THE CITY DIFFERENT
2027 SANTA FE MEDIA KIT
VISITORS GUIDE
Advance planning tool covering history, culture, outdoors, cuisine, the arts, events, and things to do. Reserve by Oct. 9 | Pay by Dec. 4 Publishes Jan 2027 | On stands thru Jan 2028 • 156 pages • Ad rates from $950 to $12K • 175K printed
MENU MAGAZINE
In-town inspiration for dining, catering, and culinary events; foodie news & restaurant lore. Reserve by Feb. 27 | Pay by Apr. 2 Publishes May 2027 | On stands thru May 2028 • 88 pages • Ad rates from $50 to $4K • 60K printed
Reasons to Participate
Reasons to Participate
• More than 500,000 readers annually • Nearly 70% of survey respondents noted that the Santa Fe Visitors Guide influenced their decisions. • Mailed to individuals by request and delivered weekly to more than 150 locations in Santa Fe County • Distributed in visitors centers and chambers of commerce as well as sent to tradeshows and AAA offices in Denver, Dallas-Ft. Worth, Houston, Oklahoma City, Arizona, West TX, Phoenix, Los Angeles, Chicago, Austin, Colorado Springs, and Albuquerque. • Monthly promotion via Facebook, Instagram, newsletters and website, and on the digital publishing platform Issuu.com, where readership grows by 25% annually
• More than 200,000 readers annually • A cost-effective way to showcase your menus and promote your business • Limited advertising spotlights highly relevant businesses, preserving restaurant focus • Distributed weekly in hotels, Visitors Centers, Chambers of Commerce, and other select highvisitation locations, including the turquoise boxes on the historic Plaza and in the Railyard • Directs visitors to the restaurants via QR codes • Monthly promotion via Facebook, Instagram, newsletters and website, and on the digital publishing platform Issuu.com, where readership grows by 25% annually
Official 2027 Visitors Guide RATES
REQUIREMENTS CHECKLIST
* PREMIUM: Inside Front Cover (full-page bleed)
$7,500
* PREMIUM: Inside Back Cover (full-page bleed)
$8,000
* PREMIUM: Outside Back Cover (full-page bleed)
$10,000
FILE FORMAT PDF/X-1a format
* PREMIUM: Page 1 (full-page bleed) PREMIUM: Under Mayor’s Letter (1/2 horizontal) * Double Page
$11,000
* Full Page
$6,000
Do not include crop or bleed marks.
RESOLUTION 300 DPI
FONTS
$6,500
Outlined or embedded.
$5,000
1/2 Page (vertical and horizontal)
COLOR Use only 4-color process (CMYK). No RGB files accepted.
SIZE Design to specifications on the left.
1/4 Page (vertical, placed in ad space)
$4,000 $2,250
1/3 Page (horizontal; placed in relevant editorial)
$3,000
Keep critical images and elements within the Safety Area specs.
SPOTLIGHT Listing
$950
DOUBLE PAGES
* ADVERTORIAL Full Page
$7,000
* ADVERTORIAL Double Page
$12,000
BLEEDS
Build across two side-by-side pages.
NOTE: 1. Registration of hairline rules or type
smaller than 10 point is not guaranteed. 2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
* All Full Page ads also include a FREE Featured Listing on SantaFe.org for one full year ($1,200 value).
AD SPECIFICATIONS AD SIZE
WIDTH
HEIGHT
AD SIZE
WIDTH
HEIGHT
Double Pg Bleed Trim Size Safety Area Full Pg Bleed Trim Size Safety Area
12.25” 12.0” 11.5”
10.25” 10.0” 9.5” 10.25” 10.0” 9.5”
1/2 Pg (vertical)
2.625”
9.5”
1/2 Pg (horizontal)
5.5”
4.625”
1/4 Pg (vertical)
2.625”
4.625”
1/3 Pg (horizontal)
5.5”
3.0”
6.25” 6.0” 5.5”
DEADLINES & PAYMENT DETAILS October 9, 2026 Reservation
November 20, 2026 Ad Creative
December 4, 2026 Full Payment
Credit cards charged on December 3, 2026.
