to all. Make sure your event is able to be enjoyed by anyone who wants to attend by putting a plan in place to ensure accessibility to people with any special mobility needs or other disability.

Choose Melbourne As the number one Sustainable City in Australia and in the APAC region, according to the Global Destination Sustainability Index, Melbourne is a great choice for event planners creating a sustainable event. MCB can work with you to make sure your event meets all your sustainability goals.

SUSTAINABLE EVENTS

LIVING YOUR VALUES: DESIGN AN EVENT THAT SUPPORTS YOUR CORPORATE PRINCIPLES With an increased interest in designing corporate event itineraries that align with company values, Melbourne Convention Bureau are the experts in bringing the ethos of your organisation to life.

We partner with a range of organisations to provide experiences and activities that inject purpose into your program, from team building that contributes to social responsibility initiatives, to learning and development programs, to innovation workshops.

As the knowledge capital of Australia, Melbourne is perfectly positioned to collaborate with your organisation to arrange educational sessions with leaders in your field. From bespoke lectures or seminars at top universities, to handson learning experiences at research institutions and innovation labs, we work with you to tailor an experience for your corporate group.

Participants receive custom learning certificates and come away with a renewed sense of purpose, ready to contribute to your organisational goals in a more meaningful way.

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CULTURAL IMMERSION

HOW TO INFUSE INDIGENOUS CULTURE INTO YOUR INCENTIVE EXPERIENCE DID YOU KNOW? The name Narrm is often used to refer to Melbourne and is connected to the language of the Woi Wurrung and Boon Wurrung peoples of the Eastern Kulin Nation. Across Victoria, many place names reflect deep cultural stories and connections to land and water, from Birrarung (Yarra River) to Torquay’s Jan Juc (named after Djanduke, a local Wadawurrung woman). Acknowledging and using these names not only honours thousands of years of storytelling and heritage but also enriches the delegate experience with deeper meaning and connection to Country.

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CULTURAL EXPERIENCES

Melbourne (Narrm) and Victoria offer rich opportunities to celebrate and connect with thousands of years of Aboriginal culture. From traditional ceremonies to immersive experiences, here’s how corporate and incentive planners are embracing and incorporating Victoria’s historic and contemporary Aboriginal stories into the delegate experience.

CULTURAL EXPERIENCES Aboriginal-guided walks: Explore the Royal Botanic Gardens or Birrarung Marr with Indigenous guides to learn about native flora, ecosystems, and cultural stories.

Art and heritage: Visit the Koorie Heritage Trust at Federation Square for exhibitions of Indigenous artwork.

Indigenous dining: Join curated tours featuring dishes like crocodile tongue, saltbush damper, and cassava roti, highlighting ancient techniques and sustainable ingredients. Experience dining with First Nations-owned catering companies offering delicious modern indigenous fusion cuisine.

SUPPORT FIRST NATIONS BUSINESSES Event suppliers: Engage local indigenous event suppliers for design, entertainment, floristry, and videography when holding conferences or incentive programs in Victoria.

Creative collaborations: Commission First Nations artists for branding, merchandise, or performances to add authenticity and impact.

The Melbourne Convention Bureau offers free support to connect you with trusted Indigenous partners and ensure your event is culturally respectful. Our First Peoples Engagement Guide helps planners connect with Indigenous-owned suppliers, storytellers, and communities.

Aboriginal-Guided Walks Local Indigenous Event Suppliers Koorie Heritage Trust First Peoples Engagement Guide

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WELCOME TO COUNTRY Welcome to Country shows respect for the land’s Traditional Owners and allows Indigenous Elders to welcome you as visitors. ‘Country’ is the land that a people group belongs to and their connection to the place through ancestry and belonging.

A traditional ceremony, the Welcome to Country grants safe passage and usually occurs at the beginning of an event. It may involve a speech, song, dance or a smoking ceremony, which is an ancient and sacred Aboriginal custom that uses smoke from smouldering native plants to cleanse people, places, and objects, ward off bad spirits, promote well-being, and create pathways for a brighter future.

There are numerous Traditional Owner groups across Victoria, depending where in the state you are hosting your event.

MCB can assist with identifying the Traditional Owners of the area in which your event takes place to arrange the Welcome to Country at the start of your event.

THE WELCOME TO COUNTRY CAN ONLY BE DELIVERED BY A TRADITIONAL OWNER OF THE LAND ON WHICH THE EVENT TAKES PLACE.

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CULTURAL EXPERIENCES

HOW TO ARRANGE A WELCOME TO COUNTRY There are numerous Traditional Owner groups across Victoria, depending where in the state you are hosting your event.