All rates are net. Balance is due no later than Friday, December 4, 2026. Your promotional message or ad is subject to removal if payment is not received by Friday, December 4, 2026. A 10% late charge will be applied if not paid in full by December 4, 2026. Any other charges, including advertising production and taxes, will be billed and are due upon publication.
Official 2027-28 Menu Magazine RESTAURANT OPPORTUNITY RATES • Single/Double MENU FEATURE $500/$900 Includes logo, up to 4 images per page, up to 50 descriptive words, one standard menu of signature dishes, category type, physical address, social media outlets, phone, website, neighborhood. • Restaurant HIGHLIGHT $50 20 words, phone, website (free with feature purchase) • Catering/Spaces/Distillers/Brewers/ $350 Tasting Room SPOTLIGHT 50 words, logo, image, phone, website
REQUIREMENT CHECKLIST FILE FORMAT PDF/X-1a format
Do not include crop or bleed marks.
RESOLUTION 300 DPI
FONTS Outlined or embedded.
COLOR Use only 4-color process (CMYK). No RGB files accepted.
Click here to upload your assets:
santafe.org/dining-guide-questionnaire/
SIZE Design to specifications on the left.
BUSINESS ADVERTISING RATES Inside Front Cover (full-page bleed)
$3,500
Inside Back Cover (full-page bleed)
$3,500
Outside Back Cover (full-page bleed)
$4,000
Page #1 (full-page bleed)
$2,000
Double-Page Center Spread
$3,500
Full-Page Bleed
$1,500
BLEEDS Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES Build across two side-by-side pages.
NOTE:
1. Registration of hairline rules or type smaller than 10 point is not guaranteed. 2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
DEADLINES & PAYMENT DETAILS AD SPECIFICATIONS AD SIZE
WIDTH
February 27, 2027 HEIGHT
Double Page Bleed Trim Size Safety Area
17.25” 16.75” 15.75”
11.375” 10.875” 9.875”
Full Page Bleed Trim Size Safety Area
8.875” 8.375” 7.375”
11.375” 10.875” 9.875”
Reservation
March 6, 2027 Content Delivery
March 20, 2027 Ad Creative
April 2, 2027 Full Payment *Credit cards charged on April 1, 2027.
Official 2027 Santa Fe Visitors Guide & Menu Magazine ADVERTISING CONTRACT
ADVERTISER (Questions & Contract: advertise@santafe.org) Business Name: _____________________
Parent Company: _____________________
Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________
Zip: ________________
Phone: ________________________ Email: _____________________________
ADVERTISING OPTIONS: Visitors Guide
Menu Magazine
DOUBLE Page Spread* $11,000 ADVERTORIAL Full/Double* $7,000/$12,000 FULL Page* $6,000 1/2 Page $4,000 1/4 Page $2,250 NEW! 1/3 Page $3,000 SPOTLIGHT Listing $950 PREMIUM Options
INSIDE Front Cover* INSIDE Back Cover* OUTSIDE Back Cover* Page 1* Below Mayor’s Letter (half page)
$7,500 $8,000 $10,000 $6,500 $5,000
* Includes a FREE Santafe.org Featured Listing ($1,200 value).
INVOICING Total Ad Cost:
100% now with credit card or check 50% now; 50% by Dec 4, 2026 (VG) or Apr 2, 2027 (MM) 100% by Dec 4, 2026 (VG) or Apr 2, 2027 (MM) (or 10% late fee) NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen.
Email for Billing: _____________________________
PAYMENT INFO Credit card:
Visa
Mastercard
Check
Card #: ____-____-____-____ Expiration date: _________ CSV #: _____ Amount paid: __________
RESTAURANT Menu Options
DOUBLE Page Feature SINGLE Page Feature
$900 $500
Restaurant Highlight (or free with purchase of single/double page feature)
$50
BUSINESS Advertising Options
INSIDE Front Cover INSIDE Back Cover OUTSIDE Back Cover DOUBLE-PAGE Center Spread Page 1 FULL PAGE Catering/Spaces/Distillers/Brewers Spotlight
$3,500 $3,500 $4,000 $3,500 $2,000 $1,500 $350
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad, including any not paid for by December 4, 2026 or April 2, respectively, and credit cards will be processed one business day prior. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Signature: ______________________ Date: ________________________
Name on card: ______________________ Billing address: ______________________ ______________________________ ZIP code: _________