MCB can assist with identifying the Traditional Owners of the area in which your event takes place to arrange the Welcome to Country at the start of your event, including smoking ceremonies, song and dance.

The Welcome to Country can include singing, dancing, a speech and a smoking ceremony which is an ancient and sacred Aboriginal custom that uses smoke from smouldering native plants to cleanse people, places, and objects, ward off bad spirits, promote well-being, and create pathways for a brighter future.

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PLANNING ESSENTIALS MELBOURNE IN MOTION SMART TRANSPORT OPTIONS FOR SEAMLESS DELEGATE TRANSFERS Melbourne’s compact grid layout and well-connected transport network make it easy to move delegates efficiently.

Whether you’re hosting a conference or planning group travel, the city offers a range of stylish, reliable options.

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Flinders Street Station

PLANNING ESSENTIALS

PREMIUM COACH SERVICES Alston Coaches and Murrays Coaches offer premium transport solutions for delegate transfers across Melbourne and regional Victoria. With a versatile range of vehicles, from 8 to 71 seats, and luxurious features throughout, ensuring smooth and reliable travel for events of any scale.

Alston Coaches

Murrays Coaches

UNIQUE TRAVEL EXPERIENCES Melbourne River Cruises Private charters with onboard catering and views of riverside icons like Crown Melbourne and the Exhibition Centre.

Melbourne River Cruises

Localing Private Experiences Private charters with onboard catering and views of riverside icons like Crown Melbourne and the Exhibition Centre.

OTHER WAYS TO GET AROUND MELBOURNE: Free Tram Zone: Easy access to key venues in the city centre.

Walking: Melbourne’s pedestrianfriendly streets make walking a pleasant and practical choice Trains & Buses: Reliable public transport to hotels and event spaces.

Rideshare & Taxis: On-demand travel with corporate booking options.

Private Cars & Mini-Buses: Executive transfers and custom itineraries.

Bikes, E-Bikes & Scooters: Great for short trips and exploring the city.

Localing Private Experiences

Port Phillip Ferries Daily services to Geelong and Portarlington with group packages and seamless connections to Bellarine attractions.

Port Phillip Ferries

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MELBOURNE AIRPORT CONNECTIONS Melbourne Airport is serviced by over 35 international airlines from around the world, offering flights to 45 destinations.

A network of domestic airlines also offers flights to and from other cities around the country. With no flight curfews, the airport operates 24/7, making it easy to book flights that suit your schedule.

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Melbourne Airport is located just over 20 km from the Melbourne city centre, taking approximately 30 minutes’ drive.

PLANNING ESSENTIALS

MELBOURNE

Air Asia

Cebu Pacific Air

Japan Airlines

Scoot

Air Asia X

China Airlines

Jetstar Australia

Sichuan Airlines

Air China

China Eastern Airlines

Juneyao Airlines

Singapore Airlines

LATAM Airlines

SriLankan Airlines

China Southern Airlines

Link Airways

Thai Airways

Delta Airlines

Malaysia Airlines

Turkish Airlines

Philippine Airlines

United Airlines

Qantas

Vietnam Airlines

Qatar Airways

VietJet Air

Rex Airlines

Virgin Australia

Royal Brunei Airlines

Xiamen Airlines

Air India Air New Zealand Air Vanuatu Alliance Airlines Asiana Airlines Batik Air

Emirates Etihad Airways

Beijing Capital Airlines

Fiji Airways

Cathay Pacific

Hainan Airlines

Garuda Indonesia

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ACTIVATE YOUR BRAND Want to create a memory that your corporate group will cherish for a lifetime? Bring your event to life with a custom branded activation that shows your people, and the city, what you’re all about.

TBC

POP UP INSTALLATION IN FEDERATION SQUARE Known as the meeting place of Melbourne, Federation Square is the perfect place to activate your brand and create a unique branded space in the heart of the city. With high foot traffic, it also presents your company to the people of Melbourne in a fun and engaging way.

Consider interactive opportunities for your event participants to get involved in, like gamified booths, showcases or live demonstrations.

Fed Square

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ACTIVATE YOUR BRAND

PAINT THE TOWN

ARTISTIC COLLABORATIONS

City of Melbourne’s Banner Program provides event organisers with the opportunity to promote their event with custom branded signage on hundreds of overhead poles across the city. Melbourne Airport also offers branded signage at arrivals, for a sense of excitement the moment your group steps off the plane.

Melbourne is the art and culture capital of Australia, so where better to bring some creativity into your corporate event.

Witness your brand come to life in edgy street art style with a custom graffiti mural in the world-famous Hosier Lane, or arrange for a live artist to capture the key moments of your event for a souvenir your participants will love.

City of Melbourne

GROUP PHOTOS WITH A DIFFERENCE AT FEDERATION SQUARE WHY TAKE JUST ANOTHER GROUP PHOTO WHEN YOU CAN MAKE IT INTO AN EVENT IN ITS OWN RIGHT? AT FEDERATION SQUARE, EVENT PLANNERS CAN ORGANISE FOR PARTICIPANTS TO HAVE THEIR PHOTO TAKEN IN THIS ICONIC PUBLIC SQUARE, BEFORE HAVING THE SAME PHOTO TELECAST ONTO THE BIG SCREEN.

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CASE STUDY:

AMWAY CHINA 30TH LEADERSHIP SUMMIT EVENT FAST FACTS 16,000 attendees 24 days 32,000 hotel room nights 50 restaurants

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CASE STUDY

In April 2025, Melbourne hosted the Amway China 30th Anniversary Leadership Summit – the largest incentive program to ever visit Australia.

The event, which included 16,000 delegates across six waves, showcased Melbourne and Victoria’s ability to host large-scale events with complex logistics, including 17 bespoke itineraries that provided unique event experiences for delegates in the city and beyond.

EXPLORING THE BEST OF THE CITY AND THE REGIONS Amway China delegates were given a range of exciting itineraries to choose from, with each program capturing the best of Melbourne and Victoria.

Sovereign Hill

City-based experiences showcased the essence of Melbourne’s dynamic culture, including tours of the National Gallery of Victoria, coffee workshops in the city’s famous cafes, shopping trips to Chadstone, and visits to iconic Melbourne landmarks including the State Library of Victoria, Melbourne Skydeck, Flinders Street Station and Hosier Lane.

The closeness of Melbourne city centre to the regions allowed delegates to experience many different environments and experiences in less than a twohour drive from their hotel. Trips to the Victorian regions included some much-loved activities and destinations such as Phillip Island Nature Park, the Twelve Apostles, Healesville Sanctuary, Sovereign Hill, and Puffing Billy steam train.

Chadstone

Puffing Billy

State Library Victoria

Melbourne Skydeck

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GET IN TOUCH with one of Melbourne Convention Bureau’s six international offices to help you plan and deliver an unforgettable business event in Melbourne.

MELBOURNE - HEAD OFFICE Level 8, 271 Spring St Melbourne VIC Australia 3000 T +61 3 9002 2222 info@melbournecb.com.au

INDIA huzan.fraser@visitvictoria.com.au NORTH AMERICA northamerica@melbournecb.com.au UNITED KINGDOM AND EUROPE europe@melbournecb.com.au

MALAYSIA kualalumpur@melbournecb.com.au GREATER NORTH ASIA shanghai@melbournecb.com.au

116 | MELBOURNE CONVENTION BUREAU

Alternatively, you can submit your event enquiry here.

MCB SUPPLIER INDEX 1 Hotel

Hotel Chadstone

Port Phillip Ferries

Aerial

Hubert Estate

Puffing Billy

Alba Thermal Springs & Spa

il Mercato Centrale

Pullman Melbourne Albert

Alston Coaches

Jack Rabbit Vineyard

Balgownie Estate

Langham Melbourne

BangPop

Levantine Hill

Billie’s Bites & Bar

Localing

Blender Studios

Marvel Stadium

Business Events Geelong

MCG Events

Centrepiece

Melbourne Connect

Chadstone

Melbourne Convention and

Cherryhill Orchard CIEL City of Melbourne Corporate Challenge Events Crown Melbourne Crown Metropol Crown Towers Crown Promenade Eureka Tower / Melbourne

Exhibition Centre Melbourne Park Melbourne River Cruises Melbourne Showgrounds Melbourne Town Hall Melbourne Zoo Microflite Helicopter Services Mitchelton Murrays Coaches

Skydeck

NatureBoss

Farmer’s Daughters

Nyaal Banyul

Gardens House

Pan Pacific

Grand Hyatt

Peninsula Hot Springs

Healesville Sanctuary

Phillip Island Nature Park

Hellenic Museum

Plaza Ballroom

Henry and the Fox

Plus 5

Park Pullman Melbourne on the Park Ritz-Carlton Rochford Wines Royal Botanic Gardens Victoria Ruby Riviera Taberna SEA LIFE Melbourne Aquarium Showtime Events Centre Sofitel SongDivision Sovereign Hill State Library Victoria The District Docklands The Goods Shed Werribee Open Range Zoo W Hotel Zinc

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